21 research outputs found
Integrated marketing communication: “DāvanuServiss.lv” case study
No full textBakalaura tēma ir integrētā mārketinga komunikācija: ‘’DāvanuServiss.lv’’ gadījuma analīze. Darba uzdevums ir noskaidrot - kā uzņēmums savā darbībā pielieto integrēto mārketinga komunikāciju, kā tiek uzturēta komunikācija ar klientiem sociālajos tīklos, un kā tiek piesaistīti jauni klienti.Darbā ir apskatīta teorija par integrēto mārketinga komunikāciju un tās elementiem. Izmantotas tiek četras pētnieciskās metodes, tādas kā - kontentanalīze, aptauja, intervija un novērojums. Šīs pētniecības metodes ļauj uzzināt - kā klienti vērtē uzņēmuma komunikāciju.
Bakalaura beigās tiek secināts, ka uzņēmuma komunikācija sociālajos tīklos ir veiksmīga un klienti ar to ir apmierināti. Uzņēmums vēlas iepazīstināt klientus ne tikai ar savu darbību, bet arī ‘’DāvanuServiss.lv’’ komandu. Atslēgas vārdi: integrētā mārketinga komunikācija, sociālie tīkli, dāvana, DāvanuServiss.lvThe topic of the baccalaureate thesis is integrated marketing communication: ‘’DāvanuServiss.lv’’ case study. The main task is to clarify how this company uses integrated marketing communication in action, how they communicate with customers in social networks, and how they attach new clients.
Theory chapter describes information about integrated marketing communication elements. As part of the job, four research methods were used, such as – content analysis, poll, interview and observation. These methods enable to find out how customers rate the communication of this company.
In the end of the baccalaureate author concludes that the company’s communication in social networks is successfull and customers are satisfied. Company wants to introduce customers not only with their business but also with DāvanuServiss.lv team.Key words: integrated marketing communication, social networks, gift, DāvanuServiss.l
Schmerztherapie bei Versuchstieren: Fachinformation aus dem Ausschuss für Anästhesie der GV-SOLAS in Zusammenarbeit mit dem Arbeitskreis 4 in der TVT
No full textDie vorliegende Empfehlung wurde verfasst für Antragsteller, Tierschutzbeauftragte und Behörden. Sie soll eine Orientierungshilfe für tierschutzgerechtes Arbeiten sein und der Standardisierung der heute angewandten Verfahrensweisen dienen. Die in den Tabellen angegebenen Werte stellen Empfehlungen dar, von denen bei entsprechender experimenteller Erfordernis abgewichen werden kann, sofern die Genehmigung dazu vorliegt. Es liegt in der Verantwortung eines Jeden, sich kontinuierlich über das neueste Wissen zur optimalen Durchführung einer bestimmten Technik an einer bestimmten Spezies zu informieren. Besondere HinweiseDie Revision der Fachinformation 2019/2020 adressiert Säugetierarten, für die Schmerz-therapie im Rahmen von Tierversuchen häufig angewendet wird. Für die Schmerzbehandlung bei anderen Tierarten und insbesondere bei Vögeln, Reptilien, Amphibien, Cephalopoden und Fischen sind spezifische Fachliteratur und Kenntnisse von Experten hinzuzuziehen. Für die Schmerzbehandlung bei Zebrafischen in Versuchen werden derzeit Empfehlungen in einer FELASAWorkingGroup erarbeitet -http://www.felasa.eu/working-groups/working-groups-present/pain-management-in-zebrafish/. Die Empfehlungen und Dosierungen beruhen auf der aktuellen Literatur (Stand 2020) sowie den Kenntnissen und Erfahrungen von Spezialisten
Response of the Committee for Anaesthesia, Analgesia and Pain Prophylaxis of the Society for Laboratory Animal Science to ‘Temporary inhalation anaesthesia in experimental pigs’
No full textEffect of surface roughness, porosity, and a resorbable calcium phosphate coating on osseointegration of titanium in a minipig model
No full textAdditional file 5 of Qualitative longitudinal research in health research: a method study
No full textAdditional file 5. Table of included articles (author(s), year of publication, reference, country, aims and research questions, methodology, type of data material, length of data collection period, number of participants
Challenges and pitfalls of experimental bariatric procedures in rats
No full textIntroduction: The impact of Roux-en-Y gastric bypass (RYGB) and sleeve gastrectomy (SG) on obesity and obesity-related diseases is unquestionable. Up to now, the technical descriptions of these techniques in animals/rats have not been very comprehensive. Methods: For SG and RYGB, operating time, learning curve, and intraoperative mortality in relation to weight of the rat and type of anesthesia were recorded. Furthermore, a review of the literature on experimental approaches towards SG and RYGB in rats was carried out, merging in a detailed technical description for both procedures. Results: The data presented here revealed that the mean operating time for SG (69.4 +/- 22.2 min (SD)) was shorter than for RYGB (123.0 +/- 20.7 min). There is a learning curve for both procedures, resulting in a reduced operating time of up to 60% in SG and 35% in RYGB (p < 0.05; t-test). However, with increased weight, operating time increases to about 80 min for SG and about 120 min for RYGB. Obese rats have an increased intraoperative mortality rate of up to 50%. After gaseous anesthesia the mortality can be even higher. The literature search revealed 40 papers dealing with SG and RYGB in rats. 18 articles (45%) contained neither photographs nor illustrations; 14 articles (35%) did not mention the applied type of anesthesia. The mortality rate was described in 15 papers (37.5%). Conclusion: Experimental obesity surgery in rats is challenging. Because of the high mortality in obese rats operated under gaseous anesthesia, exercises to establish the techniques should be performed in small rats using intraperitoneal anesthesia. Copyright (C) 2012 S. Karger GmbH, Freibur
Report on a large animal study with Göttingen Minipigs where regenerates and controls for articular cartilage were created in a large number. Focus on the conditions of the operated stifle joints and suggestions for standardized procedures
No full textThe characterization of regenerated articular cartilage (AC) can be based on various methods, as there is an unambiguous accepted criterion neither for the natural cartilage tissue nor for regenerates. Biomechanical aspects should be considered as well, leading to the need for more equivalent samples. The aim of the study was to describe a large animal model where 8 specimens of regenerated AC can be created in one animal plus the impact of two surgeries on the welfare of the animals. The usefulness of the inclusion of a group of untreated animals (NAT) was to analyzed. Based on the histological results the conditions of the regenerates were to be described and the impact on knee joints were to be explored in terms of degenerative changes of the cartilage. The usefulness of the statistical term “effect size” (ES) will be explained with histological results. We analyzed an animal model where 8 AC regenerates were obtained from one Göttingen Minipig, on both sides of the trochleae. 60 animals were divided into 6 groups of 10 each, where the partial thickness defects in the trochlea were filled with matrices made of Collagen I with or without autologous chondrocytes or left empty over the healing periods of 24 and 48 weeks. One additional control group consisting of 10 untreated animals was used to provide untouched “external” cartilage. We harvested 560 samples of regenerated tissue and “external” controls, besides that, twice the number of further samples from other parts of the joints referred to as “internal” controls were also harvested. The animals recovered faster after the 1st operation when the defects were set compared to the 2nd operation when the defects were treated. 9% of all animals were lost. Other complications were for example superficial infections, seroma, diarrhea, febrile state and an injury of a claw. The histological results of the treatments proved the robustness of the study design where we included an “external” control group (NAT) in which the animals were not operated. Comparable significant differences between treated groups and the NAT group were detected both after ½ year and after 1 year. Spontaneous regenerated AC as control revealed differences after an observation time of nearly 1 year. The impact of the treatment on cartilage adjacent to the defect as well as the remaining knee joint was low. The ES was helpful for planning the study as it is shown that the power of a statistical comparison seems to be more influenced by the ES than by the sample size. The ranking of the ES was done exemplarily, listing the results according to their magnitude, thus making the results comparable. We were able to follow the 3 R requirements also in terms of a numerical reduction of animals due to the introduction of a group of untreated animals. This makes the model cost effective. The presented study may contribute as an improvement of the standardization of large animal models for research and regulatory requirements for regenerative therapies of AC.</div
The graph shows the dependency between the sample size and the power, based on 5 different effect sizes (ES).
No full textNote: Level of significance α = 0.05 for a two sided t test. The graph shows that an increase of the sample size might not considerably enhance the power, whereas the ES seems to have an important impact on the power.</p
The articular cartilage was examined near the defects.
No full textEven the NAT group showed some degenerative changes. Comparing the condition of the cartilage, the tissue in the M48w group was in a worse condition than that in the NAT group.</p
