1,721,266 research outputs found
Female Masculinity in Calvin Klein Printed Advertisement
Get PDFPenelitian ini bertujuan untuk menyelidiki gambaran maskulinitas perempuan
dalam Iklan Calvin Klein. Data yang digunakan adalah empat iklan Calvin Klein
yang mengindikasikan maskulinitas perempuan pada karakter model (Kendall
Jenner) dalam iklan Calvin Klein. Dengan menggunakan teori female masculinity
oleh Judith Halberstam, penulis menemukan beberapa karakter yang ditunjukkan
oleh model dalam iklan tersebut. Female masculinity ditunjukkan oleh model iklan
tersebut yang menampakan sifat-sifat maskulin seperti pemberani, kuat, aktif,
dominan, agresif, dan sangat kuat. Maskulinitas perempuan dianggap lebih
dominan karena dia menampilkan beberapa karakteristik maskulin seperti, berani,
kuat dan agresi
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Ribbed cardigan sweater
No full textCardigan sweater of ribbed, rust colored lambswool/cashmere blend. Oversized; shawl collar. Long sleeves with rolled cuffs. No closures.
Designer's label at center back neckline: "Calvin Klein
Ribbed cardigan sweater
No full textCardigan sweater of ribbed, rust colored lambswool/cashmere blend. Oversized; shawl collar. Long sleeves with rolled cuffs. No closures.
Designer's label at center back neckline: "Calvin Klein
Calvin Klein CKIN2U Perfume Bottle
No full textPerfume bottle, conical shape with white upper and clear glass base. Contained in original gold packaging.. Maker: Calvin, Klein. Date: 2007 (circa) - from the The Betty Smithers Design Collection at Staffordshire University.
"Calvin Klein”, „Tommy Hilfiger” and „Guess” brand image in consumer perceptions about lifestyle
No full textBakalaura darba Zīmolu „Calvin Klein”, „Tommy Hilfiger” un „Guess” tēli patērētāju priekšstatos par dzīvesstilu pētījuma problēma tiek saistīta ar zīmolu tēliem patērētāju priekšstatos, kuri pārstāv dažādus dzīvesstilus.
Darba pētneciskie jautājumi ir: 1) kādi zīmolu „Calvin Klein”, „Tommy Hilfiger” un „Guess” tēli tiek komunicēti to izplatītāja „Denim dream” žurnālā „Dream”? 2) kādi šo zīmolu tēli izveidojušies Latvijas patērētāju priekšstatos? 3) kā šo zīmolu tēli atšķiras patērētāju priekšstatos dažādos to segmentos atkarībā no dzīvesstila?
Pētījums ietver žurnāla „Dream” publikāciju analīzi, aptaujas rezultātus, analīzi un secinājumus par zīmolu „Calvin Klein”, „Tommy Hilfiger” un „Guess” tēliem.
Darba rezultātā tika noskaidroti visi pētījuma jautājumi.Bachelor paper "Calvin Klein”, „Tommy Hilfiger” and „Guess” brand image in consumer perceptions about lifestyle research problem is connected with brand images in consumer perceptions who represent viarious lifestyles.
Bachelor paper research questions is to (1) what brand "Calvin Klein", "Tommy Hilfiger" and "Guess" images are communicated in their distributor "Denim Dream" magazine "Dream"? (2) what images exist in consumers perceptions about brands "Calvin Klein", "Tommy Hilfiger" and "Guess"? (3) how these brand images in consumer perceptions differ in various lifestyle segments?
The empirical part includes analysis of „Dream” magazine publications, questionnaire analysis, results and conclusions about brand images in various lifestyle segments
Calvin Klein: Semiotic Phenomenology
Get PDFThis study examined print advertising as a visual communication method by focusing on five of Calvin Klein\u27s jeans advertisements and the themes that are expressed to determine what realities or social meanings Calvin Klein\u27s jeans advertisements constructed and/or reflected. To uncover the themes within Klein\u27s advertisements, the following three-methods were applied: Content Analysis, Informal Focus Group and Semiotic Phenomenology. Together the three-methods, based upon data collected from fourteen males and females aged 13-18, 19-21, 22-24 and 28 years old or above, identified fifteen underlying themes containing stereotypes, potentially dangerous realities and evidence showing our desensitization to controversy and shocking images through print advertising. The results showed that Klein\u27s advertisements both constructed and reflected reality, drawing a fine line between what is actually constructed and what is reflected. Sexual terminology was used 85% of the time to describe the ads and nothing was the second most used response to describe how the ads made the respondents feel. The females\u27 responses were more emotionally charged and focused on the sex and violence in the ad, where the males expressed negativity towards the unisex or bi-sexual ads and nothing to describe how the remaining ads made them feel. Results suggested that people today are more desensitized to shocking or provocative visual images portrayed in advertising, even though advertising is selling more than just the product. The results indicated that advertising fuels false images of love, sexuality, romance, success, body image, success and normalcy, prompting consumers to ask, what else is this ad selling
Employee Motivation and Incentives in Retail Business: Case Company Calvin Klein Outlet
Get PDFThe purpose of this thesis is to discover motivational factors among Calvin Klein Outlet employees. The objective of this thesis is to eventually implement these motivational factors in work life since the author works closely with the employees of Calvin Klein Outlet. Additionally, the objective is to examine what incentives could be used in order to increase the employees’ motivation.
From the theoretical point of view, this thesis incorporates a variety of different theories associated with motivational theories. In order to explain motivation and analyse the results, the thesis uses Maslow’s Hierarchy of needs, Theory X and Theory Y as well as determines the two different incentives monetary and non-monetary incentives.
Qualitative research method was used in this thesis. Respondents were interviewed and they were able to answer open-ended questions and express their own opinions and experiences regarding their motivation. Therefore, as an outcome, the factors that motivate Calvin Klein employees can be explained through four main factors. The first factor is the fulfilment of the employee’s needs, the second motivational factor is a positive and trustful working environment, the third factor is the opportunity to receive responsibilities and lastly, the fourth factor is appraisal and feedback. These four factors will be described and analysed in this thesis in detail.
As the thesis also explored how this motivation can be increased, two main incentives affect employee motivation: the nonmonetary incentives that motivate Calvin Klein employees are appreciative and cheerful behaviour from their store manager as well as recreational activities sponsored by the company. Additionally, monetary incentives that employees would be motivated by are work benefits as well as a bonus system
Pergeseran representasi seksualitas dalam iklan pakaian dalam Calvin Klein
Get PDFSeksualitas selalu menjadi pembahasan kontroversial dan menarik dalam dunia periklanan sejak dahulu. Seksualitas juga berkaitan dengan tubuh perempuan dan beberapa hal yang berhubungan dengan tubuh perempuan adalah kecantikan, fungsi reproduksi dan seksualitasnya. Menggunakan pendekatan kualitatif, jenis penelitian deskriptif dan metode semiotika Roland Barthes, penelitian ini akan melihat makna dari tanda yang ada pada iklan-iklan Calvin Klein Underwear dari era pertama yaitu tahun 1990-an hingga era sekarang yaitu tahun 2010-an ke atas, berkaitan dengan representasi seksualitasnya. Hasil penelitian dengan subjek video iklan Calvin Klein Underwear ini menemukan adanya pergeseran seksualitas yang terjadi dalam masyarakat. Penelitian ini memiliki implikasi penting dalam memahami pergeseran dalam representasi seksualitas dalam iklan pakaian dalam. Diharapkan hasil penelitian ini dapat memberikan wawasan yang lebih dalam tentang bagaimana persepsi seksualitas dan citra tubuh perempuan dalam iklan pakaian dalam telah berubah seiring waktu, serta menggambarkan hubungan antara iklan, mode, dan budaya populer
Fashion discourses on images of Calvin Klein [캘빈 클라인 이미지와 패션의 담론]
No full textBackground Calvin Klein is a representative global fashion brand that symbolizes the American style. Especially, Calvin Klein also has been known as a brand that utilizes fashion images very effectively. This study chronologically analyzes Calvin Klein's various fashion images that cause controversial social issues and then grasps their perspective of discourses and tendency. Methods The Methodology used in this paper is as follows. First, it was very essential to define the fundamental concept and intention about fashion and discourse. Second, there were collecting and analyzing Calvin Klein's historical images and news articles that generate controversy. The range of collected images in this study is started from 1980, when Calvin Klein launched its jean's line and provoked social controversies. Third, this paper analyzes recent interesting images that are able to spread more easily because of the development of the online network. The whole story of arguments aroused by the images should be introduced for a deep understanding. Results There are three periods that are clearly divided in terms of the impacts. The first period is the 1980s and 1990s. In this period, Calvin Klein started planning its fashion images and they became impressive symbols. The second period is the 2000s, the age of distinct sexual code. The third period is the 2010s when there was the greatest number of social issues. The typical tendency of the fashion discourses about Calvin Klein can be defined in the following four categories: discourses on the subject and meaning of gaze; chronological arguments on idealization of a human body; issues dealing with gender-equality and diversity; and a discussion on the evolution of communication. Conclusions Fashion inherently refuses to follow a precedent and provokes controversy by pursuing a new challenge and goal of this age. In this context, fashion images planned and developed by Calvin Klein are the mirror of the age in itself. In addition, they have expressed passion and stimulated the public by a shower of disputes. Naturally, many fashion images will raise various issues that reflect our age and be objects of diverse discourses in the future. © 2018, Korean Society of Design Science.연구배경 오늘날 아메리칸 스타일을 대표하는 글로벌 브랜드로 자리를 잡은 캘빈 클라인은 디자인의 고유성 뿐만 아니라 패션 이미지를 매우 성공적으로 활용한 브랜드로 널리 알려져 있다. 본 연구는 반세기 브랜드의 역 사를 이어가는 캘빈 클라인 브랜드의 패션 이미지가 구체적으로 어떠한 쟁점들을 일으켰는지를 연대순으로 분 석해보고 그 안에 담긴 담론의 관점과 경향을 찾아보는 것을 목적으로 하였다. 연구방법 우선 패션과 담론이라는 문제에 대하여 기본 개념과 방향을 수립하였고, 이에 근거하여 캘빈 클라인 의 역사적 패션 이미지와 관련 기사문들을 수집 분석하였다. 연구대상으로 수집된 이미지의 범위는 캘빈 클라인 이 1978년 진즈 라인을 런칭한 이래로 많은 사건과 논쟁을 이끌어내기 시작한 1980년부터이다. 그리고 온라인 네트워크 발달과 더불어 더욱 확장성을 확보하며 화제를 일으키고 있는 최근의 캘빈 클라인 패션 이미지까지 연 대별로 수집하였고, 이를 둘러싼 논쟁이 구체적으로 어떤 것이었는지 조사 분석하였다. 연구결과 캘빈 클라인의 이미지를 연대별로 분류하면 브랜드의 패션 이미지 기획의 역사가 본격화되면서 가 장 기억에 남을 상징적 이미지의 시대로 회자되는 1980-1990년대, 세기말을 지나 새로운 세기를 맞이하며 성적 인 코드가 유난히 뚜렷했던 2000년대, 그리고 가장 다양한 방향의 이슈를 남긴 시기로서 2010년대 등 세 시기로 나눌 수 있다. 캘빈 클라인과 관련된 패션의 담론이 갖는 대표적 경향은 시선의 주체에 대한 담론, 신체의 이상화 에 대한 시대별 담론, 성의 평등과 다양성 이슈, 그리고 커뮤니케이션의 진화에 대한 담론 등으로 보인다. 결론 패션은 본질적으로 답습을 거부하므로 줄곧 시대에 대한 새로운 도전과 지표 설정을 갈구하며 논쟁 을 일으키곤 한다. 이러한 맥락과 같이 캘빈 클라인이 기획하고 생산해낸 패션 이미지들은 시대의 거울로 존재하 며 도전 정신을 표출해왔고 수없이 쏟아져 나온 논쟁들과 더불어 대중들을 자극해왔다. 앞으로도 패션 분야에서 만들어지는 많은 이미지들은 시대를 비추는 각종 이슈들을 생산하며 다양한 담론의 대상이 될 것이다
Male representations in calvin klein perfume campaigns
Get PDFEste artigo realiza uma análise acerca das representações das masculinidades por meio do corpo como suporte e como um mecanismo codificador de padrões históricos, sociais e culturais e da moda como uma manifestação da cultura e como articuladora das relações simbólicas de representação de masculinidades. A partir de uma propaganda do perfume Obsession dos anos 1980, da marca Calvin Klein, e da metodologia de análise de imagens, proposta por Martine Joly, que diz que o discurso visual expresso em uma imagem é constituído da relação da mensagem plástica, icônica e linguística, realizamos algumas reflexões a respeito de como os corpos são representados em uma campanha publicitária. Concluímos que a campanha utiliza os ideais hegemônicos estabelecendo uma relação discursiva com o sujeito homem, valendo-se do seu desejo de incorporar determinados valores estéticos com a finalidade de atingir um processo de plenitude socialmente imposta para a masculinidade heteronormativa centrada em aspectos de força e virilidade fundamentadas pelos aspectos culturais dos anos 1980.This article analyzes the representations of masculinities through the body as a support and as a mechanism that encodes historical, social and cultural patterns and fashion as a manifestation of culture and as an articulator of symbolic relations of representation of masculinities. Based on an advertisement for the Obsession perfume of the 1980s, by the Calvin Klein brand, and the image analysis methodology proposed by Martine Joly, who says that the visual discourse expressed in an image is made up of the relation of the plastic, iconic and linguistic, we made some reflections about how the bodies are represented in an advertising campaign. We conclude that the campaign uses hegemonic ideals establishing a discursive relationship with the male subject, using his desire to incorporate certain aesthetic values in order to achieve a process of socially imposed plenitude for heteronormative masculinity centered on aspects of strength and virility based on the cultural aspects of the 1980s
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