Jurnal Komunikasi: Ikatan Sarjana Komunikasi Indonesia
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Diffusion of Innovation in Hospitals: Exploring the Benefits and Challenges of Using Instagram
Full text linkInstagram is a potential platform for disseminating information to the public, mainly health-related information. The Tanah Abang Regional General Hospital (RSUD Tanah Abang) has adopted Instagram as a medium for providing health information and services. This study aims to analyze the utilization of Instagram by RSUD Tanah Abang as an information platform for the public. The research used a qualitative approach with a constructivist paradigm, employing the Diffusion of Innovation theory as an analytical tool. Data was collected through observations of the @rsudtanahabang account and in-depth interviews with the public relations team and its followers. The findings show that RSUD Tanah Abang adopted Instagram due to its relative advantages over conventional media, such as fast information dissemination, two-way interaction capabilities, and ease of developing engaging content. The @rsudtanahabang account successfully increased public engagement in conveying health information. Interactive features like Instagram Feed, Stories, Reels, and Instagram Live strengthen the two-way interaction between the hospital and the public. Content on @rsudtanahabang is dynamically and regularly managed, following social media trends to ensure the information remains relevant and engaging. Instagram has proven to be a compatible tool for disseminating service-related information, such as doctor schedules, strategic health issues, treatment procedures, and health education. However, several challenges were identified and deemed necessary by the hospital, including (1) maintaining the consistency of information shared through Instagram. The hospital must ensure that the content published is always accurate, relevant, and adheres to medical protocols, and (2) managing negative comments responsively and professionally to preserve the hospital’s reputation
Comparison of Online Shopping Behavior Before and During Pandemic towards Generation Z
Full text linkThe increasing adoption of digital platforms has significantly influenced consumer behavior, particularly among Generation Z, necessitating a deeper understanding of how external crises reshape purchasing patterns. Grounded in consumer behavior theories, this study explores how key factors such as quality consciousness, green consumer value, materialism, and impulsive buying influence Generation Z's decision-making styles—extensive, limited, and habitual—before and during the COVID-19 pandemic. The primary objective is to uncover the extent to which these factors evolved during the pandemic and their implications for communication strategies in digital marketing. Using a Partial Least Squares - Multi-Group Analysis (PLS-MGA) framework, the study employs a quantitative approach with data collected from Generation Z respondents across two time periods: pre-pandemic (2018, n=130) and mid-pandemic (2022, n=250). The analysis evaluates the relationships between variables and compares changes over time to identify significant shifts in consumer priorities. Results reveal that external global events amplify internal consumer values, with quality consciousness and green consumer value becoming more pronounced during the pandemic. Additionally, materialism and impulsive buying gained significance across all decision-making styles, highlighting the psychological impact of the crisis. These findings contribute to the field of communication by emphasizing the need for brands to adapt their messaging to reflect evolving consumer priorities, particularly in times of uncertainty. This research underscores the role of communication in fostering trust and aligning with sustainable and quality-driven values, offering actionable insights for marketers targeting Generation Z
What Does It Mean To Be Private? Relation Between Teenager Self-Presentation And Their Digital Privacy
Full text linkThis study aims to determine the relationship between privacy management on Instagram and the self-presentation of teenaget. The study took respondents (N=54) who had a Generation Z cohort category. Respondents in this study were students of class VII, VIII, IX at Al Azhar Islamic middle School Kemang Pratama 9 Bekasi City, West Java (SMP Islam Al Azhar Kemang Pratama 9 Kota Bekasi, Jawa Barat). This study uses a positivist paradigm with a quantitative approach. This research design is correlational, which aims to determine the relationship between variables. The independent and dependent variables will be measured simultaneously through a cross-sectional approach. The questionnaire was chosen as a tool to collect data. The questionnaire was created using Google Forms and distributed through the WhatsApp application. The nature of the question is closed, where the respondent can only choose the answer according to the options provided in the questionnaire. The sampling technique used is purposive sampling, with the criteria of respondents being middle school students aged 12-14 years, having an Instagram account, and actively using Instagram for 1-3 years. The results of this study indicate that there is a strong relationship between privacy management on Instagram social media and middle school students' self-presentation. Then, the form of the relationship between the two variables is positive, meaning that the higher the privacy management of middle school students on Instagram, the higher the self-presentation
Modern Parliament Image: Managing Transparency, Information Technology and Representation
Full text linkThe People's Legislative Council of the Republic of Indonesia (DPR RI), like parliaments in other countries, is developing its institutional governance towards a modern parliament. The idea of a modern parliament is a strategy to increase public trust in the DPR RI. This study aims to generate public views about the image of a modern parliament as the embodiment of good government governance. Using the case study method to find the actual image representation. Conducting interviews with various sources of information both internal and external stakeholders and also reviewing documents for the validity of the data. The study found that the achievement of modern parliamentary indicators, namely transparency, technology, and representation, was still experiencing obstacles in the form of not fulfilling these three indicators. Of the three, only technology indicators have shown their best achievements in the form of easy public access to official information on the parliament website. Transparency and representation have not been fully open and in accordance with public expectations. Seen by the large number of public participation in the form of criticism, suggestions, proposals that oversee the performance of the parliament. This study concludes that the modern parliament as an embodiment of good governance in the Indonesian Parliament is carried out through strengthening the aspects of transparency, technology and representation. Efforts towards a modern parliament in realizing good governance still need time and follow the dynamics of society and the changing times
Mapping Transformation: Lessons Learned from Poso District's Post-Conflict Deradicalization
Full text linkThe Post-Conflict Poso Deradicalization Program was launched after a series of conflicts between religious groups in Poso, Central Sulawesi, Indonesia, have been ongoing since 1998. The main objective of this program is to alleviate tensions among these groups and promote peace and reconciliation in the region. In this context, the perspective of communication science plays a crucial role in bridging the perceptual gaps that exist between the community and the Poso government. Through this research, the researcher describes and analyzes the communication network structure and the roles of actors in seeking information about the deradicalization program. This communication network research adopts a descriptive approach. Primary data was collected through interviews with actors involved in the deradicalization program. The data was then coded based on the frequency of communication among the actors. The processing and visualization of the communication network were conducted using UCINET.The research finds that the formed communication networks indicate a relatively optimal level of communication, especially among the implementing groups and participants of the deradicalization program. In the post-conflict Poso deradicalization program, both Islamic and Christian sides have influential figures who can serve as role models for the community in eradicating the seeds of conflict that can always resurface
Opinion Leader Strategies in Preventing HIV/AIDS Transmission among Commercial Sex Workers in Bongsuwung Prostitution Area in Yogyakarta
No full textThis research was conducted in response to the increasing cases of HIV/AIDS in Yogyakarta, particularly those caused by heterosexual groups, with a focus on the Bong Suwung prostitution area. The objective of this research is to understand the strategies employed by opinion leaders in suppressing the transmission of HIV/AIDS among commercial sex workers in that area. This research uses a qualitative method involving observation, interviews, and documentation, revealing two types of strategies - general and specific - involving steps such as routine health check-ups, affordable condom distribution, regular meetings, socialization, and the establishment of specialized associations. There are challenges in conducting this research, including low education, difficult economic conditions, age factors, and social stigma. Intensive approach strategies that are relevant to the theory of social penetration proved successful in building close relationships with sex workers, enabling them to receive more effective information and care. This research underscores the importance of collaboration with various stakeholders in HIV/AIDS prevention efforts, addressing social stigma, and establishing deeper relationships with HIV/AIDS patients. These actions are essential to tackle the complexity of this issue and minimize the spread of HIV/AIDS in prostitution areas like Bong Suwung
Attitude Of Generation Z of The Batak Tribe In Preserving Ulos As A Cultural Heritage
Full text linkUlos is one of the cultural heritages of the Indonesian archipelago from the Batak Tribe. The use of Ulos varies from the Ulos giver to the recipient, so that the Ulos has a variety of motifs with different meanings, namely to suit the purpose of giving it. Through the attitudes and motivation of Young generation regarding the preservation of Ulos, which has become the cultural identity of the Batak Tribe. This study aims to determine the Attitude of the young Generation of the Batak Tribe regtoarding Ulos in preserving it as a cultural heritage. The research was conducted using descriptive quantitative methods with young generation respondents from the Batak ethnic group in Jabodetabek. Several questions related to attitudes and motivation about Ulos were included in the questionnaire which became the instrument in this study. Theories and concepts used in this study are interests with indicators of encouragement from individuals, social motives, and emotional factors. In the attitude concept using indicators, cognitive, affective, konative, and also on internal factors and external factors in which there is group interaction. The results of the study show that young generation has a positive attitude and motivation in preserving Ulos as a cultural heritage. The cognitive level of the younger generation of the Batak tribe is relatively low, so it needs to be improved, namely gaining understanding and knowledge to study ulos cloth so that it can continue to preserve it. This of course requires the role and support of parents and family
Marketing and Personal Branding of Anies Baswedan as Presidential Candidate by NasDem Party in Digital Space
Full text linkThe purpose of this study is to see the phenomenon of political marketing, especially how the online mass media builds Anies Baswedan’s branding as a presidential candidate. The branding of presidential candidate serves as a phenomenon of Indonesian national politics particularly when NasDem Party declared Anies Baswedan as a presidential candidate on October 3, 2022. The methodology of this study uses qualifiers, and the technique of analysis and data analysis uses Nvivo12 plus mainly in online media reporting in Indonesia (CNN, Kompas, Media Indonesia, and Detik.com). The results of this study showed that the four media outlets were actively reporting on the nomination of Anies as a presidential candidate. The massive reporting put Anies' personal electability ahead of other political opponents. The identification is based on the analysis of content about Anies in the four online media outlets. In terms of quantity, Media Indonesia more actively reported on Anes’ candidacy than the other three media outlets. This is because of power polarization relationship in terms of ownership relationship between NasDem Party and Media Indonesia. Thus, the news frame leans towards Anies and indirectly it can be used for marketing and branding politics
The Impact of Media in Cancel Culture Phenomenon
Full text linkThe life of our society has gone through enough changes along with the development of technology. One of the changes that can be felt is the appearance of digital culture such as Cancel Culture, an action where netizens boycott a celebrity or a certain public figure due to his/her taboo action. The purpose of this research is to know the role of the media in the cancel culture phenomenon by using Determination Technology theory. This study uses descriptive qualitative approaches with virtual ethnography . The scope of the research l focuses on the Cancellation phenomenon of the Instagram accounts of @arawindak and @kite..entertainment for two reasons. The first reason is the alleged cancellation of "Arawinda" known as the “pelakor” (a married woman who engages in adultery with a man other than her husband ) who received the attention of the Indonesian media and society resulting in easy access to related data regarding Cancel Culture. The second reason is the lack of scientific studies about Cancel Culture especially on Instagram. The large amount of data and the analysis that would be required to study the Cancel culture as a whole in a qualitatively extensive manner will result in a lack of clarity of the end results. Researchers also held interviews with 5 informants (2 informants who did not engage in cancel culture and 3 informants who engaged in the cancel culture). The results of this study find that the media plays an important role in the cancel culture phenomenon through social media. The media plays a role in accelerating the boycott process in view of the characteristics of social media, which are not restricted to time and space. Thus, it can reach even more members than boycotts that occur in the real world. The impact felt through the cancel culture phenomenon carried in the media is even bigger and permanent. Therefore, through this research, it is hoped that people will be more careful in their actions and understand the concept of cancel culture
Warung Segar's Digital Branding Strategy in Growing Interest in Online Groceries Shopping
Full text linkThe COVID-19 pandemic has a significant impact on the survival of startup business units. Startups are required to design brilliant strategies to survive. One of the strategies that startups can do is the digital branding process, which allows startups to have a strong position in the market. This study of Warung Segar's branding strategy in Growing Interest in Groceries Shopping Online uses qualitative methods and a case study approach. Qualitative research looks at the ideas, observations, opinions, and beliefs of the people studied. The purpose of the study is to find out how the technology, elements, processes and operations of Startup Warung Segar do digital branding in order to grow the interest of Groceries Shopping Online. The results of the study provide results that Warung Segar which has used Digital Branding can survive and is able to boost sales with a market oriented branding approach, Warung Segar has an understanding of the urgency of internal branding as a manifestation of the Spirit of Goodness which is based on integration and comprehensive treatment of the brand