Jurnal Bisnis dan Manajemen
Not a member yet
226 research outputs found
Sort by
PENGARUH PERCEIVED QUALITY TERHADAP BRAND LOYALTY MELALUI MEDIASI BRAND IMAGE DAN BRAND TRUST
Get PDFMcDonald’s is one of the most popular fast food restaurant in Indonesia that faces a declining trend in the Top Brand Index continues. It happens while food and beverage industry is growing significantly, especially in Malang. The peak of this research is brand loyalty as the most strategic intangible asset in order to dominate market share while industry competition increase. The purpose of this research is to find the influence of perceived quality to brand image, brand trust and brand loyalty, the influence of brand image and brand trust to brand loyalty, then the mediation of brand image and brand trust in the relationship between perceived quality to brand loyalty. A sample of this research has taken online with purposive sampling method and it used 150 respondents. The collected data analyzed in PLS (Partial Least Square) technique with Smart PLS 3 software. The mediation variables, hypothesis tested with Sobel. The finding of this research indicates that perceived quality positive and significantly influence to brand image, brand trust and brand loyalty. Then brand image and brand trust positive and significant influence to brand loyalty. Brand image and brand trust found as mediating variables in the relationship perceived quality to brand loyalty. Brand image has the highest influence to McDonald’s brand loyalty, especially in Malang. DOI : https://doi.org/10.26905/jbm.v4i2.170
PENGARUH KEPEMIMPINAN SITUASIONAL DAN BUDAYA ORGANISASI TERHADAP MOTIVASI KERJA DAN KINERJA KARYAWAN
Get PDFThe purpose of this study was toanalyze how much the situational leadership and organizational culture affects work motivation and employees performance at KAN Jabung Malang. The population in this study as many as 212 employees and a sample is used as much as 139 respondents. Sampling method using proportional non random sampling method. This study uses a quantitative approach with Path Analysis. The results showed that the situational leadership, organizational culture and work motivation had no significant effect on employee performance. Situational leadership and organizational culture have a significant effect on work motivation. Situational leadership and organizational culture does not significantly influence employee performance through work motivation. Based on these results, cooperatives need to unify understanding between leaders and employees, namely by paying attention to what is required of employees in terms of leadership style, organizational culture and work motivation in improving the performance of employees in order to achieve the same goal DOI : https://doi.org/10.26905/jbm.v4i1.170
PENGARUH HEDONIC SHOPPING VALUE DAN ATMOSFER GERAI TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF DENGAN DIMEDIASI REAKSI IMPULSIF
Get PDFThis study aims to find out and analyze the effect of hedonic shoping value and store atmosphere on impulsive reaction and decision making, the influence of impulsive reactions to impulsive buying decisions, and how the role of impulsive reactions in mediating the influence of hedonic shoping value and the outlet atmosphere against reaction and impulsive purchasing decisions. Target population in this study is consumers Matahari Department Store Malang with the number of samples of 170 respondents. The sample was taken using non probability technique, with purposive sample technique and then the data obtained from the sample were analyzed using Partial Least Square (PLS) with path analysis. The results showed that there is significant influence between hedonic shopping value on impulsive buying decision and impulsive reaction. Atmospheric outlets affect the impulse reaction and impulsive buying decisions. Impulsive reactions have an effect on impulsive purchasing decisions. Impulsive reactions act as partial mediation in the influence of hedonic shopping value on impulse buying decisions and store atmosphere to impulsive buying decisions, which indicate that hedonic shopping value and store atmosphere can influence impulsive buying decisions well with or without the support of impulsive reactions DOI : https://doi.org/10.26905/jbm.v4i2.170
PENGARUH MOTIVASI KERJA DAN GAYA KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN DIMEDIASI KEPUASAN KERJA
Get PDFThe purpose of this study was to determine the influence of motivation and transformational leadership style on employee performance mediated job satisfaction in PT Bank Rakyat Indonesia Malang Kanca Marthadinata. This study uses research data in the form of a questionnaire. The number of samples in this study were 87 employees working at PT. Bank Rakyat Indonesia Malang Kanca Marthadinata. The sampling technique used in this study in saturated sampling. Analysis of the data used in this study were Path Analyze using SPSS software. The result of this study indicate that (1) Motivation influential work in a positive and significant impact on the performance of employees (2) work motivation influence positively and significantly related to job satisfaction (3) The leadership style transformational positive and significant effect on the performance of employees (4) Transformational leadership positive and significant impact on job satisfaction (5) job satisfaction positive and significant effect on the performance of employees (6) Motivation indirect effect and significant to employees performance mediated job satisfaction (7) Transformational leadership indirect effect and significant to the performance mediated employee job satisfaction DOI : https://doi.org/10.26905/jbm.v4i1.171
PENGARUH CORPORATE GOVERNANCE TERHADAP FIRM VALUE MELALUI MEDIASI CAPITAL STRUCTURE DAN FINANCIAL PERFORMANCE
Get PDFThis study analyzes the Capital Structure mediating role in the influence of Corporate Governance on Firm Value and analyze the performance of financial mediation role in the influence of Corporate Governance on firm value.Researching services sub-sector property and real estate company listed on the Indonesia Stock Exchange. This study used a sample of 15 services sub-sector property companies and real astate listed on the Indonesia Stock Exchange has published its financial reports and audited by independent accountants and companies that have implemented Corporate Governance . The analysis tool in this research using path analysis. The results of this study indicate that:  Capital Structure did not prove to mediate the influence of Corporate Governance on Firm Value and Financial Performance shown to mediate the influence of Corporate Governance on firm value. Suggestions can be submitted is recommended to enhance the improvement of management on the use of Corporate Governance system, due to improvements in the quality of Corporate Governance implementation will have an impact on the company's credibility DOI : https://doi.org/10.26905/jbm.v4i1.171
PENGARUH KUALITAS LAYANAN DAN KUALITAS PRODUK YANG DI MODERASI OLEH SUASANA TERHADAP KEPUASAN PELANGGAN
Get PDFThe purpose of this study is: To examine and analyze the effect of service quality on costumer satisfaction, the effect of Product quality on costumer satisfaction the effect of service quality on costumer satisfaction moderated by atmosphere, the effect of product quality on costumer satisfaction moderated by atmosphere. This type of research is explanatory research. The population are Ria Djenaka Cafe Malang costumers. Methode Sampling technique used is the purposive sampling while collecting primary data through distribution of questionnaires to undergraduate student of costumer in Ria Djenaka Cafe Malang as many as 128 costumer. In this case there are two independent variabel, service quality and product quality, one of moderated variabel is atmosphere, while the dependent variable is costumer satisfaction. The data has been collected then analyzed by using analysis of PLS (Partial Least Square).The results obtained are (1) service quality has significant effect on costumer satisfaction, (2) product quality has significant effect on costumer satisfaction, (3) atmosphere has no moderated relationship between service quality on costumer satisfaction (4) atmosphere has no moderated relationship between product quality on costumer satisfaction. DOI : https://doi.org/10.26905/jbm.v4i2.169
ANALISIS PENGARUH INFORMASI AKUNTANSI TERHADAP HARGA SAHAM DENGAN LUAS PENGUNGKAPAN CORPORATE SOCIAL RESPONBILITY SEBAGAI PEMODERASI
Get PDFValue relevance is being defined as the ability to explain the effect of accounting information to the price or stock returns. Accounting information is relevant if it could affect users of the financial statements in making decision. Earnings, book value, and cash flow constitute important components of financial report which is usually used as a means to inform the company’s performance. Aside from financial report, accounting information can also be obtained from on corporate social responsibility disclosure report. The objective of this research is to analyze the relevance of accounting information included earnings, book value, and cash flow to the stock price and to test the role of corporate social responsibility disclosure in moderating the relevance of earnings and book value. Sample that used in this research is non-financial listed companies in Indonesian Stock Exchange on 2007-2011. Samples are determined by purposive sampling method, 505 for the first sampling and 235 for second sampling. Hypotheses were tested using multiple regression analysis. This research shows that earning, book value, and cash flow from operating activity and cash flow from investment have value relevance, on the other hand financing is proven has no relevance with stock price. CSR Disclosure has been proven that it can moderate the relevance of earning and book value
PENGARUH KUALITAS LAYANAN DAN PERCEIVED VALUE TERHADAP LOYALITAS KONSUMEN YANG DIMEDIASI OLEH KEPUASAN KONSUMEN
Get PDFThe research aims to to assess more in-depth of the influence of relations the quality of services and perceived value of loyalty consumers that is mediated by satisfaction in the coffee shop Cak Wang in the city Jember .Sample in this research were 141 respondents and they are consumers the coffee shop Cak Wang in three location .As for methods used in research this is a nonprobabilitas sampling ) .Data collection use a method of surveying directly with an instrument kuisioner .To be analyzed uses the method and techniques analysis partial least square ( pls ). The results of the study showed that the direct effect between variable positive and significant.The influence of the quality of services loyalty greater than the quality of services to satisfaction, while the influence of perceived value to satisfaction most the largest and satisfaction quite influencing to loyalty. Good service quality will make a positive influence through customer satisfaction and the creation of customer loyalty, value are customers in conformity with expectation customers able to give the impression that good against customers so customers will buy again in the coffee shop cak wang. Management the coffee shop cak wang can increase satisfaction of consumers through improving its service overall as increase facilities needed customers in experience drink coffee in a tavern that would give satisfaction and the creation of loyalty customers. DOI : https://doi.org/10.26905/jbm.v4i2.170
PENGARUH RELATIONSHIP MARKETING DAN KUALITAS LAYANAN TERHADAP KEPUASAN DAN LOYALITAS NASABAH
Get PDFBanking challenges in today's global competition directly sue the effectiveness of marketing strategies as a form of efforts to preserve and develop competitive advantage of a company, it can be achieved by one through Relationship Marketing strategies. The purpose of this study were (1) To analyze the direct effect of relationship marketing on customer loyalty. (2) To analyze the influence of Quality of Service directly on customer loyalty. (3) To analyze the effect of relationship marketing on customer loyalty through customer satisfaction. This research uses explanatory research type. The population in this study are customers who have become customers of funding of at least 1 year and has accounts that are still active status. sample used was 150 respondents. The instruments used in data collection was the questionnaire. The analysis technique used in this research is Structural Equation Modelling (SEM) using AMOS program. The results of this study show that Relationship Marketing has a direct influence on customer loyalty. Better service quality can increase customer loyalty funding. Relationship Marketing has an indirect effect on customer loyalty through customer satisfaction. Quality of service is a positive effect on customer loyalty through customer satisfaction. DOI : https://doi.org/10.26905/jbm.v4i1.171
ANALISIS LINGKUNGAN DAN ENTREPRENEUR SECRET DAMPAKNYA TERHADAP KEUNGGULAN BERSAING AGRIBISNIS HORTIKULTURA (Studi Pada Petani Tanaman Hias Dusun Bumiaji, Batu)
Get PDFSmall and Medium Enterprises(SMEs) have actively participated ina variety ofeconomic development in a country, including agribusiness sector. However, problems often arise that in hibit growth and development of SMEs. The problem comes both from outside and from with in the SMEs. World trade is mainly derived from the SME sect or which is required in preparing competitive commoditiesto competein local market, regional market and the world market. Indonesia is one of countries which supplies horticultural commodities. As a tropical country, Indonesia has abundant tropical horticulture product caused by its diversity o fland resources, climate, and the weather. Horticulture is one of the expected main sub-sector topositively contribute to the development of the agricultura lsector in East Java.
Horticulture development is rural based and implemented through regional approaches, withsustainableagribusinesssystemin accordancewith thecomparativeand competitive advantages.The purpose of this study, to determine the influence of the environment and entrepreneur secret either partially and simultaneously on competitive advantage Bumiaji, Batu.Research participants of the study are ornamental farmers. Primary data and saturation sampling technique are applied in the study meanwhile questionnaire are used in collecting the data. The number of questionnaires were 43 units and analyzed by using multiple linear regression analysis in SPSS 21 for windows.
The results shows that environment affect the competitive advantage of horticulture agribusiness. The ability of financial assets held by the farmer in range below 120 million rupiah every year; include land owned. While in the entrepreneur secret doesn’t affect the competitive advantages. Farmer’s creativity to manage the process planting to harvest is less. This caused by a number of farmer who rely on the sale of ornamental plants without change the shape and usability. The determination coefficient is 0.36 ( adjusted R Square ), indicating that the environment ( X1 ) with entrepreneurial secret ( X2 ) are able to explain the competitive advantage of ornamental crop farmers by 36 %, while the remaining 64 % is influenced by other unexamined variables