Jurnal Bisnis dan Manajemen
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The Role of E-money on Business Growth in Indonesia
Full text linkThe objective of this research are to analyze the differences in business growth in Indonesia before and after the e-money, era and to analyze the the role of e-money in business growth in Indonesia.The type of this research is quantitative with comparative and explanatory method. The data used in this research is e-money and Indonesia Composite Index (also known as IHSG). Data analysis technique used in this research are paired t-test and regression. The result shows that there is significant difference of business growth in Indonesia between before and after e-money era. Furthermore, based on regression analysis shows that e-money has significant effect on business growth in Indonesia
Celebrity Endorser dan Keputusan Pembelian untuk Generasi Z: Efek Mediasi Citra Merek
Full text linkThe main purpose of the study was to identify the effect of celebrity endorsers on purchasing decisions mediated by brand image variables on Pond’s products. The number of samples in this study was 141 respondents who had bought Pond's products. Data collection techniques using a purposive sampling method with a questionnaire. Data were analysed with SEM AMOS 24 with the results of the study: celebrity endorser has a positive and significant effect on brand image, and brand image has a positive and significant effect on purchasing decisions, then celebrity endorser has no significant direct effect on purchasing decisions. Intervening variable testing shows that there is an indirect effect between celebrity endorsers on purchasing decisions through brand image variables
Brand Image, Kualitas Pelayanan Dan Kepuasan Konsumen Di Dalam Pengaruhnya Terhadap Minat Ulang Penggunaan Aplikasi Dana
Full text linkThe purpose of this study was to determine the effect of brand image, service quality and customer satisfaction on re-interest in using the Dana application. The population in this study were students of Darma Cendika Catholic University, Widya Mandala Catholic University Surabaya and St. Vincetius Paolo University (RKZ). The sample is 75 respondents, with the consideration that this number can represent the research sample. This research method is quantitative with multiple regression analysis, the data entered is processed with SPSS version 20. The results of this study indicate that brand image and service quality do not affect re-interest using Dana application for students in Surabaya, and consumer satisfaction has a significant effect on re-interest in using the Dana application to students in Surabaya
Analysis of Knowledge Acquisition in Culinary Business (Case Study of Macaroni Panggang Bogor City)
No full textThis study aims to analyze the process of knowledge acquisition in the culinary business, and the factors that influence knowledge acquisition. This research uses a qualitative approach with a case study method. Case study was selected  in this research is Macaroni Panggang, where Macaroni Panggang became one of the culinary businesses that carried out knowledge acquisition on food menus and restaurant management. The data analyzed collected from interviews with owners, supervisors and vice supervisors of Macaroni Panggang. The results of the study found that there are four knowledge acquisition processes in Macaroni Panggang namely planning, taking knowledge, testing stage, and revision stage. Factors that inhibit knowledge acquisition in Macaroni Panggang are human resource factors. At present Macaroni Panggang does not yet have the resources to conduct knowledge acquisition. This makes not all the knowledge taken can be a real product in Macaroni Panggang
Peran Mediasi Workplace Spirituality Pada Pengaruh Spiritual Leadership Terhadap Organization Citizenship Behavior
Full text linkThe purpose of this study was to determine and analyze the influence of the Mediation Role of Workplace Spirituality on the Effect of Spiritual Leadership on Organizational Citizenship Behavior on Administrative Employees at the State Islamic University of North Sumatra, directly or indirectly. The approach used in this study is a causal approach. The population in this study were all administrative staff at the State Islamic University of North Sumatra. The sample in this study using the slovin formula totaling 66 administrative employees at the State Islamic University of North Sumatra. Data collection techniques in this study used interview techniques, documentation studies, observation, and questionnaires. The data analysis technique in this study uses a quantitative approach using statistical analysis by using the Auter Model Analysis test, Inner Model Analysis, and Hypothesis Testing. Data processing in this study using the PLS (Partial Least Square) software program. The results of this study prove that directly Workplace Spirituality on Spiritual Leadership has a significant effect on Organizational Citizenship Behavior and indirectly Spiritual Leadership has a significant effect on Organizational Citizenship Behavior mediated by Workplace Spirituality on Administrative Employees at the State Islamic University of North Sumatra
Model Peningkatan Loyalitas Nasabah Internet Banking Berbasis Persepsi Resiko, Persepsi Privasi dimediasi Kepercayaan dan Kepuasan Nasabah
Full text linkThis study aims to examine the factors that influence internet banking customer loyalty in Medan City. The location of this research was carried out at several banks in the city of Medan. The population in this study were all bank customers who use internet banking and the total sample was 175 customers. Researchers used the Structural Equation Modeling assisted by the Lisrel 8.80 program in this research. The results showed that risk perceptions have a negatif and significant effect on customer satisfaction and customer trust. Perception of Privacy has a positive and significant effect on Customer Satisfaction and Customer Trust. Satisfaction has a positive and significant impact on Customer Trust. Perception of risk has a negatif and significant effect on customer loyalty. Perception of Privacy has a positive and insignificant effect on Customer Loyalty. Satisfaction has a positive and significant effect on Customer Loyalty and Trust Has a positive and significant effect on Customer Loyalty. Satisfaction and trust can negatifly mediate the effect of Risk Perception on Customer Loyalty. Satisfaction and trust can positively mediate the effect of Perceptions of Privacy on Customer Loyalty. Trust Satisfaction can positively mediate the effect of satisfaction on Customer LoyaltyÂ
Media Sosial, Word Of Mouth Dan Physical Environment Terhadap Proses Keputusan Pembelian
Full text linkThe purpose of this research are to analyze the influence of social media, word of mouth and physical environment on purchasing decision processes, and to analyze the dominant variables between social media, word of mouth, and physical environment for the purchasing decision process. The number of respondents in this study is 138 people. The data obtained analyzed using multiple linear regression analysis. The results showed that social media, word of mouth and physical environment had a significant effect on the purchasing decision process. Based on the results of multiple regression analysis, it can be seen that the largest regression coefficient value is the physical environment, this means that the physical environment is a variable that has a dominant influence on the purchasing decision process, followed by word of mouth and social media variables.Â
Nilai-Nilai Kewirausahaan Dan Komitmen Berwirausaha Terhadap Kinerja UMKM dengan Strategi Bisnis Sebagai Moderasi
Full text linkPenelitian ini bertujuan untuk mengetahui penerapan nilai-nilai kewirausahaan utamanya mitivasi berprestasi dan efikasi diri terhadap kinerja usaha yang dimediasi oleh komitmen berwirausaha dan strategi bisnis sebagai moderasi. dengan strategi bisnis sebagai variabel moderasi. Jenis penelitian adalah explanatory research dan menggunakan pendekatan kuantitatif. Responden dalam penelitian ini adalah Pengusaha UMKM yang ada di Malang tepatnya di kelurahan Lowokwaru dengan jumlah 70 Pengusaha UMKM. Teknik Pengumpulan data dengan menggunakan kuisioner. Alat analisis yang digunakan adalah Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa motivasi berprestasi tidak berpengaruh terhadap komitmen berwirausaha, efikasi diri berpengaruh terhadap komitmen berwirausaha, komitmen berwirausaha tidak memediasi pengaruh motivasi berprestasi terhadap kinerja usaha, komitmen berwirausaha memediasi pengaruh efikasi diri terhadap kinerja usaha, strategi bisnis tidak memoderasi pengaruh komitmen berwirausaha terhadap kinerja usaha. Penelitian selanjutnya dapat menggunakan variable lain seperti intensi dalam berwirausaha dengan lingkup UMKM yang lebih luas
Peran Teknologi Di Dalam Memoderasi Pengaruh Internal Networking Terhadap Kinerja Usaha Industri Kecil dan Menengah Pada Saat Pendemi Covid-19
Full text linkThe purpose of this research is to analyse the Effect of Technology as moderator variable Throught the relationship of Internal Networking (production and distribution) with SME’s business performance. This study have been done in Covid-19 Pendemy at Medan City. The unit of analysis of this research is Small Medium Industry (IKM) company, where those company located in one area (cluster Small Medium Industry ). The population of this research are 103 IKM and the sample are 103 IKM (census).Data collection was used questionnaire, where the respondent are the owner of the IKM company. The questionnaire response was high where 3 owner rejected to made responsed (rejeccted), thus this research have 100 questionnaires reponses. The analysis method was using Hierarchi Regression and process analysis was used SPPS. The results of the research showed that the production and distribution have positive and significant effect with IKM performance. The effect of technology as moderator effect was found that negative and significant influence the relationship production and distribution with IKM performance. Thus, the effect of technology as moderator variable in pendemic Covid-19 was not dominant, because of the IKM compay faced decreased demand and indeed influence of Sales Margin
Peran Kepuasan Pelanggan dalam Memediasi Pengaruh Servicescape terhadap Revisit Intention
Full text linkIn the current millennial era, guiding business people, especially in the service sector, to provide the best service. This study aims to analyze the effect of servicescape on revisit intention with customer satisfaction as a mediating variabel. Data collection was obtained by distributing questionnaires online. The population in this study were visitors to Roketto cafe Malang with purposive sampling as a sample determination with the criteria of having visited at least once. The sample used in this study were 186 respondents. The research data were analyzed using path analysis techniques with analysis tools using Partial Least Square (PLS). The facts found in this study are servicescape has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on revisit intention, servicescape has a positive and significant effect on revisit intention, and servicescape has a positive and significant effect on revisit intention through customer satisfaction