Jurnal Bisnis dan Manajemen
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Analisis Tenaga Kerja Sektor Pertanian Pasca Pandemi Covid-19 di Kabupaten Jombang
Full text linkPenelitian ini bertujuan menganalisis dampak pandemi Covid-19 terhadap sektor pertanian untuk mengembangkan sektor pertanian pasca pandemi Covid-19 dan formulasi kebijakan pemerintah dalam menjaga keberlanjutan sektor pertanian. Pendekatan elastisitas dengan teknik analisis deskriptif kuantitatif digunakan dalam penelitian ini. Hasil penelitian menunjukkan pandemi Covid-19 selain mengakibatkan kontraksi ekonomi yang negatif di hampir seluruh sektor ekonomi Kabupaten Jombang termasuk sektor pertanian juga mengakibatkan produktivitas tenaga kerja di sektor pertanian menurun. Hasil proyeksi berdasarkan elasitisitas kesempatan kerja sektoral, mengindikasikan lapangan usaha dengan serapan tenaga kerja terendah yaitu sektor pertanian dengan produktifitas per tenaga kerja akan menurun hingga tahun 2025
Analysis of Factors Influencing Unbranded Generic Drugs Purchase Decisions in Semarang City
Full text linkThe rapid development of the pharmaceutical industry presents challenges for companies. Therefore, it is necessary to analyze factors that can influence customer purchasing decisions that are crucial to enabling the establishment of businesses, promoting sales, and leading to profit enhancement. This research aims to investigate the impact of product knowledge, price perception, product quality perception, reference groups, and trust on the purchasing decisions of unbranded generic drugs in the city of Semarang. The data analysis method is Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. A total of 163 respondents were gathered as the sample. The results of hypothesis testing indicate that all variables significantly influence purchasing decisions, both directly and indirectly, mediated by the variable of trust
The Impact of Brand Credibility and Brand Reputation on Brand Performance: An Empirical Analysis
Full text linkContemporary lifestyles have witnessed significant shifts due to the rapid pace of societal development. One notable change is the growing preference for instant noodles as a practical, tasty, and cost-effective food option. This research examines the interplay between key brand constructs: the influence of Brand Reputation on Brand Performance, the impact of Brand Credibility on Brand Reputation, and the influence of Brand Performance on Brand Credibility. Employing purposive sampling and a quantitative descriptive approach, this study surveyed 124 Indomie brand customers, aged 17 to 55. Primary data was collected via Google Form questionnaires and analyzed using Partial Least Squares (PLS) methodology with a five-point Likert scale for measurement. Results affirm all hypotheses. The first hypothesis regarding the positive link between brand credibility and brand performance is supported. Similarly, the second hypothesis reveals a positive connection between brand reputation and brand performance. Notably, the third hypothesis introduces a fresh perspective, demonstrating a positive correlation between brand credibility and brand reputation. In summary, this research unveils the complex dynamics in brand management. It highlights the critical roles of Brand Reputation, Brand Performance, and Brand Credibility in shaping consumer preferences and brand success. These insights hold significance for brand strategy and competitiveness in the marketplace.Top of For
Factors Influencing Repurchase Decisions in the Service Industry in Lombok, West Nusa Tenggara
Full text linkThe realization of customer repeat purchases will have a positive impact on the company because customers will continue to use the product for a long time. Therefore, this study aims to determine and analyze the effect of service quality and promotion on purchasing decisions with consumer satisfaction as the mediator. This study used quantitative analysis with the partial least squares structural equation model approach (SEM-PLS). Data collection was carried out using a questionnaire on Magenta English Course students. The distribution of the questionnaire was carried out via the google form and successfully responded to 106 students using a purposive sampling technique. Respondents were spread across all December 2022 course participants and alumni who had taken courses at the Magenta English Course. The sample is sufficient to represent the entire population of Magenta English Course students. The number of samples is obtained from calculations using the Slovin formula with a probability of 5%. Data were analyzed using SmartPLs 3.0. The results of this study indicate that service quality has no effect on repurchasing decisions. However, service quality affects consumer satisfaction. Then promotion has a significant effect on repurchasing decisions. Promotion has a significant effect on consumer satisfaction, as well as customer satisfaction which has a significant effect on increasing repurchase decisions. Finally, customer satisfaction becomes a mediating variable between promotion and repurchase decisions
Transformational Leadership: Gaya Kepemimpinan Ideal bagi Generasi Millenial
Full text linkTujuan penelitian ialah menganalisis pengaruh gaya kepemimpinan transformasional terhadap kinerja pegawai generasi millenial. Selain itu, penelitian ini juga bertujuan untuk mengetahui pemimpin apa dan bagaimana yang cocok untuk mengelola generasi millenial. Metode pengolahan data menggunakan structural equation modeling (SEM). Populasi dalam penelitian ini adalah masyarakat usia pekerja dengan tahun kelahiran yaitu Generasi Y atau millenial sebanyak 203 responden. Jenis data pada penelitian ini merupakan data primer dengan cara menyebarkan kuesioner. Hasil dari penelitian ini menemukan bahwa gaya kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kinerja pegawai generasi millenial. Dengan mengetahui bagaimana pengaruh gaya kepemimpinan transformasional terhadap kinerja pegawai generasi millenial, maka pemimpin organisasi dapat memetakan kebijakan dan strategi kepemimpinan ideal bagi generasi millenial. Penelitian selanjutnya diharapkan dapat menggunakan objek yang lebih luas dan menambahkan variabel kepuasan kerja dan keseimbangan kehidupan kerja sehingga memberikan hasil yang lebih representatif
Eksistensi Industri Percetakan dan Penerbitan di Masa Pandemi Covid-19: Sebuah Prespektif
Full text linkIndustri Percetakan dan Penerbitan di seluruh Dunia mengalami dampak yang signifikan akibat Pandemi COVID-19. Penelitian ini mencoba memberikan perspektif/tinjauan terkait eksistensi Industri Percetakan dan Penerbitan di tengah Pandemi COVID-19. Metode yang digunakan dalam penelitian ini adalah literature review dengan mengumpulkan data dari sumber-sumber terpercaya seperti jurnal, buku, dan laporan Industri. Bentuk review dalam penelitian ini adalah Narrative Overview/Unsystematic Review. Hasil analisis menunjukkan bahwa Pandemi COVID-19 memberikan dampak yang signifikan terhadap Industri Percetakan dan Penerbitan, seperti penurunan permintaan pasar, kesulitan dalam mengimpor bahan baku, dan keterbatasan dalam produksi karena protokol Kesehatan yang harus dipatuhi. Namun, Industri ini menunjukkan ketahanan yang luar biasa dan mengambil berbagai strategi untuk bertahan selama Pandemi, seperti melakukan inovasi produk, memperluas pasar online, dan mengoptimalkan sistem distribusi. Secara keseluruhan, meskipun Industri Percetakan dan Penerbitan mengalami tantangan selama Pandemi COVID-19, tetapi Industri ini tetap dapat bertahan dan berkembang. Seiring dengan adopsi teknologi digital dan perubahan kebiasaan konsumen, Industri Percetakan dan Penerbitan memiliki potensi yang besar untuk terus berkembang dan menghadapi tantangan yang ada di masa depa
Governance and Profitability in Value of Family Companies in the Manufacturing Sector
Full text linkThe general purpose of the companies are to increase their value. The value is important because it reflects investors' perceptions of the company's performance. This study aims to examine the effect of the size of the board of directors, the size of the audit committee, and ROA (Return on Assets) on Tobin's Q. The sample used in this research is family companies that categorize in the Manufacturing sectoral from 2015-2019. The results showed that profitability had a positive effect on firm value. However, the size of the board of directors has a negative effect on firm value. It is possible that a smaller board of directors may be more active in coordinating and communicating than a larger number of directors. In addition, a more limited number of directors can improve company performance because consensus in decision making and communication becomes more effective
Why Buy When You Can Rent: Analisis Continuance Intention Pengguna Luxury Fashion Rental di Indonesia
Full text linkIndustri luxury fashion rental (LFR) yang tengah berkembang di Indonesia dalam beberapa tahun terakhir telah memberikan kesempatan bagi penggunanya untuk mengakses produk-produk mewah tanpa harus membelinya. Penelitian ini bertujuan untuk mengidentifikasi motivasi yang mendorong continuance intention pada LFR dengan menggunakan self-determination theory. Data yang terkumpul dari 313 responden di Indonesia diolah dengan SEM-PLS. Temuan penelitian menunjukkan bahwa perceived usefulness, enjoyment, sense of belonging dan uniqueness dapat mempengaruhi continuance intention secara positif. Temuan lain mengungkap bahwa perceived usefulness secara positif memediasi economic benefit dan convenience terhadap continuance intention. Penelitian ini juga mengungkap peran enjoyment secara positif memediasi dari sustainability dan trust terhadap continuance intention
Use of Qris in the Tourism Support Sector in West Sumatra Tourist Destinations with the Technological Acceptance Model (TAM) Approach (Survey on West Sumatra Tourists)
No full textAbstract:This study aims to analyze the use of QRIS in the tourism support sector in west sumatra tourist destinations with the technological acceptance model (TAM) Approach (Survey On West Sumatra Tourists). The type of research used in this research is explanatory research, with the research method being an explanatory survey that emphasizes quantitative methods. The sample is 250 tourists who use QRIS as a means of payment in the tourism support sector in West Sumatra tourist destinations. The sampling technique was purposive sampling. The data analysis method uses Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of the study show that perceived usefulness has a significant effect on behavioral intention to use QRIS. Perceived ease of use has a significant effect on behavioral intention to use QRIS. Perceived usefulness has a significant effect on the attitude toward using QRIS. Perceived ease of use has a significant effect on the attitude toward using QRIS. Attitude toward using has a significant effect on behavioral intention to use QRIS. Perceived usefulness has no significant effect on behavioral intention to use through attitude toward using QRIS. Perceived ease of use has a significant effect on behavioral intention to use through attitude toward using QRIS.Keywords: Perceived Usefulness; Perceived Ease Of Use; Attitude Toward Using; Behavioral Intention To Us
Pengaruh Profitabilitas, Likuiditas, dan Ukuran Bank Terhadap Struktur Modal Pada Industri Perbankan di Bursa Efek Indonesia
Full text linkThis research is motivated by the gap phenomenon about capital structure and the inconsistency of previous research results. The purpose of this research is to determine the effect of profitability, liquidity, and bank size on capital structure in the banking industry listed on the Indonesia Stock Exchange in 2019-2022. This type of research is quantitative descriptive research. This research was conducted in the banking industry that has been listed on the Indonesia Stock Exchange in the 2019-2022 period with a saturated sampling method or pooled sampling where this method is a way of sampling where all members in the population are used as samples. This study uses secondary data and the analysis tool used is SPSS software. The results of this study found that profitability and bank size variables have a significant effect on capital structure while liquidity variables have a negative effect on capital structure in the banking industry in Indonesia. The results of this study are also expected to be a reference for further research to increase the number of research variables and increase the number of research populations in various sectors and increase the research period