Jurnal Social Economic of Agriculture
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The Influence of Crowdedness and Brand Experience to Increase the Customer Loyalty in a Spicy Noodle Restaurant
Get PDFMalang City is known as a tourist and student city that experiences population growth every year causing crowdedness phenomenon in several destinations, one of which is at Mie Gacoan restaurant. Crowdedness is a part of environmental psychology that can influence customers to buy and visit the restaurant in the future. Brand experience is another component that can influence customer loyalty in the long term, because loyalty is often considered a behavior that is reflected by customers and is considered a form of a way to maintain the existence of a restaurant and achieve a competitive advantage. This research aims to find out how crowding and brand experience influence brand image to increase customer loyalty through word of mouth. The respondents for this research were 250 people using purposive sampling and using a questionnaire. The method used is partial least squares – structural equation modeling (PLS-SEM). The results show that crowding has a positive and significant effect on brand image, brand experience has a positive and significant effect on brand image and word of mouth, brand image has a positive and significant effect on word of mouth, and word of mouth has a positive and significant effect on customer loyalty
Factors Influencing Public Decision-Making in Oil Palm Replanting Program in Sekadau District
Get PDFConsidering that oil palm plants are no longer productive, replanting needs to be carried out immediately by Sekadau district farmers. For oil palm plantation farmers in Sekadau Regency, there is a dilemma in deciding to participate in this program. This research aims to find out what factors influence oil palm farmers in Sekadau Regency to carry out replanting using a quantitative descriptive approach to see the community's response to the technology provided by the government for replanting oil palm. The number of samples used in this research was 100 respondents determined by purposive sampling. The data analysis method used is logistic regression analysis. The results of this research show that the variables of land area, farmer's income level, availability of rock from the government, and age of the oil palm have a significance value of less than 0.05, which means that these variables have a strong influence on farmers' attitudes in making decisions to carry out oil palm rejuvenation activities. The percentage of decisions made by oil palm farmers to carry out replanting activities is 62.8%, where on average farmers agree to rejuvenate oil palm even though many requirements must be met
Analysis of Repurchase Intentions for Organic Products in Generation Y on Batam City
Get PDFHealthy living has become one of people's choices in carrying out their lives for the better. There are many ways to live a healthy life, one of which is by consuming organic rice which is proven to have very high nutritional value. However, with so many benefits, the repurchase rate of organic rice is still relatively low. So, in this study, we will analyze how consumers in Batam City are interested in buying organic rice again. The population used in this study was Generation Y, aged between 27-42 years, totaling 384 samples. This study uses the variable perceived enjoyment as an independent variable which is rarely used by other researchers, mainly mediated by the attitude variable which can affect the dependent variable, namely repurchasing intention. As a development of attitude marketing management studies will be influenced by other independent variables such as health benefits, subjective norms, satisfaction, and trust. From the results of this study, the variables studied are important factors that can influence customers in making decisions to re-purchase organic rice by Generation Y in Batam Cit
The Relationship Between Oil Palm Harvest Premium and Employee Performance at Palm Oil Company
Get PDFToday's business competition is getting tougher so that employees are required to maintain and improve their performance. Therefore, the Company needs to maintain employee motivation and performance. This study aims to determine the prevailing system of oil palm harvest fees and the relationship between oil palm harvest fees and employee performance. This study uses a descriptive approach and Pearson product-moment analysis to determine the relationship between premium and performance. The results showed that the harvest premium system that applies is a wholesale system with a stipulation of 120 janjang/HK and a premium value of Rp. 100,-. Based on the factors of work quantity, work quality, and attendance, it shows that the harvest premium has a strong and significant relationship as indicated by the correlation value between the harvest premium and employee performance based on the quantity of work. 0.720. Harvest premium with employee performance based on work quality is 0.598 and the correlation between harvest premium and employee performance based on attendance is 0.605
Analysis of Added Value of Patchouli Leaves into Patchouli Oil in Mowila District, South Konawe Regency
Get PDFPatchouli is a source of income for the people of Mowila District, Konawe Selatan Regency, but it still faces various obstacles. Processing its value into essential oil is one of the efforts to increase the added value of patchouli. This research was conducted in Mowila District, South Konawe Regency. The population in this study is the farming community that processes patchouli oil, totaling 20 people with a sample of 20 people because all populations are used as samples. The variables in this study were the identity of the respondents including the farmer's age, education level, farming experience, and number of family dependents. The results show the process of processing patchouli oil through dry leaf raw materials then distillation, filtering, separation, and after that cooling, and the final stage of packaging patchouli oil. And the amount of added value obtained is Rp. 18,245/Kg or 33.70%/production in the category (Medium Ratio) and a profit of Rp. 29.005 or a ratio of 15.90%
Green Economy Based Agriculture Extension in Klaten Regency: A Literature Study on Evaluation and Strategy
Get PDFThe agricultural sector has become a potential sector in Klaten Regency. This cannot be separated from the role of agricultural extension workers. Nonetheless, the environment has become a major issue in the development of the agricultural sector and it makes a tradeoff. The aim of this study to provide recommendations for agricultural extension strategies through a green economy approach. This study uses a qualitative approach and supported quantitatiely through weighting and scoring. Data analysis techniques using literature review (library) with SWOT analysis. The agricultural extension program in Klaten Regency has been running in accordance with statutory regulations and technical instructions from the local government. However, the problem that occurs at this time, most of the agricultural extension pay less attention and do not include environmental elements in the agricultural extension process.The agricultural extension model through a green economy-based curriculum is one of the solutions offered in this study. The results of the SWOT analysis in the development of green economy-based agricultural extension agents through the empowerment curriculum is in quadrant I (progressive). In its implementation, a four-actor collaboration model (quadruple helix) is recommended in this study
The Roles of A Farmer Group in the Development of Organic Rice (BRITANIC) in Krisik Gandusari Village
Get PDFThis research aims to investigate the roles of the Nuju Makmur V farmer group in Krisik Gandusari village, Blitar, and to figure out the regeneration of the farmer group in developing organic rice (BRITANIC). The researchers used descriptive analysis and the Likert scale to explore the roles of the farmer group. Moreover, the researchers conducted observation and interviews to investigate the group's regeneration in developing BRITANIC organic rice. The sampling was conducted using the saturated sampling technique in which all 20 members of the farmer group involved in the rice business became the respondents. The results show that the roles of the farmer group, such as conducting regular meetings, establishing cooperation, and managing production units, are categorized as high, with a range value between 34.1 to 42 reaching 100%. The regeneration analysis results show that in the business development of BRITANIC organic rice, the number of Nuju Makmur V farmer group members has decreased from 40 to 20 due to senescence, resettlement, and deaths from Covid-19. In conclusion, the regeneration of young farmers is crucial in developing the high-quality product of BRITANIC rice in Krisik Gandusari Village, Blita
Financial Prospects of Porang Cultivation in East Lombok Regency, Indonesia
Get PDFPorang or Amphophallus, locally known as porang or suweg, is a plant widely cultivated using traditional ecological knowledge in East Lombok Regency, West Nusa Tenggara Province. However, the increasing number of farmers in several villages in East Lombok Regency is still not followed by knowledge and skills in accordance with good agricultural practices. This study investigated the prospects of porang cultivation in East Lombok Regency, West Nusa Tenggara Province. The research used quantitative methods through a feasibility study approach on financial aspects. Data were collected by FGDs and interviews with 25 farmers, including key informants who were purposively selected considering having expertise and knowledge about porang in East Lombok Regency. The results showed that the prospect of porang through financial aspects in East Lombok Regency is prospective and profitable. This is evidenced by the R/C ratio of 2.1, the B/C ratio of 1.01, and the BEP of Rp27,471,818/Ha
Improving Support Systems for Cocoa Farmers beyond Cocoa Swollen Shoot Virus Disease Infestation
Get PDFCocoa swollen shoot virus disease (CSSVD) has severely hampered the production of cocoa in Ghana since pre-colonial days. The Ghana Cocoa Board has put several measures in place to support cocoa farmers in the fight against the CSSVD. This present study captures how the CSSVD affects cocoa farmers and the support systems for such situations. Using a survey design, the study employed the multi-stage sampling technique to select 413 cocoa farmers. A structured questionnaire was used to seek information from the cocoa farmers. A multiple linear regression model was estimated to analyse the data. The CSSVD affects the living standards of cocoa farmers through their economic wellbeing, thus, household income and assets accumulation. The social wellbeing of farmers is also affected by the CSSVD through their socio-cultural (participation in cooperatives and communal activities) and educational activities (participation in extension education activities). The implication is that the current support systems given to cocoa farmers after being affected by the CSSVD need to be strengthened, enhanced and made holistic to cover their economic and social wellbeing. Economic and social interventions aimed at increasing the resilience of cocoa farmers in the face of the CSSVD will be helpful in this direction
Analysis of Factors Influencing the Decision of Cooked Food Vendors on KNUST Campus to Practice Book Keeping
Get PDFProper bookkeeping practices are essential for business performance and sustainability. Unfortunately, most small and medium-scale businesses, including food vending businesses, do not practice proper bookkeeping and, thus, suffer in making financing and investment decisions regarding their operations. Using cross-sectional data from a sample of 70 vendors randomly selected from a population of 200 cooked food vendors on the KNUST campus, the research investigated the factors influencing the vendor's decision to practice proper bookkeeping in their business operations. Descriptive and inferential statistics were used to analyze the data. About 76% of the food vendors were aware of bookkeeping practices and acknowledged the value of bookkeeping as a tool to monitor their financial performance and identify strategies to enhance profitability. Two-thirds of the vendors practiced bookkeeping, with 56% keeping financial records and a third keeping inventory records. Among the various factors examined, age, educational level, awareness, startup capital, profitability, access to credit, and experience were identified as the significant factors affecting the decision of a cooked food vendor to practice bookkeeping. The study recommends the need for food vendors to consider bookkeeping as a priority activity to enhance their financial accountability, business growth, and informed decisions about their operations, and thus the overall performance and sustainability of food vending businesses