1,720,968 research outputs found
Spekulace vydavatelů o popularitě knih na BookToku
No full textThis paper explores how publishers manipulate books that gain popularity on BookTok, an influential TikTok-based reading community. The study analyzes the various marketing strategies used, such as price increases, partnerships with influencers, exclusive chapters, resizing the book, and movie-related covers. Publishers also use tactics such as sensational stickers, themed merchandise, and book redesigns to attract readers and increase sales. However, they raise doubts about whether they are fair and just to readers. The thesis is based on quantitative and qualitative research methods, including a survey of 105 respondents, which will help to understand the impact of these manipulations and BookTok on reader perception, book availability, and the publishing business. An interview with a well- known Ukrainian author of book content was also conducted. The findings suggest that BookTok marketing works very well, but it is often difficult to understand where the reader's curiosity ends and the pressure to buy the book begins. This study examines how BookTok affects Ukrainian readers and the publishing industry, and draws attention to recognizing honest marketing strategies and manipulative practices.Tato diplomová práce zkoumá, jak vydavatelé manipulují s knihami, které získávají popularitu na BookToku, vlivné čtenářské komunitě založené na TikToku. Studie analyzuje různé používané marketingové strategie, jako je zvyšování cen, partnerství s influencery, exkluzivní kapitoly, změna velikosti knihy a obálky související s filmem. Vydavatelé také používají taktiky, jako jsou senzační nálepky, tematické zboží a změny designu knih, aby přilákali čtenáře a zvýšili prodeje. Vyvolávají však pochybnosti o tom, zda jsou vůči čtenářům férové a spravedlivé. Práce je založena na kvantitativních a kvalitativních výzkumných metodách, včetně průzkumu mezi 105 respondenty, které pomohou pochopit dopad těchto manipulací a BookToku na vnímání čtenářů, dostupnost knih a nakladatelský byznys. Byl také proveden rozhovor se známou ukrajinskou autorkou knižního contentu. Zjištění naznačují, že marketing BookToku funguje velmi dobře, ale často je obtížné pochopit, kde končí čtenářova zvědavost a začíná tlak na koupi knihy. Tato studie zkoumá, jak BookTok ovlivňuje ukrajinské čtenáře a vydavatelský průmysl, a upozorňuje na rozpoznání poctivých marketingových strategií a manipulativních praktik.Department of Marketing Communication and Public RelationsKatedra marketingové komunikace a public relationsFaculty of Social SciencesFakulta sociálních vě
Popularity beats facts: influencers framing of El Salvador's "rebirth" in the era of Nayib Bukele
No full textPopularita přebíjí fakta: vlivní představitelé "znovuzrození" Salvadoru v éře Nayiba Bukeleho
No full textKatedra žurnalistikyDepartment of JournalismFaculty of Social SciencesFakulta sociálních vě
Framing Effects of Online News Survey Results on Individual Heuristics
Full text linkIndonesians often consume online news presenting figures of survey results, not only political news but other news as well, for instance, a news headline stated that 63 percent of people on average agreed to a cabinet reshuffle. Strangely enough, it was not stated 37 percent of people on average did not agree to a cabinet reshuffle, which has the same meaning. An attractive frame of online news will potentially get clicks from its audience. In theories of framing effect, news framing in general has a cognitive effect on the audience, including the framing of survey results. However, an opposing view suggests that the advent of new media, especially the internet and Web 2.0 technology, has changed the fundamental order of mass communication, which leads to a minimum effect of new media framing and difficulty in measuring them due to the emergence of preference-based effects as a natural attribute of the online media environment. This interesting research tries to examine the effects of framing in the realm of psychology, which is still quite rarely done in studies on framing effects, by using experimental quantitative methods that test individual evaluation heuristics. The framing of survey results turned out to have an effect on the heuristic assessment of the individual reader. The study prove that the framing effects remain even in new media platforms. The findings presented in this article are expected to contribute to the development of framing theories and media effects
Efek Bingkai Berita Online Terhadap Penilaian Heuristik Individu
Full text linkSituasi banjir informasi pada era media baru, membuat media online beramai-ramai mengejar traffic. Salah satu cara menarik audiens adalah dengan membuat bingkai-bingkai berita yang beragam untuk mendapatkan perhatian audiens. Bentuk bingkai berita yang cukup sering ada pada berita online di Indonesia adalah bingkai kata merakyat untuk mengkategorikan pemimpin politik yang ideal untuk rakyat saat ini. Bingkai berita dengan kata merakyat sesungguhnya adalah bingkai heuristik contoh-kategori yang telah ada penelitiannya di bidang psikologi. Premisnya bahwa contoh-kategori memiliki efek penilaian heuristik terhadap individu. Penilaian heuristik adalah penilaian yang berlangsung secara otomatis dan cepat dalam menilai suatu kalimat atau pesan yang telah dibingkai. Penelitian ini menjadi menarik ketika dibawa ke ranah komunikasi untuk melihat apakah bingkai berita pada berita online dengan contoh-kategori (misalnya kata-kata merakyat) memiliki efek penilaian heuristik individu. Karakteristik media online yang begitu cepat menyajikan berita dalam beraneka raga bingkai diprediksi memiliki dampak bagi individu. Apalagi dengan adanya media baru, pola audiens dalam mengonsumsi media telah bergeser dengan adanya unsur selektivitas dan interaktivitas. Metode penelitian yang digunakandalam penelitian ini adalah kuantitatif eksperimen. Hasil penelitian eksperimen ini mengkonfirmasistudi Tversky & Kahneman (2002) mengenai penilaian heuristik.
The information flooding in this era of new media has intensified competition for traffic among online media. One of many ways to attract target audiences is to create diverse news frames. The fairly common form of news frame in online media in Indonesia is the “populist” word frame to categorize ideal political leader of the people. The news frame with the word “populist” is actually a sample-category heuristic frame that has existed in psychology. The premise is that the sample-category has an individual heuristic judgement effect. The heuristic judgement is an automatic and rapid assessment of framed sentence or message. Thisresearch becomes interesting when it is brought to the realm of communication to see if the news frames in the online media that use sample-category (e.g. populist words) generate individual heuristic judgement effects. The characteristics of online media that quickly present the news in various frames are predicted to have an impact on individuals. Especially with the new media, the audience’s pattern in consuming media has shifted with the element of selectivity and interactivity. The research method used in this research is quantitative experiment. The results of this experimental study confirm the study of Tversky & Kahneman (2002) on heuristic assessment
Going Beyond Counting First Authors in Author Co-citation Analysis
Full text linkThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
The Influence of Social Media (Instagram) Usage on Donation Attitude through the Crowdfunding Platform
No full textNowadays, many people donate through the crowdfunding platform. Along with the times, social media has become an effective crowdfunding platform in raising funds. Requests for donations are increasingly made through social media. This study discusses the effect of using Instagram social media from @Kitabisacom on the attitude to donate through the crowdfunding platform using a quantitative-explanative approach. The survey method was carried out by distributing questionnaires to Instagram @Kitabisacom followers (N = 400). The results showed that social media usage significantly influenced the attitude of donating through the crowdfunding platform
Variations on the Author
Full text link“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Green Advertising Effectiveness: Brand Image and Green Trust Among Generation Y and Z
Full text linkGreen advertising has grown exponentially over the past few decades. Although there are a lot of proenvironment attitudes, there are also signs of distrust by the public towards green advertising, which is often perceived as deceptive. For that reason, this research was done to find out the effects of green advertising on green trust mediated by brand image using the Selective Influence Theory. This research used a quantitative approach with an explanative research type, which was done using a survey with an online questionnaire. The questionnaire is distributed to 394 respondents, with quota sampling, consisting of 197 generation Z and 197 generation Y. The hypothesis was tested with path analysis using the Structural Equation Model (SEM). The result showed that green advertising is effective in influencing green trust either directly or through brand image as mediation with a large effect of 0.72. This concluded the path model as a partial mediation. From the result, it is proven that green advertising with the main focus in product orientation is effective in Generation Y and Z. Therefore, this research contributed in proving green marketing communication and selective influence theory through the effectiveness of green advertising on brand image and green trust
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