37 research outputs found
ANALYSIS OF E-COMMERCE FEATURES USING KANO METHODS
No full textE-commerce is an innovative step in marketing electronically. This business electronically is more emphasis on customers in meeting their needs independently. The existence of customers not only as a source of revenue for the sustainability of electronic business activities, but rather as an asset that needs to be managed and maintained. Services in e-commerce can be identified by the features provided within the site. These features can affect customer interest in transactions, so that customers feel satisfied or not with the services provided. Customer satisfaction with services of these features can be measured by Kano methods. The object of this research using various types of e-commerce. Depend on the habit of respondents in using e-commerce
PENGARUH EXPERIENTIAL MARKETING UNIVERSITAS WIDYATAMA TERHADAP LOYALITAS MAHASISWA
No full textThe aim of this research is to explain the perception of student concerning experiential marketing and student's loyalty, as well as to examine the influence of experiential marketing regarding the student's loyalty to Widyatama University. The concept of experiential marketing are composed of sense, feel, think, act, and relate, while the concept of students' loyalty are composed of purchase across product line, retention and referral.
The type of research used was both descriptive and causal research, while the method of research was an explanatory survey. Data was recorded by means of observation, interview, and a valid and reliable questionnaire. The target group was Widyatama Student and alumny. A cohort of 115 respondents was identified by means of convenience sampling or accidental sampling. Data was analysed by using the methods of both descriptive analysis and path analysis.
The testing of the hypothesis identified that there is a positive and significant influence between experiential marketing towards the students’ loyalty to Widyatama University
IMPLEMENTATION OF THE CORPORATE SOCIAL RESPONSIBILITY PROGRAM: SHOPEE FOR THE BAMBOO COMMUNITY OF PRINGGODANI
No full textThis study aims to determine the extent of the benefits of implementing CSR programs provided by companies to the public. Specifically, this research was carried out on the implementation of CSR programs carried out by Shopee, Shopee for the Country, for the community, in this case, the Pringgodani community as the recipient of assistance. This village is widely known for bamboo crafts made by craftsmen in the village. This study use three methods of data collection, namely: interview method, observation, and documentation to maintain data validity and reliability. The results of this study note that CSR programs carried out by Shopee, Shopee for the Country to the Pringgodani Community include: UMKM (Community) education and training assistance in workshop building, capital assistance in the form of purchasing production machinery, assistance with product promotion and marketing partners online. The success of the Shopee CSR program to improve and develop the Community's potential has provided positive results and impacts even though it has not been fully optimized. This is because there are still some obstacles in addition to the existence of several supporting factors. It can be concluded that the current needs of the Community are the existence of education and ongoing assistance to craftsmen in producing quality products and running businesses that are ready to compete. Suggestions, CSR programs should be delivered directly to the recipient community without intermediaries, so that the program implementation can be carried out directly by the community
THE INFLUENCE OF CUSTOMER RELATION ON CUSTOMER VALUE OF UNIVERSITAS SANGGA BUANA YPKP BANDUNG
No full textThis research aimed is to know about how the customer relation will affect customer values from Universitas Sangga
Buana YPKP’s students. The customer relation has been carried out by university management party until today has
been good, but there are still any other problems, for example, many students go out from this university and select
other university and its students have less competitive power. Consequently, the problems would be approached in this
research from customer relation concept and theory and its customer value itself. The explanatory research method is
used in this research is to attribute its relationship with the third research objective. This method is selected because
author wishes to see what’s reasons for appearance of the phenomenon. Other factors that affect toward USB YPKP
students’s customer value formation, among other are : promotion efforts launched by university management, less
sense of belonging from its alumni so that it does not grow up university brand, and innovative drawbacks from
management party in challenging global competition. Another variables such as the promotion efforts, sense of
belonging, innovative drawbacks can be used in the next research to discover the customer values
THE INFLUENCE OF WIDYATAMA UNIVERSITY’S EXPERIENTIAL MARKETING AND EMOTION MARKETING PERFORMANCE TOWARD STUDENT’S LOYALTY
No full textConcerning with the competition, Widyatama University tried to implement
their vision “Friendly Campus for Future Business Pro” to the student. The value of
friendly campus for future business professionals tried to delivered in every aspect of
services to the student so they could experienced it. The loyalty of the student would
increase was the goal of this implementation. Unfortunetly, this movement could not
reach the goal. Less interest to study at graduate program of Widyatama University is
one of the signalment that the student not to loyal to the University.
The aim of this research is to explain the perception of student concerning
experiential marketing, emotion marketing and student's loyalty, as well as to examine
the influence of experiential marketing and emotion marketing performance regarding
the student's loyalty to Widyatama University. The concept of experiential marketing
are composed of sense, feel, think, act, and relate; then emotion marketing are
composed of product, money, equity, experience, dan energy; while the concept of
students' loyalty are composed of purchase across product line, retention and referral.
The type of research used was both descriptive and causal research, while the
method of research was an explanatory survey. Data was recorded by means of
observation, interview, and a valid and reliable questionnaire. The target group was
Widyatama Student and alumny. A cohort of 115 respondents was identified by means
of convenience sampling. Data was analysed by using the methods of both descriptive
analysis and path analysis.
The testing of the hypothesis identified that there is a positive and significant
influence between experiential marketing and emotion marketing towards the students’
loyalty to Widyatama University
WHY ARE STUDENT RELUCTANT TO BE ACTIVE IN STUDENT ACTIVITIES? (A Case Study of Widyatama Taekwondo Team Bandung)
No full textTaekwondo is a popular martial arts sport among Students, because its activities are almost there in all educational institutions in Bandung. One of the educational institutions in Bandung that has a very good achievement in Taekwondo is Widyatama University. Taekwondo Activity Unit at Widyatama University has won the National Champion among Students for 6 times in a row. Many of the Students at Widyatama University have been in Taekwondo since elementary and even up to senior high school. However, they are reluctant to follow Taekwondo activities when entering college. This study aims to find out the reasons Students' reluctance to be active in student activities unit, especially Taekwondo unit. In addition, this study also aims to find the effort that can be done to increase student participation in the student activity unit. The research method used is descriptive-verificative. Respondents in the study amounted to 115 respondents, and counting techniques in this study using path analysis techniques. Students' reluctance to be active, especially Taekwondo, is caused by the time of practice that coincides with the lectures. Taekwondo is also not a martial art that is currently a trend when compared with other martial arts (e.g. Mixed Martial Arts, Muay-Thay). While Students are happy to follow the trend. Therefore, it takes effort to make Taekwondo martial arts back into the trend. This can be done by making Taekwondo viral through Korean movies or dramas that are being liked by Students. In addition, it can also create a documentation that shows Taekwondo can be used as a self-defense when conditions are pressed. Changes in practice time to Friday and Saturday, where Students are not studying, can increase student participation in campus activities
INTENTION IN USING LONG-TERM CONTRACEPTIVE METHODS : (EXPLORING THE IMPACT OF KNOWLEDGE)
No full textThe purpose of this study is to determine the level of knowledge and interest in long-term contraceptive methods among couples of reproductive age in Cimahi, as well as how much knowledge influences interest in using long-term contraceptive methods. Explanatory research is used in research. A sample of 400 respondents was distributed to respondents in Cimahi who still use short-term contraceptive methods. The sampling technique used is quota sampling, which is distributed in 3 sub-districts in Cimahi. Questionnaires were distributed online and offline. The majority of respondents already know about long-term contraceptives, especially intrauterine devices. However, they are less interested in using it. This is due to the perception of the high cost of installation. But they are basically willing to use it if the cost is free. Knowledge is quite closely related to intention, which means that if knowledge is increased, the respondent's intention will also increase. Optimizing the roles of health workers, field instructors, and relatives in disseminating information related to long-term contraceptives can be done to increase knowledge. Correcting the information on the myths that have been circulating in the community can be done by involving a third party who is believed to be able to correct the incorrect myth. Corporate Social Responsibility activities from companies in Cimahi or community service from universities engaged in the health sector in collaboration with the local government to eliminate the cost of installing contraceptives can be carried out to increase their use
PRODUCT RANKING: MEASURING PRODUCT REVIEWS ON THE PURCHASE DECISION
No full textThe development of the digital world today has had a significant impact on the industrial sector, one of which is the development of e-commerce. E-commerce is one of the platforms used by consumers in searching for information related to the needs of both products or services. Rating of a product plays an important role that can help consumers to support purchasing decisions and reduce search costs. Many factors can influence online purchasing decisions such as ewom, celebrity influencers, and online discounts, but very few studies have examined product ratings in determining purchasing decisions. This study aims to obtain results regarding the effect of product rating and web quality on purchasing decisions among private university students in Bandung. This type of research is an explanatory research that intends to explain the position of the variables studied and the relationship between one variable and another. The sample used in this study was 100 6th semester students with a focus on 3 classes of business and management faculty. The results showed that there was an influence between product rating and web quality variables on purchasing decisions. Although the results show that the effect is not large enough, these two factors, especially product ratings, are one of the variables that are often used by consumers in supporting online purchasing decisions
WHY ARE STUDENT RELUCTANT TO BE ACTIVE IN STUDENT ACTIVITIES? (a Case Study of Widyatama Taekwondo Team Bandung)
No full textTaekwondo is a popular martial arts sport among Students, because its activities are almost there in all educational institutions in Bandung. One of the educational institutions in Bandung that has a very good achievement in Taekwondo is Widyatama University. Taekwondo Activity Unit at Widyatama University has won the National Champion among Students for 6 times in a row. Many of the Students at Widyatama University have been in Taekwondo since elementary and even up to senior high school. However, they are reluctant to follow Taekwondo activities when entering college. This study aims to find out the reasons Students' reluctance to be active in student activities unit, especially Taekwondo unit. In addition, this study also aims to find the effort that can be done to increase student participation in the student activity unit. The research method used is descriptive-verificative. Respondents in the study amounted to 115 respondents, and counting techniques in this study using path analysis techniques. Students' reluctance to be active, especially Taekwondo, is caused by the time of practice that coincides with the lectures. Taekwondo is also not a martial art that is currently a trend when compared with other martial arts (eg Mixed Martial Arts, Muay-Thay). While Students are happy to follow the trend. Therefore, it takes effort to make Taekwondo martial arts back into the trend. This can be done by making Taekwondo viral through Korean movies or dramas that are being liked by Students. In addition, it can also create a documentation that shows Taekwondo can be used as a self-defense when conditions are pressed. Changes in practice time to Friday and Saturday, where Students are not studying, can increase student participation in campus activities
