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STRATEGI PROMOSI JASA PERJALANAN HAJI DAN UMRAH MELALUI MEDIA SOSIAL DI PT. AL-BADRIYAH WISATA PEKANBARU
No full textABSTRAK
Nama : Shendy Aulya
Jurusan : Manajemen Dakwah
Judul : Strategi Promosi Jasa Perjalanan Haji dan Umrah Melalui Media Sosial di PT. Al-Badriyah Wisata Pekanbaru.
Penelitian ini dilaksanakan di PT. Al-Badriyah Wisata Pekanbaru. Al-Badriyah Wisata berdiri pada tahun 1999 sebagai penyelenggaraan perjalanan umrah dan haji khusus. yang menawarkan jasa layanan haji serta berbagai paket perjalanan umroh. Dalam memberikan pelayanannya, PT. Al-Badriyah Wisata selalu memastikan ketersediaan tiket sebelum melakukan promosi sehingga jadwal keberangkatan sudah bisa dipastikan. Strategi promosi yang diterapkan oleh PT. Al-Badriyah Wisata akan sangat berpengaruh terhadap minat calon jamaahnya. Dengan strategi promosi offline dan online diharapkan mampu menarik minat masyarakat dan jamaah yang menggunakan jasa PT. Al-Badriyah Wisata akan semakin meningkat. Penelitian ini menggunakan metode deskriptif kualitatif, agar dalam penelitian dapat diketahui bagaimana strategi promosi melalui sosial media yang diterapkan PT. Al-Badriyah Wisata Pekanbaru. Dari hasil penelitian, Strategi promosi yang dilakukan oleh PT. Al-Badriyah Wisata dalam mempromosikan produk pelayanan jasanya dengan cara sosialisasi, menyebarkan brosur dan seminar yang biasanya kegiatan ini dilakukan pada hari rabu dan sabtu, seminar dilaksanakan di kantor cabang Pekanbaru. Salah satunya yang dibahas dalam seminar ini adalah menawarkan berbagai macam paket umrah. Untuk harganya PT. Al-Badriyah Wisata Pekanbaru memberikan pilihan paket seperti paket sapphire dan paket Topaz. Sedangkan promosi melalui sosial media menggunakan website dan Facebook untuk mempermudah PT. Albadriyah Wisata Memperkenalkan pelayanan jasa produknya tanpa mengeluarkan biaya sedikit pun. Sekaligus mempermudah calon jamaah yang jauh dari lokasi kantor cabang, untuk mengetahui berbagai informasi yang ada pada PT. Albadriyah wisata Pekanbaru.
Kata Kunci : Strategi, Strategi Promosi, Promosi Melalui Media Sosial
Tafsir Lisan Badriyah Fayumi: Telaah atas Konsep Makruf dan Implementasinya dalam Relasi Suami Istri
No full textKajian yang membahas mengenai ulama tafsir perempuan di Indonesia dan pemikirannya masih belum banyak diangkat dalam dunia akademis. Badriyah Fayumi sebagai salah satu mufassirah di Indonesia mempunyai pemikiran yang menarik untuk dielaborasi lebih jauh, karena penafsirannya sarat akan upaya menyuarakan keadilan dan pemenuhan hak bagi perempuan. Di antara pemikirannya adalah mengenai konsep makruf dalam al-Qur’an dan pengalaman perempuan yang disampaikan dalam bentuk ceramah lisan di media sosial Youtube. Penelitian ini merupakan jenis penelitian kualitatif dengan menggunakan pendekatan content analysis yang dibantu dengan teori analisis wacana Sara Mills sebagai pisau analisis. Tujuan penelitian ini adalah untuk mengungkap pemikiran dan pandangan Badriyah mengenai konsep makruf dalam al-Qur’an dan relevansinya dengan hubungan suami-istri serta mengurai latar belakang penyebab penafsiran Badriyah yang banyak mementingkan pengalaman perempuan. Hasil penelitian ini menunjukkan bahwa makruf menurut Badriyah adalah segala kebaikan dan kebenaran yang sesuai dengan syariat, bisa diterima oleh akal sehat, dikenali oleh masyarakat secara umum, dan membawa kelegaan dan kelapangan hati. Badriyah menganggap relasi perkawinan sebagai suatu hubungan yang negatif dan rentan terjadi ketidakadilan dan ketidaknyamanan antara kedua belah pihak, sehingga perlu untuk ditanggulangi dan dicegah dengan menerapkan konsep makruf atau berbuat baik antara kedua pasangan dalam relasi pernikahan. Penelitian ini berkontribusi dalam mengangkat dan memperkenalkan pemikiran ulama tafsir perempuan di Indonesia serta perannya dalam menyelesaikan masalah sosial-kemasyarakatan, utamanya yang berkaitan dengan tema pengalaman perempuan
EKSPRESI KEBEBASAN PEREMPUAN RIYADH ATAS BUDAYA PATRIARKI DALAM NOVEL GHARAMIYYAT SYARI AL-ASYA KARYA BADRIYAH EL-BISR (KAJIAN GINOKRITIK ELAINE SHOWALTER)
No full textThis research aims to explore the expression of women's freedom in Riyadh
against the patriarchal culture in the novel Gharāmiyyāt Syāri’ al-A’syā by
Badriyah el Bisr. This is due to the fact that women are often positioned as objects
in literary works authored by men. The novel Gharāmiyyāt Syāri’ al-A’syā itself
tells the story of the struggles of four female characters who dare to express their
freedom in challenging the patriarchal culture in Saudi Arabia. Patriarchal culture
remains a relevant issue in Saudi Arabia. However, as a female Saudi writer,
Badriyah has succeeded in portraying a different image of women. Therefore, the
theory used to analyze Badriyah's expression of women's freedom in Riyadh
against patriarchal culture is gynocriticism. This research concludes that Badriyah,
as a female author, has successfully positioned women as subjects in her works.
This representation of women can be found in several gynocritical models,
namely biology, language, psychology, and culture
Data supporting the University of Southampton Doctoral Thesis "Robust optimization technique for hydropower optimization"
No full textThis data supports the University of Southampton Doctoral thesis "Robust Optimization Technique for Hydropower Optimization" by J Badrodin.
The data are available in the literature (Anghileri, Castelletti et al., 2018) and on the website https://www.kraftwerkemattmarkag.ch/anlagen/. We made reasonable assumptions whenever information was not publicly available. The inflow scenarios used in the training and validation set were stochastically generated using the model published in Anghileri, Castelletti et al., 2018.</span
Robust optimization technique for hydropower production
No full textThe aim of this thesis is to propose efficient methods for scheduling a long-term hy- dropower production. Managing hydropower is challenging, as it consists of various variables and constraints. The hydropower studied here consist of storage water, re- lease water, and pumping storage. Moreover, uncertainty regarding the amount of inflow water to the reservoir makes the problem more difficult. Therefore, it is essen- tial to model the problem which taking into account the uncertainty in the problem. Consequently, We model the problem using Robust Optimization (RO) and Stochastic Dynamic Programming (SDP) and compare the results. The result shows that RO per- forms better than SDP. Hence, we focus on solely using the RO model for the rest of the research.We also investigate two types of decision making, namely risk averse and risk-neutral, then capture their behaviour in our model. Because of the uncertainty regarding inflow water, we want our decision to be able to adapt to any realisation of inflow. Therefore, we define the decision variables as an affine function of inflow water. These decision variables depend on a series of τ of inflow, where τ is the time window of how far we look back into the history of inflow. The result shows that an increase in τ causes an improvement in the result in training set. However, it is shown that there stops being an improvement at some point of τ and that too large of τ causes a degradation in the quality of the result when it is applied to validation set.The phenomenon of the decreasing quality of result in validation set when τ is increas- ing prove that there is an overfitting on the model. Therefore, we add a regularisation to the model to prevent the overfitting. We add the constraints to restrict that the amount inflow water today give more effect to the decision on how much water should be re- leased today rather than the amount of inflow water yesterday. Adding this constraints to the model improves the quality of the solution in the validation set.Furthermore, we add the spill variable to the problem. This variable is bounded by a function called as evacuation curve. The evacuation curve is a function of the max- imum amount of water to be spilled at specific level of storage at a specific time and scenario of inflow. This function is increasing and non-linear. However, we approxim- ate it to an affine function to keep the model linear. The numerical result suggests that the spill variable is not useful when the average water in the storage is not close to the maximum capacity.Finally, we add the waterhead variable to the model. Previously, the problem assumes that the waterhead is constant. However, in reality, the waterhead is not fixed and de- pends on the water level in the storage. The variable waterhead then is described as an affine function of storage variable. Thus, this converts the model to a non-linear and non-convex model. We combine this non linear model with a rolling horizon algorithm to solve the problem. We propose two rolling horizon algorithms: Simple Rolling hori- zon (SRH) and Dynamic Rolling Horizon (DRH). The result shows that considering the rolling horizon algorithms, SRH and DRH, leads to better revenue and shorter time to run than when the problem is solved in full time horizon at once. Moreover, compar- ing the result of the model considering waterhead and the linear model with constant waterhead, it is found that considering waterhead gives better revenue. Lastly, by com- paring two rolling horizon algorithms, it can be shown that DRH produces better result rather than SRH
Finding an optimal location for the public health service ambulance in Rengasdengklok
No full textEmergency Medical Services (EMS) constitute a system that links prehospital care, the patient transfer process, and in-hospital care. This study focuses on the operational level by addressing the optimal placement of ambulances to enhance emergency response services in Rengasdengklok, a district in the West Java Province comprising six villages. Currently, Rengasdengklok has only one public ambulance located at the Rengasdengklok Public Health Service. The issue is that sometimes it takes more than 15 minutes to reach the patient, exceeding the standard response time. This delay in response time is believed to be improvable. Therefore, the research aims to analyze the existing locations of public ambulances in Rengasdengklok and identify optimal locations that can reach patients within 15 minutes. The method employed is the 1-median method, to determine the optimal ambulance placement ensuring adherence to the standard response time and coverage modelling to determine the optimality of ambulance location based on demand coverage. The results reveal that the current ambulance location at Puskesmas Rengasdengklok is suboptimal, leaving some villages inaccessible within a 15-minute timeframe. As a result, potential new locations were explored. The research highlights North Rengasdengklok as the most suitable location, effectively covering all areas within Rengasdengklok within a 15-minute radius, thereby maximizing coverage for the demand
Nyai Badriyah Fayumi : Mufassir Perempuan Otoritatif Pejuang Kesetaraan dan Moderasi di Indonesia
No full textSelama ini Indonesia dikenal sebagai negara tempat berkaca bagi model kehidupan beragama yang damai dan harmonis. Kedamaian dan keharmonisan disebabkan keberagamaan masyarakat Indonesia berangkat dari pemahaman keagamaan yang moderat, namun berbagai peristiwa kekerasan maupun teror berbasis tafsir agama yang terjadi akhir-akhir ini seakan mengakibatkan memburamnya kaca itu. Peran serta masyarakat, baik laki-laki maupun perempuan, baik berupa pemikiran maupun gerakan, sangat dibutuhkan untuk mengembalikan citra baik negara. Badriyah Fayumi adalah salah satu sosok ulama perempuan inspiratif yang tidak hanya memiliki pemikiran khususnya berbasis Alqur’an, tapi dia juga tampil sebagai tokoh gerakan. Kemampuannya ini telah menjadikannya sebagai salah satu ulama rujukan pemahaman ke-Islaman di Indonesia saat ini.Dengan menggabungkan teori otoritas Khaled Abou el-Fadl dan teori capital Pierre Bourdieu, secara umum tulisan ini akan mendeskripsikan sosok Badriyah dan kiprahnya, pemikiran ketafsiran dalam memperjuangkan kesetaraan dan moderasi, sejauhmana otoritasnya di tengah-tengah umat dan faktor-faktor yang menyebabkannya menjadi otoritatif dalam menciptakan Indonesia setara dan moderat.
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