Jurnal Ilmu-Ilmu Agribisnis
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ANALISIS KINERJA ATRIBUT DI RUMAH MAKAN AYAM BAKAR MBOK JUM WAY HALIM KOTA BANDAR LAMPUNG
Get PDFThis study was conducted to identify the attributes that consumers value most at Mbok.Jum Way Halim Restaurant, Bandar Lampung City. There are various attributes that can be held in a restaurant. Each attribute that is held certainly costs money, if all the attributes are considered, then the restaurant will spend a lot of money. The restaurant must know what attributes are prioritized that are adjusted to what is considered important by consumers. Therefore, this research was done to determine what attributes buyers deem crucial and what attributes need to be preserved to enhance performance. This study employed a survey methodology and involved questionnaire interviews with 60 participants. Importance Performance Analysis (IPA) has been employed as the analytical technique. The study's findings demonstrated that, of the 20 attributes considered, 13 attributes are regarded as being crucial and 7 attributes that perform satisfactory. Attributes that must be preserved in their performance are the taste of the food, the size per serving, the friendliness and courtesy of the waiters, the accuracy of the presentation, the cleanliness of the tableware, the availability of parking space and the available alternatives for seating. The performance attributes that require improvement include price, the readiness of waiters to respond to consumers’ complaints, service speed, facility cleanliness, availability of water in the sink, and cleanliness of the toilet. Key words: Attributes, important performance analysis (IPA), performance, restauran
Kinerja Usahatani Perkebunan Kakao Monokultur dan Polikultur di Kecamatan Gedong Tataan Kabupaten Pesawaran Provinsi Lampung
Get PDFCocoa is one of the leading plantation commodities in Lampung Province. This commodity has contributed high export value in raw form and has become the main raw material in various agro-industries. The main cocoa production center in Lampung Province is Pesawaran. All cocoa plantations in Pesawaran Regency are smallholder plantations. Smallholder plantations have an important and strategic role, especially in increasing income and providing employment for the community. There are two research objectives. First, to analyze the performance level of monoculture and polyculture cocoa plantations in Gedong Tataan Sub-district, Pesawaran Regency, Lampung Province. Secondly, to analyze the difference on the profit levels of cocoa plantations with monoculture and polyculture in Gedong Tataan Subdistrict, Pesawaran Regency, Lampung Province. The research location was selected purposively by the consideration that Sungai Langka Village is the main cocoa bean producer in Gedong Tataan Subdistrict, Pesawaran Regency. The research was conducted by a survey method, in which samples of 34 cocoa farmers were chosen by simple random sampling technique. The results showed that R/C ratio on total costs obtained by cocoa farmers with monoculture cropping pattern is 2.97. Meanwhile, the highest level of R/C ratio on total costs of polyculture is the cocoa-coffee-durian cropping pattern (3.69). There was no significant difference between performance of monoculture and on polyculture cocoa plantations. Key words: cocoa, monoculture, polyculture, performanc
ANALISIS KINERJA DAN STRATEGI PENGEMBANGAN KOPERASI PERTANIAN SEANDANAN KABUPATEN PESAWARAN
Get PDFThis research aims to analyze the cooperative performance, internal and external environment, and formulate the development strategies of Agriculture Cooperative Seandanan. This research is taken at Agriculture Cooperative Seandanan in Pesawaran District, which is chosen purposively. Furthermore, data of this research was collected in January 2019. This research uses a case study method. Respondents of this research are 13 people consist of administrators and members of cooperative, experts and regulators. Data analysis methods used in this research are qualitative descriptive analysis, SWOT (Strengths, Weakness, Opportunities, and Threats) analysis, and Quantitative Strategic Planning Matrix (QSPM). The results of this research showed that the performance of cooperative was included in the category of sufficient quality. Internally, the cooperatives had the main strength that healthy and independent capital and finance, while the main weakness that was management function that were not managed optimally. Externally, cooperative’s main opportunity was easy and fast loan procedures, although the main threat was the weak understanding of the community about cooperatives. The priority strategies for developing cooperatives were maximizing the cooperative management functions to strengthen the cooperative image in the community, utilizing assets in the form of buildings to increase cooperative income, in addition to compiling and completing the unorganized administration of cooperatives and formulating a clear vision and mission. Key words: agriculture cooperative, QSPM, SWOT analysi
ANALISIS KEPUASAN PENGUNJUNG DAN POTENSI PENGEMBANGAN PADA OBJEK WISATA PANTAI MUTUN DI KABUPATEN PESAWARAN
No full textThis study aims to analyze the level of visitors’ satisfaction at Mutun Beach, the tourist attributes that need to be improved and maintained by Mutun Beach, and to find out the driving and inhibiting factors development of Mutun Beach. The method used in this research was a survey method. The samples in this study were 4 Mutun employees and 77 visitors, which were taken using purposive sampling and accidental sampling methods. Data collection was carried out in January - February 2023. The data analysis methods used were Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and descriptive analysis. The results of this study indicated that the level of visitor satisfaction is in the "Satisfied" category with a CSI value of 74.77%. Based on the IPA method, tourism attributes that need to be improved are the condition of game facilities such as banana boats, rubber boats and water booms, the safety of water boom, and the condition of toilet and prayer room facilities. Tourism attributes that need to be maintained are the attractiveness of the beach, cleanliness, comfortable atmosphere, calm sea water, various and condition of infrastructure and game facilities, and good service. Factors that are driving the development of Mutun Beach are high tourist attractiveness, easy accessibility, complete facilities, good service and management, and government’s role. The inhibiting factors are limited promotion, competitors or other beaches around Mutun, and limited funds and human resources.Key words: CSI, development potential, IPA, visitor satisfactio
ANALISIS DAYA SAING USAHATANI TEMBAKAU DI KABUPATEN SUMENEP
Get PDFThis study aims to examine the competitiveness of tobacco cultivation in Sumenep Regency, the impact of government policies, and the sensitivity of changes in input and product prices to the competitiveness of the industry. This research utilized multistage random sampling as its sampling technique, involving 40 farmers as its total sample. The Policy Analysis Matrix (PAM) method was used for data analysis and hypothesis testing. Sensitivity analysis was performed to quantify changes in input and output costs in the tobacco farming sector. The results showed that tobacco farming in Sumenep Regency had a comparative advantage with a Domestic resource cost ratio (DRCR) < 1 of 0.32 and a competitive advantage with a Private cost ratio (PCR) value <1, which was 0.43. The Effective Protection Coefficient (EPC) value of 0.75, this indicated that the policy was not operated efficiently, revealed that government policies on the competitiveness of tobacco production in Sumenep Regency had not had a positive impact on farmers. A decreasing trend in producer surplus was also revealed by the Net Transfer (NT) value of -Rp 18,046,000, the Profitability Coefficient (PC) value of 0.62, which proved that farmers' profits were diminished in the merely existence of a policy, and the Subsidy Ratio to Producer (SRP) value of -0.226, which forces farmers to pay more than their offset production costs. The outcomes of the most thorough sensitivity research also indicated that tobacco farming currently has competitive and comparative advantages. Key words: comparative advantage, competitive advantage, tobacco farmin
KETAHANAN PANGAN ANGGOTA DAN NONANGGOTA KWT MEKAR JAYA PENERIMA PROGRAM PEKARANGAN PANGAN LESTARI SELAMA PANDEMI COVID-19
Get PDFGoals of this study is to analyze food security and factors influencing food security of members and nonmembers of KWT Mekar Jaya, the recipient of the sustainable food yard program (P2L). This study was conducted purposively in Giri Tunggal Village of Pagelaran Utara Subdistrict of Pringsewu Regency. There were 60 household samples consisting of 30 members and 30 nonmembers of KWT Mekar Jaya. The main and second data of this research was collected in April-July 2021. The first aim was analyzed by crosstabs between the part of food expenditure and sufficiency of energy and the second goal was analyzed by logistic regression. The results of this study showed that most respondents (65%) are classified as food resistant, and the rest (35%) are classified as vulnerable to food. The factors that influenced the household food security were the number of family members and household income. Key words: food security, household, KWT Mekar Jaya, P2
SIKAP, KEPUASAN, DAN POLA PEMBELIAN KONSUMEN CAKE BANANA FOSTER DI KOTA BANDAR LAMPUNG
Get PDFThis study aims to analyze the attitude, satisfaction and consumer purchase patterns of Banana Foster cake in Bandar Lampung City. This research was conducted at outlets of Lampung Banana Foster in Bandar Lampung City. The research method is a survey with accidental sampling technique. Respondents were 58 Banana Foster cake consumers who had bought and consumed Banana Foster cake at least once in the last three month. The research data are analyzed using Fishbein Multi-attribute analysis, Customers satisfaction Index (CSI) and descriptive statistics analysis. The attributes used in this study are taste, price, flavor variants, texture, scent, cleanliness, halal’s label and expired date. Data collection was conducted in November - December 2021. The results showed that the consumers liked Banana Foster cake or had a good attitude with an Ao value was 123.12. Consumers bought cake at Banana Foster mostly because of the taste. Customer Satisfaction Index (CSI) in consuming Banana Foster cake was in the satisfied criteria (77.17 %). The highest amount of Banana Foster’s cake purchased was black premium flavor, the average number purchased was 1.24 pieces per household per three months, and the average frequency of consumer purchase was two times for three month. Key words: cakes, consumer attitude, customer satisfaction, purchasing pattern
