1,720,959 research outputs found
The Impact of User – Generated Content (UGC) on Product Reviews towards Online Purchasing – A Conceptual Framework
No full textAbstractSocial media is a virtual community that links people around the globe through many websites such as Friendster, MySpace, YouTube, Facebook and Twitter. In 2010, Instagram was introduced as a new addition to this social media family. Since then, many online retailers have started to conduct their businesses on Instagram as they see this new social media as a friendlier channel and easier to monitor compared to Facebook and Blogs. Many buyers would also prefer to purchase from Instagram as well due to less cluttered page, straightforward interface and easier to read feedbacks from other buyers. Feedbacks or also known as User – Generated Content (UGC) happens when previous buyers share their experiences online, which allows others including the potential buyers to read. Based on an extensive literature review, this paper proposes a framework to investigate the influence of UGC on consumer's online product purchase intention. Findings from this study are expected to extend the literature on UGC and give benefits to marketers and online business operators
Halal tourism attributes and its effect on tourists’ holidays experiences in Malaysia / Azlin Zanariah Bahtar
Full text linkThis paper is concern with tourism industry that and Islamic religion. Halal has becoming one of the most discussed about issue recently. However, it was more focusing on food industry and very few on services. Tourism is one area in service that could offer unlimited opportunities to the providers and nations. In Malaysia, demands under tourism and hospitality sector have increased annually and facts showed that there is a large amount of tourists coming from the Middle East countries especially after the September 11 incident. The purpose of this paper was to determine the experiences and satisfaction of the Middle East tourists in present days
The influence of mobile environmental cues on purchasing intention and positive user-generated content spread in instagram context / Azlin Zanariah Bahtar
Full text linkGeneration-Y (GenY) makes up the largest population of Malaysia. This generation is different as compared to generations before them as they are born with innovated
technology, grow up with the internet and active on social media; either for networking purpose or to facilitate them in purchasing. GenY prefers to refer contents uploaded by
other social media users when deciding to purchase. It is believing, the contents uploaded are truthful and unbiased. Sellers are aware that contents uploaded are uncontrollable, and not always in favour of them. Therefore, many sellers have opted to conduct their social media marketing strategies as efforts to create better customer engagements with hopes to attract purchases and to only spread positive words about their brands and product. Stimulus-Organism-Responses (SOR) Model by Eroglu et al. (2001) is adopted in this study along with other relevant and related models to examine the impact of mobile environmental cues (page image layout, information, privacy, and shaped discussion) on customers' cognitive (perceived usefulness and perceived ease
of use), and affective (arousal and pleasure) states that in turn, influence their purchase intention and positive user-generated content (UGC) spread. Purposive sampling
technique is employed, and respondents (N = 207) were among Instagram users who have experiences in conducting purchases via Instagram within 12 months. Data were analysed using Partial Least Square (PLS-SEM) technique. The results obtained revealed that mobile environmental cues influence one's responses after going through organism (cognitive and affective). Although information is assumed to be very important for digital marketing and selling, yet findings showed information did not have positive or significant relationships with organism variables. Shaped discussion was found to be more impactful on organism variables which influences Instagram users to conduct purchasing via mobile and to spread good contents. Meanwhile, arousal was found to be the most influential organism variable on purchase intention. Findings of this study highlighted that engagements and relationships between online buyers and
sellers are important in order to make sellers to be more competitive and sustain in conducting their businesses
A Conceptual Framework of Navigating Digital Banking: How Gender Impacts Adoption Intentions in Klang Valley
Full text linkMalaysian banking users have encountered negative experiences while adopting traditional bank services. Several customers and businesses face limited access to traditional banking products and services due to factors such as low or irregular income, bad credit, or a lack of conveniently located banks. The acceptability of digital banking products and services in Malaysia is currently unknown and inadequate due to the general lack of familiarity among Malaysians with the notion of digital banking. Conventional methods of analyzing consumer behavior, which primarily consider historical data and current resources, will not result in the achievement of branchless banking in the future. This paper presents a framework that examines how various factors such as performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, price value, and habit may influence behavioral intention. Additionally, the framework considers gender as a moderator variable. The results of this study are anticipated to expand the existing body of knowledge on behavioral intention and bring advantages to marketers and digital banking providers
Digital Banking Adoption Intention Model in Malaysia: A Pilot Study
Full text linkDigital banking is a form of self-service for consumers to obtain information and complete banking transactions via electronic banking. The transactions that are carried out will be conducted independently, eliminating the need to visit bank locations physically. Therefore, the objective of this study is to investigate the reflective measurement model of the adoption intention model for digital banking among individuals who already have bank accounts. In the course of this research, a pilot study was carried out in the Klang Valley, and it involved 55 people who had bank accounts. The data collected were then analyzed using Structural Equation Modelling with Partial Least Square (PLS) for the reflective measurement model. A total of 34 items are used to measure the six different dimensions, which are referred to as performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, and price value, respectively. The measurement of adoption intention then consists of 6 items. The finding showed that an assessment of factor loading, composite reliability, average variance extracted, and discriminant validity was carried out to validate the reliability and validity of the measuring items. This study is one of many that have been done to determine the factors that influence a person's desire to embrace a new technology or practice; however, this study looks at the topic from the user's point of view
The Influence of Customer Engagement on Emotion, Purchase Intention, and Positive User-generated Content (UGC) Spread on Instagram
No full textIn the past, cognitive was found to be the main factor that influences a person to conduct online purchases, but the scenario has changed. Hence, customers need more than cognitive elements to attract them to online transactions. Besides, emotion plays an important role in influencing customers’ online purchase behaviour, such as developing the intention to purchase and spread positive contents on the social network platform. Presently, Instagram is the most preferred platform among the young generation, and it has attracted many young women entrepreneurs (womenpreneurs) to be active on the platform. These womenpreneurs use Instagram not only to promote their brands and collections but they also fully utilise their personal accounts to stay connected with their followers. It is believed that customer engagement can touch one’s emotion and influence behaviour. In this study, data (N=153) were collected using the convenience sampling technique among the followers of Datin Vivy Sofinas and Neelofar Md. Noor. The outcome of SmartPLS3 shows that customer engagement affects arousal more than pleasure which that could increase the likelihood to purchase and spread positive user-generated content (UGC). Moreover, pleasure was found to have no significant relationship with UGC spread. Overall, this study had provided interesting findings that could impact the future of social network entrepreneurs
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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