Jurnal Ilmu-Ilmu Agribisnis
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ANALISIS KEPUASAN KONSUMEN DAN BAURAN PEMASARAN PADA AGROINDUSTRI KOPI BUBUK CAP JEMPOL DI KOTA BANDAR LAMPUNG
Get PDFThis study aims to analyze the level of consumer satisfaction of coffee powder and the marketing mix of coffee powder agroindustry in Bandar Lampung City. The research method used was a case study. Research location was determined purposively. The number of interviewed samples was 60 respondents chosen using snowball sampling method. Respondents of this study consisted of consumers of coffee powder, owners, industry and trade in Bandar Lampung City, and experts of University Lampung chosen using snowball sampling. The study was conducted in February-April 2018. The data analysis methods used are the analysis of the Customer Satisfaction Index (CSI) and descriptive analysis. The results showed that: consumers of Jempol brand coffee powder in Bandar Lampung City were in satisfied criteria. The marketing mix for agroindustry has implemented marketing strategy (marketing mix).Key words: agroindustry, consumer satisfaction, coffee powder, marketing mi
ANALISIS NILAI TAMBAH KERIPIK PISANG KEPOK DAN SISTEM PEMASARAN PISANG KEPOK (Musa paradisiaca) DI KABUPATEN PESAWARAN
Get PDFThe purpose of this research was to analyze the added value of ‘kepok’ banana chips, banana marketing system, and to examine the marketing mix of kepok banana chips in agroindustry in Karang Anyar Village, Gedong Tataan District of Pesawaran Regency. The respondents consisted of five owners of banana chipsagroindustry, 12 banana traders, and 35 farmers. Data were collected in October - December 2018, and analyzed using qualitative and quantitative descriptive method. The results showed that chocolate banana chips has greater added value than original and caramel banana chips. The marketing system of Kepok banana is not efficient and tends to be oligopsonistics. The marketing mix in the Kepok banana chips agroindustry follows the four principles of product, prices, places, and promotions. However, location of agroindustry is not strategic and promotions useonly a personal selling method.Key words: added value, banana chips, marketing
PENDAPATAN USAHA PENGOLAHAN IKAN PADA KUB BINA SEJAHTERA DI KELURAHAN KANGKUNG KECAMATAN BUMI WARAS KOTA BANDAR LAMPUNG
Get PDFThis research aims to find out the benefit level of fish processing unit in Bina Sejahtera KUB, Bandar Lampung. This research uses a case study method, with descriptive data analysis by applying the formulation of economic evaluations consisting of revenue, Break Even Point (BEP), and R/C. The results of this study indicate that the level of fish processing business income of KUB Bina Sejahtera both, over cash cost and total cost, are >1 or profitable. Key words: BEP, fish processing, KUB, marketing mix, R/
PERANAN PENGURUS KELOMPOK TANI DALAM PROGRAM PENGEMBANGAN USAHA PANGAN MASYARAKAT DI KECAMATAN PALAS KABUPATEN LAMPUNG SELATAN PROVINSI LAMPUNG
Get PDFThis research aims to know the role level of farmer group administrators, and he factors related to the roles of farmer group administrators in community food developmant program (PUPM). Data of this research were collected from January to February 2019. This research uses a survey method and data are analyzed by descriptive and Rank Spearman analysis. The sample of the research is 2 Gapoktan from 2 villages which is taken puposively i.e Gapoktan Sejahtera (19 farmer groups) and Gapoktan Bersama (26 farmer groups). Then, from each farmer group is chosen 5 administrators consisting of leader, secretary, treasurer and 2 administrator members. Therefore, the number of samples is 69 administrators of farmer groups joining the program. The results of this research showed that the role lavel of farmer group administrators in the PUPM Program in Palas Subdistrict, South Lampung Regency is in the high classification. Factors related to the roles of farmer group administrators in the PUPM program are the education level and the motivation level of farmer group administrators.Key words: administrator, farmer groups, PUP
KEPUASAN, LOYALITAS KONSUMEN DAN STRATEGI PENGEMBANGAN AGROINDUSTRI KERUPUK BAWANG DI KOTA BANDAR LAMPUNG
Get PDFThis research aims to analyze the level of satisfaction and loyalty of consumers’of onion crackers and build strategies on the development of onion creackers agroindustry in Bandar Lampung city . This research is a case study. The samples are stakeholders from agroindustry, government officer, employees, and consumers of onion crackers. Technique sampling for consumers is snowballing. The methods of data analysis used are Customer Satisfaction Index analysis(CSI) analysis, SWOT analysis and Quantitive Strategic Planing Matrix analysis (QSPM). The results of this research showed that onion crackers consumers were loyal customers with high levels of satisfaction (CSI = 71.04%) and on the loyalty pyramid consumers were categorized as loyal, because 63.33% of them were committed buyers. For strategies combination IFE value was 2.686 and EFE was 2.645. In the internal and external matrix the position of the business was in quadrant V, meaning that agroindustry were in the growth phase. Based on QSPM analysis, the recommended strategies were to increase the production amount especially in dry season in order to meet consumer demand in rainy season by implementing the provided production machines which were owned by the agroindustry.Key words: consumer, loyalty, onion crackers, statisfaction, strategy
PERAN PENGGUNAAN PUPUK PADA KINERJA PRODUKSI TANAMAN PANGAN INDONESIA
Get PDFThis study aims to analyze the share of fertilizer costs on the total cost of crop and the effect of fertilizer application on the performance of crop production in Indonesia. The data used in the study was time series data, it was collected from FAOSTAT published Food and Agriculture Organization (FAO) and Statistics Center Bureou (BPS). The first objective was analyzed by descriptive statistics, whereras the second objective was analyzed by econometrics techniques, namely, linear production function, logarithmic function and quadratic function. The results showed that the percentage fertilizer cost on the total cost of crop production were quite small compared to the cost of labor and land rental, which were 10.40 percent for wetland paddy, 7.80 percent for upland paddy, 12.00 percent for maize, and 4.80 percent for soybean. The applications of fertilizer played important roles in production performance of paddy, maize, and soybean. The magnitude and significant level of each fertilizer differ by crop production. The study gives better policies to secure the availability of fertilizer to improve the performance of Indonesian crop production.Key words: cost, fertilizer, production functio
ANALISIS EFISIENSI PEMASARAN EMPING MELINJO DI KELURAHAN SUKAMAJU KECAMATAN TELUK BETUNG TIMUR KOTA BANDAR LAMPUNG
Get PDFThis research aims to analyze the efficiency of marketing channels and margins of melinjo chips in Sukamaju village, Teluk Betung Timur Subdistrict, Bandar Lampung City. The research is conducted by survey method, in which location is determined purposively. Respondents of this research, producers of melinjo chips in Sukamaju village of Teluk Betung Timur, Bandar Lampung, are drawn by simple random sampling method. This research uses analysis method of marketing channel, margin producer's share analysis, and price transmission elasticity. The results of this study indicated that there were two types of marketing channels in Sukamaju village. The first channel was producer to consumer, and secondly was producer to retailer then consumer. The marketing of melinjo chips in Sukamaju village had a margin percentage and a market share of 42.00% and 58.00% on channel I; of 33.33% and 66.67% on channel II respectively. Marketing of melinjo chips had been economically efficient with competing margin percentage, but based on Price Transmission Elasticity (Et) marketing system was not efficient with Et by 1,13 (Et >1).Key words: efficiency, margin, marketing channels, melinjo chip