Jurnal Bisnis dan Manajemen
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Pengaruh Profitabilitas, Likuiditas dan Leverage terhadap Nilai Perusahaan dengan Kebijakan Dividen sebagai Variabel Moderating (Studi pada Perusahaan Ritel di BEI)
Full text linkThis study aimed to investigate the effect of profitability, liquidity, and leverage on firm value with dividend policy as a moderating variable in retail companies listed on the Indonesia Stock Exchange. Therefore, it applied a quantitative design with secondary data, including financial reports from 2015 2019 in balance sheets and income statements from the Indonesia Stock Exchange. This study used a purposive sampling research technique, so the research samples were seven retail companies listed on the Indonesia Stock Exchange. While the data analysis method used moderating regression analysis (MRA). The results of the study using MRA indicated that the profitability variable (return on assets) had a positive and insignificant effect on firm value (price book value); the liquidity (current ratio) had a positive and significant effect on firm value (price book value); and the leverage (debt to equity ratio) had a positive and insignificant effect on firm value. Moreover, the profitability had a positive and insignificant effect on firm value moderated by dividend policy (dividend payout ratio), and the liquidity and leverage had a negative and insignificant effect on firm value moderated by dividend polic
Optimalisasi Peran Stakeholder dalam Mendukung Strategi Digital Marketing dan Meningkatkan Daya Saing Pelaku Program Pekarangan Pangan Lestari (P2L)
Full text linkThis research was conducted to investigate the influence of digital marketing strategy on the competitiveness of P2L businesses, examine the mediating role of digital marketing performance in the relationship between digital marketing strategy and the competitiveness of P2L businesses and examine the role of Stakeholders in moderating the influence of digital marketing strategies on the competitiveness of P2L businesses. This research uses a quantitative approach with a type of explanation. The research sample consisted of managers/members of the P2L program group in Malang Regency. Data was collected through a survey method by sending questionnaires online to members of the P2L group and 62 respondents from 30 P2L groups participated in this research. Data analysis used the SEM-PLS method using the SmarPLS4 program. Research findings show that digital marketing strategy has a big impact on business competitiveness, but digital marketing performance does not mediate the relationship between digital marketing strategy and competitiveness. Other findings show that the involvement of higher education and government Stakeholders has a big impact and strengthens the implementation of digital marketing strategies in increasing competitiveness. In the context of this big role, P2L group managers/members should maximize digital platforms and need to increase Stakeholder involvement to strengthen competitivenes
Efikasi Diri, Situasi Ekonomi dan Latar Belakang Orang Tua terhadap Niat Tidak Berwirausaha Mahasiswa Gen Z di Surabaya
Full text linkThe purpose of this study was to analyze the effect of self-efficacy, economic situation, and parental background on gen z students’ entrepreneurial despondency. Non-probability purposive sampling was used to determine the respondent. The criteria of sample for this study were students who are in the age of 18-26 or categorized as gen Z. 150 respondents were acquired and used in this study. Data were analyzed using Mann-Whitney and Partial Least Square. The results confirmed that there were no differences in entrepreneurial despondency between gen z students without entrepreneurial parental background and gen z students with entrepreneurial parental background. Among the antecedent variables, only self-efficacy and economic situation that affected entrepreneurial despondency while parental background showed no effect. Economic situation and parental background failed to moderate the relationship between self-efficacy and entrepreneurial despondency. This study provided several theoretical and practical implication towards factors that affect entrepreneurial despondency among gen z students
The Development Strategy of The Atozz Sandals Product Using The QFD Method
Full text linkAtozz brand sandals are sandal products that will continue to develop in the future, so there are still many things to improve from this product. Therefore, this research aims to determine what consumers expect from Atozz sandals products in the future regarding improving the deficiencies in the products. This development research uses the Quality Function Deployment (QFD) method. The results of this study concluded that the attributes can be prioritized first on the attribute of always doing service consistently. The second development is improving the selection of raw materials starting from making with strong glue. This development can make the products not easily separated when exposed to water, and the product is more durable and long-lasting. The development of proper packaging is also essential to maintain product durability. Moreover, the third development is designing various sizes according to the desires and needs of consumers in order to attract customer interest in purchasing the product
Organizational Strategy Analysis to Increase Competitiveness Using SWOT and QSPM Methods at U.D. Garuda Jaya
Full text linkU.D. Garuda Jaya is a furniture industry located in Bajera Village, Tabanan Regency, Bali Province. In running its business, U.D. Garuda Jaya found problems such as product sales that did not increase and decreased competitiveness. The methods used are the Porter matrix, SWOT, and QSPM. Data in the study were obtained from interviews based on the 7P marketing mix. The results of the first order of alternative strategic priorities are to develop a good organizational structure so that each process in the company can run according to its respective tasks to maximize its productivity and make U.D. Garuda Jaya is the only furniture SME in Bajera Village with a TAS value of 5.082. The second alternative strategy is to increase employee creativity in designing U.D. Garuda Jaya’s distinctive products in order to improve product quality and competitiveness with new competitors have emerged with a TAS value of 4.836. The third strategy is to recruit employees who are competent in their fields and provide training to employees by utilizing technological advances to be able to produce distinctive product designs from U.D. Garuda Jaya with a TAS value of 4.819
Post-Pandemic Behavior: Continuance Intention of Baby Boomer and X Generation as New Users of Online Shopping Platforms during COVID-19
Full text linkThe Covid-19 pandemic has led to an unavoidable surge in the use of digital technology due to social restrictions and lockdowns. Various restrictions on activities during the COVID-19 quarantine period had resulted in many new users of digital services for daily activities and needs, including the elderly generation such as the X Generation and baby boomers, who before the pandemic were often considered as a generation that was difficult to accept technological change. In the midst of the COVID-19 pandemic, the baby boomers and X Generation have begun to adopt and use various digital applications, one of which is e-commerce, to make online purchases. With the return to the post-pandemic situation and routine, we wanted to test the continuance intention of X Generation and baby boomers in using e-commerce for online shopping. This study needs to be done since the data shows that the average number of online purchases issued by X Generation and baby boomers is greater than other generations. Unfortunately, the literature and previous research on the post-pandemic behavior of baby boomers and X generation for online shopping activities are still very limited, so this research is expected to contribute to a wider literature. The survey was conducted on 198 people aged 40-76 years who had made online purchases in e-commerce during the COVID-19 pandemic using Structural Equation Modeling
Navigating the E-Commerce Temptation: an In-Depth Analysis of Impulse Buying in Shopee with Inflation as a Moderator
Full text linkThe purpose of this study was to systematically analyze the influence of Hedonic Shopping Motivation, Brand Image, and Fashion Involvement on Impulse Buying behavior within the context of Shopee e-commerce. Moreover, this research aimed to assess the moderating role of Inflation as a crucial variable in shaping the relationships. To achieve this, the study employed a population determined by the Lemeshow formula, resulting in a sample size of 384 respondents selected through purposive sampling. Data collection was conducted via an online questionnaire distributed through Google Forms. Hypothesis testing was carried out using established statistical methods, including tests for classical assumptions, multiple regression analysis, and hypothesis testing with the aid of SPSS software. The findings of this study revealed significant relationships between the individual factors of Hedonic Shopping Motivation, Brand Image, and Fashion Involvement with Impulse Buying. Notably, Hedonic Shopping Motivation and Brand Image displayed significant effects on Impulse Buying behavior. Additionally, the research discerned that Inflation acted as a moderator, significantly influencing the relationship between Hedonic Shopping Motivation and Impulse Buying. However, Inflation did not exhibit a moderating effect on the relationship between Brand Image and Impulse Buying. These results contribute to a deeper understanding of consumer behavior dynamics within the Shopee e-commerce platform, offering valuable insights for both academic discourse and practical implications in the realm of online retailing
Implementasi Keberhasilan Sistem Manajemen Mutu Terpadu Hazard Analysis and Critical Control Point Melalui Peningkatan Kompetensi Sumber Daya Manusia
Full text linkDalam upaya pengendalian dan persyaratan keamanaan pangan di unit pengolahan ikan dan juga sebagai salah satu persyaratan ekspor produk perikanan di Unit Pengolahan Ikan (UPI) CV. DMJ yaitu dengan adanya penerapan program manajemen terpadu Hazard Analysis and Critical Control Point (HACCP) adapun tujuan dari riset ini dilakukan untuk meningkatkan kompetensi sumber daya manusia dalam memahami dan mengimplementasikan Hazard Analysis and Critical Control Point (HACCP) di CV. DMJ. Tahapan yang dilakukan dalam meningkatkan kompetensi sumber daya manusia di CV. DMJ adalah dengan melakukan pengukuran tingkat kompetensi sumber daya manusia dalam mengimplementasikan persyaratan HACCP. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan pendekatan intrepretatif. Adapun hasil penelitian ini adalah berdasarkan pengukuran Risk Identification Manajemen (RIM) berfokus pada kompetensi sumber daya manusia dimana hasil dari RIM tersebut menunjukkan bahwa kompetensi sumber daya manusia di di CV. DMJ perihal penerapan HACCP masih mempunyai resiko kegagalan tinggi dalam memperoleh sertifikat HACCP. Selanjutnya peningkatan kompetensi dalam penerapan HACCP yang perlu dilakukan adalah pemberian training dan konsultasi kepada karyawan dalam memenuhi persyaratan HACCP
Earthquake, Tsunami and Liquefaction in the City of Palu: Efforts to Enhance the Sustainability of SMEs in the Future
Full text linkThis study aims to identify and analyze the impact of disasters on the financial performance of micro, small, and medium enterprises (MSMEs), as well as to analyze the differences in financial performance of MSMEs before and after disasters based on their business type and sector. The study was conducted in the city of Palu, with a sample of 1,504 MSMEs affected by earthquakes, tsunamis, and liquefaction. The research findings indicate that natural disasters have a negative impact on the financial performance of MSMEs in Palu. This means that the earthquakes, tsunamis, and liquefaction that occurred in Palu and its surrounding areas in 2018 resulted in a decline in the financial performance of MSMEs in the city, across industrial, service, and trade sectors. Additionally, this study provides new insights to the local government, highlighting the need to encourage MSMEs to develop disaster risk mitigation strategies, particularly to maintain financial stability in the aftermath of natural disasters
Tourist Loyalty Based on Destination Image, Tourist Motivation and Tourist Satisfaction
Full text linkThis study aims to analyze the relationship between destination image, motivation, tourist satisfaction, and tourist loyalty. Data was collected by questionnaire with a sample of 118 tourists who had visited Seribu Batu Songgo Langit tourist destination at least twice with the age of 15-39 years old. SEM analysis is used to test the hypotheses in the proposed conceptual model. Destination Image has a significant influence on Tourist Satisfaction and Tourist Loyalty; Tourist Motivation has a significant influence on Tourist Satisfaction and Tourist Loyalty; Tourist Satisfaction has a significant influence on Tourist Loyalty; Destination Image influence Tourist Loyalty through Tourist Satisfaction; Tourist Motivation influence Tourist Loyalty through Tourist Satisfaction. This study can be useful in the field of tourism/in the area of tourism, both natural and artificial tourism. Novelty/Originality of this study: The results of this study were explored using brand equity theor