1,727,723 research outputs found

    [Umgebung von Agram und Belgrad]

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    [UMGEBUNG VON AGRAM UND BELGRAD] General-Karte von Mittel-Europa (-) [Umgebung von Agram und Belgrad] (11) ( -

    Marketing planning at Agram Concern

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    Cilj ovoga rada je dati detaljan pregled planiranja kao jedne od pet funkcija menadžmenta te kako su marketing i planiranje međusobno povezani. Radom se nastoji objasniti kako u organizaciji funkcionira proces planiranja, kako je on integriran s marketinškim aktivnostima poduzeća te kako i na koji način mjeriti uspješnost postavljenih ciljeva i konačnih rezultata. Nadasve, cilj ovoga rada je prikazati kako se odvijaju marketinški procesi unutar poduzeća, koje su ključne faze planiranja te kako izabrati ciljano tržište na koje će se odnositi marketinške aktivnosti. Planiranje unutar organizacije nije moguće bez sustava kontrole jer ona osigurava mehanizme koji korigiraju aktivnosti koje nisu učinkovite u ostvarivanju marketinških ciljeva. Stoga, poseban naglasak u ovome radu stavlja se na važnost marketinške kontrole jer kontrola pomaže u postavljanju standarda koji moraju biti zadovoljeni i na temelju kojih se utvrđuju odstupanja i potrebne korekcije. Na kraju rada nastoji se objasniti kako Koncern Agram provodi marketinške aktivnosti, kakav je ustroj Odjela za marketing Koncerna, opis poslovanja i procedure odjela. Euroherc d.d. kao sastavni dio Koncerna Agram također je predmet ovoga rada pomoću koje se želi objasniti da svaka članica Koncerna Agram samostalno definira i provodi marketinške aktivnosti. Na kraju rada navode se marketinške aktivnosti poduzeća Euroherc d.d. i rezultati provedenih aktivnosti.The aim of this paper is to give a detailed overview of planning as one of the five management functions and how marketing and planning are interrelated. The paper tries to explain how the planning process works in the organization, how it is integrated with the marketing activities of the company and how to measure the success of the set goals and final results. Above all, the aim of this paper is to show how in-house marketing processes are going on, what are the key planning stages, and how to choose the target market that marketing activities will relate to. Planning within an organization is not possible without a control system because it provides mechanisms that correct activities that are not effective in achieving marketing goals. Therefore, special emphasis in this paper is placed on the importance of marketing control as control helps to set standards that must be met and on the basis of which deviations and necessary corrections are determined. In the end, the paper tries to explain how the Agram Group conducts marketing activities, such as the structure of the Marketing Department of the Group, the business description and procedures of the department. Euroherc d.d. as an integral part of the Agram Group, is also the subject of this paper to explain that each member of the Agram Group independently defines and implements marketing activities. The end of the paper outlines the marketing activities of Euroherc d.d. and the results of the activities carried out

    X. Internationale Messe, 25. VIII - 3. IX., Zagreb (Agram SHS) 1928, Volkskunst 25. VIII. - 10. IX

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    X. INTERNATIONALE MESSE, 25. VIII - 3. IX., ZAGREB (AGRAM SHS) 1928, VOLKSKUNST 25. VIII. - 10. IX X. Internationale Messe, 25. VIII - 3. IX., Zagreb (Agram SHS) 1928, Volkskunst 25. VIII. - 10. IX ( -

    Illustrierter Führer durch Agram und Umgebung

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    ILLUSTRIERTER FÜHRER DURCH AGRAM UND UMGEBUNG Illustrierter Führer durch Agram und Umgebung ( - ) Cover ( - ) Advertising ( - ) Verzeichnis der bis jetzt erschienenen 76 Hefte. ( - ) Title page ([1]) Advertising ([2]) Inhaltsverzeichnis. ([3]) Advertising ([3]) Advertising ([4]) Vorwort. ([5]) Verzeichnis der Werke Sr. K. u. K. Hoheit Erzherzog Ludwig Salvator, die in Woerls Reisebücher-Verlag in Leipzig erschienen sind: ([6]) [Allgemeines] ([7]) [Abb.]: ([7]) [Abb.]: Jellačič-Platz (s. S. 26) ([9]) [Abb.]: Staatsbahnhof. ([11]) Geschichtliches. (12) Aufenthalt. ([16]) Hotels und Gasthöfe: Restaurationen: Cafés: ([16]) Konditoreien: Bäder: Gottesdienst: Buch- und Schreibwarenhandlungen: Zeitungen in deutscher Sprache: (17) Unterhaltung. Theater: Musik: (18) Sehenswürdigkeiten. (18) Sammlungen: (18) Öffentliche und Privatbauten: Kirchen: Klöster: Denkmäler und Brunnen: (19) Öffentliche Anlagen und Gärten: (20) Verkehrswesen. (20) Reisebureau und Wechselgeschäft: Eisenbahnen: Post: Telegraph und Telephon: (20) Elektrische Straßenbahn: Fiaker: Omnibus: Drahtseilbahn: (21) Rundgang. ([22]) [Abb.]: Franz Josefs-Platz mit dem Kunstpavillon. ([22]) 1. Die Untere Stadt. ([22]) [Abb.]: Der Kunstpavillon. ([23]) [Abb.]: Der Zrinyplatz. ([25]) [Abb.]: Das Kroat. Nationaltheater. ([27]) 2. Die Obere Stadt. (28) [Abb.]: Das Obergymnasium, Realgymnasium und die Höhere Handelsschule. ([29]) [Abb.]: Das Steintor. ([31]) 3. Die Kapitelstadt. (32) [Abb.]: Die Kathedrale (Dom) mit dem erzbischöfl. Palais. ([33]) Spaziergänge und Ausflüge in die nähere und weitere Umgebung. (35) 1. Maximir (35) 2. Tuškanec (Tuschkanez), Cmrok und Šestine (35) 3. Remete (37) 4. Zur Savebrücke. 5. Sljeme (38) 6. Samobor. 7.Stubica. 8. Zaprešić (39) 9. Karlstadt (39) Advertising (40) [Größere Ausflüge]: ([41]) Krapina-Töplitz. ([41]) [Abb.]: Bad Krapina-Töplitz. ([43]) Rohitsch-Sauerbrunn. (45) [Abb.]: Rohitsch-Sauerbrunn. (47) [Karte]: ( - ) Warasdin-Toplice (Töplitz). (49) Die Plitvicer Seen. (52) [Karte]: Situationsplan der Plitvicer Seen. ( - ) [Abb.]: Die Plitvicer Seen: Der Korana-Kesselfall "Sastavci". ( - ) [Abb.]: (54) Merktafel für die Reise. ([55]) Merktafel für Herren. ([55]) Merktafel für Damen. ([56]) Ratschläge für Fußwanderer. ([57]) Register. (58) Notizen. (59) Gute Reiselektüre ( - ) Deutsche Erzähler aus Reclams Universal-Bibliothek ( - ) Ausländische Autoren aus Reclams Univ.-Bibliothek ( - ) In eleganter Aussstattung und solidem Einband aus abwaschbarem Pergamentkarton bietet Reclams Novellen-Bibliothek...... ( - ) Wo logiere ich? ([1]) Empfehlenswerte Speditionsfirmen. (12) Sanatorien. ( - ) Fremden-Pensionen. ( - ) Reise-Bureaux. ( - ) Advertising (1) Merktafel für die Reise. (12) Merktafel für Herren. (12) Merktafel für Damen. (13) Advertising (14) [Karte]: Zagreb. Agram ( - ) [Karte]: ( - ) Advertising ( - ) Cover ( -

    Going Beyond Counting First Authors in Author Co-citation Analysis

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    The present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed

    Das Theater als kulturelle Institution in Zagreb (Agram) und das Jahr 1818

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    Anlässlich des Besuches der Stadt Zagreb/Agram durch das Kaiserpaar Franz I. und Caroline am 28. Juni 1818 verfasste der langjährige Leiter der deutschsprachigen Theatertruppe in Agram Joseph Bubenhofen eine kurze Schrift unter dem Titel Die Beschreibung der Illumination, welche in der Königl. Haupt. und Freystadt Agram den 28. Juni 1818 bei der allerhöchsten Anwesenheit Ihrer k. k. Majestäten Franz und Caroline gegeben wurde. Die Beschreibung der Festlichkeiten in dieser Schrift wird als Ausgangspunkt für die Analyse der imperialen Repräsentationen und Loyalitätsbekundungen am Beginn des 19. Jahrhunderts genommen. Neben den an die imperialen Repräsentationen angelehnten Modernisierungsbemühungen werden auch die mit der Institution Theater verbundenen Diskurse analysiert, da anlässlich des Kaiserbesuches auch Theaterinszenierungen angeboten wurden – es handelt sich ja um das Theater als eines der wichtigsten Medien des späten 18. und des beginnenden 19. Jahrhunderts. Zu rekonstruieren ist die Rolle des deutschsprachigen Theaters als eine bedeutende Entwicklungsphase der Theatergeschichte in Zagreb/Agram am Beginn des 19. Jahrhunderts. Dies erfolgt in Anlehnung an die Theaterrezensionen und Nachrichten aus Wiener Zeitung und der ersten Theaterzeitschrift in deutscher Sprache Agramer Theater Journal. Verfolgt wird die Rolle der kulturvermittelnden Leitinstitutionen wie Zeitschriften und Theater im multiethnischen Umfeld der Habsburgermonarchie.On the occasion of the visit to the city of Zagreb/­Agram by the imperial couple Franz I and Caroline on June 28, 1818, the long-­time head of the German-­speaking theatre troupe in Agram Joseph Bubenhofen wrote a short text entitled Die Beschreibung der Illumination, welche in der Königl. Haupt. und Freystadt Agram den 28. Juni 1818 bei der allerhöchsten Anwesenheit Ihrer k. k. Majestäten Franz und Caroline gegeben wurde. The description of the festivities in this report is taken as the starting point for the analysis of imperial representations and expressions of loyalty at the beginning of the 19th century. In addition to the modernization efforts based on imperial representations, the discourses connected with the theatre as a cultural institution are also analyzed, as theatre productions were also offered on the occasion of the visit of the imperial couple – after all, the theatre is one of the most important media of the late 18th and early 19th centuries. What needs to be reconstructed is the role of German-language theater as an important developmental phase for theatre history in Zagreb/Agram at the beginning of the 19th century. This is based on the theatre reviews and news from the Wiener Zeitung and the first theater magazine in German Agramer Theater Journal with their cultural mediation role as a leading cultural institution in the multi-­ethnic environment of the Habsburg monarchy.À l’occasion de la visite du couple impérial François Ier et Caroline à Zagreb/Agram, le 28 juin 1818, Joseph Bubenhofen, le directeur de longue date de la compagnie théâtrale allemande de Zagreb, rédigea un texte intitulé Die Beschreibung der Illumination, welche in der Königl. Haupt. und Freystadt Agram de 28. Juni 1818 bei der allerhöchsten Anwesenheit Ihrer k.k. Majestäten Franz und Caroline gegeben wurde. La description des festivités dans ce document est utilisée comme point de départ d’une analyse de la représentation impériale et des manifestations de loyauté au début du xixe siècle. On s’intéresse à la modernisation inhérente à la représentation impériale, ainsi qu’aux discours liés au théâtre en tant qu’institution culturelle, à travers les spectacles qui furent donnés lors de la visite du couple impérial, étant donné que le théâtre fit partie des médias les plus importants à la fin du xviiie et au début du xixe siècle. Il s’agit de reconstruire le rôle central du théâtre de langue allemande comme phase importante du développement de l’art théâtral à Zagreb au début du xixe siècle. À ce sujet, nous utilisons des articles de la Wiener Zeitung et de la première revue de théâtre croate en allemand, l’Agramer Theater Journal. Ces périodiques et l’institution culturelle de la scène jouaient un rôle d’intermédiaire culturel essentiel au sein de la monarchie pluriethnique des Habsbourg

    PODUZETNIČKI PROJEKT NA PRIMJERU FITNESS CENTRA „ AGRAM“

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    Poduzetništvo je važan segment svakog gospodarstva. Važnost poduzetništva očituje se u mnogobrojnim čimbenicima kao što su: ekonomski, tehnološki, sociološki te društveni. Poduzetništvo donosi općem blagostanju društva, razvijanju i jačanju nacionalne ekonomije, te povećava životni standard stanovništva u cjelini. Poduzetništvo je proces ulaganja resursa u neku poslovnu aktivnost radi ostvarivanja određenih poslovnih i drugih učinaka. Poduzetnik je osoba koja se bavi poduzetništvom, osoba koja ne obavlja uhodane zadatke već je uvijek inovator koji na vlastiti rizik uvodi nove proizvodne kombinacije na osnovi nove tehnologije i nove organizacije. Svrha ovog rada, upravo je sagledati osobine, vještine i ponašanja poduzetnika koje ga čine uspješnim, koje mu pomažu da prepozna i iskoristi prilike u okruženju. Poduzetnički projekt izraditi će se na primjeru fitness centra „Agram“.Entrepreneurship is an important segment of every economy. The importance of entrepreneurship is manifested in numerous factors such as: economic, technological, sociological and social. Entrepreneurship contributes to the general well-being of society, the development and strengthening of the national economy, and increases the standard of living of the population as a whole. Entrepreneurship is the process of investing resources in a business activity in order to achieve certain business and other effects. An entrepreneur is a person who is engaged in entrepreneurship, a person who does not perform established tasks, but is always an innovator who introduces new production combinations based on new technology and new organization at his own risk. The purpose of this work is to look at the characteristics, skills and behaviors entrepreneurs who make him successful, who help him to recognize and take advantage of opportunities in the environment. The entrepreneurial project will be created on the example of the "Agram" fitness center

    Variations on the Author

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    “Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship

    Appropriate Similarity Measures for Author Cocitation Analysis

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    We provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
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