Jurnal Ilmu-Ilmu Agribisnis
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POLA KONSUMSI DAN SIKAP MAHASISWA UNIVERSITAS LAMPUNG TERHADAP KOPI ROBUSTA
Get PDFThe purpose of this study was to determine the attitudes and consumption patterns of University of Lampung (Unila) students towards Robusta coffee. This research was a survey carried out in the University of Lampung. The total sample was 90 students who consumed robusta coffee. The research data were collected in March to May 2019 by interviews using questionnaires, google form, and whatsapp. Data were analyzed quantitatively and qualitatively. The results showed that student respondents consumed robusta coffee once a day. Most consumers chose the coffee attributes that were most important, namely the expiration date and taste of Robusta coffee. The results of the multiatribute analysis of Fishbein on consumer attitudes indicated that the attitude score of taste gets the highest value of 18.50, followed by the halal label attribute of 18.40. The multiatribute attitude score (Ao) of robusta coffee was 162.30. It means that robusta coffee has a positive value and is prefered by student consumers.Key words: attitude, Fishbein multiatribute, consumption patterns, robusta coffe
ANALISIS USAHATANI DAN FAKTOR-FAKTOR YANG MEMPENGARUHI KEUNTUNGAN USAHATANI CABAI MERAH DI KECAMATAN TULANG BAWANG TENGAH KABUPATEN TULANG BAWANG BARAT
Get PDFThis study aims to analyze farming and factors that affecting the profit of red chilli farming in Tulang Bawang Tengah Sub-District, Tulang Bawang Barat Regency. This research uses survey method. The research is located in Tulang Bawang Tengah Sub-Distric, Tulang Bawang Barat Regency, which was conducted in April-May 2019. The number of respondent are 57 farmers taken by random sampling method. Data are analyzed using quantitative and qualitative analysis. Furthermore, farming analysis is analyzed using income analysis and by counting the value of R/C to cash cost and total cost. Factors affecting profit function are analyzed by profit analysis UOP (Unit Output Price), which is a derived of the cobb douglas production function and normalized by output price. The results show that the average income of red chilli farming in Tulang Bawang Tengah Sub-District base on cash costs and the total cost is Rp47,486,701.79/hectare and Rp22,229,238.35/hectare, respectively. Red Chilli farming give a profit as the value of R/C to cast costs and total cost are 1,99 and 1,33. Factors of land area, seed price, SP36 fertilizer price, manure price, NPK fertilizer price, insecticide price, fungicide price and labor wages significantly affect to the profits of red chilli farming in Tulang Bawang Tengah Subdistric.Keywords : income, profit, and red chill
BAURAN PEMASARAN DAN STRATEGI PENGEMBANGAN PRODUK OLAHAN KOPI ROBUSTA DI KOPERASI TIRTO KENCONO AIR NANINGAN KABUPATEN TANGGAMUS
Get PDFThis study aims to analyze the marketing mix and the development strategy of robusta coffee processed products in the Tirto Kencono Air Naningan Cooperative Tanggamus Regency. The research method used is a case study. The analytical method used is descriptive qualitative analysis and SWOT analysis. The marketing mix applied includes good quality robusta coffee products, cash and discounted prices, personal selling promotions, and accessible road to the cooperative. The internal environments consist of products, financial management, human resources, location, and marketing, while the external environments consist of culture, technology, climate and weather, competitors, and government policies. The strategies for developing robusta coffee products in the Tirto Kencono Cooperative are to maintain the quality assurance by utilizing modern technology, to improve skills in marketing by utilizing government support through the given UMKM training, and to implement social media to increase sales volume.Key words: coffee, development strategy, marketing mi
PENGARUH KETERAMPILAN, PENGALAMAN KERJA DAN GAYA KEPEMIMPINAN MANDOR TERHADAP PRODUKTIVITAS TENAGA KERJA PEMANEN NANAS (PT GREAT GIANT PINEAPPLE DEPARTEMEN PLANTATION GROUP 4)
Get PDFThe aims of this research were to study the level of nutritional status, work skills, work experience, and foreman leadership style as well as its effect on the productivity of pineapple harvesting labor in PT Great Giant Pineapple Department Plantation Group 4. The research is conducted by surrvey method at PT Great Giant Pineapple Department Plantation Group 4,Labuhan Ratu Sudistrict, East Lampung Regency. Data is collected in August-September 2019. The total respondent for this research are 50 workers are chosen by purposive method. Analyzed by quantitative descriptive and multiple linear regression. The result of this research showed the level nutrition status of labor was normal with good work skills, work experience of less than a year, the leadership style applied was democratic and level of labor productivity was moderate. The laor productivity was influenced by skills, work experience, foreman leadership style, age and education.Keywords : experience, foreman, nutritional status, productivity, skills
ANALISIS BAURAN PEMASARAN (Marketing Mix) KERIPIK PISANG DI SENTRA INDUSTRI KERIPIK KOTA BANDAR LAMPUNG
Get PDFThis study aims to analyze the marketing mix applied on the marketing activities and study the obstacles onapplying marketing mix, in addition to analyzing the marketing mix that should be carried out by banana agroindustry of “Askha Jaya Keripik Lampung”. This research was a case study conducted in January to February 2020 at the Bandar Lampung Industrial Chip Center in which data was analyzed by qualitative descriptive analysis method. The results of this study showed that the marketing mix carried out by Askha Jaya Agroindustry produced three types of banana chips, namely sliced, rounded and melted. The determination of the selling price was implemented by the cost plus pricing method. The distribution channels were conducted by two channels and promotions was carried out through personal selling, sales promotion, advertising and publicity. Some constraints faced by the agroindustry were the availability of products caused by the scarcity of raw materials, delaying in the process of services to consumers, product delivering time and imaging capture without permission on online marketing. The marketing mix that should be done was reducing the size of the product weight when there was scarcity of raw materials, adding price tags to the shop, and the need of sanctions for those who were not responsible for online marketing.Keywords: agroindustry, banana chips, marketing mi
ANALISIS KEUNGGULAN KOMPARATIF DAN KOMPETITIF KOPI DENGAN ADANYA SERTIFIKASI COMMON CODE FOR THE COFFEE COMMUNITY (4C) DI KECAMATAN SUMBEREJO KABUPATEN TANGGAMUS
Get PDFThis research aims to analyze comparative advantage, competitive advantage, the impact of government policies on input output of certified coffee farming, and analyze the sensitivity of changes in input and outputprices to the comparative advantage and competitive advantage of coffee farming in Sumberejo Subdistrict Tanggamus District. The samples of 25 farmers were taken simply randomly from 133 coffee farmers who applied 4C coffee certification. Data were analyzed using PAM (Policy Analysis Matrix). The results showed that 4C certification coffee farming in Sumberejo Subdistrict of Tanggamus District had a competitive advantage with value of Private Cost Ratio of 0.53 and comparative advantage with of Domestic Cost Ratio of 0.38. Comparative advantage was sensitive to 20.31 percent decline in production volume and 40 percent decline in farm output price. Increase in input price due to revocation of subsidies reduced competitive and comparative advantages. Competitive and comparative advantages were not sensitive to an increase in input price.Key words: certified, coffee, comparative, competitive, PA
PENGAMBILAN KEPUTUSAN DAN POLA PEMBELIAN BUMBU GILING PADA RUMAH TANGGA DI KOTA BANDAR LAMPUNG
Get PDFThe purposes of this research are to determine the decision making process, purchasing patterns, and dominant factors in purchasing ground spices in Kota Bandar Lampung. This research was conducted in Pasir Gintung market, Tugu market, and Cimeng market. There were 90 housewife respondents drawn using accidental sampling method. Ground spices, as the object of this research, consisted of “sayur santan”, “rendang” and “ungkep” spices. Data were analyzed descriptively and using Principal Component Analysis (PCA) factor analysis. The results showed that housewives decided to buy ground spices by the process of needs introduction, information searching, alternative evaluation, purchase decision, and post-purchase evaluation. The pattern of ground spices purchases by housewives was that the amount of spice purchased in the past week was IDR2,000.00- IDR5,500.00, the most type purchased was “rendang” with the frequency of 1-2 times a week. The dominant factors on purchasing decisions was formed by three main factors based on the value of the loading factors. The first, influence factor, consisted of variables colour, taste, influence of other people, confidence of making seasoning by their own, and confidence in taste of ground spices. The second, perception factor, consisted of variables perception of the price compared to the amount of ground spices obtained, perception of the price compared to that of packaged ground seasoning, and aroma of ground spices. The third, display of ground spices business, consisted of variables cleanliness of the product, the place, and friendliness of traders.Key words: factor, ground spices, purchas
PERAN PENYULUH PERTANIAN DALAM PENGEMBANGAN GAPOKTAN SINAR TANI DI DESA RULUNG RAYA KECAMATAN NATAR KABUPATEN LAMPUNG SELATAN
Get PDFThe objectives of the research were to analyze the roles of agricultural extension workers to develop farmer groups in Rulung Raya village, Natar sub district, South Lampung Regency. The research was conducted in December 2018 until February 2019. The research method used is a survey method. The respondents were 50 farmers randomly chosen from 615 farmers the members of Sinar Tani farmer group in Rulung Raya Vilaage. Data were analyzed using Rank Spearman correlation test. The results showed that the roles of agricultural extension agents in terms of companion role, technical role, and communicator role have significant relationship with the development of farmer groups. The role as organisator does not have relationship with the development of farmer groups. It is recommended for the agricultural extension workers to increase his roles in helping farmer groups development and for farmer groups to continue developing their group to reach their goals. Key words: agricultural extension workers, farmer groups
PENDAPATAN DAN KESEJAHTERAAN RUMAH TANGGA PETANI PADI PENGOLAH IKAN ASAP DAN NON PENGOLAH IKAN ASAP (KASUS DI DESA KEBON DAMAR, KECAMATAN MATARAM BARU, KABUPATEN LAMPUNG TIMUR)
Get PDFThis research aims to calculate the income and welfare of rice farmers who processsmoked fish and who do not process. The research was carried out in Kebon Damar Village from July to August 2019 using a survey method. The determination of the sample was done in stage (multistage sampling). The sample in this research amounted to 57 rice farmers. The data were analyzed using income analysis, R-C ratio, and household welfare according to the 1997 Sajogyo’s criteria. The results showed that the largest contribution of household income of nonsmoked fish processing ricefarmers came from rice farming or 71.45 percent of the total household income. Whereas, the largest contribution of household income of smoked fish processing rice farmers came from the smoked fish processing business or 54.43 percent of the total household income. Smoked fish processing rice farmers weremore prosperous than nonsmoked fish processing rice farmers.Keywords: Household income, household welfare, rice farmers, smoked fish