3,046 research outputs found
Service co-design for the shared mobility sector: A free-floating bike sharing model
No full textIn this paper, we present an action-research process within an Horizon 2020 project conducted through a co-design approach with the SME Zehus. In order to define a new model of free-floating bike sharing service to be implemented in the city of Milan, co-design activities were conducted with different project stakeholders and structured in the form of an explorative workshop, creative sessions, and user tests. This approach allowed envisioning and validating solutions, sharing competencies, and make decisions through collaboration in a iterative process. The adoption of co-design had relevant influence on the design of the final solution, going beyond the users’ perspective, but rather focusing on those of the service provider and the municipality of Milan, which is going to host the service. The active involvement of Zehus in co-design activities also had an educational value, given by the transfer of service design competencies and tools, which can empower the company in approaching future businesses able to answer to the evolution of shared mobility
Smart Co-Design for Urban Planning: Augmented and Virtual Reality Apps in Collaborative Processes
No full textThis open access book examines collaborative approaches to urban transformation processes and guides smart co-design applications in such contexts. It presents a selection of co-design methods that can be fruitfully integrated with mobile applications, focusing on the CitySense app, the result of two H2020 European Projects. This innovative solution favours a virtuous co-creation process involving decision-makers, architects, developers, and citizens. It provides a service for assessing the existing urban context and possible design solutions from the community perspective. It enables the study of citizens’ perceptions by pairing Augmented and Virtual Reality with the “Experiential Environmental Impact Assessment: exp-EIA©” method, which integrates psychological and architectural perspectives. This approach shapes all phases of the design process, encouraging evidence-based design and decision-making, and also supports the definition of a proper design brief before investing and the pre-assessment of the urban design project’s experiential outcomes before construction. The book starts by presenting the evolution of citizens’ involvement from traditional to smart solutions, and then provides a general framework of co-design options using smart applications (especially the CitySense app). The overall approach fosters a phygital (physical + digital) approach by outlining possible ways of enhancing fruitful public/private collaborations with a view to making shared, high-performance urban decisions
Eloge
No full textOverview of the typology of the encomiastic epigram, from the archaic to the Byzantine period. Silvia Barbantani is author of the section on Greek epigram Rosario Moreno Soldevila is author of the section on the latin epigram
The National Labour Policies in the context of the Europe 2020 strategy and of the European Economic Governance
No full textThe National Labour Policies in the context of the Europe 2020 strategy and of the European Economic Governance, by Silvia Borelli
The author presents the main priorities of the Europe 2020 strategy and the different steps of the European Semester of the European Economic Governance. The system of the European measures to solve the economic crisis is completed by the analysis of the “Six Pack”, the EuroPlus Pact and the Treaty on Stability, Coordination and Governance. The author clarifies how the European Employment Strategy has been fully absorbed by the European Economic Governance. After considering some of the new European economic framework’s consequences on Member States’ labour policies and on social dialogue, the author focuses on the recent review of Italian labour policies, performed by European Commission as part of the European Semester
Lavorare per la rivoluzione. Un'impresa commerciale tra Italia e Cina
No full textThe volume collects the biographical testimony of Fabio Matteini who, starting from the ’60s, undertook an import activity of Chinese handcra products with the aim of supporting the political and cultural initiative of the Edizioni Oriente of Milan, the main center for the spread of Maoism in Italy. The testimony is accompanied by a prefatory essay by Gilda Zazzara on Matteini work culture and by a selection of photographs taken by the author during the years of the Cultural Revolution, chosen and introduced by Silvia Calamandrei
Hands on. Your money for your life. A product service system that reframe the banking experience of young adults
No full textLAUREA SPECIALISTICALa crisi finanziaria globale ha destabilizzato il settore dei servizi finanziari, in particolare quello bancario.
“Si entra in banca con due lire, si esce nudi” potrebbe essere lo slogan attuale per identificare l’opinione generale sulle banche e il mondo della finanza.
Queste tematiche di fedeltà e lealtà stanno sempre più polarizzando l’attenzione di coloro che definiscono le strategie nel settore bancario. Il vibrante ambiente competitivo e le difficoltà generalizzate nel mantenere rapporti con i “clienti giovani”, spingono le banche a offrire una solida immagine e una migliore gamma di prodotti e servizi, con l’obiettivo di conquistare e mantenere questa fiducia. Differenziarsi sui costi e puntare sull’innovazione dei prodotti è sempre più difficile. In più, gli eventi senza precedenti verificatesi durante questo periodo di crisi, hanno innescatato norme molto più severe, chiedendo una maggiore trasparenza e un incremento significativo di chiarezza da parte delle banche. Per migliorare effettivamente la “lealtà” nei confronti degli istituti bancari, la cosa migliore da fare è quella di lavorare sulla “soddisfazione del cliente”, l’unica cosa che, senza coercizione, garantisce una sorta di continuità del rapporto banca-cliente.
Far vivere una customer experience positiva ai propri clienti è una delle poche leve che le banche possono utilizzare per distinguersi nel mercato di oggi, perché, più di ogni altro fattore, i clienti hanno a cuore la qualità del servizio che ricevono dalle loro banche. Ciò significa che la conoscenza dei propri clienti è il primo passo, non solo per migliorare le loro esperienze, ma nella costruzione di un efficace piano di business e un’efficace strategia di crescita.
Questa è la cornice in cui è posizionato il mio progetto per Deutsche Bank, HANDS ON.
HANDS ON - your moeny for your life - è un product service system utile a riformulare l’esperienza bancaria dei giovani adulti.
E’ un progetto pensato per una vasta gamma di clienti del settore bancario tra i 16 ei 32 anni, i giovani adulti. L’applicazione è disponibile anche per chi ancora non è cliente di Deutsche Bank, il quale può usufruire dei vantaggi di alcuni servizi e può comodamente avvicinarsi alla banca, avendo la possibilità di conoscerla meglio. Deutsche Bank vuole sfruttare questo metodo per acquisire nuovi potenziali clienti, sedurli con servizi unici, utili per soddisfare le specifiche esigenze di questa clientela.
Lo scopo del progetto è quello di educare e supportare i clienti al fine di acquisire una profonda conoscenza in ambito bancario e finanziario, affinchè possano essere più competenti, sicuri di sé nelle loro scelte e indipendenti. Tutte le opzioni dell’applicazione HANDS ON per mobile devices (smartphone e tablet) sono in grado di garantire un processo di apprendimento fluido e su misura del cliente, a seconda del suo livello di conoscenza personale riguardo tematiche bancarie o argomenti finanziari, del suo status, del suo stile di vita, dei suoi suoi hobby e le sue passioni.
Un altro scopo del progetto è quello di comunicare che “il denaro non serve a generare altro denaro”, ma è solo uno dei tanti strumenti che possiamo utilizzare per soddisfare le nostre esigenze e affinchè i nostri sogni si avverino. E’ importante avere obiettivi nella nostra vita, e il denaro, se ben gestito ed amministrato, è quella cosa che ci può aiutare a raggiungere questi obiettivi.
L’idea di concentrarsi maggiormente sui giovani, anche se non dispongono di molto denaro in questo momento della loro vita, viene dalla ricerca demografica, i cui risultati dicono chiaramente che la popolazione italiana sta invecchiando e che le banche perderanno una grande fetta della loro “migliori clienti” (32-45 anni). E’ importante, ora, investire su clienti tra i 22 e i 24 anni, perchè saranno 40enni-42enni nel 2030: prima si “fidelizza” un cliente, anche se non è facile, più probabilità ci sono che questo cliente rimanga “fedele” anche in futuro, quando avrà esigenze più importanti.The global financial crisis destabilized the financial services industry, especially the banking one.
“Si entra in banca con due lire, si esce nudi” could be the acutal slogan to identify the general opinion about banks and the finance world.
These themes of fidelity and loyalty are increasingly polarizing the attention of those who define strategies in the banking sector. The vibrant competitive environment and the generalized difficulties in maintaining relationships with “junior customers”, pushing banks to offer a solid image and range of products and services with the aim to gain and keep the trust of who relies on them. Differentiating on price and product innovation is becoming increasingly difficult, and firms face the complications of changing customer preferences. Furthemore, the unprecedented events during the crisis period triggered more stringent regulations, demanding for greater transparency, and a significant increment of trust. To actually improve the banking loyalty, the best thing to do is to work on customer satisfaction, the only thing that, without coercion, ensure a sort of continuity of the relationship.
Delivering a positive customer experience is one of the few levers banks can use to stand out in today’s market because, more than any other factor, customers care about the quality of service they receive from their banks. That means: understanding customers is the first step, not only in improving their experiences, but in building an effective business plan and growth strategy; understanding customer channel preference for communication and interaction is an important element of delivering highly positive customer experiences.
That is the frame in which my project, HANDS ON, is positioned.
HANDS ON - your money for your life - is a product service system that reframe the banking experience of young adults.
It’s a project tought for a range of banking clients between 16 and 32 years old, the young adults. The app is available for not-yet Deutsche Bank clients too, who can take advantages of some services and they can comfortably approach the bank, having the chance to know it better. Deutsche Bank wants to exploit this method to acquire new clients, seducing them with unique services, useful to fulfill target’s specific needs.
The purpose of the project is to educate and support customers to gain a deep banking and financial knowledge, for them to be more competent, self-confident and indipendent. The HANDS ON application for mobile devices (smartphones and tablets) has certain options that can guarantee a fluent learning process tailored for the client, depending on his/her personal level of knowledge about banking issues or finanacial topics, on his/her status, lifestyle, what he/she owns or likes, his/her hobbies.
Another purpose of the project is to communicate that “money doesn’t serve to generate other money”, but they are one of our basilar tools we can use to fulfill our needs and for our dreams to come true. It is important to have objectives in our life, and money, if well managed, is that thing that may help us to achieve our goals.
The idea of focusing more on young adults clients, even if they don’t have that much money or requirements, in this moment of their life, comes from the demographic research, whose results clearly say that population will get older and that banks will loose a big slice of their “best clients” target group (32-45 years). It is important, now, to invest on 22-24 years old clients, becuase they will be 40-42 in 2030: the early you create a fidelity bond, the more chances the bank has for this client to stay with the company, to create a good and strong relationship with the personal advisor, instilling trust and confidence in the banking industry
Experiential verbs in Homeric Greek
No full textIn Experiential verbs in Homeric Greek. A constructional approach Silvia
Luraghi offers a comprehensive account of construction variation with
two-place verbs belonging to different sub-domains of experience
(including bodily sensation, perception, cognition, emotion and
volitionality) in the Homeric language. Traditionally, variation is
ascribed to the independent meaning of cases that mark the second
argument, and explanations have focused on properties of the latter.
By taking a constructional approach, the author shows that construction
variation also brings about differences in the conceptualization of the
subject/experiencer by pointing to different degrees of control and
awareness. Variation is then shown to refl ect the embodied construal
of experience along with the social dimension of emotion
Does strict employment protection discourage job creation? Evidence from Croatia
No full textEmployment protection legislation in Croatia is among the most strict in Europe. Firing is difficult and costly, and flexible forms of employment are limited. Is this apparent rigidity reflected-as one would expect based on standard economic theory-in low labor market dynamics? Is job creation low and hiring limited? Is the job security of insiders achieved at the cost of outsiders not being able to enter thelabor market? The author attempts to answer these questions by examining job flows. If the employment protection legislation is binding, then job and worker turnover should be low. He shows that this is indeed the case. Hiring is limited and the average job tenure is very long in Croatia. Job destruction is low, however job creation is still lower. The result is accumulation of unemployment, in large part due to new labor market entrants not being able to find a job. The high degree of job protection also seems to strengthen the bargaining position of insiders and results in relatively high wages. So, wages in Croatia are higher than among its competitors, even after adjusting for productivity. These high labor costs are likely to contribute to limited job creation in existing firms, but also are likely to discourage the entry of-and thus job creation in-new firms. The author presents evidence that firm growth has been indeed limited in Croatia, contributing to the low employment level. The author examines other potential causes of high unemployment in Croatia (the unemployment benefit system, labor taxation, the wage structure, and skill and spatial mismatches). He argues that they do not play a substantial part in accounting for poor labor market outcomes in Croatia. The author concludes that the stringent employment protection legislation is the key labor market institution behind low job creation and high unemployment. Based on this he recommends specific measures aimed at liberalizing the labor market to foster job creation and employment.Labor Management and Relations,Labor Policies,Labor Markets,Environmental Economics&Policies,Trade Finance and Investment,Labor Markets,Labor Management and Relations,Labor Standards,Banks&Banking Reform,Environmental Economics&Policies
A interação texto/imagem em duas traduções de Flicts para o inglês
No full textDissertação (mestrado) - Universidade Federal de Santa Catarina, Centro de Comunicação e Expressão, Programa de Pós-Graduação em Estudos da Tradução, Florianópolis, 2013.Abstract : This study aims to investigate two translations of FLICTS, first children's book written by Ziraldo and first full-colored album for children produced in Brazil, with a view to discussing the different interactions between text and image that might occur within the translation of children's literature. Considered a landmark in Brazilian Children's Literature since its launch in 1969, its British version was translated by Silvia Caruana and published by the publishing house Roger Schlesinger in 1973 and its American English version was translated by Daniela Pinto, originally published by Melbooks in 1984 - subsequently also published by Editora Melhoramentos and commercialized in Brazil. The theoretical framework informing the study is based on the interface of Descriptive Translation Studies, Translation of Children's Literature and the Grammar of Visual Design. By the analyses of a multimodal corpus and a dossier about the history of this printed book, it was possible to note that the several changes along FLICTS publishing history have made up other possible readings on this work
REL22 Reinventing Energy Landscapes
No full textREL22 was an international summer school program launched by the Institute of Landscape Architecture of RWTH Aachen University (Prof. Frank Lohrberg, Silvia Beretta) together with the Master’s Programme in „Landscape Architecture and Landscape Heritage“ of Politecnico di Milano (Prof. Antonio Longo) andthe Master’s Programme in “Landscape Architecture” of TU Delft (Prof. Laura Cipriani). The aim was to formulate visions for the landscape transformation of the Rhenish Lignite District, the largest open-cast lignite mining area in Europe, located in the German region of North Rhine Westphalia
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