Jurnal Manajemen Indonesia
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The antecedents of purchase intention on healthy instant noodle products: Is it worth fighting for?
Full text linkInstant noodles are one of the favorite foods in Indonesia. Many food and beverage companies compete to attract consumer interest by providing promotions for various flavors of instant noodle products. The health issue of instant noodle products has become a concern for business owners who want to provide healthier food. However, the importance of healthy food has yet to receive a positive and significant response from Indonesian consumers. Increasing consumer interest in healthy food in Indonesia is crucial since it can significantly affect public health. This study aims to measure the effect of convenience, advertising, subjective norms, and product attributes as antecedents of people's purchase intention for healthy instant noodle products. This research used a quantitative approach by distributing questionnaires to respondents selected through a purposive sampling technique based on the criteria: consumers of healthy instant noodle products who have previously purchased instant noodles or a variety of healthy instant noodles. A total of 210 respondents participated in filling out this research questionnaire. Partial least squares structural equation modeling (PLS-SEM) was used as an analytical technique. The results of this study indicate that subjective norms are not proven to be an antecedent that affects consumer purchase intentions for healthy instant food products. In contrast, product attributes are the most influential antecedent. This study provides academic implications by adding literature on the antecedents of people's purchase intentions for healthy instant noodle products. The practical implications, especially for business owners, are shown by helpful information to improve campaigns, promotions, and product sales.
Keywords—Consumer behavior; Healthy instant noodles; Marketing management; Purchase intentio
Digitalization of SMEs to Survive Amid The Pandemic
Full text linkThe purpose of the research conducted was to understand the relationship of internal factors of SME digitalization on the company's financial performance during the pandemic to test 5 hypotheses. This study used a survey method, questionnaires to get respondents' answers. A purposive technique was used and managed to collect 359 respondents who had small to medium medium-scale businesses. Furthermore, the research model was tested statistically with PLS-SEM analysis techniques. Based on the results of data processing and analysis, it is proven that all hypotheses are acceptable, which shows that the internal factors of digitalization of SME companies, namely information and technology, employee skills, and digital strategies, have a positive and significant effect on the digitalization of SME companies. Furthermore, digitalization affects the company's financial performance where employee skills have the largest variable of the three factors. Digitalization is able to mediate the influence of information and technology, employee capabilities, and digital strategies on the financial performance of SMEs. This result shows that digitalization is also important, especially during a pandemic where SMEs must adapt to technology so that they can survive by maintaining their business performance. These findings add to the empirical development of literature on SME digitization factors such as information and technology, employee skills, and digital strategies. In addition, this study also provides an understanding of how much influence these three factors can affect the digitalization of SMEs. Keywords— Digitalization; Employee Skill; Financial Performance; Information and Technology; SME
Use of Social Media Marketing among MSMEs: Driving and Inhibiting Factors
Full text linkThis study aims to determine the factors driving and inhibiting social media marketing use among Small, Micro, and Medium Enterprises (MSMEs). Data were analyzed using the quantitative descriptive technique as percentages. This study also used confirmatory factor analysis (CFA). Based on the results of the descriptive statistical analysis, it was found that the driving factor for MSMEs in Banyumas to use social media was to engage with consumers. On the contrary, the main factors that hinder the use of social media are the lack of time to create consistent and scheduled content and the difficulty in determining interesting topics. Meanwhile, the CFA analysis revealed that the main driving factor contributing to the highest use of social media use is seen from eigenvalues, that is, that social media is used for marketing activities. The main inhibiting factor seen from the eigenvalues is the limited time to create consistent and scheduled content. In addition to that, difficulty in finding followers, network restrictions, and unsupported features of mobile phones are other factors that inhibit social media use. The originality of this research is considered very limited, as it only examines the driving and inhibiting factors for microscale MSMEs. More research should focus on a widely used social media platform and the type of business because every business has different characteristics. Keywords — MSMEs; Social Media; Technolog
Antecedents of Customer Loyalty: Study from Digital Transaction of EWallet Apps: Antecedents of Customer Loyalty: Study from Digital Transaction of E-Wallet Apps
No full textThe purpose of this study is to explore the effect of service quality and perceived utility on customer loyalty in the digital money business, with particular emphasis on the intervening function of consumer satisfaction. The research method is quantitative, employing survey methodology. The sample for this study was made up of ewallet users who reside in DKI Jakarta and have made at least two online digital transactions with their e-wallet in the last six months. All variables were trustworthy, valid, and met the standards of the investigation. SPSS and Structural Equation Modeling were used to analyze the data (SEM). The data reveals that, first and foremost, service quality and perceived utility affect customer satisfaction positively. Second, customer satisfaction functions as a moderator between service quality, perceived utility, and client loyalty. Third, customer loyalty is linked to service quality and perceived value, but only in a small way. As a result of this finding, consumer satisfaction plays a critical role in fostering loyalty. The conclusion is that in the digital money business, superior quality and utility may impact clients positively but do not always result in loyalty. To accomplish this, digital currency players must place a premium on client pleasure. Keywords— Customer Satisfaction; Perceived Usefulness,Service; Quality; Customer Loyalt
Pemetaan Penelitian Wealth Manajemen (2013 - 2023); dengan Bibliometrik Vosviewer dan Tinjauan Pustaka
No full textThis study aims to map the topic of wealth management using a mix-method approach, which combines biometric studies of VOSviewer and review literature. Research period of 10 years (2013-2023). Data analysis techniques include: (1) mapping the number of journal publications around wealth management; (2) mapping the results of VOSviewer bibilometric visualization related to wealth management topics by mapping network visualization, overley visualization, density visualization; and (3) mapping research topics around wealth management using the Review literature study. The results showed that (1) based on mapping the number of journal publications, there were 300 wealth management topics; (2) Based on network visualization mapping, there are 5 clusters with 65 topics related to wealth management. Based on Overley Visualization mapping, it shows the longest publication year, namely Islamic Wealth Management, and research with the latest year, namely Wealth Management Bank. Based on density visualization mapping, the most researched topics are wealth management, product wealth management and Islamic wealth management while the topics that are rarely studied are bank wealth management, industry, business, accumuation, and firm wealth management, private banking; (3) Based on the mapping of the Review literature, there are 11 topics around wealth management. The application of this research is to map topics related to wealth management and show research rarely researched and popular research to be researched so that it can be a reference for further research with related themes.Penelitian ini bertujuan untuk memetakan topik wealth manajemen dengan menggunakan pendekatan mix-methode, yaitu menggabungkan studi bibliometrik VOSviewer dan Literartur review. Priode penelitian 10 tahun (2013-2023). Teknik analisis data meliputi: (1) memetakan jumlah sebaran publikasi jurnal seputar wealth manajemen; (2) memetakan hasil visualisasi bibliometrik VOSviewer yang berkaitan dengan topik wealth manajemen dengan pemetaan network visualization, overley visualization, density visualization; dan (3) memetakan topik penelitian seputar wealth manajemen menggunakan studi literatur review. Hasil penelitian menunjukkan bahwa (1) berdasarkan pemetaan jumlah sebaran publikasi jurnal, terdapat 300 topik wealth manajemen; (2) berdasarkan pemetaan network visualization terdapat 5 cluster dengan 65 topik yang berkaitan dengan wealth manajemen. berdasarkan pemetaan overley visualization menunjukkan tahun publikasi terlama yakni islamic wealth manajemen dan penelitian dengan tahun terbaru yakni wealth manajemen bank. Berdasarkan pemetaan density visualization, topik terbanyak diteliti adalah wealth manajemen, wealth manajemen produk dan islamic wealth manajemen sedangkan topik jarang diteliti yakni wealth manajemen bank, industry, business, accumuation dan wealth manajemen firm, private banking; (3) berdasarkan pemetaan literatur review terdapat 11 topik seputar wealth manajemen. Impikasi penelitian ini adalah memetakan topik-topik yang berkaitan dengan wealth manajemen dan menunjukkan penelitian yang jarang diteliti serta penelitian yang populer untuk diteliti sehingga dapat menjadi rujukan untuk penelitian selanjutya dengan tema terkait
Behavioral Biases and Trust in Social Trading: A Mixed-Method Approach
Full text linkThis research was conducted to extend the study of social trading using the behavioral finance perspective, the role of trust and a mixed-method approach from followers on social trading platforms. This research uses a mixed-method approach. In the first stage, semi-structured interviews were conducted with 11 follower traders by snowball sampling to find out the factors that influence traders' investment and trading behavior through social trading platforms. The second stage will quantitatively test the model using SmartPLS with 342 follower traders. Respondents in the second stage are followers of traders with real accounts on social trading platforms. Data was collected by accidental sampling using an online questionnaire distributed through forums and trader communities. The behavioral finance perspective is the basis of this research because empirical psychology can provide a good explanation when people are faced with uncertainty, which in this case is the uncertainty of trading results. Until now, research on social trading has mostly discussed about behavioral biases from the perspective of top leaders, not followers. Why people trust and mimic the behavior of traders through social trading platforms is an interesting question. Trust plays a vital role in the world of finance and technology, but very little research has addressed the role of trust in social trading. This research closes that gap by discussing the role of trust in social trading from a behavioral finance perspective. The results of this study conclude that Optimism, Herding, Stereotype bias, Confirmation bias, and Hot hand fallacy have a positive effect on trading decisions. Trust in trader leaders also strengthens the influence of optimism and stereotype bias on trading decisions
The Impact of Entrepreneurial Strategy on the Firm Performance of Indonesian Technology Startups
Full text linkChanges in the business environment, driven by technology and globalization, increase the urgency of a strategic orientation for new ventures and, conversely, an entrepreneurial orientation for established firms. Technology startups, as "innovation machines," face unique challenges related to the environment, competition, and resource limitations. Therefore, they need to be more strategic in conducting their business. Entrepreneurial strategy is a new strategic framework specifically formulated for startups. However, the effect of this strategy on firm performance has not been confirmed. This study investigates the relationship of entrepreneurial strategy on the tech startup’s firm performance. A conceptual model was developed based on the strategic management framework, including strategy formulation, implementation, and evaluation. The data was collected via an online survey and was able to gather 39 respondents, dominated by the fields of SaaS, Edutech, and health tech. The data was then analyzed using SmartPLS software. The analysis showed that entrepreneurial strategy has a positive effect on firm performance, value offering (value-based strategy), and innovation ambidexterity. Further analysis found that there was no significant mediation effect or indirect relationship. Additionally, the predictability analysis found that the structural model in this study has moderate predictability power. The results of this study contribute to the strategic entrepreneurship field by providing evidence of how entrepreneurial strategy can improve tech-startup firm performance. Lastly, the limitations in this study can provide new opportunities for future research, especially related to objects, operationalization, and conceptual models. Keywords— Entrepreneurial Strategy; Innovation Ambidexterity; Offered Value; Startup’s Firm Performance; Strategic Entrepreneurshi
Comparative Analysis Before and After Spin-Off on Financial Performance
Full text linkIntroduction/Main Purpose: This research aims to examine the influence before and after the spin-off on the financial performance of PT Pelindo Terminal Petikemas (TPK) Banjarmasin. Background of the problem: The reason a company implements a spin-off strategy is to prioritize activities that are appropriate to its field of operation, so that the company can concentrate more on appropriate business segments and is expected to improve the company's financial performance. In Indonesia, several companies are carrying out spin-offs as part of their strategy to improve long-term performance, one of the companies that is carrying out spin-offs is PT Pelindo Terminal Petikemas. PT Pelindo Terminal Petikemas-TPK Banjarmasin before 2022 will still be merged with PT Pelindo III Regional Kalimantan. After undergoing a spin-off process on February 1 2022, PT. Pelindo III Regional Kalimantan and PT. Pelindo Terminal Petikemas (TPK) Banjarmasin is no longer under one management. Research gap/Novelty: Previous research results are still inconsistent. PT Pelindo, which has just carried out a spin-off, needs to compare its financial performance before and after implementing this strategy. Further analysis of financial statements and financial ratios can provide an overview of the strategic impact of this spin-off on the company's financial health. Research methods: This research is descriptive qualitative research using financial report data and financial ratios as well as interviews with related parties. Findings/Results: Based on the analysis of the Current Ratio, Cash Ratio, and Debt to Equity Ratio, PT Pelindo's performance before the spin off was better. However, the results of the net profit margin analysis show an increase in operational efficiency and company cost management. Conclusions and implications: After carrying out the spin off, PT Pelindo must improve the company's financial performance so that it can reach industry standards.
Keywords— Spin-off, Financial Statement Analysis, Financial Ratios, Financial Performance;Pendahuluan/Tujuan Utama: Penelitian ini bertujuan untuk menguji pengaruh sebelum dan sesudah spin-off terhadap kinerja keuangan PT Pelindo Terminal Petikemas (TPK) Banjarmasin. Latar belakang masalah: Alasan perusahaan menerapkan strategi spin-off adalah untuk memprioritaskan kegiatan-kegiatan yang sesuai dengan bidang usahanya, sehingga perusahaan dapat lebih berkonsentrasi pada segmen usaha yang sesuai dan diharapkan dapat meningkatkan kinerja keuangan perusahaan. Di Indonesia, beberapa perusahaan melakukan spin-off sebagai bagian dari strateginya untuk meningkatkan kinerja jangka panjang, salah satu perusahaan yang melakukan spin-off adalah PT Pelindo Terminal Petikemas. PT Pelindo Terminal Petikemas-TPK Banjarmasin sebelum tahun 2022 masih akan digabung dengan PT Pelindo III Regional Kalimantan. Setelah menjalani proses spin-off pada 1 Februari 2022, PT. Pelindo III Regional Kalimantan dan PT. Pelindo Terminal Petikemas (TPK) Banjarmasin tidak lagi berada dalam satu manajemen. Kesenjangan penelitian/Kebaruan: Hasil penelitian sebelumnya masih inkonsisten. PT Pelindo yang baru melakukan spin-off perlu membandingkan kinerja keuangannya sebelum dan sesudah menerapkan strategi tersebut. Analisis lebih lanjut terhadap laporan keuangan dan rasio keuangan dapat memberikan gambaran mengenai dampak strategis spin-off ini terhadap kesehatan keuangan perusahaan. Metode penelitian: Penelitian ini merupakan penelitian kualitatif deskriptif dengan menggunakan data laporan keuangan dan rasio keuangan serta wawancara dengan pihak terkait. Temuan/Hasil: Berdasarkan analisis Current Ratio, Cash Ratio, dan Debt to Equity Ratio, kinerja PT Pelindo sebelum spin off lebih baik. Namun hasil analisis net profit margin menunjukkan adanya peningkatan efisiensi operasional dan pengelolaan biaya perusahaan. Kesimpulan dan implikasi: Pasca melakukan spin off, PT Pelindo harus meningkatkan kinerja keuangan perusahaan agar bisa mencapai standar industri.
Kata Kunci— Spin-off, Analisis Laporan Keuangan, Rasio Keuangan, Kinerja Keuangan
Antecedents of Innovative Work Behavior and its Impact on Business Performance
Full text linkThe aim of this study is to investigate the influence of antecedents, such as psychological empowerment and intellectual capital, on various aspects of innovative work behavior, such as idea exploration, generation, championing, and implementation, and to examine the role of each dimension in mediating the impact on business performance. The study is particularly relevant for small and medium-sized enterprises (SMEs) looking to enhance their employees' innovative behavior and optimize their business performance. A quantitative research approach was used, involving the distribution of questionnaires to 254 SMEs in West Sumatra, Indonesia, both directly and through an online survey platform. The analysis was conducted using SEM-PLS to examine the influence and mediating role of the variables. The findings demonstrate that psychological empowerment and intellectual capital have a significant effect on each dimension of innovative work behavior, with psychological empowerment acting as an antecedent and innovative work behavior as a mediator for business performance. This study contributes to the existing literature on psychological empowerment, intellectual capital, innovative work behavior, and business performance and can aid governments in formulating policies to support SMEs in improving their business performance. Keywords— Innovative Work Behavior; Business Performanc
Model Analysis of the Mediation Effect of Customer Satisfaction on Customer Loyalty in Mitratel Companies: The Role of CRM and Company Reputation as Predictors
Full text linkThe rapid growth of tower assets among Indonesia's three main tower providers shows the increasingly tight competition within the telecommunications business. Therefore, this research analyzed the mediating effect of customer satisfaction on customer loyalty with customer relationship management (CRM) and company reputation as predictors using data from customer satisfaction research conducted with Mitratel clients. The data collected comprised 155 current and former customers of the Mitratel Tower company, collected from survey responses. The data was qualitatively evaluated and analyzed statistically using data processing techniques applied in the SEM-PLS analysis procedure. The result showed that CRM and company reputation directly impact customer satisfaction and loyalty. However, the impact of CRM on loyalty cannot be influenced directly due to the complexity of factors affecting customer loyalty. While customer satisfaction is important in building loyalty, other factors such as price, service quality, brand reputation, and psychological factors also play a significant role. This research provides in-depth insight into how factors such as customer satisfaction, CRM, and company reputation interact to influence customer loyalty. It is also an important basis for Mitratel Companies to design more effective policies and strategies to improve business performance and maintain market share.
Keywords—CRM; Company Reputation; Customer Satisfaction; Customer Loyalt