4 research outputs found
ANALISA MARKETING POLITIK KEMENANGAN ANIES-SANDI PADA PUTARAN KEDUA PEMILIHAN GUBERNUR DKI JAKARTA 2017-2022
No full textAbstrak Pemilihan Gubernur DKI 2017-2022 yang berlangsung dua putaran akhirnya menetapkan pasangan Anies-Sandi sebagai pemenang. Tidak mudah melewati dan memenangkan pemilihan Gubernur ini karena sebelumnya pun telah diprediksi menjadi pilkada yang sengit dan akan menguras perhatian banyak kalangan. Menjadi perhatian yang luas karena DKI Jakarta adalah ibu kota negara, pusat dari segala pusat kegiatan baik pemerintahan, politik, ekonomi, bisnis, sosial budaya, pendidikan dan sebagainya. Sehingga pertarungan dan kompetisi pun menjadi sengit melibatkan tokoh-tokoh politik sentral, pemilik modal ekonomi dan bisnis, tokoh agama dan tokoh masyarakat, serta media massa dan media sosial. Dari sejumlah rumus strategi pemenangan yang telah digunakan tim pemenangan Anies-Sandi terdapat strategi bagaimana mensegmentasi masyarakat pemilih di DKI Jakarta, membuat target-target dari segmentasi yang dipilih dan melakukan positioning yang keseluruhannya merupakan rangkaian strategi marketing politik yang biasanya digunakan dalam pergelaran suatu pemilihan umum. Kata kunci : Marketing politik, segmentasi, targeting, positioning   ABSTRACT   The election of the governor of DKI 2017-2022 which lasted two rounds finally set the couple Anies-Sandi as the winner. It is not easy to get past and win the election of the governor because previously it has been predicted to be a fierce pilkada and will drain the attention of many circles. Being widespread because DKI Jakarta is the capital city of the country, the center of all centers of activities both government, politics, economy, business, social culture, education and so forth. So the fight and competition became fierce involving central political figures, owners of economic and business capital, religious leaders and public figures, as well as mass media and social media. From a number of winning strategy formulas that have been used by the Anies-Sandi winning team, there is a strategy of how to segment the voting community in DKI Jakarta, to create targets of selected segmentation and to position the overall political marketing strategy that is usually used in the performance of an election. Keywords: Political marketing, segmentation, targeting, positionin
ANALISA MARKETING POLITIK KEMENANGAN ANIES-SANDI PADA PUTARAN KEDUA PEMILIHAN GUBERNUR DKI JAKARTA 2017-2022
No full textAbstrak Pemilihan Gubernur DKI 2017-2022 yang berlangsung dua putaran akhirnya menetapkan pasangan Anies-Sandi sebagai pemenang. Tidak mudah melewati dan memenangkan pemilihan Gubernur ini karena sebelumnya pun telah diprediksi menjadi pilkada yang sengit dan akan menguras perhatian banyak kalangan. Menjadi perhatian yang luas karena DKI Jakarta adalah ibu kota negara, pusat dari segala pusat kegiatan baik pemerintahan, politik, ekonomi, bisnis, sosial budaya, pendidikan dan sebagainya. Sehingga pertarungan dan kompetisi pun menjadi sengit melibatkan tokoh-tokoh politik sentral, pemilik modal ekonomi dan bisnis, tokoh agama dan tokoh masyarakat, serta media massa dan media sosial. Dari sejumlah rumus strategi pemenangan yang telah digunakan tim pemenangan Anies-Sandi terdapat strategi bagaimana mensegmentasi masyarakat pemilih di DKI Jakarta, membuat target-target dari segmentasi yang dipilih dan melakukan positioning yang keseluruhannya merupakan rangkaian strategi marketing politik yang biasanya digunakan dalam pergelaran suatu pemilihan umum. Kata kunci : Marketing politik, segmentasi, targeting, positioning ABSTRACT The election of the governor of DKI 2017-2022 which lasted two rounds finally set the couple Anies-Sandi as the winner. It is not easy to get past and win the election of the governor because previously it has been predicted to be a fierce pilkada and will drain the attention of many circles. Being widespread because DKI Jakarta is the capital city of the country, the center of all centers of activities both government, politics, economy, business, social culture, education and so forth. So the fight and competition became fierce involving central political figures, owners of economic and business capital, religious leaders and public figures, as well as mass media and social media. From a number of winning strategy formulas that have been used by the Anies-Sandi winning team, there is a strategy of how to segment the voting community in DKI Jakarta, to create targets of selected segmentation and to position the overall political marketing strategy that is usually used in the performance of an election. Keywords: Political marketing, segmentation, targeting, positionin
Janus Faced of Women's Parliament Family Line: Representation of Women in Politics and Party Oligarchy
No full textThe implementation of affirmative quota policies by political structures, especially political parties as one of the elements of the political infrastructure, has provided the widest possible opportunity for women to be directly involved in the political process, such as becoming members of parliament to carry out over sight, budgeting, and legislative functions: the making and policymaking and political decisions. This research examines how women in the family path of the 2019’s election results, on the one hand, their faces are seen as political representatives of women in parliament, but on the other hand, they are also seen as representatives of the interests of party oligarchy in parliament. We explored the filling of affirmative quotas for female parliamentary candidates from the family line by political parties which allowed us to identify women parliamentarians from the family line as having two faces, namely as women's political representatives as well as party political representatives. In a stronger party oligarchy, we argue that filling the affirmative quota of female parliamentary candidates from the family line apart from being urged by the affirmative quota policy for 30%women's political representation, is also motivated by the interests of party oligarchy. We adopt the thoughts of Anne Phillips (1991) about the politics of presence which sees that women's representation in parliament starts from the number, not from the policies they produce
Women Recruitment in Winning Party 2019 Election for DPR RI Seats; PDIP Case Study
No full textOnly 26 women or 20,15 % of the total 129 seats in the Indonesian House of Representatives were obtained by the Indonesian Democratic Party of Struggle (PDIP), indicating that PDIP is not yet serious about recruiting women in the 2019 election. In fact, PDIP is the winning party in the 2019 election and its general chair, Megawati Soekarno Putri, is a woman who holds the prerogative in her party who determines the attitude and policies in each nomination of DPR members. This is the purpose of this study, namely to find out why PDIP has not been able to present 30% of women in the DPR RI in the 2019 election and how the nomination of women in PDIP for DPR RI seats has still not been able to realize women\u27s representation in the DPR RI as a result of the 2019 election. Using the perspective of Pippa Norris\u27 political recruitment theory and qualitative methods with data from interviews, documents and literature reviews, this study found that there were the most prominent internal party reasons, namely Megawati as the center and top of the selector implementing an elite nomination recruitment strategy based on considerations of personal loyalty and party loyalty requirements that are identical to Soekarno\u27s political teachings, in addition to still requiring political capital, especially networks and financial capabilities, as well as motivation requirements, especially women who come from the nuclear family of loyal party cadres. With these requirements, women recruited by PDIP are still limited
