4 research outputs found
Communication Audit as a Barometer for the Effectiveness of Indonesian Tourism Information Dissemination
Full text linkThe dissemination of information or publications with clear messaging and appropriate media selection is crucial. This research evaluates the dissemination of information or publications and the choice of communication media by the Ministry of Tourism and Creative Economy through their Instagram account @kemenparekraf.id, to ascertain its accessibility and comprehensibility across all sectors of society. To address this issue, the researcher employed the evaluative audit method using content analysis and readability study design. The selected audit method was Taylor's cloze test procedure. Data collection involved distributing questionnaires based on the selected publication texts or captions related to the “Bangga Berwisata di Indonesia” (BBWI) with the hashtag #DiIndonesiaAja. Research respondents included both followers and non-followers of @kemenparekraf.id on Instagram, selected through accidental sampling technique, amounting to a sample size of 100 respondents. This study found that the average readability score for the first caption was 35%, indicating the text was difficult to understand, while the second caption scored 50%, indicating moderate to understand. These findings suggest that readability levels remain low and need improvement. Efforts are necessary from the communication bureau or content creators to prioritize audience diversity, choose language that is easily understandable by all societal segments, add content aligned with the promoted programs, enhance creativity in content posts, and begin fostering two-way communication to their audience
Commodification of Poverty in Social Media
Full text linkThe commodification of poverty is no longer only capable of being carried out by the mass media. In the digital era, people can use poverty as content or commodify poverty through social media. Commodification using poverty as a social media selling point often occurs and continues to be repeated. This research aims to read the commodification of poverty on social media in Indonesia by analyzing the content of the Instagram accounts @hestyprw and @bella_saskya8 using a qualitative content analysis approach. Roland Barthes' semiotics, which includes denotation, connotation, and myth, is used as a research method in dissecting research objects (verbal and visual signs). The research found that both Instagram accounts used symbols of poverty, such as low-income family backgrounds and jobs, simple to damaged housing, and narratives of life's difficulties as the central concept of their content. On the other hand, the research also found a conflict between the content created by the two accounts, where the forms of poverty narrated were in contrast to the content creator's visual image (wearing nice clothes and even gold jewelry). Thus, the commodification of poverty carried out on social media is different from the commodification of poverty in mass media, where commodification on social media is more of a fake show and is directed at seeking attention, even debate so that the audience becomes increasingly curious about following the content
Optimalisasi Budidaya Perikanan Melalui Digital Marketing di Panti Rehabilitasi Pondok Tetirah Dzikir
No full textPondok Tetirah Dzikir Rehabilitation Center is a pesantren (Islamic boarding school) for people with mental disorders (ODGJ) and drug addicts, located in Berbah, Sleman. Established around 1999, the foundation of Pondok Tetirah Dzikir was driven by the concern of the caretakers for individuals with mental health issues. The main activity at the center involves regular dhikr (remembrance of God) five times a day after obligatory prayers, practiced by the residents who consist of ODGJ and drug addicts. The community recognizes the center as a free rehabilitation facility, even though it still requires funding to meet the daily needs of its approximately 170 residents. Providing basic necessities, such as three meals a day, presents a significant challenge due to financial constraints. The primary problem faced by the center is a lack of funding. To address this, a community service team from Universitas Amikom Yogyakarta conducted a training program titled "Optimization of Fish Farming in the Digital Marketing Era." The training was delivered through seminars and hands-on field practice on fish farming. The goal was to empower both the caretakers and residents to manage and optimize their existing fish ponds, thereby generating additional income for the center. The outcome of this community service activity indicated a strong understanding of both digital marketing concepts and practical fish farming, as demonstrated through direct implementation at the Pondok Tetirah Dzikir fish ponds.Pondok Tetirah Dzikir Rehabilitation Center is a pesantren (Islamic boarding school) for People with Mental Disorders (ODGJ) and drug addicts, located in Berbah, Sleman. Established around 1999, the foundation of Pondok Tetirah Dzikir was driven by the concern of the caretakers for individuals with mental health issues. The students, consisting of ODGJ and drug addicts, are invited to recite dhikr five times a day after obligatory prayers as the main activity of this boarding school. The total number of students currently is around 170 students, so meeting basic needs such as eating 3 times a day is a big challenge for this boarding school. Therefore, the community service team of Amikom University Yogyakarta held atraining on Optimizing Fisheries Cultivation in the Digital Marketing Era. The method used is Participatory Action Research (PAR). This training was held in the format of a seminar and field practice related to fish farming. The goal is for the boarding school managers and students to be able to manage and maximize the fish ponds they have in order to increase funds for the boarding school's needs, and also be able to market their products by utilizing digital marketing. The results of this community activity are that participants understand the importance of digital marketing in the context of freshwater fish farming and marketing. The results of the questionnaire showed that 94% of participants understand the importanceof digital marketing in the context of fish farming. Partners, in this case the Tetirah Dzikir boarding school, feel that this activity is very important considering that the digital era can be utilized, especially to market products at a more efficient cost. Keywords: digital marketing, fish farming, rehabilitation center, optimization, tetirah dzikir
Abstrak
Panti Rehabilitasi Pondok Tetirah Dzikir merupakan pondok pesantren ODGJ dan pecandu narkoba yang terletak di Berbah, Sleman. Pondok Tetirah Dzikir dibangun sekitar tahun 1999 yang diawali dari keprihatinan pengasuh pondok terhadap ODGJ. Para santri, yang terdiri dari ODGJ dan pecandu narkoba, diajak berdzikir lima kali sehari selepas shalat wajib sebagai kegiatan utama pondok ini. Selama ini masyarakat mengenal Pondok Tetirah Dzikir sebagai pondok penyembuhan ODGJ dan pecandu narkoba tanpa dipungut biaya atau gratis. Padahal sejatinya pondok ini tetap membutuhkan dana untuk memenuhi kebutuhan sehari-hari santri. Total santri yang ada saat ini sekitar 170 santri, sehingga untuk memenuhi kebutuhan pokok seperti makan 3 kali sehari menjadi tantangan besar pondok ini. Sehingga permasalahan utama yang dihadapi pondok ini adalah kekurangan dana. Oleh karena itu, tim abdimas Universitas Amikom Yogyakarta menyelenggarakan pelatihan Optmalisasi Budidaya Perikanan di Era Digital Marketing. Pelatihan ini digelar dengan format seminar dan praktek lapangan terkait budidaya ikan. Tujuannya supaya pengelola pondok dan santri mampu mengelola dan memaksimalkan kolam ikan yang dimiliki guna menambah dana untuk kebutuhan pondok. Hasil pengabdian menunjukkan pemahaman yang baik dalam materi digital marketing maupun praktek budidaya perikanan yang dilakukan secara langsung di kolam ikan Panti Rehabilitasi Pondok Tetirah Dzikir.
Kata kunci-digital marketing, budidaya perikanan, panti rehabilitasi, optimalisasi, tetirah dziki
Optimalisasi Budidaya Perikanan Melalui Digital Marketing di Panti Rehabilitasi Pondok Tetirah Dzikir
Full text linkPondok Tetirah Dzikir Rehabilitation Center is a pesantren (Islamic boarding school) for people with mental disorders (ODGJ) and drug addicts, located in Berbah, Sleman. Established around 1999, the foundation of Pondok Tetirah Dzikir was driven by the concern of the caretakers for individuals with mental health issues. The main activity at the center involves regular dhikr (remembrance of God) five times a day after obligatory prayers, practiced by the residents who consist of ODGJ and drug addicts. The community recognizes the center as a free rehabilitation facility, even though it still requires funding to meet the daily needs of its approximately 170 residents. Providing basic necessities, such as three meals a day, presents a significant challenge due to financial constraints. The primary problem faced by the center is a lack of funding. To address this, a community service team from Universitas Amikom Yogyakarta conducted a training program titled "Optimization of Fish Farming in the Digital Marketing Era." The training was delivered through seminars and hands-on field practice on fish farming. The goal was to empower both the caretakers and residents to manage and optimize their existing fish ponds, thereby generating additional income for the center. The outcome of this community service activity indicated a strong understanding of both digital marketing concepts and practical fish farming, as demonstrated through direct implementation at the Pondok Tetirah Dzikir fish ponds.Pondok Tetirah Dzikir Rehabilitation Center is a pesantren (Islamic boarding school) for People with Mental Disorders (ODGJ) and drug addicts, located in Berbah, Sleman. Established around 1999, the foundation of Pondok Tetirah Dzikir was driven by the concern of the caretakers for individuals with mental health issues. The students, consisting of ODGJ and drug addicts, are invited to recite dhikr five times a day after obligatory prayers as the main activity of this boarding school. The total number of students currently is around 170 students, so meeting basic needs such as eating 3 times a day is a big challenge for this boarding school. Therefore, the community service team of Amikom University Yogyakarta held atraining on Optimizing Fisheries Cultivation in the Digital Marketing Era. The method used is Participatory Action Research (PAR). This training was held in the format of a seminar and field practice related to fish farming. The goal is for the boarding school managers and students to be able to manage and maximize the fish ponds they have in order to increase funds for the boarding school's needs, and also be able to market their products by utilizing digital marketing. The results of this community activity are that participants understand the importance of digital marketing in the context of freshwater fish farming and marketing. The results of the questionnaire showed that 94% of participants understand the importanceof digital marketing in the context of fish farming. Partners, in this case the Tetirah Dzikir boarding school, feel that this activity is very important considering that the digital era can be utilized, especially to market products at a more efficient cost. Keywords: digital marketing, fish farming, rehabilitation center, optimization, tetirah dzikir
Abstrak
Panti Rehabilitasi Pondok Tetirah Dzikir merupakan pondok pesantren ODGJ dan pecandu narkoba yang terletak di Berbah, Sleman. Pondok Tetirah Dzikir dibangun sekitar tahun 1999 yang diawali dari keprihatinan pengasuh pondok terhadap ODGJ. Para santri, yang terdiri dari ODGJ dan pecandu narkoba, diajak berdzikir lima kali sehari selepas shalat wajib sebagai kegiatan utama pondok ini. Selama ini masyarakat mengenal Pondok Tetirah Dzikir sebagai pondok penyembuhan ODGJ dan pecandu narkoba tanpa dipungut biaya atau gratis. Padahal sejatinya pondok ini tetap membutuhkan dana untuk memenuhi kebutuhan sehari-hari santri. Total santri yang ada saat ini sekitar 170 santri, sehingga untuk memenuhi kebutuhan pokok seperti makan 3 kali sehari menjadi tantangan besar pondok ini. Sehingga permasalahan utama yang dihadapi pondok ini adalah kekurangan dana. Oleh karena itu, tim abdimas Universitas Amikom Yogyakarta menyelenggarakan pelatihan Optmalisasi Budidaya Perikanan di Era Digital Marketing. Pelatihan ini digelar dengan format seminar dan praktek lapangan terkait budidaya ikan. Tujuannya supaya pengelola pondok dan santri mampu mengelola dan memaksimalkan kolam ikan yang dimiliki guna menambah dana untuk kebutuhan pondok. Hasil pengabdian menunjukkan pemahaman yang baik dalam materi digital marketing maupun praktek budidaya perikanan yang dilakukan secara langsung di kolam ikan Panti Rehabilitasi Pondok Tetirah Dzikir.
Kata kunci-digital marketing, budidaya perikanan, panti rehabilitasi, optimalisasi, tetirah dziki
