1,997 research outputs found
Digital Business & E-Commerce Management: Strategy Implementation and Practice, 6/E.
No full textThis text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation
Digital Business and E-Commerce Management: Strategy, implementation and practice
No full textBuku ini menawarkan pengantar yang komprehensif untuk teori dan praktik manajemen bisnis dan e-commerce. Penulis, Dave Chaffey, membawa ciri khas otoritasnya, kejelasan ekspresi, dan keahlian mengajarnya untuk membahas topik di mana ia aktif mengajar dan berkonsultasi.
Buku ini menawarkan pendekatan internasional dan keseimbangan yang baik antara topik teknis dan manajerial yang sangat penting untuk mengembangkan pemahaman tentang subjek ini
Digital Business and E-Commerce Management : Strategy, Implementation and Practice
No full textThis text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.xxxi+680p.;19,5x26,5c
Descargar libros en línea ebooks Digital Marketing (6th Edition)
No full textRead Or Download Digital Marketing (6th Edition) Full Books By by {"isAjaxInProgress_B002BLVBHM":"0","isAjaxComplete_B002BLVBHM":"0"} Dave Chaffey (Author) › Visit Amazon's Dave Chaffey Page Find all the books, read about the author, and more. See search results for this author Are you an author? Learn about Author Central Dave Chaffey (Author), Fiona Ellis-Chadwick (Author)
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EMarketing excellence : planing and optimiizing 3rd ed./ Chaffey
No full textxvi, 508 hal.: ill, tab.; 25 cm
EMarketing excellence : planing and optimiizing 3rd ed./ Chaffey
No full textxvi, 508 hal.: ill, tab.; 25 cm
Financial Summit: J.R. Briggs & Dave Briggs
No full textDave and J.R. Briggs speak on stewardship of finances.
Dave Briggs currently serves as the stewardship director at Central Christian Church of Arizona. Previously he served in a similar role at Willowcreek Church and prior to that was a finance manager for GE for 27 years. He has developed numerous financial seminars and classes and regularly speaks at churches and conferences around the country. Dave and his wife Debbie had two sons attend Taylor and served for three years on the Taylor Parents’ Cabinet.
J.R. Briggs wears a variety of ministry hats. On a local level, he serves as one of the pastors of The Renew Community. He is also the Founder and Director of Kairos Partnerships and Director of Leadership and Congregation Formation for the Ecclesia Network. He is a life coach, consultant, frequent speaker, and author of seven books. He and his wife Megan, along with their two sons Carter and Bennett, live in the Philadelphia area
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Business to consumer internet marketing
No full textThe Internet and other digital media have transformed marketing. For customers, there is a much wider choice of products, services, and prices from a variety of different suppliers. For organisations marketing products and services there are opportunities to expand into new markets, offer new services and apply new business techniques. This chapter explores the changes and impact Internet marketing on retailers and consumers
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Business to business internet marketing
No full textIt has been suggested that Internet technologies can significantly change how businesses trade and also have the capacity to affect levels of profitability and success. However, leading business writers cannot agree on the level of influence ... So perhaps the crux of the debate is that on the one hand organisations should look at Internet and web technologies as being essential to support operations and improve services (in their chosen field of operations) or on the other hand organisations should consider the Internet as a new virtual world of opportunities, where there are few established rules and limitations. There are examples to substantiate both sides of the debate
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