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Analisis akuntansi pajak penghasilan pasal 23 atas pengelolaan terminal petikemas pt. pelindo iv cabang makassar
No full textSkripsi ini disusun oleh Nur Firqa Annisa Rahman mahasiswa jurusan Akuntansi STIE- YPUP Makassar.146 hlm.; 29 cm
PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING PADA PT. SMEVASHINDO HOLIDAY SH TOUR PEKANBARU
Get PDFABSTRAK “PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Pada PT. Smevashindo Holiday SH Tour Pekanbaru” Oleh : ANNISA RAHMAN 12170123833 Tingginya tingkat persaingan dalam industri jasa perjalanan umrah menuntut perusahaan untuk dapat mempertahankan pelanggan serta menciptakan kepuasan agar tercipta loyalitas yang berkelanjutan. Penelitian ini bertujuan untuk mengetahui pengaruh Customer Relationship Management (CRM) dan kualitas layanan terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening pada PT. Smevashindo Holiday SH Tour Pekanbaru. Sampel pada penelitian ini menggunakan teknik purposive sampling, yaitu jamaah umrah SH Tour Pekanbaru yang telah melakukan perjalanan umrah dua kali atau lebih. Metode analisis data menggunakan Partial Least Square (PLS) dengan bantuan software SmartPLS 3.3.3. Hasil penelitian menunjukkan bahwa CRM dan kualitas layanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan juga berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Namun, kedua variabel tersebut memiliki pengaruh tidak langsung yang signifikan terhadap loyalitas melalui kepuasan pelanggan sebagai variabel intervening. Temuan ini menegaskan bahwa kepuasan pelanggan memiliki peran penting dalam menjembatani pengaruh CRM dan kualitas layanan terhadap loyalitas pelanggan dalam konteks jasa perjalanan umrah. Kepuasan pelanggan mendorong terbentuknya loyalitas yang berkelanjutan. Dengan penerapan CRM dan kualitas layanan yang optimal, perusahaan dapat meningkatkan kepuasan yang berujung pada loyalitas pelanggan. Hal ini menjadi strategi penting bagi PT. Smevashindo Holiday SH Tour Pekanbaru dalam mempertahankan pelanggan di industri perjalanan umrah. Kata Kunci: Customer Relationship Management, Kualitas Layanan, Kepuasan Pelanggan, Loyalitas Pelanggan, Partial Least Square
ANALISIS INTEGRATED MARKETING COMMUNICATION SEBAGAI UPAYA MENINGKATKAN KUNJUNGAN WISATA KE PUNCAK LAWANG (STUDI PADA DINAS PARIWISATA PEMUDA DAN OLAHRAGA KABUPATEN AGAM)
Get PDFABSTRAK
ANALISIS INTEGRATED MARKETING COMMUNICATION SEBAGAI UPAYA MENINGKATKAN KUNJUNGAN WISATA KE PUNCAK LAWANG
(STUDI PADA DINAS PARIWISATA PEMUDA DAN OLAHRAGA KABUPATEN AGAM)
Oleh:
Annisa Rahman
1410861010
Pembimbing:
Yesi Puspita, S.Sos, M.Si
Revi Marta, M.I.Kom
Integrated marketing communication adalah sebuah strategi bisnis yang menggabungkan semua elemen bauran pemasaran guna meningkatkan promosi penjualan dan hubungan berkelanjutan dengan pelanggan, karyawan maupun stakeholder. IMC dilakukan oleh Dinas Pariwisata, Pemuda dan Olahraga (Disparpora) Kabupaten Agam untuk meningkatkan kunjungan wisata ke Puncak Lawang. Objek wisata Puncak Lawang merupakan wisata alam dan tujuan destinasi no.1 di Agam yang dikelola langsung oleh masyarakat setempat di bawah pengawasan disparpora selaku pemerintah daerah.
Penelitian ini bertujuan untuk mengetahui bagaimana IMC yang telah dilakukan oleh Disparpora serta peran masyarakat sekitar selaku pengelola objek wisata untuk meningkatkan kunjungan wisata ke Puncak Lawang. Upaya meningkatkan kunjungan ini dibedah dengan menggunakan model IMC. Metode penelitian adalah deskriptif-kualitatif. Penelitian ini dilaksanakan di objek wisata Puncak Lawang dan kantor Dinas Pariwisata, Pemuda dan Olahraga (Disparpora) Kabupaten Agam. Dalam penelitian ini, informan penelitian adalah pihak Disparpora yaitu Bidang Pengembangan dan Promosi Pariwisata, pihak pengelola objek wisata Puncak Lawang, masyarakat sekiar Nagari Lawang, pengunjung dan pengamat pariwisata.
Hasil penelitian menyimpulkan bahwa Disparpora melakukan keseluruhan elemen bauran pemasaran pada IMC yaitu advertising, personal selling, sales promotion, interactive/ internet marketing, direct marketing, publisitas/ public relation, word of mouth, event and experiences. Namun dari delapan bauran pemasaran tersebut yang paling optimal adalah internet/ interactive marketing dan juga word of mouth. Selanjutnya yang kurang optimal adalah direct marketing dan sales promotion.
Kata Kunci : IMC, Objek Wisata, Puncak Lawang, Dinas Pariwisata Pemuda dan Olahraga Kabupaten Agam
Going Beyond Counting First Authors in Author Co-citation Analysis
Get PDFThe present study examines one of the fundamental aspects of author co-citation analysis (ACA) - the way co-citation
counts are defined. Co-citation counting provides the data on which all subsequent statistical analyses and mappings
are based, and we compare ACA results based on two different types of co-citation counting - the traditional type that
only counts the first one among a cited work's authors on the one hand and a non-traditional type that takes into
account the first 5 authors of a cited work on the other hand. Results indicate that the picture produced through this non-traditional author co-citation counting contains more coherent author groups and is therefore considerably clearer. However, this picture represents fewer specialties in the research field being studied than that produced through the traditional first-author co-citation counting when the same number of top-ranked authors is selected and analyzed. Reasons for these effects are discussed
Variations on the Author
Get PDF“Variations on the Author” discusses two of Eduardo Coutinho’s recent films (Um Dia na Vida, from 2010, and Últimas Conversas, posthumously released in 2015) and their contribution to the general question of documentary authorship. The director’s filmography is characterized by a consistent yet self-effacing form of authorial self-inscription: Coutinho often features as an interviewer that rather than express opinions propels discourses; an interviewer that is good at listening. This mode of self-inscription characterizes him as an author who is not expressive but who is nonetheless markedly present on the screen. In Um Dia na Vida, however, Coutinho is completely absent form the image, while Últimas Conversas, on the contrary, includes a confessional prologue that moves the director from the margins to the center of his films. This article examines the ways in which these works stand out in the filmography of a director who offers new insights into the notion of cinematic authorship
Appropriate Similarity Measures for Author Cocitation Analysis
Get PDFWe provide a number of new insights into the methodological discussion about author cocitation analysis. We first argue that the use of the Pearson correlation for measuring the similarity between authors’ cocitation profiles is not very satisfactory. We then discuss what kind of similarity measures may be used as an alternative to the Pearson correlation. We consider three similarity measures in particular. One is the well-known cosine. The other two similarity measures have not been used before in the bibliometric literature. Finally, we show by means of an example that our findings have a high practical relevance.information science;Pearson correlation;cosine;similarity measure;author cocitation analysis
Dispelling the Myths Behind First-author Citation Counts
Get PDFWe conducted a full-scale evaluative citation analysis study of scholars in the XML research field to explore just how different from each other author rankings resulting from different citation counting methods actually are, and to demonstrate the capability of emerging data and tools on the Web in supporting more realistic citation counting methods. Our results contest some common arguments for the continued
use of first-author citation counts in the evaluation of scholars, such as high correlations between author rankings by first-author citation counts and other citation
counting methods, and high costs of using more realistic citation counting methods that are not well-supported by the ISI databases. It is argued that increasingly available digital full text research papers make it possible for citation analysis studies to go beyond what the ISI databases have directly supported and to employ more
sophisticated methods
koamabayili/VECTRON-author-checklist: VECTRON author checklist
No full textWe have done our best to complete the author checklist relating to the use of animals in the hut study. Note that the objective for the hut study was to evaluate the IRS treatment applications for residual efficacy against Anopheles mosquitoes, including the local An. coluzzii mosquito population. Cows were only used to attract mosquitoes into the huts and no tests were carried out directly on the cows. The author checklist is intended for use with studies where experiments are carried out on animals, which is why we have had such difficulty in completing this for the hut study, as many of the questions do not relate to how the cows were used
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