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The role of green marketing effect, price on millenial consumers green purchase behaviour mediated by green brand equity
Full text linkPrice on the purchasing behavior of environmentally friendly products by millennial consumers in Malang, with green brand equity as a mediating variable. Green marketing involves product development and marketing strategies.
This study aims to examine how green marketing and price affect the purchasing decisions of the millennial generation, with green brand equity as a mediating variable. Green marketing is currently a reliable driver of the development and desire for proper brand equity.
This study used a quantitative approach. Students in Malang who had utilized PT. Unilever home care products comprised the study population. Quota sampling was used in this investigation. In this study, questionnaires and literature reviews were used as data collection methods. PLS structural model analysis was also performed in this study using SmartPLS 4.0 software.
This study found that positive price assessments and green marketing significantly impact millennial customers' decisions to purchase environmentally friendly products. Additionally, it has been shown that green brand equity plays a substantial mediating role in the interaction between price, green marketing, and customer purchasing decisions. Businesses must focus on green marketing strategies and build green brand equity to attract millennial consumers and increase the sales of eco-friendly products. Businesses that successfully apply this tactic can improve their competitiveness and support environmental sustainability.
This study shows that green marketing and positive price perception significantly influence millennials’ green product purchasing decisions. In addition, green brand equity is an important mediator in the relationship between green marketing, price, and consumer purchasing decisions. Companies must focus on green marketing strategies and build green brand equity to attract millennial consumers and increase green product sales. Companies that successfully implement these strategies can gain competitive advantages and contribute to environmental sustainability.
This study examines the influence of green marketing and price on green purchase behavior among millennial consumers in Malang, with green brand equity as a mediating variable. These variables have been widely studied in sustainable marketing studies, but the combination of green marketing, price, and green brand equity simultaneously and in the context of local millennial demographics provides an opportunity for originality
Mental Health from Al-Ghazali's Perspective
Full text linkAl-Ghazali defines mental health as a harmony between mental and physical functions characterised by a person's ability to adapt to their environment. This theme is an important study because it reveals the concept of mental health from one of the Islamic figures, namely Al-Ghazali. The purpose of this study is to examine and explore the understanding related to mental psychology expressed by Al-Ghazali. The method used in this study is library research or literature study by utilising content analysis to identify patterns, themes or concepts contained in the content. The results of this study show several points, namely (1) The soul is defined by Al-Ghazali as a subtle and single spiritual substance that is not divided, or commonly called Al-Nafs. (2) Al-Ghazali categorises a healthy soul as one that can be characterised by a strong model of faith, freedom from heart disease, noble morals, good social relationships, and the achievement of happiness in this world and the hereafter. (3) Al-Ghazali also explains the efforts required to achieve peace and happiness in order to attain true mental health. These efforts can take the form of mujahadah or sincere efforts in the form of dhikr, worship and good deeds, riyadlah or spiritual training in the form of restraining lust and guarding the tongue, and also tazkiyatun nafs or purification of the soul which is divided into three stages, namely takhalli, tahalli, and tajalli
Integrasi Etnopedagogi Dalam Kurikulum Merdeka Untuk Penguatan Profil Pelajar Rahmatan Lil Alamin di Madrasah Ibtidaiyah
No full textKurikulum Merdeka menjadi inovasi pendidikan terbaru di Indonesia yang menekankan pada penguatan karakter dan kemandirian siswa, selaras dengan tantangan abad ke 21. Penelitian ini bertujuan mendeskripsikan integrasi Etnopedagogi dalam Kurikulum Merdeka untuk memperkuat Profil Pelajar Rahmatan Lil Alamin (P5RA) di Madrasah Ibtidaiyah (MI). Latar belakang penelitian adalah pentingnya Etnopedagogi-pemanfaatan kearifan lokal sebagai sumber belajar dalam membentuk karakter bangsa dan mendukung penguatan P5RA yang menekankan moderasi, toleransi, dan kemanfaatan bagi masyarakat multikultural. Penelitian kualitatif deskriptif ini menggunakan studi multi-situs di MI Munir Ismail Gondanglegi dan MI Unggulan Sabilillah Lamongan. Data dikumpulkan melalui wawancara mendalam, FGD, observasi, dan dokumentasi, kemudian dianalisis menggunakan teknik perbandingan konstan antar-situs. Hasil penelitian menunjukkan bahwa penguatan P5RA diwujudkan melalui Proyek Berbasis Budaya dan Komunitas (P5RA). MI Munir Ismail fokus pada tema "Bhinneka Tunggal Ika" melalui kegiatan Pawai Budaya dan Pementasan Tari Daerah. Sementara MI Unggulan Sabilillah menerapkan tema "UMKM" dan "Hidup Berkelanjutan". Etnopedagogi berfungsi sebagai sumber dan media pembelajaran yang efektif, terutama dalam kegiatan intrakurikuler, sesuai prinsip Kurikulum Terintegrasi dan Teori Konstruktivisme, menjadikan nilai-nilai Rahmatan Lil Alamin lebih kontekstual dan bermakna bagi siswa. Pembentukan disiplin juga diperkuat melalui kegiatan ekstrakurikuler wajib
Evaluation of the appropriateness of medication use in outpatients with depression at Radjiman Wediodiningrat Mental Hospital, Lawang, Malang Regency, in 2024
No full textDepression is a mood disorder characterized by profound feelings of sadness. It frequently occurs across various societal strata and is a leading factor contributing to suicide. Multiple therapeutic approaches are available for treating depression, including antidepressants, antipsychotics, anxiolytics, and anticholinergics. However, the use of psychotropic drug combinations often lacks precision. This study aims to analyze the drug utilization profile and assess the appropriateness of medication use in outpatient depression patients at Dr. Radjiman Wediodiningrat MentalHospital, Lawang, in 2024, focusing on correct indication, patient suitability, drug selection, and dosing accuracy. Data were collected retrospectively from medical records of depression patients in 2024, using a probability sampling technique. A total of 94 medical records met the inclusion criteria. The obtained data is evaluated for its precision based on therapy guidelines. The research results on drug use profiles show that the most commonly used drug therapy combination is antidepressants with antipsychotics and anxiolytics, at 36%.of prescriptions. Evaluation of drugs use revealed that 100% were appropriate in terms of indication, 100% were suitable for the patient, 93.6% were appropriate in drug selection, and 96% had accurate dosin
DEVELOPMENT OF TOURISM AND RELIGIOUS VILLAGES IN SUMBERRANTAS VILLAGE, BATU CITY
Full text linkThis study aims to analyze the development and expansion of tourism and religious villages in Sumberbrantas Village, Batu City, and their impact on the local community. Sumberbrantas Village boasts pristine mountainous natural beauty, a harmonious social life, and strong religious values, offering the potential for development as a community-based tourism and religious village. This study employed a qualitative approach with a descriptive approach. Data collection techniques included observation, in-depth interviews, and documentation, involving village officials, religious leaders, tourism managers, and the local community. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results indicate that the development of tourism and religious villages in Sumberbrantas Village has had a positive impact on improving the community's economy, preserving socio-cultural and religious values, and increasing public awareness of environmental sustainability. Active community participation and support from the village and regional governments are key contributing factors to the success of tourism and religious village evelopment. However, constraints remain, including limited human resources and suboptimal tourism promotion. Therefore, a well-planned development strategy, community capacity building, and strengthening cooperation between stakeholders are needed to realize a sustainable tourism and religious village
Metode Pembelajaran Bahasa Arab di Era Digital (sertifikat hak cipta)
No full textPerkembangan teknologi digital telah membawa perubahan signifikan dalam dunia pendidikan, termasuk dalam pembelajaran bahasa Arab. Buku ini membahas berbagai metode pembelajaran bahasa Arab yang relevan dan efektif di era digital, dengan memanfaatkan kemajuan teknologi informasi dan komunikasi. Fokus utama buku ini adalah pada integrasi media digital, platform pembelajaran daring, aplikasi interaktif, serta penggunaan multimedia sebagai sarana untuk meningkatkan keterampilan berbahasa Arab yang meliputi menyimak, berbicara, membaca, dan menulis. Selain itu, buku ini mengkaji peran guru sebagai fasilitator pembelajaran digital serta pentingnya kemandirian dan motivasi belajar peserta didik. Metode-metode yang dibahas disesuaikan dengan karakteristik generasi digital yang akrab dengan teknologi dan pembelajaran berbasis visual serta interaktif. Melalui pendekatan teoritis dan praktis, buku ini diharapkan dapat menjadi referensi bagi pendidik, mahasiswa, dan pemerhati pendidikan bahasa Arab dalam merancang pembelajaran yang inovatif, efektif, dan kontekstual sesuai dengan tuntutan era digital
Surat pencatatan ciptaan-Fotodegradasi Remazol Brilliant Blue R menggunakan karbon dari tempurung kelapa sawit sebagai material pendukung ZnO (sertifikat hak cipta)
No full textIndonesia penghasil kelapa sawit terbanyak di dunia. Pengolahan kelapa sawit menghasilkan
limbah tempurung kelapa sawit yang dapat diolah menjadi karbon aktif. Karbon aktif dapat
digunakan sebagai material pendukung fotokatalis ZnO untuk fotodegradasi limbah zat warna,
seperti Remazol Brilliant Blue R (RBBR), yang sering ditemukan pada limbah cair industri
tekstil. Penelitian ini bertujuan untuk mensintesis ZnO/karbon aktif tempurung kelapa sawit
(ZnO/KA) menggunakan metode impregnasi dengan berbagai variasi konsentrasi ZnO, serta
mengoptimalkan kondisi untuk mendegradasi RBBR. Karakterisasi dilakukan menggunakan
XRD, XRF dan SEM-EDX serta aktivitas fotodegradasi diuji dengan UV-Vis
spektrofotometer. Variasi yang diuji meliputi konsentrasi ZnO (10%, 15%, dan 20%), massa
ZnO/KA (50–150 mg), waktu penyinaran (60–180 menit), dan konsentrasi RBBR (5–20 ppm).
Penelitian ini memberikan pengetahuan baru mengenai pemanfaatan limbah tempurung kelapa
sawit sebagai material pendukung dalam teknologi fotokatalis untuk mengatasi limbah tekstil,
sehingga berkontribusi pada pengelolaan lingkungan yang berkelanjutan
Ungkapan Populer Berbahasa Arab dalam Penulisan Karya Ilmiah
No full textMenulis karya ilmiah berbahasa Arab sering kali menjadi tantangan besar bagi mahasiswa dan akademisi — bukan karena kurangnya ide, melainkan karena sulitnya menemukan ungkapan ilmiah yang tepat dan alami sesuai kaidah penulisan Arab. Buku “Ungkapan Populer dalam Penulisan Karya Ilmiah Berbahasa Arab” hadir sebagai solusi praktis untuk mengatasi kesulitan itu. Disusun secara sistematis, buku ini memuat ratusan ungkapan baku(الشـــــــــائعةالع�ارات)yangbiasadigunakandalammakalah,skripsi, tesis, dan disertasi berbahasa Arab. Setiap ungkapan dilengkapi dengan terjemahan, konteks penggunaan, serta contoh aplikatif, sehingga pembaca tidak hanya memahami arti, tetapi juga mampu menerapkannya dengan benar dalam karya tulis ilmiah.
Lebih dari sekadar kamus ungkapan, buku ini juga mengajarkan bagaimana ungkapan-ungkapan tersebut membentuk kohesi dan koherensi dalam tulisan, memperkuat argumentasi, dan meningkatkan kredibilitas akademik penulis. Dengan pendekatan yang sederhana namun ilmiah, buku ini menjadi panduan wajib bagi mahasiswa, dosen, peneliti, dan siapa pun yang ingin menulis karya ilmiah Arab dengan gaya yang profesional, elegan, dan komunikatif
Determinants Of Saving Interest In Islamic Banks: The Role Of Religiosity, Accessibility, And Income In Sumberagung Village
Full text linkThis study aims to determine the influence of religiosity, accessibility, and income on the saving interest in Islamic banks among the community of Sumberagung Village, Gandusari District, Blitar Regency. This research uses a quantitative method with 98 respondents from the village as the research subjects. The sampling technique used was purposive sampling. Data analysis was conducted using multiple linear regression analysis with the help of IBM SPSS Statistics version 26 software. The variables studied were religiosity (X1), accessibility (X2), income (X3), and the saving interest in Islamic
banks among the village community (Y). The results showed that religiosity, accessibility, and income level significantly influence the saving interest of the village community in Islamic banks. The finding of this study indicates that the accessibility variable has a greater value compared to religiosity and income level, which means that accessibility has a more dominant influence on the saving interest of the village community in Islamic banks. The implication of this result is the importance of improving the accessibility of the community to Islamic banking services, both in terms of location, infrastructure, and
the availability of supporting information and technology
Sistem Manajemen Aset Program Studi (sertifikat hak cipta)
No full textSurat Pencatatan Ciptaan Sistem Manajemen Aset Program Stud