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Improving Indonesia's Culinary Image Through Gastrodiplomacy at the MSMEs Restu Mande
No full textAs part of gastrodiplomacy, Micro, Small, and Medium Enterprises (MSMEs) play an important role in introducing Indonesian culinary products to the global market. However, they continue to face challenges, particularly in the transition to digital platforms. This study analyzes the strategies implemented by MSMEs in building the image of Indonesian cuisine—specifically rendang—and examines how digital content is used to shape perceptions in the international market. This research employs a qualitative approach using a case study of MSMEs Restu Mande. Data were collected through interviews, observations, and digital content analysis, and analyzed using the Miles, Huberman, and Saldaña technique with the support of Nvivo 12 Pro. The study utilizes the Associative Network Memory Model and Brand Awareness theory. The findings show that Restu Mande builds a positive international image of rendang through storytelling and digital content. Collaboration with local communities and participation in culinary festivals contribute to strengthening brand awareness as a collection of associative nodes that position rendang as an authentic symbol of Indonesian cuisine. The narratives presented by Restu Mande emphasize community empowerment, collaboration, and the spirit of gotong royong, reflecting distinctive aspects of Indonesian cultur
Digital Movement of Opinion Analysis in Social Media X: The Rohingnya Refugees
No full textThe expansion of social media has generated increasingly dynamic and spontaneous digital opinion movements, particularly on humanitarian issues such as the Rohingya refugee crisis. As a persecuted minority facing systemic discrimination in Myanmar, the Rohingya have become the subject of intense discussion on Social Media X (formerly Twitter). This study focuses on the structure of the communication network, identification of key actors, information-dissemination patterns, and temporal dynamics of conversations throughout 2023. Data were collected using Indonesian-language tweets retrieved with the keyword “Rohingya lang:id” and analyzed using NodeXL. The results show that public opinion was dispersed across more than 45,185 accounts, 116,415 interactions, and approximately 2,000 discussion clusters, yet was predominantly shaped by replies and mentions from low-influence accounts. Conversation intensity peaked in December 2023, triggered by on-the-ground events in Aceh. Negative sentiment dominated (49%), reflecting a trend of Indonesian netizens expressing ridicule toward Rohingya refugees. The absence of influential actors—such as President Jokowi or UNHCR Indonesia—combined with the massive volume of discourse generated by non-influential users resulted in an uncontrolled spread of narratives. This study recommends strengthening the monitoring of digital opinion movements to support more responsive and evidence-based policymaking on refugee issues
Online Blind Buying of Local Perfume: Reducing Uncertainty through Digital Cues
No full textLocal perfumes have increasingly entered Indonesia’s e-commerce market, yet competition remains dominated by long-established local and global brands available in physical stores. New brands that rely mainly on online distribution face a significant challenge because perfumes are sensorial products that cannot be directly experienced prior to purchase, resulting in high product uncertainty. Drawing on Uncertainty Reduction Theory, this research investigates how marketplace and social media as digital platforms through product descriptions, online reviews, and interactions with the seller shape consumers’ intention to blind buy local perfumes online, while also examining the mediating role of perceived product uncertainty. A quantitative explanatory design was employed, using an online survey of 306 consumers with prior blind buying experience of local perfumes through PLS-SEM. The findings reveal that product descriptions and perceived product uncertainty significantly drive blind buying intention, whereas online reviews and interactions with the seller do not exert a direct effect. All three information cues significantly influence perceived product uncertainty, and mediation analysis indicates that seller interactions indirectly enhance blind buying intention via reduced perceived product uncertainty. These results extend the application of Uncertainty Reduction Theory by highlighting the mediating role of perceived product uncertainty in the context of online perfume purchases.
Developing Journalism to Strengthen the Foundations of Democracy
Full text linkThis study aims to evaluate the development of scholarly discussions on the function of journalism within the field of communication studies. The keywords “communication” and “democracy” were used to search the Scopus database, resulting in 1,367 documents relevant to the scope of this research. Then, search criteria were applied by limiting the inclusion of articles to English-language journal publications published between 2013 and 2022. Based on these parameters, 527 documents met the research criteria. The data were subsequently processed using VOSviewer and Bibliometrix software. The outputs from both applications were combined to generate visual graphs that enabled the author to analyze and summarize the research findings. The study concludes that journalism, particularly in areas related to democracy, such as investigative journalism, press freedom, participatory journalism, and political dialogue, plays a significant role in advancing democratic processes. Future research on journalism and democracy may benefit from adopting thematic academic study formats and trending topics as reference points. The establishment of journalism grounded in democratic principles shows strong potential for success
Applying Discourse Network Analysis in Journalism Studies: Exploring Digital Transformation Response
Full text linkThe digital transformation has reshaped the media industry, moving from traditional models to technology-driven approaches such as content personalization and direct-to-consumer (D2C) streaming. In journalism research, Discourse Network Analysis (DNA) has emerged as a novel method to map relationships among actors, discourses, and narratives across platforms. By integrating quantitative and qualitative approaches, DNA offers comprehensive insights into media discourse dynamics. In Indonesia, its application remains limited, addressing issues like gig economy policies, sexual violence, and peatland restoration. Supported by frameworks such as the Advocacy Coalition Framework and Collaborative Governance Theory, DNA enables the analysis of conflicts of interest, coalitions, and ideological shifts. However, Indonesian research often emphasizes quantitative approaches, overlooking qualitative insights essential for contextualizing discourse. Unlike linear-focused methods such as content or critical discourse analysis, DNA excels in the significant data era by processing large-scale social media content, integrating textual and relational data, and visualizing complex communication networks. This makes it particularly valuable for understanding how information flows and evolves, offering strategic insights into shifting communication patterns, media consumption behaviors, and audience engagement in the digital age
The Digital Outrage and Distrust: Cancel Culture Against Indonesia’s State-Owned Enterprise
Full text linkCancel culture is commonly associated with public figures. However, in the era of digital hyperconnectivity, this practice has increasingly targeted state institutions. This study examines how Indonesian netizens construct and mobilize cancel culture in response to a high-profile corruption scandal involving executives of the state-owned oil and gas company, Pertamina. This research is critical for understanding the intersection between crisis communication, public agenda-setting, and digital social control within the context of state-owned enterprises. The study employs a virtual ethnography approach, with data collected through a social listening tool, Brand24, from Instagram and X (formerly Twitter) between February 1st and March 11th, 2025. Findings reveal that the public orchestrated collective pressure using popular words and digital symbols, including emojis and politically charged hashtags. The crisis was widely interpreted as indicative of systemic failure and elite interference. In this case, cancel culture emerged as a form of civic articulation against the lack of transparency, delayed institutional communication, and the erosion of public trust in the state
Social Media as a Catalyst for Supporter Conflicts and Riots in Indonesia
Full text linkIn the digital age, social media has become a primary means of communication and interaction among football supporters in Indonesia. Beyond serving as a platform for sharing information and building communities, social media also acts as a catalyst for conflict between supporters, sometimes escalating into riots. This study aims to analyze how social media facilitates the spread of provocation, hate speech, and misinformation, which contribute to heightened tensions between supporter groups. Employing a qualitative case study methodology, the research examines several instances of fan conflict in Indonesia that were triggered by social media activity, including the communication patterns used by fans of Indonesia’s League 1 and League 2 clubs. The findings reveal that social media accelerates and broadens the reach of provocative content, reinforces polarization, and intensifies rivalries through emotionally charged and partisan narratives. Moreover, social media algorithms tend to amplify exposure to such content, thereby increasing the likelihood of real-world conflicts. In conclusion, while social media holds the potential to foster solidarity among football supporters, without proper regulation and digital literacy, these platforms can become key drivers of unrest with harmful consequences for multiple stakeholders
Paradoxical Engagement: How Outsourcing Shapes Organizational Identity in Digital Public Spheres
No full textThis research examines the paradox of outsourcing digital engagement in organizational communication, highlighting how third-party agencies and independent content creators influence brand identity in online public spaces. With more organizations turning to external contributors for social media management, questions arise about the consistency and authenticity of their messaging. The study aims to determine whether outsourcing boosts audience interaction while compromising alignment with organizational values. Adopting a mixed-methods design, it incorporates digital ethnography and content performance triangulation through thematic analysis, engagement metrics, and stakeholder perception surveys involving internal teams, agencies, and creators. Results show that while outsourced content generates greater engagement, it is often viewed by internal teams as lacking authenticity and deviating from core values. This indicates a tension between creative impact and brand consistency, underlining the need for deliberate, strategic collaboration. Organizational identity in digital platforms is thus portrayed as fluid and negotiated, offering insights for managing co-created content across evolving communication landscape
Sport Public Relations Sponsorship: Manchester United Fans’ Emotional Engagement in Adidas–Stone Roses Collaboration
No full textThis research examines the collaboration between Manchester United, Adidas, and The Stone Roses as a sponsorship strategy that integrates football, music, and fashion using a qualitative phenomenological approach. Data were collected through in-depth interviews with 7 Manchester United fans. The researcher employed a Sport Public Relations approach to analyse the sponsorship collaboration's effect on emotional engagement and club identity. The research findings indicate that although this collaboration does not directly influence the core loyalty of fans, it reinforces pride and emotional connection with the club. Digital media plays a crucial role in expanding the reach of the campaign and enhancing fan interaction. This finding also provides insights for local football clubs to implement similar strategies by adjusting for cultural factors and the purchasing power of their fans. In conclusion, sponsorship in football serves not only as funding but also as a strategic tool in building club identity and enhancing fan engagement. The integration of cultural elements in sponsorship has been shown to increase the club's appeal and create long-term relationships between the club, sponsors, and its fan community
Digital Inclusion for Seniors: Assessing Chat Application Skills in Senior Digital Academy Programs
Full text linkThe digitalization of modern society requires older generations to adapt to internet-based communication, but age-related limitations often hinder this transition. This study explores the proficiency of elderly participants in using chat applications through the Senior Digital Academy (ADL) program by Tular Nalar Mafindo. Using a descriptive qualitative method, surveys and in-depth interviews were conducted with 61 senior participants. Findings show that while seniors understand basic chat application features and their potential negative impacts, they face challenges like digital literacy gaps, technological anxiety, and physical limitations. Many struggle with advanced features such as multimedia sharing, privacy settings, and group management. Vision impairments, reduced motor skills, and cognitive decline further complicate their use of digital tools. Despite these obstacles, participants express a strong willingness to learn and recognize the importance of staying connected through digital platforms. The study emphasizes the need for tailored digital literacy programs to address the specific needs of older adults, enabling them to navigate the digital world more effectively. Empowering seniors through digital literacy not only fosters social connectivity and independence but also mitigates risks like misinformation, hate speech, and fraud, ensuring their inclusion and safety in an increasingly online society