1359 research outputs found
Sort by
Effective Market Segmentation for Open Distance Learning Institutions’ Marketing Strategy
No full textThis study aims to examine prospective learners’ perceptions toward effective market segmentation strategies for Open Distance Learning (ODL) advertisements. A descriptive study was conducted to assess preferences based on the generational cohort. Self-administered questionnaires were used to obtain meaningful data from 282 potential learners in Malaysia. The potential learners were working adults based on generational cohorts, namely, Gen Z, Gen Y, Gen X and Baby Boomers. The study was conducted from October to December 2020. Based on the analysis, Substantiality and Accessibility between ODL institutions and the market were viewed by the majority of the respondents as more effective than Responsiveness and Identifiability. However, the standardised path coefficient shows that all variables are significant predictors of the effective market segmentation. Therefore, it is noteworthy to develop creative marketing strategies to attract the attention of a wider audience. The insights obtained can potentially assist ODL institutions to better understand the characteristics of effective market segmentation. The study adds to the existing marketing literature and has strong implications in both academic and ODL institutions, particularly regarding the aspect of prospective learners’ opinions pertaining to effective market segmentation
Tekanan kerja dalam kalangan anggota bomba di balai bomba dan penyelamat KLIA, Selangor
Full text linkKajian ini bertujuan untuk mengkaji tekanan kerja dalam kalangan anggota bomba di
Balai Bomba dan Penyelamat KLIA dengan mengkhususkan kepada tiga objektif,
iaitu (i) untuk mengenalpasti faktor tekanan kerja dominan, (ii) tahap tekanan kerja,
dan (iii) hubungan antara tekanan kerja dengan demografi (umur, taraf pendidikan,
status perkahwinan, tempoh perkhidmatan). Kajian ini menggunakan kaedah
kuantitatif melalui borang kaji selidik dengan melibatkan seramai 75 anggota bomba
sebagai responden. Analisis dalam kajian ini melibatkan analisis statistik deskriptif
dan inferensi. Hasil kajian mendapati bahawa faktor tekanan kerja dominan dalam
kalangan responden adalah faktor struktur dan iklim. Manakala tahap tekanan kerja
berada pada kedudukan yang tinggi bagi kesemua faktor tekanan kerja. Kajian ini
juga menunjukkan bahawa terdapat hubungan yang signifikan antara tekanan kerja
dengan umur dan status perkahwinan responden, namun taraf pendidikan dan tempoh
perkhidmatan menunjukkan sebaliknya. Kajian ini dirujuk penting agar pihak
berkepentingan, terutama pihak pengurusan bomba untuk melaksanakan strategi yang
agresif bagi mengurangkan tekanan kerja dalam kalangan anggotanya demi
kesejahteraan hidup mereka. (Abstract by author
The Effectiveness of Fire Protection System for Bukit Berapit High-speed Rail Tunnel
Full text linkThe development of technology in transportation industry especially rail transportation
is an alternative solution to Malaysia Transportation Issues. The initiative of the
government to develop Mega Project such as Electrics Train Service (ETS) in the year
2015, consisting the railway from Kuala Lumpur to Padang Besar, Perlis and it helps
to reduce the amount of traffic on road and lessen the time spent to travel from these
two places. This project includes the building up of two unique Train Tunnels and
categories as Twin Tunnel that are 3.3kilometre length in Bukit Berapit and
1.1kilometre length in Bukit Larut, Perak. The Twin Railway Tunnel in Bukit Berapit,
Perak is the longest in Malaysia ever built. The development of this twin train tracks is
brought by the local engineering expertise with the advisory by international expert.
One of the important components of its development is to ensure the main build up
standards and life safety in this twin railway tunnel project is given priority. Based on
the statistics by Bureau of Transportation in United States, accident that involved in
Train Tunnels are 11 accidents and resulting 343 death and 81 injuries with multiples
factor most of it caused by electrical failure and results to fires. Based on the statistics,
2 most important safety element in developing Bukit Berapit Twin Railway Tunnel are
life safety and properties of the building. The safety elements need to be considered are
fire protection system and the fire retardant material. The preliminary concept of this
project is using the combination of Italian Standards and NFPA 130, since there are no
local standards to be referred. This research focused on the best standard practises from
other countries for the purpose to evaluate the effectiveness of fire protection system
used in Bukit Berapit Railway Tunnel. Therefore, a few researches on standard’s, site
visits, survey and interviews the expert had been conducted. Based on the research
findings, there are 10 parameters identified and it will be suggested as a benchmark on
making standards in building up Railway Tunnel in Malaysia in the future. Fires is a
great danger to human life especially when occurs in a confined space. Railway tunnel
fires is uncommonly occurred, and railway tunnels typically require large investments
in providing fire protection. It is necessity to understand the reasons for the first
consideration in developing railway tunnel in such of fire safety. As this railway tunnel
is the first project in Malaysia and has no local standard, much attention needs to be
given to fire prevention, such as stability, integrity, and structural assessment during
fire and fire extinguishing system reactions. Two factors will be focused mainly on:
passive fire protection system and active fire extinguishing system to study the
effectiveness of fire safety concept for Bukit Berapit tunnel. (Abstract by author
The Adaptation of Cloud Solution for Peer Collaboration Work among Teachers in Maktab Nasional Secondary School
Full text linkIn Maktab -in
and analysed in Microsoft Excel spreadsheets stored in one local computer. Teachers
need to wait in turns to input marks. It is time consuming and hinders productivity at
work. This study aims to examines the capabilities of google drive solution and to
evaluate its implementation effectiveness in peer-to-peer collaboration among teachers
to manage students' assessment records. The two research questions for this study were:
(1) How does google drive solution able to manage student assessment records at
Maktab Nasional? and (2) How to evaluate the effectiveness of google drive
implementation in managing student assessment record at Maktab Nasional? A set of
task-based assessment and a survey questionnaire were formulated for data collection,
consisting of a demographic item, a five-point Likert-scale with 26 items followed by
listing 3 negative and 3 positive aspects of google drive and lastly, 4 open-ended items
about teache all perception. The sample population of 6 teachers were surveyed
using purposive sampling technique. The data for this study was collected during the
school break on mid-June 2021. The survey results were analysed using basic
descriptive statistics as well as coded thematic analysis to help answer the research
questions. The results from the research instruments indicated that the cloud solution is
an effective form of peer collaboration among teachers. In addition, participants
expressed that the process of managing student assessment records have improved
significantly from the google drive implementation
Psychological health of healthcare workers and national vaccination programme: A conceptual study - Healthcare Workers and National Vaccination Programme
No full textStress levels can be raised by psychosocial risks, which can lead to physical and mental health problems. Low motivation, exhaustion, anxiety, sadness, burnout, and suicidal ideation are all possible psychological responses. Malaysia has one of the highest COVID-19 immunisation rates in the world. Although this is a huge accomplishment, we must keep in mind that it adds to the taskforce's workload. Between January 2019 and May 2020, there were an average of two suicide deaths per day. The Royal Malaysia Police Force, on the other hand, reported that suicide rates had doubled in the first five months of 2021. A mass vaccination centre in Kuala Lumpur was closed on August 6, 2021, after over 200 medical staff and volunteers tested positive for the coronavirus. Fear is rising among healthcare workers as a result of a previous occurrence like this, and the current emergence of the Delta strain of the Virus, and now the Omicron, can only alarm the healthcare family. According to a study conducted by American International Assurance (AIA Vitality), majority of Malaysian workforce unable to get enough sleep. One out of every ten Malaysian representatives is nervous or discouraged, with the majority of them being in their twenties and thirties. As is the case during a pandemic, healthcare workers are overworked. They must deal with the effects of public misconception, face stress from relatives, fear of contracting the obscure illness and becoming a carrier of the illness, and now seek protection from the Personal Protective Equipment (PPE) and vaccinations to which they have adhered during vaccination programmes. Frontline workers' mental health issues, particularly burnout and fear, should be addressed by policymakers. Future national and organisational interventions must include providing adequate social support, building self-efficacy and resilience, and ensuring frontline work willingness. (Abstract by authors
Parents’ modelling of technology usage and children’s engagement in online learning
Full text linkParental modelling has become an essential reference for children to form desirable
behaviours as children grow up. Therefore, parents must model appropriate actions for
their children to observe. This quantitative study examined the relationship between
parents’ awareness of their role as a model of technology usage and children’s
engagement in online learning. Other variables explored concerning the main variables
included parents’ perception of technology usage, parents’ technology usage, and
children’s technology usage. The respondents in the study comprised 385 Malaysian
parents and their four to six-year-old children. Data collected via a virtual platform or
face-to-face interaction included parents from all the states in Malaysia. The findings
indicated that parents’ awareness of their role as a model of technology usage was not
related to their children’s engagement in online learning. Instead, it showed that
parents’ perception of technology usage was positively related to their children’s
technology usage, and children’s technology usage was positively related to their online
learning engagement. Therefore, the findings imply that parents need to equip
themselves with the proper perception of technology usage, as their perception may
affect their children’s technology usage and engagement in online learning. (Abstract by author
Bibliometric Analysis of Learning Organization
Full text linkHaving the consideration of learning is a continuous effort put into the
development of human capital and talent development for organizations of all kinds,
scholarly interest in learning organization has consistently increased in the past
decade due to its potential to create and disseminate valuable knowledge to enhance
innovative performance and sustainable organizations. Knowing the increasing
research in this field, this article analyzes and reports on various types of published
works related to learning organizations. This study adopted a bibliometric analysis
based on the data obtained from Scopus database as at date 24 January 2021.
Keywords through search string are utilised for the search results and found 1,671
valid documents for further analysis. Authors have employed VOSviewer for data
visualization purpose, Harzing Publish Or Perish and R for standard bibliometric
indicators, particularly on the growth rate of publications, analysis of the citation, and
research productivity. Findings revealed analysis of document type, source type, top
language used, subject area, research trend, top countries, top influential institutions,
most productive authors, most active source, top keywords used, and citation analysis.
As this study is only using one of the major databases, Scopus, hence, there is a
limitation in the search results. Another limitation is in the case where authors are
having few registrations in the same database which will affect the accuracy of the
productivity in authorship and affiliation details. In this paper, we identify future
research directions and future research agenda in learning organization. (Abstract by authors
Job Satisfaction and the Healthcare Heroes: A Review
No full textThe global COVID-19 pandemic has pushed countries' health systems to breaking point, with previously unknown consequences for health professionals' job performance. While the COVID-19 pandemic has added stressors to healthcare workers' lives, it is unclear which factors will be the most valuable targets for interventions to reduce employee distress across the board. This article review compiles expressed thoughts on the multifactorial reasons for job satisfaction. The factors revolve around the scope of Burnout, Fear of Covid-19, Post Traumatic Stress Dysfunction (PTSD), lack of support and Resilience. It can be concluded that these scopes are interrelated and influence one's job satisfaction
Improve the productivity of rubber bushings in a rubber moulding company by applying the Lean Principle
Full text linkThe rubber moulding manufacturing businesses are facing problems to fulfil the
customer requirements and stay competitive with the global players in terms of cost,
quality and services. Some of the notable rubber moulding industries are unable to meet
the customer requirements in the aspect of delivery time and demand. One of the
reasons why most of the rubber moulding manufacturing companies are still unable to
implement lean manufacturing systems due to a lack of knowledge and information.
The drive for yearly cost savings from automotive customers has driven suppliers to
research ways to improve production efficiency and raise production. Companies are
continuously searching for new instruments to optimise manufacturing processes,
which provide considerable increases in productivity, savings and customer
satisfaction. This study aims to reduce waste and increase the productivity of the rubber
moulding manufacturing process by using the Lean principles, which can help identify
waste from information flow, material flow, and process flow. In this study, lean
principles with the support of the Ishikawa Diagram were able to find the highest
cessation process that contributed to non-value-added activities in rubber production.
Finishing processes, which have the highest process steps selected for improvement
study. The study shows that productivity increased by implementing the cellular
manufacturing principles. A complete process step can be reduced from 22.5 hours to
0.5 hours in the Finishing process. (Abstract by author
Does the Number of Hours Spent on Learning Affect Academic Achievement?
Full text linkExaminations are measurement tools designed to assess learners’
achievement of course learning outcomes. Past studies have shown that
factors such as motivation and study time play a part in enhancing learner
achievement in assessment. The objective of this exploratory study is to
develop a Regression Model that will be used to identify the possible
relationship between the learners’ study time with their academic achievement.
An online questionnaire survey was administered to 98 respondents of year 1
distance learners of the Principle of Management course in the January 2021
semester at Open University Malaysia. The data on the self-report of study time
by the learners for the two variables were analysed. A regression analysis via
Statistical Package for Social Sciences (SPSS) analysis tool was performed to
study the relationship between the study time (for completing the assignment
and preparing for the final examination) and academic achievement. The
findings of this study suggest that a regression model can significantly predict
academic achievement. However, based on this model, only the study time
allocated for completing the assignment appears to be significantly correlated
to the course assessment achievement. It is hoped that the findings gathered
will lay the foundation for future research that take into consideration other
relevant factors associated with study time and academic achievement