1,720,962 research outputs found
Studi Deskriptif Experiential Marketing Konsumen PC. Tablet Apple Ipad di Surabaya
Get PDFPenelitian menggambarkan Experiential Marketing konsumen PC tablet Apple iPad di Surabaya. Pengukuran Experiential Marketing berdasarkan lima dimensi yaitu sense experience, feel experience, think experience, act experience, dan relate experience. Jenis penelitian adalah riset deskriptif. Sumber data yang digunakan adalah data primer yakni dengan menyebarkan kuesioner, dan teknik pengambilan sampel adalah non probability sampling. Target populasi adalah pemilik dan pengguna PC tablet Apple iPad di Surabaya, laki-laki atau perempuan dengan pendidikan yang sedang dijalani minimal SMA, berdomisili di Surabaya, minimal memiliki dan menggunakan PC tablet Apple iPad selama 6 bulan. Penelitian ini menggunakan uji reabilitas dan uji validitas untuk menguji kesahihan tiap-tiap pernyataan dalam kuesioner serta mengukur kredibilitas dari pernyataan tersebut. Dalam pengolahan data tersebut menggunakan analisis deskriptif dengan SPSS 18.0 for windows. Hasil yang diperoleh dari penelitian ini, dari lima dimensi Experiential Marketing yang telah diteliti, diketahui bahwa semua dimensi memberikan pengalaman melalui panca indera yang tak terlupakan (memorable experience)
Intention In Switching To Electronic Money In Millennial Generation
Get PDFThis research is talk about switching from conventional money to electronic money in millennials generation. Sampling technique used in this research is purposive sampling. Respondent criteria are individual that have electronic money account and have done transactions three times using electronic money. The research sample used was 100 respondents. The analysis technique used in this research is validity test, reliability test, multiple regression model analysis, F test, and t test. The results of this study are compatibility and perceived content have a significant effect to intention to switch. Only convenience is has no effect to intention to switch. Keywords                  : new product attributes; intention to switch; electronic mone
FAKTOR-FAKTOR YANG MEMPENGARUHI KEBIJAKAN CASH DIVIDEND PADA BADAN USAHA MILIK NEGARA (BUMN) YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI)
Get PDFThis research is conducted to know the effect of debt to equity ratio, return on investment, and firm size on the dividend payout ratio at Badan Usaha Milik Negara (BUMN). Data in this research use secondary data and sampling technique in this research using purposive sampling technique. Sample criteria are BUMN that listing in BEI in 2012-2014, having profit during 2012-2014, and having complete financial report during 2012-2014. There are five companies that meet these criteria. Analyzer used in penenlitian is doubled linear regression. The results showed that debt to equity ratio, return on investment, and firm size have simultaneously effect to dividend payout ratio. Beside that, the results showed that only return on investment has partially effect on the dividend payout ratio. Debt on equity ratio and firm size have no partially effect on dividend payout ratio
SIMPLE CANVA DESIGN TRAINING FOR SCHOOL DEVELOPMENT AT RESTU IBU ISLAMIC KINDERGARTEN AND ELEMENTARY SCHOOL
Get PDFObjective: This study aims to address the challenges faced by schools with limited budgets in providing attractive, two-dimensional learning media by offering training in Canva as a cost-effective design solution. Methods: Community service activities were conducted, including structured workshops that trained teachers from Restu Ibu Islamic Kindergarten and Elementary School, Malang City, in utilizing the Canva platform to create visually engaging and budget-friendly learning media. Results: The training received a positive response, and teachers continued applying their skills up to a year later, effectively integrating Canva-based designs into their instructional materials. Novelty: This approach highlights the use of accessible digital tools like Canva to empower educators in financially constrained environments, promoting sustainable use of digital design skills for enhancing educational quality. The study demonstrates that practical design training can serve as a viable, long-term solution for schools in need of affordable yet visually engaging learning media
SIMPLE CANVA DESIGN TRAINING FOR SCHOOL DEVELOPMENT AT RESTU IBU ISLAMIC KINDERGARTEN AND ELEMENTARY SCHOOL
Get PDFObjective: This study aims to address the challenges faced by schools with limited budgets in providing attractive, two-dimensional learning media by offering training in Canva as a cost-effective design solution. Methods: Community service activities were conducted, including structured workshops that trained teachers from Restu Ibu Islamic Kindergarten and Elementary School, Malang City, in utilizing the Canva platform to create visually engaging and budget-friendly learning media. Results: The training received a positive response, and teachers continued applying their skills up to a year later, effectively integrating Canva-based designs into their instructional materials. Novelty: This approach highlights the use of accessible digital tools like Canva to empower educators in financially constrained environments, promoting sustainable use of digital design skills for enhancing educational quality. The study demonstrates that practical design training can serve as a viable, long-term solution for schools in need of affordable yet visually engaging learning media
DIGITAL MARKETING CHANNELS IN MICRO, SMALL AND MEDIUM ENTERPRISES IN SURABAYA CITY
No full textThis research was conducted to determine the extent to which digital marketing was adopted by Micro, Small & Medium Enterprises (MSMEs). In addition, it also analyzes the factors that influence the use of digital marketing channels in MSMEs. This study is qualitative research that explores individual perceptions. The data collection method used structured interviews. The object of this research is MSMEs in the city of Surabaya. Determination of the research sample using the purposive sampling technique. Digital marketing has a positive impact on the marketing activities of MSMEs. The perceived positive impact is in terms of flexibility and efficiency. With digital marketing, marketing activities can be done anywhere and without bringing products to be shown to consumers. This is very helpful for MSMEs in their marketing activities. Digital marketing can also reduce the costs incurred for marketing activities. However, digital marketing requires an internet connection, and respondents stated that the expenses incurred were for internet quotas or internet subscriptions
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
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