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Political Persuasion Through Social Media
Full text linkIn contemporary society, social media has emerged as the predominant platform for the dissemination of political information, with a primary goal of influencing user perspectives. Despite its prevalence, scant research has scrutinized the cognitive mechanisms underlying the reception of political messages via social media and their consequent impact on attitude transformation. This study endeavors to investigate the nexus between political information consumption on social media and the efficacy of political persuasion, while also probing the roles of political interest and cognitive elaboration in this persuasive process. Employing a survey methodology distributed through social media networks, the study amassed responses from 470 participants residing in Jakarta and its environs. Findings elucidate the discernible influence of social media usage for political information consumption and cognitive elaboration on the dynamics of political persuasion, whereas political interest exhibited negligible impact. Consequently, this study underscores the potential for political information purveyors to leverage social media platforms to foster cognitive engagement among users, thereby enhancing receptivity to political messaging
Communicating Resistance to the Banality of Online Crime Through Advertising
Full text linkMany Indonesians remain unaware of the perils of cybercrime and often perceive it as an inherent risk of engaging with social media platforms. Exploiting societal negligence and carelessness, criminals target individuals with alarming frequency. BCA, through its recent advertisement titled “Don’t Know, Give No!”, has introduced a novel approach to bank advertising in Indonesia. Researchers are intrigued by the discourse of resistance against online crime that BCA Bank seeks to foster through these advertisements. Employing qualitative methods informed by Van Dijk’s critical discourse analysis, this study delves into the nuanced strategies employed by BCA. The findings illuminate BCA’s endeavor to construct a discourse resisting the normalization of cybercriminal activities. BCA endeavors to encourage the public to fortify their digital defenses by adopting prudent and conscientious social media practices, advocating for a thoughtful approach prior to any online action. In this digital epoch, the responsibility for safeguarding personal data transcends traditional banking realms, with customer security becoming contingent upon individual actions and choices
The Popularity of Extension Workers in the Exchange of Information on Yard Utilization
Full text linkThe communication process in extension activities occurs not only between extension workers and farmers but also among extension workers. Communication among extension workers forms a social network. This study aims to analyze the popularity of extension workers within social networks in exchanging information on yard land use. The research was conducted using a qualitative approach and the whole network analysis method using Pajek 5.18 software. The research informants were extension workers in the Yogyakarta Special Region, spread across Sleman Regency, Bantul Regency, Kulon Progo Regency, Gunungkidul Regency, and Yogyakarta City. The results showed that the popular extension workers in each district/city were those from their respective districts/cities. Extension workers are popular because they have the most communication activities (in degree) or receive the most information about yard land use in social networks. Popular extension workers play an important role in social networks, such as having high closeness centrality to accelerate the flow of information and acting as intermediaries for other extension workers to control the flow of information
Utopia or Dystopia: The Dichotomy of “The Social Dilemma” Documentary in Shaping Public Perception
Full text linkToday's technology industry faces numerous issues, including scandals, data theft, consumer complaints, technology addiction, fake news, political polarization, and hacking. These problems are raised in the Netflix docudrama The Social Dilemma. This research discusses how algorithms and social media platform design can manipulate user behavior in both utopian and dystopian ways. It analyzes these dynamics through economic, political, sociocultural, and media perspectives, using Christian Fuchs' critical theory approach with critical discourse analysis and semiotics. The findings show that algorithms act as a double-edged sword. In a dystopian context, technology creates a bleak future in which it controls and damages human life. Conversely, in a utopian context, industrial technology has the potential to foster a more positive public perception. This research successfully explores how the increasing reliance on technology for work affects individuals' understanding of truth and shapes their perspectives on various aspects of life. By combining critical discourse analysis and semiotics, this study comprehensively analyzes the implications of digital labor on both utopian and dystopian narratives
Digital Transformation Strategy in Advertising: A Study Bibliometric Analysis
Full text linkThis study analyzes digital transformation in advertising strategies. A search using the keywords “Digital Transformation” and “Advertising” in the Scopus database yielded 114 documents. Using the PRISMA method, the researchers applied inclusion criteria, selecting articles, conference papers, book chapters, conference reviews, books, and reviews available in English, Spanish, Portuguese, German, and Russian. This bibliometric analysis identified key themes, such as “Digital Transformation,” “Advertising,” and “Artificial Intelligence,” with the United States and Germany as the most influential countries. Eight thematic clusters were identified, such as digital transformation based on data and technology, digital business management, digital marketing strategy, data-driven marketing automation, technology, and workforce management, digital innovation in sustainable marketing, technology integration and professional skills development, communication in digital marketing, and the impact of COVID-19 on marketing models. This pioneering bibliometric study provides essential insights for academics and professionals aiming to understand current advancements in digital transformation within advertising. Companies are encouraged to integrate artificial intelligence into digital campaigns to improve personalization and effectiveness in advertising strategies
Promoting Local Cuisine on Social Media: A Strategic Communication Approach
Full text linkThe rise of food digitization has ushered in a new perspective on the culinary world. Local gastronomic traditions are now showcased globally through social media platforms, presenting opportunities and challenges in terms of cultural representation, authenticity, and global accessibility to diverse cuisines. This research aims to examine the complexities and dynamics involved in digitally promoting local culinary heritage. Its objective is to identify and outline strategies, challenges, and factors essential for navigating the digital culinary landscape. Findings underscore critical subjects including the tension between authenticity and global appeal, the impact of visual aesthetics, ethical dilemmas in representation, and the pivotal role of strategic communication and public engagement in digital promotion. The research underscores the significance of implementing advanced, rational, and strategically conveyed approaches to digitally promote local culinary heritage. In conclusion, this study offers valuable insights with significant implications for chefs, online advertisers, and individuals involved in cultural preservation amid the era of digital globalization
Evaluation of Technological Determinism of Mobile Journalism: Case Study of Television Journalists in Indonesia
Full text linkThe evolution of smartphone technology has instigated significant shifts in journalistic culture. Both consciously and subconsciously, a multitude of television journalists have embraced mobile journalism (MoJo), especially for correspondents or journalists in the regions. This study aims to elucidate the impact of technological determinism on television journalists and how it fosters a distinctive MoJo work culture. Using a case study methodology, the research integrates observations and interviews with 35 television journalists who have engaged in mobile journalism. Data analysis focuses on four primary areas: technological determinism within journalists in the realms of reductionism, monism, neutralization, and technological imperatives. The research findings suggest that the adoption of MoJo does not obliterate the existing journalistic culture but serves as an alternative avenue for generating diverse and creative news content. The use of technology is inherently tied to the user, highlighting the need for enhanced moral considerations in its application. While the ease of technology facilitates reporting, journalists continue to uphold the content of their reports and maintain their professionalism. The evaluation of the MoJo concept in Indonesia should be supported by product regulations and standardization to ensure it does not become conflated with content creator practices
Reimagining Journalism: Exploring the AI Revolution - A Thorough Analysis of Potential Advantages and Challenges
Full text linkThe integration of Artificial Intelligence (AI) into journalism has caused a significant shift in the industry. AI-powered tools are now a part of the journalistic workflow, transforming how news is collected, reported, and shared. These tools can assist with fact-checking, research, and content generation. This technological advancement has the potential to revolutionize how we interact with news in the digital age. In this article, we explore the relationship between AI and journalism, examining its advantages and challenges. Through a comprehensive analysis of academic literature and interviews with experts in journalism and AI, this article embarks on a journey of discovery. It concludes that a balanced and ethical approach is crucial to the integration of AI in journalism. The article emphasizes the importance of ethical guidelines to govern the use of AI in newsrooms, with a focus on transparency, accountability, and eliminating bias. As AI-infused journalism continues to evolve, it is the responsibility of journalists to ensure that this technological marvel enhances human capabilities and does not undermine the fundamental principles of journalism.
Collaborative Newsroom of Local Journalists in Investigative Coverage on Online Media
Full text linkInvestigative reporting in the digital era faces challenges due to the presence of online and social media. Long reporting times, limited budgets, and minimal editorial resources increasingly undermine the sustainability of investigative journalism. The competition for rapid news coverage further pressures investigative reporting. Several journalists in Yogyakarta and other regions address these challenges by practicing collaborative journalism through collaborative newsrooms. This research aims to describe how journalists in the field use collaborative newsrooms to produce investigative reports. It explores collaborative journalism practices as a middle ground to deliver credible, public-interest reporting using data and investigative journalism principles. The study employs a case study method, involving in-depth interviews with journalists and the analysis of published news data. The findings show that journalists in Yogyakarta use a temporary and separate model for their collaborative newsrooms, focusing on short-term collaboration on a single topic. These newsrooms leverage technology to facilitate communication and data sharing. Tasks are divided among participants to ensure comprehensive, in-depth, data-driven reporting. The reports are published in online media, serving as a strategic approach to presenting investigative journalistic work often constrained by limited media space
Stakeholder Perceptions as Strategic Communication Strategy in the Management of Forest Park Conservation in Riau
Full text linkThis research aims to analyze the prevailing conditions and determinants shaping individuals' perceptions concerning the management practices of the Great Forest Park conservation area within Riau Province. Employing a qualitative research methodology, this study utilizes Nvivo 12 Plus software as a tool for data collection. The findings underscore that the management of the Great Forest Park conservation area in Riau Province is appraised through the lenses of preserving its protected function, institutional arrangements, collection preservation, recovery preservation, and sustaining utilization functions. However, significant enhancements are deemed requisite across each of these principles to foster improved management of the Grand Forest Park in Riau Province. Furthermore, various factors influencing public perceptions regarding the management of the Great Forest Park conservation area in Riau Province predominantly include the intensity of socialization endeavors, comprehension of the benefits derived from forest functions, community engagement in forest management initiatives, and participation in conservation-focused training programs