Jurnal Ilmu-Ilmu Agribisnis
Not a member yet
969 research outputs found
Sort by
SIKAP KONSUMEN DAN STRATEGI PEMASARAN DUA MEREK KOPI BUBUK DI KOTA BANDAR LAMPUNG
Get PDFThis study aims to determine the consumer’s attitude, marketing strategy, and marketing performance of two branded coffee powder in Bandar Lampung. Two coffee brands were chosen purposively, namely SBCBD and 49 for it’s famous and unfamous the community. The samples of coffee consumer’s were 70 people were chosen by accidental sampling, while samples of the marketing strategy were chosen by purposive adjusted by the location of this research. The research data was analyzed by descriptive qualitative, descriptive quantitative, and multi-attribute Fishbein model. The results showed that coffee consumer’s was dominated by aged 15-64 years old with the occupation as a housewife that graduated from high school, and have 3-5 family members, purchased coffee powder less than 6 times per month with incomes more than Rp2,500,000.00 per month. However base on the packaging size of the coffee powder, the consumer’s of Coffee Powder SBCBD like the packaging size more than >200 grams, but the consumer’s of Coffee Powder 49 like the packaging size of 200 grams. The result of the analysis on attitude of consumer’s, the taste of coffee powder got the highest score on the analysis of consumer’s attitude. The marketing strategy has been implementing the aspects of the marketing mix (product, price, place, and promotion). The marketing performance of Coffee Powder 49 was better applied than Coffee Powder SBCBD.Key words: attitudes, coffee powder, marketing, tast
PENGARUH SERTIFIKASI KOPI TERHADAP CURAHAN TENAGA KERJA DAN STRUKTUR PENDAPATAN RUMAH TANGGA PETANI DI KABUPATEN LAMPUNG BARAT
Get PDFThis reseacrh aimed at analyzing the implementation of coffee certification, effect of coffee certification on the use of labor and income structure of coffee farmers. This research was conducted in West Lampung District in which data was collected from November 2016 to February 2017 by survey technique. The samples size in this research were 124 respondents, consisting of certification and non certification farmers. The data was analyzed by implementation of 4C certification, the use of labor, and farm income analysis. The results of the study showed that implementation of coffee certification has not been fully implemented, there was insignificant difference in the use of labor between certification and non certification coffee farmers, and there was insignificant difference in farm income between certification and non certification coffee farmers. The total income of certified and non-certified coffee farmer households were Rp35,724,221 and Rp30,717,102; whereas, contribution of coffee farm income to certified and non certified farmers were 72.62% and 69.28%.Key words : certification, coffee, income, labou
FAKTOR-FAKTOR YANG BERHUBUNGAN DENGAN PERANAN PENGURUS BADAN USAHA MILIK PEKON DI PEKON GISTING BAWAH
Get PDFThis research aimed to determine factors that related to the role of BUM Pekon Mandiri Bersatu manager, the changes of customer’s income before and after being a member of BUM Pekon Mandiri Bersatu, and obstacles were impression by BUM Pekon Mandiri Bersatu manager to carry out their duties. The research was conducted on Gisting Bawah Village of Gisting Subdistrict, Tanggamus Regency purposively. The samples of this research were 10 persons of BUM Pekon Mandiri Bersatu manager and 46 customers who is the members of BUM Pekon Mandiri Bersatu. The research data collection was conducted from March 2017 until April 2017. The research data was analyzed descriptively, by Rank Spearman and t test difference. The results showed that: there is definite relationship between human resource quality variable and work environment with the role of manager of BUM Pekon Mandiri Bersatu and there is no definite relationship between customers’ support and wage or salary with the role of manager of BUM Pekon Mandiri Bersatu; there is a change in the customers income level who are members’ of BUM Pekon Mandiri Bersatu between before and after being a members of BUM Pekon Mandiri Bersatu, and obstacles were impression by BUM Pekon Mandiri Bersatu manager were capital and customer complaint problem.Key words: BUM Pekon Mandiri Bersatu, customer, income, management, rol
KERAGAAN AGROINDUSTRI TEMPE ANGGOTA PRIMKOPTI KABUPATEN PESAWARAN
Get PDFThe purpose of this research are to find out: the procurement process of raw materials to meet the six components (precise on time, place, quality, quantity, type, and price), the income and added value of tempeh agroindustry, the marketing mix in the marketing activities of tempeh product, and the supporting services’s role to tempeh agroindustry. This research is a survey method conducted at purposively chosen Primkopti in Pesawaran District by consideration that Primkopti was active in business unit and annual member meetings. The total respondents were 52 respondents selected by random and data were collected in November – Desember 2016. The data were analyzed using qualitative descriptive analysis and quantitative descriptive analysis. The results showed that the raw material procurement at the tempeh agroindustry did not meet components of time, place, type, quality, quantity, and price. The income based on total cost per month at tempeh agroindustry was Rp634,831.56. Tempeh Agroindustry was viable because it had possitive added value and favorable for its R/C value was more than one. Tempeh agroindustry marketing strategy already used marketing mix (product, price, place, promotion). The marketing chain consisted of two tracts which were, manufacturers to consumers and manufacturers to merchant then to consumers. The marketing system at tempeh agroindustry was not efficient because the profit margin ratio did not spread evenly. The support services at tempeh agroindustry were information and communication technology, transportation, and market.Key words: agroindustry, cooperative, performance, tempe
ANALISIS KELAYAKAN FINANSIAL KELAPA SAWIT DI KABUPATEN LAMPUNG TENGAH
Get PDFThe purpose of this research is to determine the financial feasibility of palm oil. The research was conducted in Bangun Rejo Subdistrict and Bekri Subdistrict Central Lampung District in April - May 2016. The sampling technique of this research is purposive sampling. The method used in this research is a survey method. The population of palm oil farmers who have plant age 5 - 10 years in Binjaingagung village are 54 people and the population of palm oil farmers in Sidoluhur village are 118 people. The number of respondents in this research were as many as 27 farmers from both villages. Data were analyzed using financial analysis of quantitative and qualitative. The results of this research showed that financially farming palm oil in Central Lampung is feasible and profitable based on the Net B/C of 24.84, Gross B/C of 5.61, PP 6.24, NPV 167,455,232.56, and IRR 47 percent. Palm oil farming is not sensitive to cost increase of 7.26 percent, but is sensitive to price reduction of 25 percent and decline in production of 18 percent.Key words : financial feasibility, palm oil, sensitivit
ESTIMASI PERMINTAAN DAN NILAI EKONOMI TAMAN WISATA ALAM ANGKE KAPUK JAKARTA UTARA
Get PDFThe objectives of this research were to identify factors affecting tourist visit frequencies, estimate economic value, and identify factors affecting in attractiveness of Angke Kapuk Nature Park. This research employed quantitaive descriptive method. The research data were collected in January 2017 using a survey method. Sample size was 77 respondents who were selected by using accidental sampling. Poisson regression was used to analyze factors affecting tourist visit frequencies, travel cost method was used to estimate economic value and Partial Least Square was used to analyze attractiveness of Angke Kapuk Nature Park. The study showed that tourist visit frequencies was affected by travel cost, visitor’s age, income per month mangrove forest condition, facilities, and services; based on travel cost method, economic value of Angke Kapuk Nature Park was Rp.10,606,271,602 per year; Attractiveness of Angke Kapuk Nature Park was affected by natural beauty directly. Key words: mangrove forest, tourism attarctiveness, travel cost metho
KETERSEDIAAN PANGAN DAN FAKTOR-FAKTOR YANG MEMPENGARUHI KETERSEDIAAN PANGAN RUMAH TANGGA PETANI PADI ANGGOTA LUMBUNG PANGAN DI KECAMATAN AMBARAWA KABUPATEN PRINGSEWU
Get PDFThis study aims to determine household food availability of rice barn members and factors affecting the food availability. The research location is selected purposively Ambarawa of Pringsewu District with the consideration that there are most food barns in the district. Respondents were selected by using multistage sampling, which consists of 12 barns and 36 farmer members. Data analysis method used is descriptive analysis using the formula available, namely output minus input. The results showed that the availability of staple food or paddy of farmer members is included in a high category, which amounted to 1,631.94 kcal/cap/day and accounted for 67.99 percent energy availability of energy supply based on the results Widya Karya National Food and Nutrition (WNPG) X. Factors that affect the food availability of members are land size and farmers’ age (possitively), household income and education level (negatively).Key words: availability of staple food, food barns, rice farmer household member barn
KINERJA PENYULUH PERTANIAN LAPANGAN DALAM MELAKSANAKAN TUGAS POKOK PENYULUH DI BP3K KECAMATAN BANJAR BARU KABUPATEN TULANG BAWANG
Get PDFThis research aims to determine the performance of agricultural extension worker in perfoming their main tasks and to know the factors that related with agricultural extension worker performance in implementing the main tasks on BP3K Banjar Baru Sub District. This research is conducted by survey method in which location is selected purposively in Banjar Baru Sub District. Respondents in this research are seven agricultural extension worker and 75 farmers. The data is collected from January until February 2017 and analyzed by descriptive analysis and non-parametric statistics correlation Rank Spearman test for hypothesis verification. The results of Hypothesis test showed that factors which related to agricultural extension worker’s performance were agricultural extension worker motivation level, income, and working facilities, whereas the factors that did not relate to performance of agricultural extension worker in implementing main tasks were total of their farmers target, reward system, and the distance of residence to the farmers target area (working area). The result of this research showed that generally the performance of agricultural extension worker in implementing the main tasks of agricultural extension worker in BP3K Banjar Baru Sub District were in middle classification.Key words: agricultural extension worker, main tasks, performanc