4 research outputs found
PEMANFAATAN KOMUNIKASI ANTAR PRIBADI MEDICAL REPRESENTATIVE DENGAN CUSTOMER
Get PDFThe current level of competition in the pharmaceutical industry are increasing, causing PT. Novartis Indonesia needs the right marketing activities to encourage the product sales. Interpersonal communication is one of the implementation of the most effective marketing activity, namely personal selling. Based on the reality of it is made in a study titled "Use of Personal Communication Between Medical Representative with Customer in PT. Novartis Indonesia "
This study aims to determine how the motives, meanings and experiences in the use of interpersonal communication in conducting medical representative selling skills aimed transform the company offering the product to the customer (doctor).
The type of research that used by the author is a descriptive qualitative study using a phenomenological study. Data collection was conducted in-depth interviews to four informants and collecting field data based on the experience of informants, as well as photo documentation.
Results showed that interpersonal communication motives because of government regulations, the achievement of product sales, building a good relationship with the customer. Meaning of interpersonal communication by medical representative is to build personal ties, introduce products, materials and evaluation for medical representative companies, build customer confidence, feeling comfortable and open presence of the customer, as well as establish confidence for medical representative. Based on the personal experience, it is not easy to be a professional medical representative, who had been successful in building inter-personal communication with the customer, and the constraints faced by the communications aspect lies in the selection of appropriate methods and content.
Keywords: Marketing Communications, Interpersonal Communications, Medical Representativ
PENGGUNAAN BAHASA PADA ANAK USIA 4 TAHUN SEBAGAI PENGAJARAN DI LINGKUNGAN KELUARGA
Get PDFAbstract— This study aims to determine the use of language in children aged four years in the family environment on the road Prince Ratu Perum Atlet Type 100 Block A3 No.04 Rt.062 Rw.17 Jakabaring, Palembang. The method used in this research is descriptive method. Data analysis technique used in this research is observation. The author observes directly the child who was a study sample for nearly eight weeks. The sample data used in this research is Nayla Syaurah Nafisah. The results of the data obtained can show that there are variations of language that children use to the family environment because the father came from Central Java and Palembang mother. For example, the father asked "Mbak already eat yet son?" The child replied "It's the father of mbak eat soup poyoh samo tofu". Can be seen from the sentence that in the sentence Already the father is the Indonesian language, mbak ate is the Java language and sop telok poyoh samo know is the language of Palembang Keywords— Language usage, sociolinguistics, child research  Abstrak— Penelitian ini bertujuan untuk mengetahui penggunaan bahasa pada anak usia empat tahun di lingkungan keluarga di jalan Pangeran Ratu Perum Atlit Type 100 Blok A3 No.04 Rt.062 Rw.17 Jakabaring, Palembang. Metode yang digunakan dalam penelitian ini adalah metode deskriptif. Teknik analisis data yang digunakan dalam penelitian ini adalah observasi. Penulis mengamati secara langsung anak yang menjadi sampel penelitian selama hampir delapan Minggu. Sampel data yang digunakan dalam penelitian ini yaitu Nayla Syaurah Nafisah. Hasil data yang diperoleh dapat menunjukkan bahwa terdapat variasi bahasa yang digunakan anak terhadap lingkungan keluarga karena ayah berasal dari Jawa Tengah dan ibu Palembang. Misalnya seperti ayah menanyakan†Mbak sudah makan belum nak?†anak menjawab “Sudah ayah mbak tadi makan sop telok poyoh samo tahuâ€. Dapat dilihat dari kalimat itu bahwa pada kalimat Sudah ayah merupakan bahasa Indonesia, mbak tadi makan merupakan bahasa Jawa dan sop telok poyoh samo tahu merupakan bahasa Palembang. Kata Kunci— Penggunaan Bahasa, sosiolinguistik, penelitian ana
Development of a big book to improve literacy skills based on the Pancasila student profile
Get PDFThe newest component of the independent curriculum is the Pancasila student profile. In terms of character education and increasing student competence, the Pancasila student profile is a reference for educational policy guidelines. One of the problems with literacy skills at Al-Muawanah Islamic Elementary School in Surabaya is that the majority of grade 1 students' literacy skills are still below standard. Some children still have difficulty distinguishing letters; when reading, there are words that are missing or even incomplete, and students' understanding of reading material is also below standard. Research and development use a model adapted by Borg and Gall. Of the ten development steps, researchers only implemented seven. The results of this development show: 1) The module specifications consist of a cover, introductory remarks, table of contents, materials, evaluation questions, and author biodata. The results of the research were 90.6% content experts with good qualifications, 89.3% learning media experts with good qualifications, and 94.6% learning experts with good qualifications. 2) To determine the attractiveness of the module, the researcher conducted a post-test in class on 10 students with an achievement percentage of 91.8% and very good qualifications. This shows that the use of the big book has met the criteria of being attractive and valid. Data analysis used the Paired Samples T Test with SPSS 16 tools, and the results were Sig 0.000 < 0.02, so Ho was rejected, meaning that there were differences in learning outcomes between students who had used the big book. So it can be concluded that the use of big books is able to improve literacy skills based on the Pancasila student profile
Management of Royalties on Songs and/or Music in Indonesia
Get PDFThe existence of a royalty system is a form of protection and fulfillment of economic rights for creators, copyright holders and owners of related rights to songs and/or music. In order to carry out royalty management for songs and/or music in Indonesia, a Collective Management Institution (which is referred to as LMK) and a National Collective Management Institution (which is referred to as LMKN) were formed. LMK and LMKN in this case have the authority to attract, collect, and distribute royalties. Through this article, the author wants to explain the management of royalties on songs and/or music in Indonesia, related to institutions authorized to carry out royalty management on songs and/or music in Indonesia, the implementation of royalty management on songs and/or music, as well as the settlement efforts that can be taken if there is a dispute over royalty management on songs and/or music in Indonesia. This research is a normative juridical research type, using the Legislation Approach and Conceptual Approach. Through this research, it can be concluded that LMK and LMKN are both entitled to carry out royalty management of songs and/or music in Indonesia. Where the withdrawal of royalties is carried out by LMKN, while the collection and distribution are carried out by LMK and LMKN. Regarding dispute resolution efforts, if there is a dispute regarding the distribution of royalties, the resolution is mediation through LMKN, while for royalty withdrawal disputes can be resolved in accordance with the provisions contained in the Copyright Law
