JURNAL RISET BISNIS DAN MANAJEMEN
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Pengaruh Bauran Promosi, Sales Cycle, Keunggulan Bersaing, Relationship Merketing, Cross Selling, Terhadap Kinerja Pemasaran Produk Asuransi Jiwa Pada PT.Asuransi Jiwa Brilife Kantor Wilayah Manado
Full text linkMarketing performance is a measure of achievement obtained from the process of overall marketing activities of an organization or company. This study aims to determine the effect of Promotion Mix, Sales Cycle, Competitive Advantage, Relationship Marketing, and Cross Selling to Marketing Performance of life insurance products in the Brilife regional office Manado. The method used is the analysis of Multiple Linear Regression. The sample used was 110 active customers who lived in the city of Manado. The results showed that the Promotion Mix had a positive and significant effect on Marketing Performance, Sales Cycle had a positive and significant effect on Marketing Performance, competitive advantage had a positive and significant effect on Marketing Performance, Relationship Marketing had a positive and insignificant effect on Marketing Performance, Cross Selling negatively affected Performance Marketing.Keywords: Promotion Mix, Sales Cycle, Competitive Advantage, Relationship Marketing, cross selling, marketing performanc
Pengaruh Inovasi dan Brand Image terhadap Repurchase Intention Dengan Kepuasan Pelanggan sebagai Variabel Intervening
Full text linkThe purpose of this study is to determine the effect of Innovation and Brand Image on Repurchase Intention with Customer Satisfaction as intervening variable, especially on Go-Jek’s customers in Manado Cit. Data are collected through questionnaire, interviews, and library research. The numbers of respondents in this study are 400 customers who are using Go-Jek’s services in Manado City. The results show that: 1) innovation has positive and significant effect on customer satisfaction; 2) brand image has positive and significant effect on customer satisfaction; 3) innovation and brand image simultaneously have positive and significant effect on customer satisfaction; 4) innovation has positive and significant effect on repurchase intention; 5) brand image has positive and significant effect on repurchase intention; 6) customer satisfaction has positive and significant effect on repurchase intention; 7) innovation, brand image, and customer satisfaction simultaneously have positive and significant effect on repurchase intentionKeywords: Innovation, Brand Image, Customer Satisfaction, and Repurchase Intentio
Pengaruh Bauran Pemasaran dan Faktor Personal Terhadap Kepuasan Pelanggan Dengan Keputusan Pembelian sebagai Intervening
Full text linkThe results of this study can be seen that the marketing mix variables significantly influence purchasing decisions. And partially the marketing mix also has a significant effect on customer satisfaction. Personal factors have a significant effect on purchasing decisions. Partially personal factors have a significant effect on Customer Satisfaction. Whereas, Purchasing Decisions have a significant effect on Customer SatisfactionKeywords: Marketing Mix, Personal Factor, Purchasing Decision, Customer Satisfactio
Pengaruh Persepsi Dan Preferensi Konsumen Terhadap Keputusan Pembelian Rumah Tipe Premium (Studi Pada Konsumen Kawanua Emerald City Akrland Manado
Full text linkThe purpose of this study was determine to the effect of perception and consumer preferences On Premium Type Purchase Decisions (Study On Consumers Kawanua Emerald City AkrLand Manado. This research used quantitative research models of associative. The results of this study are that consumer perceptions and preferences have a significant effect on purchasing decisions simultaneously. Consumer perception has no significant effect on purchasing decisions partially. Consumer preference has a significant effect on purchasing decisions partiallyKeywords: Perception, consumer preferences, purchasing decision
Analisa Gap Ekspektasi dan Kepuasan Wisatawan Mancanegara di Kota Manado sebagai Destinasi Wisata
Full text linkThe research is aimed at identifying the gap between tourist’s expectation and satisfaction of Manado as tourism destination. The population of the research is international travellers with accidental sampling and analysed with gap analysis. The study shows that there is a gap between expectation and satisfaction experienced by international visitors in terms of tourism attractions, tourism facilities and priceKeywords: Gap, Expectation, Satisfaction, Tourism Attractions, Tourism Facilities, Pric
Analisis Pengaruh Word Of Mouth, Iklan Dan Citra Merek Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening Pada Smartphone Xiaomi Manado
Full text linkThe results showed that word of mouth had a positive and significant influence on buying interest. Advertisements are positive and significant interests in buying interest. Imagery manipulates positive and significant interest in buying. Word of mouth has a positive and significant effect on purchasing decisions. Advertisements are not significant for purchasing decisions. Brand image is significant to purchasing decisions. The interest in buying has a significant impact on Word of mouth purchasing decisions that significantly influence purchasing decisions through buying offers. Advertising is not important for purchasing decisions through buying brand purchases is not important for purchasing decisions through purchase purchases.Keywords: Word of Mouth, Advertising, and Brand Image, Consumer Decision Making, Buying Interes
Faktor - faktor Yang Mempengaruhi Keputusan Konsumen Menggunakan Listrik Prabayar
Full text linkThis study aims to determine the effect of simultaneous and partial marketing service mix, service quality, and consumer behaviour on consumer decisions using prepaid electricity at PT. PLN (Persero) in Manado City. This study found, both simultaneously and partially the marketing mix, service quality, and consumer behaviour influence consumer decisions. So that it is suggested that the quality of service must be paid more attention by the company through the five indicators and further research needs to examine other factors that might be related to consumer decisions but these variables were not examined in this studyKeywords: Consumer Decision, Service Marketing Mix, Service Quality, Â
Analisis Faktor - Faktor yang Mempengaruhi Struktur Modal Terhadap Nilai Perusahaan
Full text linkThe purpose of this research aims to examine the factors that influence the capital structure (asset structure, company size, profitability, and risk) to the firm value. Analysis is carried out on 13 finance companies listed on the IDX using data from the 2013 financial reports to 2017. The result showed that assets structrure had no significant influence to capital structure, company size and bussines risk had positive significant influence to capital structure, whereas profitability had negative significant influence to capital structure. Asset structure, profitability and capital structure had no significant influence to firm value, whereas company size and bussines risk had significant influence to firm valueKeywords: Asset structure, company size, profitability, risk, capital structure, firm valueÂ