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Influence of Halal Food Perception, Brand Image, And Experiential Marketing on Decisions Purchases at Korean Restaurants Patbingsoo Medan
No full text110 HalamanLatar belakang penelitian ini adalah Restoran Patbingsoo Medan belum memiliki label
halal dan menurut pengelola restoran mereka mengunakan bahan-bahan yang halal, tentu
saja berdampak pada tingkat penjualan produk di restoran tersebut. Dibuktikan dengan
pernyataan yang dikeluarkan oleh salah satu pihak pengelola restoran Patbingsoo yang
menyebutkan bahwa jumlah pengunjung restoran Patbingsoo mulai berkurang pasca isu
belum adanya label halal resmi, walaupun pengelola Restoran Korea Patbingsoo Medan
mengatakan telah menggunakan bahan-bahan yang halal untuk penyajian makanan
maupun minumannya, bahkan restoran tersebut juga tidak menjual bir ataupun minuman
berakohol lainnya penurunan jumlah konsumen terjadi tiap tahunnya. Penelitian ini
bertujuan untuk mengetahui Pengaruh Persepsi Halal Food, Citra Merek (Brand Image),
Dan Experiential Marketing Terhadap Keputusan Pembelian Di Restoran Korea
Patbingsoo Medan. Penelitian ini menggunakan metode kuantitatif dengan Teknik
pengambilan sampel menggunakan purposive sampling, dengan jumlah sampel sebanyak
100 orang. Teknik pengambilan data dalam penelitian ini dilakukan dengan cara
menyebarkan kuesioner yang pengukuranya dengan skala likert dan diolah secara statistic
menggunakan analisis regresi linear berganda dan pengujian hipotesis dengan uji t, uji F
dan koefisien determinasi (R2) yang sebelumnya data telah diuji menggunakan uji
validitas, uji reabilitas dan uji asumsi klasik. Pengolahan data menggunakan program
SPSS for windows 22.0. Hasil penelitian ini adalah Persepsi Halal Food memiliki
pengaruh terhadap Keputusan Pembelian. Citra Merek memiliki pengaruh terhadap
Keputusan Pembelian. dan Experiential Marketing memiliki pengaruh terhadap
Keputusan Pembelian. Berdasarkan hasil penelitian menunjukkan bahwa variable
pengaruh Persepsi Halal Food, Citra Merek dan Experiential Marketing berpengaruh
secara simultan terhadap Keputusan Pembelian. Hal ini terlihat dari nilai Fhitung > Ftabel =
32.274 > 2.70 dengan nilai signifikan 0.000 > 0,05. Uji koefisien determinasi
menunjukkan nilai sebesar 0.592 yang berarti bahwa Persepsi Halal Food, Citra Merek
dan Experiential Marketing berpengaruh terhadap Keputusan Pembelian sebesar 59.2%
sedangkan sisanya dipengaruhi oleh variabel lain diluar penelitian ini. The background to this research is that the Patbingsoo Medan Restaurant does not yet
have a halal label and according to the restaurant manager they use halal ingredients,
which of course has an impact on the level of product sales in the restaurant. This is
proven by a statement issued by one of the Patbingsoo restaurant managers who stated
that the number of visitors to the Patbingsoo restaurant began to decrease following the
issue of the lack of an official halal label, even though the manager of the Patbingsoo
Korean Restaurant in Medan said that he had used halal ingredients for serving food and
drinks, even The restaurant also does not sell beer or other alcoholic drinks, a decline in
the number of consumers occurs every year. This study aims to determine the effect of
perceptions of halal food, brand image, and experiential marketing on purchasing
decisions at the Korean restaurant Patbingsoo Medan. This study used a quantitative
method with a sampling technique using purposive sampling, with a total sample of 100
people. The data collection technique in this study was carried out by distributing
questionnaires which were measured using a Likert scale and statistically processed
using multiple linear regression analysis and hypothesis testing with t test, F test and
coefficient of determination (R2) previously the data had been tested using validity test,
reliability and classical assumption test. Data processing uses the SPSS for windows 22.0
program. The results of this study are that the Perception of Halal Food has an influence
on Purchasing Decisions. Brand Image has an influence on Purchasing Decisions. and
Experiential Marketing has influence on Purchasing Decisions. Based on the results of
the study, it shows that the variables influencing Perceptions of Halal Food, Brand Image
and Experiential Marketing simultaneously influence Purchasing Decisions. This can be
seen from the value of Fcount > Ftable = 32.274 > 2.70 with a significant value of 0.000
> 0.05. The coefficient of determination test shows a value of 0.592 which means that
Perceptions of Halal Food, Brand Image and Experiential Marketing have an effect on
Purchasing Decisions of 59.2% while the rest are influenced by other variables outside
this study
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Pengaruh Persepsi Halal Food, Citra Merek (Brand Image), Dan Experiential Marketing Terhadap Keputusan Pembelian Di Restoran Korea Patbingsoo Medan
Get PDFPenelitian ini bertujuan untuk mengetahui Pengaruh Persepsi Halal Food, Citra Merek (Brand Image), Dan Experiential Marketing Terhadap Keputusan Pembelian Di Restoran Korea Patbingsoo Medan. Penelitian ini menggunakan metode kuantitatif dengan Teknik pengambilan sampel menggunakan purposive sampling, dengan jumlah sampel sebanyak 100 orang. Teknik pengambilan data dalam penelitian ini dilakukan dengan cara menyebarkan kuesioner yang pengukuranya dengan skala likert dan diolah secara statistic menggunakan analisis regresi linear berganda dan pengujian hipotesis dengan uji t, uji F dan koefisien determinasi (R2) yang sebelumnya data telah diuji menggunakan uji validitas, uji reabilitas dan uji asumsi klasik. Pengolahan data menggunakan program SPSS for windows 22.0. Hasil penelitian ini adalah Persepsi Halal Food memiliki pengaruh terhadap Keputusan Pembelian. Citra Merek memiliki pengaruh terhadap Keputusan Pembelian. dan Experiential Marketing memiliki pengaruh terhadap Keputusan Pembelian. Berdasarkan hasil penelitian menunjukkan bahwa variable pengaruh Persepsi Halal Food, Citra Merek dan Experiential Marketing berpengaruh secara simultan terhadap Keputusan Pembelian. Hal ini terlihat dari nilai Fhitung > Ftabel = 32.274 > 2.70 dengan nilai signifikan 0.000 > 0,05. Uji koefisien determinasi menunjukkan nilai sebesar 0.592 yang berarti bahwa Persepsi Halal Food, Citra Merek dan Experiential Marketing berpengaruh terhadap Keputusan Pembelian sebesar 59.2% sedangkan sisanya dipengaruhi oleh variabel lain diluar penelitian ini
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
Author-wise bibliometric analysis based on entropy.
No full textAuthor-wise bibliometric analysis based on entropy.</p
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