1,354,595 research outputs found
bango
No full textbangoWe leaved an' went aboard, got underway - she didn't go far 'fore she _ sling she goes on a rock - bango!bang!Yes(Exclamation = bang!)J. D. A. WIDDOWSON JUL 1973Not usedNot usedWithdraw
BRAND AUDIT: A CASE STUDY OF BANGO
No full textAbstract.Bango is a soy sauce company originated in Indonesia. Bango was established in 1928. Bango through Unilever Internship Program website has mentioned that they are currently searching for ideas in order to penetrate the millennial generations. This issue is related with Keller’s brand equity measurement goals which is to manage brand overtime. The researcher focused on the brand audit which is the first step of brand equity measurement. A brand audit of Bango’s sweet soy sauce is required to identify the brand associations then have improvement recommendation for Bango. Brand Audit in this research uses brand inventory and brand exploratory. Based on the findings and the analysis from brand audit analysis through brand dynamics and X-SBM, the recommendation is to gain trustworthiness by creating a two way communication with fast response, and also an narrative advertisement showing how trustworthy is Unilever and Bango. Maximizing the usage of Social Media as Bango and utilize to the maximum efforts in order to reach the millennial, because based on the findings by Pew Research Center, millennial tend to use social media. Create an advertisement in YouTube with an easy to understand and meaningful advertisement Keywords: bango, brand audit,  brand exploratory, brand inventory, sweet soy sauc
STRATEGI MARKETING PUBLIC RELATIONS DALAM FESTIVAL JAJANAN BANGO: Studi Kasus PT. Unilever di Sidoarjo
No full textAbstrak
Bango menyelenggarakan special event dengan maksud menjawab tantangan persaingan dan menegaskan posisi Bango sebagai market leader. Sebagai wujud apresiasi dan dalam rangka lebih mendekatkan kepada masyarakat maka Bango meluncurkan program khusus yang diberi nama Festival Jajanan Bango. Penelitian ini dimaksudkan ingin mengetahui bagaimana proses strategi marketing public relations dalam mendukung komunikasi pemasaran Bango, khususnya pada pelaksanaan special event “Festival Jajanan Bangoâ€.Penulis lebih memfokuskan kepada strategi yang meliputi analisis situasi, perencanaan, dan pemrograman. Pendekatan yang dilakukan dalam penelitian ini adalah pendekatan kualitatif dengan metode studi kasus, penulis berusaha mengamati, memahami, dan menganalisis pelaksanaan strategi Marketing Public Relations dalam penyelenggaraan Festival Jajanan Bango. Penelitian tidak sebatas hanya mengumpulkan dan menggunakan data saja, tetapi juga meliputi analisa dengan menggunakan analisis SWOT, konsep WOM, serta pull, push, dan pass strategy.Teknik pengumpulan data yang digunakan adalah wawancara mendalam dan studi dokumentasi serta literature. Teknik analisa data dalam penelitian ini adalah dengan menggunakan teknik triangulasi sumber. Hal ini merupakan salah satu pemeriksaan keabsahan data yang memanfaatkan sesuatu yang lain diluar data itu untuk kepentingan pengecekan atau sebagai pembanding terhadap data. Penulis menemukan bahwa kegiatan special event ini sebagai salah satu Strategi Marketing Public Relations melalui taktik pass strategy. Kegiatan ini juga menghasilkan publisitas untuk produk Bango yang dapat menciptakan awareness terhadap masyarakat. Penulis menemukan bahwa kegiatan Festival Jajanan Bango ini dikemas secara menarik dan disesuaikan dengan karakteristik daerah lokasi penyelenggaraan. Berdasarkan data yang penulis dapat melalui wawancara bahwa special event Jajanan Bango (FJB) telah menimbulkan kesan positif di masyarakat Kota Sidoarjo. Hasil penelitian ini sesuai dengan konsep yang penulis gunakan, yaitu konsep WOM, SWOT , dan pull, push, dan pass strategy.
Kata kunci: Strategi; Marketing Public Relations; Special Event; Festiva; Bango
Abstract
Bango special event organized for the purpose of answering the challenges of competition and assert Bango position as market leader. As a form of appreciation and in order to get closer to the people then Bango launched a special program named Bango Food Festival. This study aimed to know how the process of marketing public relations strategies in support of marketing communication Bango, especially on the implementation of special event "Bango Food Festival" .Penulis more focused on strategies which include situation analysis, planning and programming. The approach taken in this study is a qualitative approach with case study method, the authors tried to observe, understand, and analyze the implementation of the strategy Marketing Public Relations in the administration of Bango Food Festival. The research is not limited to only collect and use data, but also includes analysis using SWOT analysis, concept WOM, as well as pull, push, and pass strategy.Teknik used data collection is in-depth interviews and documentation as well as literature. Data analysis technique in this research is to use triangulation technique source. It is one that utilizes data validity checking something else outside of the data for purposes of checking or as a comparison against the data. The authors found that the activities of this event special as one of the public relations strategy of marketing strategy through tactics pass strategy. These activities also generate publicity for Bango products to create awareness to the public. The authors found that activity Bango Food Festival is attractively packaged and tailored to the characteristics of the venue area. Based on data through interviews that the author can Bango Food special event (FJB) has caused a positive impression on the people of Sidoarjo. The results are consistent with the concept that I use, the concept of WOM, SWOT, and pull, push, and pass strategy.
Key words: Strategy; Marketing Public Relations; Special Event; Festival; Bang
KARAKTERISTIK SUB DAS BANGO KABUPATEN MALANG TERHADAP KEHIDUPAN SQUAMATA
No full textSquamata is an order that is included in the reptile class which consists of snakes and lizards. Squamata also has sub orders including lacertilia/sauria, serpentes, and amphisbaenia. The behavior of squmata, which depends on ideal environmental conditions, makes these animals highly sensitive to environmental changes so that this characteristic can be used by humans as an indicator of changes in environmental quality, especially in river basin ecosystems. The aim of this research is to determine the community and distribution of squamata in the Bango sub-watershed, Malang Regency, East Java using the VES (Visual Encounter Survey) method. Observations of squamata were carried out at two different times, sampling was carried out in the morning to look for diurnal squamata (06.00 to 11.00 WIB), and in the evening to look for nocturnal squamata (18.00 to 23.00 WIB). Data collection was based on six different types of land in the Bango sub-watershed area, Malang Regency, namely open land, dry agricultural land, rice fields, plantation forests, secondary dry land forests, and built-up land. The analysis used in this research includes species diversity, evenness, dominance, level of encounter, disclosure, and similarity. Research conducted shows that the squamata community found in the Bango sub-watershed contains 631 squamata individuals consisting of 21 species that live in the Bango sub-watershed with low diversity values in each land type but high in the entire Bango sub-watershed. The results of calculating the similarity index for each land cover have a high level of similarity, namely 66.7%
Mauricio Suárez Bango
No full textInvitación a la exposición de escultura de Mauricio Suárez-Bango, realizada del 15 de noviembre al 8 de diciembre de 1994 en la Galería Madeleine Hollaender ubicada en Mascote y 9 de Octubre, Guayaquil. Invitación tipo díptico blanco y negro de 21 x 8.5 cm. Contenido: portada y contraportada: obra del artista y texto de invitación, fecha y dirección. Interior: crítica de obra y biografía.fondo6 dípticosCambio de color en filos
PERKEMBANGAN PERTUNJUKAN TONGKLEK KI BANGO BODRO DESA TEMANDANG KECAMATAN MERAKURAK KABUPATEN TUBAN
No full textPenelitian dengan judul ”Perkembangan Pertunjukan Tongklek Ki Bango Bodro Desa Temandang Kecamatan Merakurak Kabupaten Tuban”, dilatarbelakangi oleh perkembangan pertunjukan Tongklek Ki Bango Bodro terhadap pertunjukan. Berdasarkan latar belakang, penelitian diungkap dalam dua permasalahan yaitu: 1) Bagaimana perkembangan pertunjukan Tongklek Ki Bango Bodro Desa Temandang Kecamatan Merakurak Kabupaten Tuban, 2) Mengapa pertunjukan Tongklek Ki Bango Bodro mengalami perkembangan. Penelitian ini menggunakan metode kualitatif dan deskripsi analitik.
Berdasarkan pengamatan penulisan ini difokuskan pada perkembangan pertunjukan Tongklek Ki Bango Bodro Desa Temandang Kecamatan Merakurak. Untuk menjawab permasalahan yang disampaikan, digunakan teori Rahayu Supanggah untuk memaparkan masalah garap pertunjukan yang dilakukan dengan suatu tindakan yang menyangkut imajinasi, interpretasi, dan kreativitas. Selain itu digunakan teori ilmuwan lainnya seperti teori Suwaji Bastomi, Julian H Steward, R.M Soedarsono dan Umar Kayam.
Hasil pertama, penelitian ini menunjukkan bahwa perkembangan kesenian Tongklek Ki Bango Bodro meliputi perkembangan organisasi, perkembangan pertunjukan, perkembangan musikalitas dan perkembangan fungsi pertunjukan Tongklek. Hasil kedua, analisis penelitian ini terdapat dua faktor yang mempengaruhi perkembangan pertunjukan Tongklek Ki Bango Bodro. Faktor-faktor tersebut adalah faktor internal (faktor dari dalam) yaitu didukung oleh peran pemimpin, kemampuan kreativitas personil, motivasi personil terhadap generasi baru yang meliputi: a) Rasa Senang terhadap kesenian Tongklek, b) Rasa handarbeni kesenian Tongklek, c) Sumber penghasilan dan pelestarian budaya. Sedangkan faktor eksternal (faktor dari luar) yaitu didukung oleh masyarakat, pemerintah, perkembangan teknologi, dan industri perekaman (pasar)
Artemis Next Generation Aviation Emergency Recorder Locator: An Improved Underwater Pinger Locator for Downed Aircraft
No full textThomas Arciuolo, Joseph Bango, and Humaira Islam's poster proposing a new form of underwater Pinger locator
Peran Komunikasi Media Berbasis Afektif dalam Slogan Iklan Kecap Bango â€Jadikan Masakan Sederhana Lebih Istimewaâ€
No full textArtikel ini membahas peran komunikasi media berbasis afektif dalam konteks kampanye iklan Kecap Bango melalui analisis terhadap slogan-slogan iklannya. Kecap Bango, sebagai merek yang telah mapan dalam industri, memanfaatkan strategi afektif untuk membangun ikatan emosional dengan konsumen. Penelitian ini menggunakan pendekatan kualitatif untuk mengidentifikasi elemen-elemen afektif yang terkandung dalam slogan-slogan tersebut. Hasilnya menunjukkan bahwa melalui pemilihan kata-kata, nada, dan visual, iklan Kecap Bango berhasil menyampaikan pesan dengan membangkitkan respons emosional yang positif dari konsumen. Analisis ini memberikan wawasan tentang bagaimana komunikasi media berbasis afektif dapat menjadi faktor kunci dalam membangun citra merek yang kuat dan meningkatkan daya tarik produk, serta meningkatkan keterlibatan konsumen.Kata kunci: komunikasi media, afeksi, iklan kecap ABSTRACTThis article explores the role of affective-based media communication in the context of the advertising campaign for Kecap Bango through an analysis of its slogans. Kecap Bango, as a well-established brand in the industry, utilizes affective strategies to build emotional connections with consumers. The research employs a qualitative approach to identify the affective elements contained in these slogans. The results indicate that through the choice of words, tone, and visuals, Kecap Bango's advertisements successfully convey messages by eliciting positive emotional responses from consumers. This analysis provides insights into how affective-based media communication can be a key factor in building a strong brand image, enhancing product appeal, and increasing consumer engagement.Keywords: media communication, affection, soy sauce advertisin
Going Beyond Counting First Authors in Author Co-citation Analysis
No full textThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
ANALISIS PERBANDINGAN CITRA MEREK KECAP ABC DENGAN KECAP BANGO PADA PEDAGANG KULINIER DI PASAR TRADISIONAL KABUPATEN SUKOHARJO
No full textAs the soy sauce industry continues to grow and competition becomes more intense, many companies are using brand approaches as marketing strategies, thereby enhancing product marketing with brand power that influences consumer behavior. The purpose of this research is to identify and test the differences between the brand image of ABC soy sauce and the brand image of Bango soy sauce among culinary traders. This research was conducted in the traditional market of Sukoharjo Regency. The population consists of culinary business actors who use Bango brand soy sauce and ABC brand soy sauce. The sample consisted of 80 traders using the purposive sampling technique, specifically 40 traders of culinary businesses using Bango soy sauce and 40 traders of culinary businesses using ABC soy sauce. The research results concluded that there is a difference in the image of ABC soy sauce compared to Bango soy sauce among culinary traders in the traditional market of Sukoharjo Regency.Keywords: brand image, soy sauce, culiner
- …
