121,482 research outputs found
STRATEGI KOMUNIKASI PEMASARAN MAJALAH BOBO DALAM MEMPERTAHANKAN OPLAH PENJUALAN
No full textOne of the success of the print media is to maintain the level of sales. The high number of purchases is one form of evidence of high interest in reading on a particular print media. The phenomenon is encountered in the print media Bobo magazine, in an era that rely on online media in search of entertainment and information, Bobo magazine is able to maintain the sales of its magazine 206,600 copies every week. It is perceived as a unique phenomenon for research.
The purpose of this research is to know marketing communication strategy of Bobo Magazine in maintaining sales circulation. It wants to prove the implementation of strategy which is designed by marketing communication section of Bobo Magazine with the theoretical racing that is with IMC (Integrated Marketing Communication) theory.
This type of research is descriptive qualitative sulking on research method of case study with pattern patterning technique. There were three informants interviewed, including manager of marketing communication Bobo magazine, advertising sales and marketing Bobo magazine and customer from Bobo magazine. The results of this study show that Bobo Magazine prioritizes program effectiveness. The effectiveness of the program includes several aspects, namely from the use of media tools that exist in IMC theory, including of Advertising, Sales Promotions, Interactive Marketing, Public Relation dan Event. Good coordination between divisions is one aspect of successful marketing communication bobo magazine. Not only that, the use of social media personal magazine bobo is a tool of choice, because it is considered more flexible
An Interview with Tony David Sampson: Author of Virality: Contagion Theory in the Age of Networks
No full textTony D. Sampson is Reader in Digital Culture and Communication in the School of Arts and Digital Industries (ADI) at the University of East London, where he directs the EmotionUX lab, supervising research on the cognitive, emotional, and affective aspects of user experience. In 2013, he co-founded Club Critical Theory, an organization dedicated to the application of critical theory in everyday life in Southend-on-Sea, Essex. Tony is the author of Virality: Contagion Theory in the Age of Networks and The Assemblage Brain: Sense Making in Neuroculture, both from the University of Minnesota Press. He blogs at viralcontagion.wordpress.com.
The editors of this special NANO issue are delighted to have the opportunity to talk with Tony about how his work touches on issues of imitation and contagion—a loaded term unpacked within his 2012 book
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Reclaiming a Du Boisian Perspective on Racial Attitudes
No full textThis article asserts that Du Boisian sociology included a strong role for racial prejudice in analyzing the conditions and dynamics of African American social life. The article examines Du Bois's empirical social scientific legacy with a special focus on The Philadelphia Negro and how he treated racial prejudice in this seminal work. It then examines the turn away from a concern with racial prejudice in modern sociological analysis and identifies the necessity of returning to the theoretical holism exemplified by Du Bois if sociological theory on race and racism are to advance.African and African American StudiesVersion of Recor
ANALISIS PERKEMBANGAN DAN PENGARUH TIPOGRAFI PADA SAMPUL MAJALAH BOBO TERHADAP KETERTARIKAN ANAK
No full textBobo Magazine has been in production since 1973 and there are thousands of Bobo magazines that have been published. Bobo magazine has a cover design that is unique and different from other magazines. Its unique design has its own charm for readers, especially children. One of the most important design elements in cover design communication is typography. This study aims to analyze the development of typography in Bobo magazine and determine its effect on children's interests. This research refers to the theory of four main typographic principles including legibility, readability, visibility, and clarity. This research method uses a qualitative approach, with data collected from the results of documentation, observation, and literature. From the results of the analysis, it is known that there is a change in the typography design on the cover of Bobo magazine with the application of better typographic principles. The use of correct and appropriate typographic principles makes Bobo magazine successful in attracting children's attention. Typographic design can communicate well to readers and can convey information well, clearly, and precisely.Majalah Bobo telah diproduksi sejak tahun 1973 dan saat ini ada ribuan majalah Bobo yang telah diterbitkan. Majalah Bobo memiliki desain sampul yang unik dan berbeda dari majalah lainnya. Desainnya yang unik memiliki daya tarik tersendiri bagi para pembaca khususnya anak-anak. Salah satu elemen desain yang berperang penting dalam komunikasi desain sampul adalah tipografi. Penelitian ini bertujuan untuk menganalisis perkembangan tipografi pada majalah Bobo dan mengetahui pengaruhnya terhadap ketertarikan anak. Penelitian ini mengacu pada teori empat prinsip pokok tipografi meliputi legibility, readability, visibility, dan clarity. Metode penelitian ini menggunakan pendekatan kualitatif, dengan data yang dikumpulkan dari hasil dokumentasi, observasi dan kepustakaan. Dari hasil analisis diketahui bahwa adanya perubahan desain tipografi pada sampul majalah Bobo dengan penerapan prinsip tipografi yang semakin baik. Penggunaan prinsip pokok tipografi yang benar dan tepat menjadikan majalah Bobo berhasil untuk menarik perhatian para anak-anak. Desain tipografi dapat berkomunikasi dengan baik bagi para pembaca dan dapat menyampaikan informasi dengan baik, jelas, dan tepat
The adventure of a hospitalization: Bringing the reversal theory to the world of design
No full textThe design & emotion research domain has produced a rich palette of theoretical and methodological approaches that support designers in their attempts to ‘design for emotion’. In this paper, we focus on situations that involve negative emotions that cannot easily be ‘solved’ through design (for example, sadness caused by the loss of a loved one). The main question addressed is: is it possible to use reversal theory for designing products that transform given strong negative emotions into positive experiences? This question is particularly relevant for situations in which the cause of the negative emotion cannot be removed or solved through design. The paper describes a design case in which this question was explored by designing a product that supports children who are hospitalized for a surgical procedure. One concept was developed by means of the reversal theory and protective frames, transforming the experience of a hospitalization into that of an adventureIndustrial DesignIndustrial Design Engineerin
Dynamics of Network Formation Processes in the Co-Author Model
No full textThis article studies the dynamics in the formation processes of a mutual consent network in game theory setting: the Co-Author Model. In this article, a limited observation is applied and analytical results are derived. Then, 2 parameters are varied: the number of individuals in the network and the initial probability of the links in the network in its initial state. A simulation result shows a finding that is consistent with an analytical result for a state of equilibrium while it also shows different possible equilibria.Dynamics, Network, Game Theory, Model,Simulation, Equilibrium, Complexity
KAJIAN SEMIOTIKA PERUBAHAN MASKOT MAJALAH ANAK-ANAK ‘BOBO’ PADA TAHUN 1973, 2007, DAN 2009
No full textChildren’s magazine, “Bobo”, has been active in Indonesia for more than 40 years. During that time, this magazine interacts with the reader by its content and visual, which is suitable with them. The interaction is that its mascot, named “Bobo”, always attends in the magazine to greet and communicate with readers. Each mascot certainly has a meaning that is capable of delivering brand’s vision and mission. In these forty years, “Bobo” magazine already made six changes in its mascot. From that six mascots, chose three mascots, considered to represent the change in the society.Analysis with semiotic theory did to reveal the mascot’s meaning. The changes are due to the changes of target audiences’ taste. The taste changes happened because of some external factors experienced by children, as "Bobo" magazine’s readers. The change of trend in the way of dressing, the presence of young artists who sing children's songs, also the appearance of their idol who became a role model to the reader, can be a clue to see "Bobo" magazine readers’ taste. Mascot’s appearance changes in order to adapt with changes of readers’ taste.This study concludes that the mascot’s changes in order to adapt with readers’ taste. Meaning contained in the mascot also represents readers’ condition in certain years. Children's magazine "Bobo" is a clever magazine for using a mascot that has high flexibility, so the mascot can adjust readers’ and also the readers can be loyal to "Bobo"
The Prosodic System of Southern Bobo Madare
No full textThis dissertation describes the word-level and phrase-level prosodic system of Southern Bobo Madare (Bobo), a Mande language of Burkina Faso. I examine tonal aspects of Bobo’s prosodic system and provide an extensive phonetic description of the use of non-modal phonation and final lengthening to mark utterance type. The data examined include both elicitation tasks and spontaneous speech tasks. The work is conducted within the framework of autosegmental-metrical theory (Pierrehumbert 1980).
Several aspects of the word-level prosodic system are discussed. Previous work on Bobo (Morse, 1976; Le Bris & Prost, 1981; Sanou, 1993) disagree on the inventory of contour tones and the existence of word stress. I present an analysis in support of three contour tones: High-Low, Low-High, and Low-Mid. I do not find clear phonetic evidence of word stress. Phonological analysis supports the existence of stress however: The distribution of reduced vowels supports the existence of iambic prosodic feet, which is common in Mande languages. Furthermore, the distribution of tone melodies is best explained by assuming that tone melodies are assigned to the foot rather than to the word or morpheme, similar to Leben’s (2001) proposal for tonal feet in Bamana.
While both word-level and phrase-level prosody are discussed, most attention is given to phrase-level prosodic phenomena. In recent years, there has been increased interest in the phrase-level prosody of African tone languages (Downing & Rialland, 2016). However, detailed descriptions of the phrase-level prosody of Mande languages still remain extremely rare. This is the first such description of a Mande language with three tone levels. Bobo makes relatively little use of intonational tones. Declarative statements are marked only through final lengthening and in some cases non-modal vowel phonation. Polar questions show some characteristics of the areal “lax question prosody” described by Rialland (2009): L% boundary tone, which is concatenated onto the string of lexical tones, extreme lengthening of the phrase-final segment (always a vowel in Bobo), and breathy utterance termination. This L% boundary tone is the only clear case of an intonational tone in Bobo. Wh-questions can (but typically do not) have an L% boundary tone and have a lesser degree of phrase-final lengthening than polar questions. Negated statements do not have special prosodic characteristics. The phrase-level prosodic hierarchy of Bobo is relatively flat, consisting of only the intonational phrase. In addition to investigating the prosodic marking of utterance type, I present an investigation into focus marking in Bobo. I examine the responses to wh-questions and corrections, two contexts in which focus-marking is typically found cross-linguistically. I find no evidence of morphosyntactic or prosodic focus marking in these contexts. Bobo is therefore an additional example of an African tone language without obligatory focus marking in these contexts.
The relevance of these results to our current understanding of prosodic typology is discussed throughout.PhDLinguisticsUniversity of Michigan, Horace H. Rackham School of Graduate Studieshttp://deepblue.lib.umich.edu/bitstream/2027.42/163107/1/ksher_1.pd
Dispelling the Myths Behind First-author Citation Counts
No full textWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
Variations on the Author
No full text“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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