1,720,966 research outputs found
Self-tracking, datafication and the biopolitical prosumption of life
No full textThe marketing literature has both celebrated and critically scrutinised the active engagement of consumers in value-creation processes. These opposing analyses share a focus on the mobilisation of consumers’ social and cognitive abilities for value creation. This thesis contributes to this discussion by exploring how diverse aspects of consumers’ lives become involved in value creation, leading the entirety of life to become a resource. In particular, the thesis focuses on the popular consumption phenomenon of self-tracking, which allows and enables consumers to track, quantify and datafy diverse facets of their lives. Drawing on data from two empirical studies, which were based on interviews and observational netnography, the thesis engages with the notion of biopolitical marketing to analyse the extraction and appropriation of value from consumers’ lives. The thesis contributes to the critical marketing literature by advancing the understanding of the biopolitical nature of marketing in extracting value from consumers’ lifestyles and subjectivities. The theoretical contributions include the notions of the “biopolitical prosumption of life”, the “prosumed self” and the “prosuming self”. The “biopolitical prosumption of life” entails the “creation of worlds” that allow and enable the development of market-aligned subjectivities, which can generate value for corporate interests. The notions of the “prosumed self” and the “prosuming self” are introduced to frame and elucidate these subjectivities. The empirical findings suggest that marketing interventions foster the development of marketing environments (“worlds”) that seek to contain consumers while allowing them to act freely, albeit in ways that augment the value that can be extracted and appropriated.The aim of the thesis is to explore the extraction and appropriation of value from an increasing number of aspects of consumers’ lives. To do this, the thesis focuses on the popular consumption phenomenon of self-tracking, which allows consumers to track and quantify diverse facets of their lives. Engaging with biopolitical analyses of contemporary marketing and drawing on qualitative empirical data, the thesis contests and extends previous marketing theorisations that focus primarily on consumers’ skills and knowledge while maintaining that the entirety of human existence becomes a resource for value. The thesis contributes to the critical marketing literature by advancing the understanding of the biopolitical nature of marketing in extracting value from consumers’ lifestyles and in the creation of consumer subjectivities. It introduces the notion of the “biopolitical prosumption of life”, which refers to the “creation of worlds” that allow and enable the development of market-aligned subjectivities, which can generate value for corporate interests. The notions of the “prosumed self” and the “prosuming self” are introduced to frame and elucidate these subjectivities. The empirical findings indicate that marketing interventions foster the development of marketing environments (“worlds”) that seek to contain consumers while allowing them to act freely, albeit in ways that augment the value that can be extracted and appropriated.Artikel 2 ingick som manuskript i avhandlingen, nu publicerad.</p
Prosuming (the) self [Elektronisk resurs]
No full textWeb 2.0 has placed prosumption at the very centre of economic value creation. Digital prosumption has been usually associated with user-generated content. However, recent studies argue for a need to also treat user generated data as a form of prosumption labour, as it is the appropriation and exploitation of these data that fuels digital capitalism. In this paper I analyze self-tracking as a form of digital prosumption. When people use the increasingly popular self-tracking devices, they produce huge amounts of data about themselves, referred to as self-quantification, which firms draw on to create value. The paper aims to expand on the notion of data production as prosumption labour by focusing on self-quantification. I draw on Dallas Smythe’s concept of the ‘audience commodity’ to analyze the commodification and valorization of life through selfquantification practices. I argue that through the generation of data the quantified-self becomes the ‘prosuming self’ that generates value through her own tracked life, but also the ‘prosumed self’, an active and entrepreneurial subject that is governed to produce the kinds of data that can create value for firms.</p
Survival of the (Data) Fit: Self-Surveillance, Corporate Wellness, and the Platformization of Healthcare
No full textThe emergence and proliferation of smart sensor technologies has enabled the self-tracking of everyday life in an unprecedented manner as the logic of quantification and datafication extends to diverse aspects of life, including education, work, and healthcare. This development is epitomized by the numerous corporate wellness programs that are based on the use of self-tracking tools. Faced with increased competition, Fitbit, one of the most popular brands in wearable self-tracking devices, recently launched the Fitbit Care platform. Its aim is to establish itself as the leading actor in employee corporate wellness programs by providing comprehensive offerings that include self-tracking tools, apps, digital interventions, and personalized health coaching. Focusing on the Fitbit Care platform, this paper examines the intersection of self-surveillance, corporate wellness, and healthcare, highlighting the socioeconomic inequalities propagated by the ideology of dataism that privileges those who are able to engage in activities that generate desirable data
Prosuming (the) self
Get PDFWeb 2.0 has placed prosumption at the very centre of economic value creation. Digital prosumption has been usually associated with user-generated content. However, recent studies argue for a need to also treat user generated data as a form of prosumption labour, as it is the appropriation and exploitation of these data that fuels digital capitalism. In this paper I analyze self-tracking as a form of digital prosumption. When people use the increasingly popular self-tracking devices, they produce huge amounts of data about themselves, referred to as self-quantification, which firms draw on to create value. The paper aims to expand on the notion of data production as prosumption labour by focusing on self-quantification. I draw on Dallas Smythe’s concept of the ‘audience commodity’ to analyze the commodification and valorization of life through selfquantification practices. I argue that through the generation of data the quantified-self becomes the ‘prosuming self’ that generates value through her own tracked life, but also the ‘prosumed self’, an active and entrepreneurial subject that is governed to produce the kinds of data that can create value for firms
The quantification paradox : Exploring consumer ambivalence towards self-tracking
Get PDFPeer reviewe
Survival of the (Data) Fit : Self-Surveillance, Corporate Wellness, and the Platformization of Healthcare
Get PDFThe emergence and proliferation of smart sensor technologies has enabled the self-tracking of everyday life in an unprecedented manner as the logic of quantification and datafication extends to diverse aspects of life, including education, work, and healthcare. This development is epitomized by the numerous corporate wellness programs that are based on the use of self-tracking tools. Faced with increased competition, Fitbit, one of the most popular brands in wearable self-tracking devices, recently launched the Fitbit Care platform. Its aim is to establish itself as the leading actor in employee corporate wellness programs by providing comprehensive offerings that include self-tracking tools, apps, digital interventions, and personalized health coaching. Focusing on the Fitbit Care platform, this paper examines the intersection of self-surveillance, corporate wellness, and healthcare, highlighting the socioeconomic inequalities propagated by the ideology of dataism that privileges those who are able to engage in activities that generate desirable data.Peer reviewe
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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