1,720,958 research outputs found
Social Neuroscience Approach of Persuasion in Visual Communication(S): a Qualitative Content Analysis of Female Representations in Pakistani Advertisements
No full textAslam, Muhammad Zammad/0000-0002-1475-5741The present study discusses the social persuasion advertisers use to implicitly communicate society's sociocultural norms through visual communication in advertisements, specifically in Pakistan. For instance, the research explores how advertisers, as cultural brokers, represent women by challenging established sociocultural norms by utilising persuasive strategies through visual communication in Pakistani ads. The research comes under the qualitative content analysis paradigm; the data were collected, identified, interpreted, and analysed, focusing on the cultural values/norms represented through women's dressing and sexually devised postures in Pakistani society. Moreover, the research employed the constant comparison method for the data analysis. Findings indicate that Pakistani advertisers represent women mainly in a stereotypical manner. However, when they deviate from representing her in a non -stereotypical way, they go far beyond the set norms to persuade them quickly. For instance, they found representing women as a posture of sexual appeal to persuade ordinary people's minds by employing social neuro-persuasion challenging the Pakistani established sociocultural beliefs, norms, or values. These advertisers seem to deviate from traditional ideologies because they minutely know the sensual, desirous nature of most Pakistani men. Henceforth, they represent women as an alluring tool of persuasion .Emerging Sources Citation Inde
Perceptions and Preferences of Senior High School Students About Written Corrective Feedback in Pakistan
No full textMahmood, Rabia/0000-0001-7163-0577; Aslam, Muhammad Zammad/0000-0002-1475-5741; Barzani, Sami/0000-0003-3333-064X; Rasool, Ushba/0000-0002-0940-0241Written corrective feedback (WCF) in enhancing writing proficiency has been the subject of numerous studies, but few studies have examined students' perceptions about the value of feedback on their written errors. Language teachers use global tools and techniques to give students feedback on their written work. How feedback is delivered and received by students is valued differently. The current study concentrated on how students interpret written corrective feedback and which WCF tactics they favor in writing classrooms. To examine these objectives empirically, the researchers employed a self-administered questionnaire to collect data from 180 participants from a high secondary school in Multan, Pakistan. At the same time, 40 participants were interviewed for their opinions about written corrective feedback (WCF). Some participants expressed concerns about ambiguous feedback that confuses them about their errors, whereas most participants favored the feedback process as beneficial. The most preferred strategies were meta-linguistic explanation and direct written corrective feedback that facilitated writing proficiency and language knowledge. Overall, WCF guides errors to avoid and how to adapt their writing style for composing compelling manuscripts
Elements of Transformational and Spiritual Leadership Communication in Imran Khan’s Speeches
No full textThe present study investigated the elements of transformational leadership (TL) and spiritual leadership (SL) in Imran Khan’s (hereafter, IK) speeches, specifically those he delivered at various international forums. The present study’s first aim was to determine the elements of TL and SL deducing from the theories. The second aim was to examine the elements of TL and SL, employing them in the communication of IK through content analysis of his speeches. After that, the third aim was to develop an SL communication model that may provide a guideline for future research on Muslim leadership communication at international forums (i.e., on other leaders from Muslim states). This qualitative study examined textual data trustworthiness using directed (deductive) qualitative content analysis (QCA). Notta premium was used to transcribe IK speeches (2008-2022) for directed QCA. The present study operationalised the directed QCA method by adapting and modifying it from the directed QCA approach developed by Assarroudi et al. (2018) and Kibiswa (2019). This adaptation/modification involved dividing the method into four distinct phases: sample design, data collection process, specifying the unit of analysis, and data analysis process. IK communicated differently in international forums than previous Pakistani leaders at international forums. IK employed religious references in his talks to influence his local and international followers, like other Pakistani political and religious leaders. TL and SL were conceptualised in this study; meanwhile, the findings found that basic elements of SL communication seemed present in his communication. However, IK primarily cited Islam and Islamic history in his communication with Islamic principles, knowing that the audience values a spiritual leader who speaks about religious teachings alongside political communication and understands the importance of religious spirituality. Hence, his SL communication may inspire local trust and optimism. However, he may mislead international audiences by incorporating religion into political speech. IK regularly used local spiritual elements in his communication to appeal to Pakistani/international followers’ religious beliefs. For the theoretical and practical contribution, the present study adds a novel approach for integration amongst three subfields of political communication: TL communication, SL communication, and religious SL communication that also reflects a Muslim socio-political perspective specifically in the context of political-cum-religious settings of Pakista
Code-Switching and Sociopolitical Identity among the Druze in Israel: Book review of Codeswitching as an Index and Construct of Sociopolitical Identity: The Case of the Druze and Arabs in Israel, by Eve Afifa Kheir.
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Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Full text linkWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Full text linkWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
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