Jurnal Bisnis dan Manajemen
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Analisis Peran Wanita Generasi Milenial pada Usaha Mikro Kecil Menengah di dalam Era Ekonomi Digital di Kepulauan Riau Indonesia
Full text linkThis research can provide the illustration and answers about what millennial generation women must prepare who run MSME’s. The research method is a quantitative approach, collecting data with questionaries and using purposive sampling, the study uses partial least square structural equation modelling analysis test. The amount of data used is 110 respondents. The object of research is the women entrepreneurs in Riau Islands who are in the age range of 21 to 41 years. The results of the study of discrimination factors, motivation, demographics had a significant positive effect on Capabilities, Commitment Factors, Financial Access Factors had a positive insignificant effect on Capabilities. Capability has a significant positive effect on MSME’s Human Capital, MSME’s Human Capital has a significant positive effect on the Digital Economy
Peran Pengusaha Perempuan UMKM dan Pola Pengeluaran Rumah Tangga pada Situasi Bencana Covid-19
Full text linkWomen as assets of Indonesia's human resources have a crucial role in disaster management. This research is descriptive using a qualitative approach that photograph the adjustment of women's activities based on their role in the current Covid disaster. The research findings shows the informant’s perception that Covid-19 is a disaster, and they are worried, so they try to prevent themselves and their family members from being infected by implementing health protocols. They also provide nutritious food and vitamins as well as a variety of food/drink ingredients that are believed to ward off Covid. Increasing domestic role activities are child care and education. Meanwhile, the public role of economy has undergone adjustments, such as working from home, losing customers or jobs. To be able to survive, adjustments to household expenditure patterns were carried out, namely: increasing the cost of kitchen expenditures, and increase in electricity costs and telephone pulses as the implication of all family members are WFH/SFH online. Reduced expenses: spending on clothes / shoes / bags, cosmetics, and recreation. The social role of the public in this Covid situation is to participate in distributing food to the poor
Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision
Full text linkIn the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement. This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying decision. The purpose of this study is to provide guidance for both the brand and celebrities regarding to endorsing. The population was the consumer of Maybelline in Indonesia. Purposive sampling was used in this research with 216 respondent. Multiple regression analysis method was used in this research. This research implies that celebrity endorsement and brand image affected the customer buying decision and the result is that Celebrity Endorsement and Brand Image of Maybelline have a positive significant influence on the buying decision.Â
Persaingan Usaha Warung Tradisional dengan Toko Modern
Full text linkThe development of modern retail activities in Indonesia is currently experiencing rapid development. The types of retail trade are divided into two, namely modern retail such as supermarkets, hypermarts and minimarkets and others, while traditional retail, namely traditional stalls that are managed privately, may also absorb workers. This research was conducted in Medan City, especially in Medan Helvetia District. This research was conducted to the owners of traditional stalls with the aim of knowing what factors can affect business competition between traditional stalls and modern shops. The Medan Helvetia District area was used as the research location because Helvetia District is one of the sub-districts in Medan City where most of the residents live in the retail business (in this case traditional stalls). The method or approach used in this research is descriptive with a qualitative approach. The results obtained are the factors that influence business competition between traditional stalls and modern shops, namely price, location, service and product completeness. The existence of modern shops has no effect on traditional stalls because they pay attention to competitive strategies, namely by paying attention to price, location, service and product completeness.Â
Faktor Yang Mempengaruhi Keberlanjutan Minat Pengguna Dalam Menggunakan Aplikasi Mhealth Melalui Variabel Satisfaction
Full text linkThe use of internet and smartphone has evolved. The rapid growth of innovation in technology allows them to become a high-functioning service provider through many of the applications available to help out humans fulfilling their needs. People demand quick and instant service provision, including health service. Applications based on mHealth technology are made to serve that demand. This research aims to examine the effects of intervening variables such as perceived usefulness, perceived ease of use, trust in application, and satisfaction on consumers’ continuance intention to use mHealth technology. This research employs a quantitative method to assess primary data samples taken from the users of Halodoc health service application in Java. The results of this research show that the trust and perceived usefulness variables do not significantly affect consumers’ continuance usage intention. Only the perceived ease of use and satisfaction variables yield a significant impact on consumers’ continuance usage intention. Hopefully, these results can be a valuable insight for PT Media Dokter Investama to enhance their service to attract more mHealth technology users to use Halodoc.Â
Development Model of Rice Supply Chain Management to Ensure Self-Sufficiency and Food Security
Full text linkThe objectives of this study cover not only the availability of information about potential rice production, the actual information of rice supply chain system, and the concept and strategy of the rice supply chain management but also the formulation of effective and efficient measures to increase the rice distribution chain linkages in Malang Regency. The study design is a combination of descriptive and policy research unit by applying analysis of Rice Milling Unit (RMU) Entrepreneurs, Wholesalers and Retailers, Farmers and stakeholders concerned. The sampling was carried out by non-probability sampling method. The first sampling used purposive sampling method, and then the snowballing sampling method. The data comprised two types of data, primary and secondary data. The primary data were obtained through direct observation and interviews. The secondary data were obtained through literary searches. The data processing was done by the framework of the Food Supply Chain Networking (FSCN). The results indicated that Malang Regency has successfully contributed to the increase of national unhulled rice production. Furthermore, every year Malang Regency has a surplus of rice. The rice distribution pattern consists of the rice traders, millers, wholesalers, Bulog Malang Sub Division, and retailers. The distribution pattern of rice in Malang Regency has five channels of trade distribution system. In general, the market structure of unhulled rice / rice in Malang Regency is competitive. It is characterized by a number of participants of the market not only at the village, district but Regency as well. The distribution pattern has been established and supported by adequate infrastructure. Moreover, the distribution is quite smooth without encountering any major obstacles. The results of this study provide interesting findings because the rice produced by farmers in Malang Regency is mostly sold outside Malang Regency. Most of the people of Malang Regency consume rice from other areas because the price is cheaper than the rice of Malang Regency farmers. This condition should improve the welfare of farmers because the rice produced is of premium quality and is more expensive, but market conditions make this expectation difficult to fulfill because the price is affordable at RMU. To Strengthen the supply chain management of rice, it is needed the growth and strengthening of the system either upstream or downstream of economy through institution of the village. The institution has a bridging function for both the interests and needs of the community. The government should provide sufficient funds through Bulog to buy all rice produced by farmers at a price that supports farmers in making a profit, then distribute it to the community at a price affordable to the purchasing power
Analisis Variabel yang Mempengaruhi Minat Investasi Berbasis Aplikasi
Full text linkThis study considers how the direct and indirect impact from variable of advertising attitude, brand awareness, brands attitude to interest in using online investment applications. Quantitative method for data analysis using SEM Warp PLS 7.0 application with a sample of 103 people. The results of the study stated that advertising attitude had no effect on brands attitude, brand awareness had a significant positive effect on brands attitude. Brands attitude have an effect on interest in using online investment applications. Advertising attitudes have an effect on interest in using online investment applications. Brand awareness have an effect on interest in using online investment applications. Brands attitude cannot mediate the effect of advertising attitude on interest in using online investment applications. Brands attitude mediate the effect of brand awareness on interest in using online investment applications. Conclusion in this study stated that variable of advertising attitude, brand awareness, brands attitude had direct effect to interest in using online investment applications. In addition, brands attitude had indirect effect through brand awareness to interest in using online investment applications
Linking Perceived Supervisory Support and Self-Efficacy for Change to Individual Readiness for Change
Full text linkDynamic business environment often forces many organizations to make change immediately, especially in the current coronavirus disease 2019 (COVID-19) pandemic outbreak. In turn, organizations need to make sure that their members accept and support change. The purpose of this research is to examine the role of supervisory support by using social exchange theory and self-efficacy for change by using social learning theory in predicting the multidimensional of individual readiness for change (i.e., cognition, affection, and intention). Also, this research sought to examine the mediation role of self-efficacy for change in the relationship between supervisory support and individual readiness for change. A total of 96 employees from Islamic Rural Bank in East Java, Indonesia has participated in this research. Partial least square structural equation modelling (PLS-SEM) is employed for analysing research hypotheses and revealed that the higher perceived supervisory support and self-efficacy for change, the higher cognitive, affective, and intentional readiness for change. Finally, this paper recommends several implications that worth considering, both theoretically and practically
Customer Relationship Management and Brand Image’s Influence on Loyalty through Decision to Stay
Full text linkThe study’s aim is analyzing the influence of management of customer relationship and brand image on loyalty by way of decision to stay. Population of this study was guests who stayed more than twice at Santika Taman Mini Hotel. The sampling technique uses purposive sampling to obtain 243 respondents. The method of data analysis is quantitative descriptive. The quantitative analysis is done by the use of SEM (Structural Equation Modeling). The results of this research indicate that customer relationship management has a significant which gives influence on stay decision , brand image has got influence which is significant on decision to stay, customer relationship management has a significant influence on loyalty, brand image has a significant influence on loyalty, decision to stayhas a significant on loyalty, customer relationship management has an influence that is indirect on loyalty through decision to stay, and brand image has an indirect influence on loyalty through decision to stay
Impact of Employee Value Proposition on Hotel’s Employee
Full text linkThis study aims to determine the direct and indirect influence between employee value proposition (EVP), and employee satisfaction (ES) on employee productivity (EP) in the Hospitality Industry, during the Covid 19 pandemic. This research was conducted by conducting observations and surveys to several hotels around the Jakarta area. Respondents in this study were employees who worked at the Hotel as many as 133 respondents, with sampling techniques using purposive sampling, data collection was conducted with the dissemination of questionnaires and this research was conducted with a descriptive quantitative approach. The analysis technique used is path analysis. The results showed that EVP had a positive and significant direct and indirect effect on employee productivity