170 research outputs found
Analisis Perwatakan Tokoh Dalam Novel Islah Cinta Karya Dini Fitria
Get PDFThe problems described in this study are: (1) What is the character of the main character and the way the author describes the character of the main character in Islah Cinta novel by Dini Fitria ?, (2) What is the character of additional characters and how the characters describe the character of Islah Cinta Dini Fitria? The purpose of this study is to (1) describe, analyze and identify the character of the main character and the way the author describes the character of the main character in Islah Cinta novel early fitria, (2) describe, analyze and identify the character of additional characters and how the author describes the character of additional characters in Islah novels love early fitria works The theory used is (Aminuddin 2013). The research approach is qualitative type of library research (Library Research) method used descriptive. The source of the Islah Cinta novel research data by Dini Fitria, the publisher of PT. Falcon Jakarta 2017 the first print consists of 33 chapters and 401 pages. The results showed that the role of the characters in the novel Islah Cinta by Dini Fitria was divided into two, namely the main character played by Diva, Andrean and Mas Jay. Additional characters played by thirteen other characters. The character of the main character is obtained that Diva, Andrean and Mas Jay have a patient nature, generous, confident, caring, selfish, bragging, rude, loser, calm, responsible, quiet, helper. the character of an additional figure of 13 people has a persistent, confident, courageous, kind, polite, friendly, selfish, unethical, helpful, religious, caring, wise, polite, calm, talkative, calm, romantic, smiling, straightforward quick, irresponsible, authoritative. The way the author describes the character of the main character and the character of the additional characters can be seen from: seeing how other characters talk about him, showing how his behavior, seeing how other characters talk to him, seeing how the character reacts to other characters
Study of Hermeneutic Phenomenology about Capital Contestation of Women Leaders at Advertising Agencies
No full text“It Is Not Out There, and It’s in Here”: The Challengingand Duality Perspective of Teaching Gender in Journalism and Media Studies in Private Universities
Get PDFThis study aimed to determine challenges of teaching gender in journalism and media studies courses on various campuses in Jakarta, Indonesia. The ‘otherness’ is still ghosting the lecturer, where the duality is a must to create comprehension on gender topics. It is essential because teaching the gender issue in communication study programs in Indonesia does not reflect a lot on women’s experiences. The theory of gender pedagogy is the basis of this study. Meanwhile, the duality perspective serves as its framework. Gender pedagogy is not just a tool, strategy, or practical technique for understanding gender teaching in education. Teaching gender equality values in the classroom becomes a challenge for teachers. This research applied a qualitative approach and hermeneutic phenomenology strategy. The research used in-depth interviews for research instruments. This research indicated various levels of understanding and implementation of teaching gender issues. Even in some universities that do not include gender issues in journalism and media studies courses, the lecturers must struggle to fit gender issues in various teaching opportunities in their classrooms. Penelitian ini bertujuan untuk mengetahui tantangan pengajaran gender dalam mata kuliah jurnalisme dan studi media di berbagai kampus di Jakarta, Indonesia. ‘Keberbedaan’ masih mengaburkan pengajaran, di mana dualitas menjadi suatu keharusan untuk menciptakan pemahaman tentang topik gender. Hal ini penting karena pengajaran isu gender di program studi komunikasi di Indonesia tidak banyak merefleksikan pengalaman perempuan. Teori pedagogi gender adalah dasar dari penelitian ini. Sementara itu, perspektif dualitas berfungsi sebagai kerangka kerjanya. Pedagogi gender bukan hanya alat, strategi, atau teknik praktis untuk memahami pengajaran gender dalam pendidikan. Mengajarkan nilai-nilai kesetaraan gender di kelas menjadi tantangan tersendiri bagi guru. Penelitian ini menerapkan pendekatan kualitatif dan strategi fenomenologi hermeneutika. Penelitian ini menggunakan wawancara mendalam untuk instrumen penelitian. Penelitian ini menunjukkan berbagai tingkat pemahaman dan implementasi pengajaran isu gender. Bahkan di beberapa universitas yang tidak memasukkan isu gender dalam mata kuliah jurnalisme dan studi media, para dosen harus berjuang untuk menyesuaikan isu gender dalam berbagai kesempatan mengajar di kelas mereka
Hyperreality study of hijab fashion celebrity
Get PDFThe purpose of this study is to look at the phenomenon of celebrity on social media Instagram and relate it to the hyper-reality theory by Jean Baudrillard. The vast expression space provided by online media has led to a wave of folk culture that allows anyone to become a producer and consumer of texts. Clothing recommendations are now much oriented on the celebrity fashion hijab. The problem is whether this celebrity hijab fashion is an accurate representation of Instagram users, so users often imitate the style of the role model. This study uses the theory of hyperreality, the concept of social media, and celebrity on Instagram. This study uses a post-positivist paradigm, qualitative, and quantitative approaches. The unit of analysis in this study is the followers of hijab fashion celebrity's Instagram. Data collection techniques are an in-depth interview and survey. The results showed the level of representation in Baudrillard's terminology"” which includes (1) representations that lie behind facts, (2) representations that cover facts, (3) representations that do not have facts, and (4) representations that are not related to facts"”and identification of reasons for joining certain celebrity fashion hijabs. The literacy point emphasizes on what is shown by "˜celebgram' is not the actual reality. It is just a representation that refers to "˜itself' and not for others. Impersonation can produce a range of satisfaction for disappointment.Tujuan penelitian ini adalah melihat fenomena selebriti Instagram dan kaitannya dengan teori hyper-realita dari Jean Baudrillard. Ruang ekspresi yang terbuka luas akibat perkembangan media online, menyebabkan terjadinya gelombang budaya akar rumput yang memungkinkan siapa pun untuk menjadi produsen dan konsumen teks secara bersamaan. Hal inilah yang memungkinkan siapa pun untuk menjadi "˜ahli' di bidang yang mereka kerjakan atau sukai, dan fashion jilbab adalah salah satunya. Rekomendasi mode banyak berorientasi pada jilbab fesyen selebriti di Instagram. Masalahnya adalah apakah busana hijab yang dikenakan selebriti di Instagram ini merupakan representasi sebenarnya dari pengguna, sehingga pengguna sering meniru gaya para selebgram tersebut. Penelitian ini menggunakan teori hyperreality, konsep media sosial dan selebriti di Instagram. Penelitian ini menggunakan paradigma postpositivis, pendekatan kualitatif, dan kuantitatif. Unit analisis dalam penelitian ini adalah followers selebgram hijab fashion. Teknik pengumpulan data adalah wawancara mendalam dan survey. Hasil penelitian yang diperoleh adalah tingkatan representasi dalam terminology Baudrillard"”yang meliputi (1) representasi yang berada di balik fakta, (2) representasi yang menutupi fakta, (3) representasi yang tidak ada faktanya, serta (4) representasi yang tidak berhubungan dengan fakta"”dan identifikasi alasan para followers mengikuti gaya selebgram tertentu. Aspek literasi yang ditekankan dalam penelitian ini adalah pada apa yang ditunjukkan oleh "˜selebgram' sejatinya bukanlah realitas yang sebenarnya. Itu hanya representasi yang merujuk pada "˜dirinya sendiri' (selebgram) dan bukan untuk orang lain. Peniruan identitas dapat menghasilkanskepuasan atau justru kekecewaan
VISUALISASI CONTENT APPEALING TO YOUTH DALAM REPRESENTASI MINUMAN BERALKOHOL (STUDI KASUS: @ANGGUR_OT)
Get PDFData survei SDKI pada tahun 2017 menyatakan bahwa konsumsi alkohol pada usia remaja 15-19 tahun, pada remaja pria mencapai 70% dan 50% pada remaja wanita. Media sosial merupakan platform media baru yang terbuka bagi khalayak. Media sosial Instagram dimanfaatkan brand minuman beralkohol sebagai platform periklanan. Salah satunya yang memanfaatkan Instagram adalah brand Anggur Orang Tua yang sudah ada sejak tahun 1984 di Indonesia. Pemanfaatan media sosial Instagram oleh brand Anggur Orang Tua menayangkan representasi melalui tanda-tanda gambar dan teks narasi pada unggahan. Tanda-tanda yang menghasilkan makna dan representasi pada unggahan Instagram Anggur Orang Tua dianalisis dengan semiotika Roland Barthes. Melalui analisis semiotika Roland Barthes, operasionalisasi kode content appealing to youth dianalisa keberadaannya pada unggahan. Hasil penelitian menunjukkan bahwa operasionalisasi kode content appealing to youth ditemukan pada unggahan dan brand merepresentasikan minuman beralkohol dengan representasi positif sebagai teman, juga orang tua melalui unggahan Instagram.
Kata Kunci: Representasi, Content appealing to youth, Remaja, Minuman beralkohol
Survey data on the SDKI in 2017 states that alcohol consumption in youth aged 15-19 years, reaches 70% in boys and 50% in girls. Social media is a new media platform which open for everyone that able to access it. Instagram, as one of the social medias is used by brands as an advertising and brand building platform. One of the brand that uses Instagram is Anggur Orang Tua as a brand that has existed since 1984 in Indonesia. The use of Instagram by Anggur Orang Tua displays representations through signs in images and narattive texts which they upload on their instagram account. Signs that produce meaning and representation on Anggur Orang Tua’s instagram account analyzed in this research with Roland Barthes’ semiotics analysis. Through the analysis, the operationalization of codes which is content appealing to youth (CAY) that contained in the uploads is analyzed for its presence. The results showed that the presence of content appealing to youth’s feature is found in the upload and brand represents alcoholic drinks with positive representations as a friend, as well as a parent through their instagram uploads.
Keywords: Representation, content appealing to youth, youth, Alcoholic beverage
Symbolic violence and the effort to silencing women in their positions as leaders (critics of the women leaders’ habitus in advertising agencies)
No full textThe objective of this study perceives how the advertising agencies assign women to the position of the company leader as a patriarchal effort (as "the right hand" of the capitalists) to “muted” women in "comfortable" place. This research applies Pierre Bourdieu's Habitus-Field-Capital theory and its implications in the form of symbolic violence. This descriptive research applies constructivism paradigm. Obtained by conducting in-depth interviews with women leaders of advertising agencies, the data are examined using hermeneutic phenomenology. As a result, it becomes more and more difficult for female CEOs in advertising agencies--as a part of the media text producer--to recognize the acts of that violence. They rather duplicate and mimicking the symbolic violence in the texts they produce. Involving women in the agencies does not necessarily yield to the gender-perspective texts as the automatic reflection of their thoughts, habits, and acts. It occurs because each social field is always full of subjective-contestation discourse which potentially generates dominating behaviors among the actors
Symbolic violence and the effort to silencing women in their positions as leaders (critics of the women leaders’ habitus in advertising agencies)
No full textThe objective of this study perceives how the advertising agencies assign women to the position of the company leader as a patriarchal effort (as "the right hand" of the capitalists) to “muted” women in "comfortable" place. This research applies Pierre Bourdieu's Habitus-Field-Capital theory and its implications in the form of symbolic violence. This descriptive research applies constructivism paradigm. Obtained by conducting in-depth interviews with women leaders of advertising agencies, the data are examined using hermeneutic phenomenology. As a result, it becomes more and more difficult for female CEOs in advertising agencies--as a part of the media text producer--to recognize the acts of that violence. They rather duplicate and mimicking the symbolic violence in the texts they produce. Involving women in the agencies does not necessarily yield to the gender-perspective texts as the automatic reflection of their thoughts, habits, and acts. It occurs because each social field is always full of subjective-contestation discourse which potentially generates dominating behaviors among the actors
PEMBERDAYAAN EKONOMI PEREMPUAN POSDAYA SOKA JAKARTA SELATAN DALAM PEMBUATAN YOGURT TINGGI ASAM FOLAT
Get PDFPOSDAYA merupakan kepanjangan dari Pos Pemberdayaan Keluarga adalah suatu forum silaturahmi advokasi, komunikasi, informasi, edukasi, dan wadah koordinasi kegiatan penguatan fungsi keluarga secara terpadu. POSDAYA Soka di Jatayu Raya Kampung Duku Jl. Al-Barokah RW012 Kelurahan Kebayoran Lama Selatan, Kecamatan Kebayoran Baru, Jakarta Selatan adalah bagian dari program pemberdayaan masyarakat oleh Yayasan Damandiri dalam Program Tabur Puja (Tabungan Pundi Sejahtera) sejak tahun 2012. Salah satu usaha POSDAYA adalah penjualan produk kuliner. Diversifikasi produk belum dilakukan. Pemasaran produk pun masih sederhana. Pengelolaan pembukuan keuangan juga masih konvensional. Hal ini menyebabkan nilai ekonomi kegiatan POSDAYA belum sesuai dengan harapan. Masih kurangnya pemahaman mitra tentang pemanfaatan teknologi untuk melakukan pemasaran online menjadi salah satu penyebabnya. Pada kegiatan ini mitra didorong diversifikasi produk usahanya dengan memproduksi yogurt yang tinggi asam folatnya sehingga sangat baik untuk kebutuhan ibu hamil dan menyusui. Produk untuk ibu hamil dan menyusui merupakan produk yang memiliki segmen pasar yang spesifik dan diharapkan dapat menstimulasi peningkatan hasil penjualan POSDAYA. Untuk itu, kemampuan mitra ditingkatkan dalam membuat yogurt yang tinggi asam folat hasil dari penelitian dosen Fakultas Farmasi Universitas Pancasila. Target berikutnya adalah solusi dari masalah pemasaran produk, baik penyiapan desain kemasan dan cara menyiapkan konten untuk cara pemasaran digital melalui media sosial. Dalam rangka pencapaian target, kegiatan dilakukan dengan edukasi, pelatihan, pendampingan, dan monitoring-evaluasi. Hasil kegiatan menunjukkan peningkatan kemampuan mitra dalam membuat yogurt berasam folat tinggi, dapat membuat bahan promosi digital, dan dapat melakukan pemasaran secara online. Hasil ini diharapkan dapat diimplemantasi secara berkelanjutan untuk menunjang ekonomi perempuan di POSDAYA Soka
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