Jurnal Komunikasi: Ikatan Sarjana Komunikasi Indonesia
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The Map of Healthtech in Indonesia As Database for Future Research
Full text linkThe Covid-19 pandemic causes a lack of interaction among people. This situation forces digital transformation in many aspects of living, including health care. Helathtech then becomes a choice. This study explores Healthech in Indonesia with situation and organization analysis and provides a database for future research. A qualitative approach with secondary digital data is applied. The result shows twelve healthcare providers with different care focuses in Indonesia. They inform their service online through the official website and social media. Social media is also a means to build engagement with the audience, customer, and target market. Therefore, social media has become a marketing and public relations channel. Furthermore, there is a concern about data security regarding digital trace that opens in big data. Healthtech is called to take measures to ensure transparency and security of the data collected and to respect users' privacy. Protecting personal data produced and collected in this context must be ensured. Users must, therefore, be informed of the security procedures. By doing so, firms can develop a positive image and reputation. These tools can generate inequalities in treatment between the most advantaged people and others
Information Needs to Influence the Quality of Development Messages and News in the Digital Media Era
Full text linkThe presence of development journalists is needed to criticize, study, evaluate, and report on the relevance of development projects. The press, as the fourth pillar of democracy, has a very crucial role in conveying criticism. The research aims to analyze the influence of society's information needs (X1), politics (X2), and government (X3) on the quality of development messages (Y1) and news (Y2). The research methodology uses a mixed-methods approach with a sequential explanation strategy. The research population covers television news viewers and observers. The research sample consisted of 110 respondents who were viewers and observers of news broadcasts in mainstream media. The research results show: (1) there is a significant influence between the information need variable based on the community perspective (X1) on the quality of development messages (Y1); (2) there is no significant influence between the variable information needs based on the perspective of the business world (X2), politics (X3), and government (X4) on news quality (Y2), but there is an influence of public information needs (X1) on news quality (Y2). Based on information from press representative institutions, there was a decline in quality caused by: (1) complaints of violations from the Indonesian Broadcasting Institution; (2) less attractive news packaging; (4) social media competition; (5) in-depth news analysis; (6) intervention from stakeholders; (7) lack of cross-sectoral support; and (8) the small compensation received by journalists. In conclusion, information needs based on society's perspective do not influence the quality of development messages but do influence the quality of news
The Social Media Marketing Mix Trends in Indonesia for 2024: Communication Perspective
Full text linkBackground: 86% of marketers believe social media marketing mix trends have influenced their profits. This condition significantly changes the business world and offers integrated marketing communications strategy options.This is a qualitative research in the interpretive paradigm. Using netnography or virtual ethnography or digital ethnography methods, this research attempts to explore and analyze the complex meaning of Indonesia's latest social media statistical data, compiled from We Are Social and The Global Statistics. We support data from Pew Research Center, Statista, Deloitte, Forbes, Insider Intelligence, Forrester, LinkedIn, GlobalWebIndex, CMO Survey, and the FGD (Focus Group Discussion) method. The analytical tools used are Computer-Mediated Communication Theory, Everett Rogers' Theory of Diffusion of Innovation, etc. In 2024, the social media marketing mix (SMMM) will be dominated by Artificial Intelligence (A.I.) including Generative A.I. and ChatGPT technology, as well as creative content that is entertaining and capable of attracting various kinds of people, and creates social polemics too. The principle, "Give what they want, take what you need," is used to get support from Gen Z and Millennials. This principle is needed to build trust and loyalty. Many companies will carry out promotions focusing only on social media platforms that provide benefits, and social media trends in Indonesia include Instagram, Facebook, TikTok, and Twitter. The promotional message will consist of product quality, price, and comfort. These three aspects will also be communicated extensively using A.I. technology and ChatGPT
How Do Young individuals in Vietnam Use and Perceive Satisfaction with Artificial Intelligence Algorithms on TikTok?
Full text linkThis study focuses on how young people in Vietnam use and feel satisfied with artificial intelligence algorithms on TikTok. The research paper aims to investigate and better understand how this group of young people interact and use the TikTok platform, with the integration of artificial intelligence algorithms. The study was conducted based on the results of an initial questionnaire survey on a simple random sample based on the germ development sampling method among students in Vietnam. The quantitative data is analyzed based on SPSS software. The results of the study show that the majority of young people in Vietnam have a basic knowledge and understanding of artificial intelligence algorithms on TikTok. They use them to find engaging content, watch videos, and engage with the community on the platform. However, the study also found some risks associated with using artificial intelligence algorithms on TikTok. It is a risk of privacy violation and interference with personal freedom when algorithms can track, analyze and collect the personal data of users. Thereby, the research team analyzed the data based on the use and satisfaction theory. In summary, this study has mentioned how the young public in Vietnam use and feel satisfied with the artificial intelligence algorithm on TikTok. In addition to the benefits, attention should be paid to the ethical and privacy issues associated with the use of this technology to protect the interests of users
Communication Styles of Wives with Smoking Husbands in Protecting Their Babies from Cigarette Smoke Exposure at Home
Full text linkExposure to cigarette smoke in the home poses significant health risks, particularly to infants and toddlers. This study explores the communication styles used by wives to encourage their smoking husbands to quit or reduce smoking to protect their children’s health. A qualitative approach was employed, utilizing a constructivist paradigm with in-depth interviews conducted among mothers of toddlers with smoking husbands. The findings reveal that while most wives possess good knowledge about the dangers of smoking, they face challenges in persuading their husbands to quit. The most common communication style used was passive, influenced by cultural norms, education levels, and social support. While assertive communication was more effective in reducing smoking habits, it was less frequently employed. The study concludes that broader interventions, such as community-based programs and education for both parents, are necessary to promote smoke-free environments for children. Training and social support are recommended to improve communication effectiveness in encouraging smoking cessation
The Role of Female Legislators in Communicating Mainstream Gender Policies
Full text linkSince the stipulation of the 30% quota for women to the Indonesian House of Representatives, the number of female legislators in the Indonesian House of Representatives has increased significantly. However, this condition is not comparable to the birth of policies or legislative products that mainstream gender. This study aims to determine female legislators' perspectives, roles, and obstacles in communicating the Draft of the Maternal and Child Welfare Bill as a mainstream gender policy, using three key concepts of standpoint theory. This study uses a constructivist paradigm with a qualitative approach and case study method. The study's results found several things in the three key concepts of standpoint theory. Female legislators as political communicators have a broad perspective (standpoint) and situated knowledge in communicating mainstream gender policies. However, the gender perspectives of these female legislators have not been optimally communicated, so the provisions for extending maternity leave for working mothers for 6months and 40 days of leave for fathers, which are underlined in this bill, ultimately failed to be agreed upon
The Essence of Female Journalist’s Experience In the Newsroom of Pakistan
Full text linkThis study delves into the challenges confronted by women working in the media sector in Pakistan, specifically focusing on journalists, producers, and editors. The primary objective is to identify and analyze the various obstacles hindering the professional advancement and well-being of women in this industry. Phenomenology method was used to collect the data. Thematic analysis was employed to identify common themes and patterns across the participants' experiences and perceptions. The findings reveal a multitude of challenges faced by women in the media industry, including workplace stress, technical difficulties, tight deadlines, gender discrimination, biased promotion practices, unequal pay, harassment, limited training opportunities, and closed circles obstructing career progression. Gender inequalities are pervasive, with women being underrepresented in top management positions and facing lower compensation compared to their male counterparts. Additionally, female journalists struggle to balance work and personal life responsibilities amidst societal expectations. To address these challenges, the study recommends the implementation of policies and regulatory frameworks to protect women journalists, the establishment of training programs for professional development, the creation of mentorship opportunities, and the promotion of inclusivity and diversity within media organizations. Collaborative efforts between governments, media outlets, and society are essential to ensure the safety, well-being, and advancement of women in the media sector
Revisiting E-Government Services in the Provincial Government of DKI Jakarta: A Case Study on the Management of Public Complaints
Full text linkThe government is increasingly using e-government to increase the efficiency of public services. This involves giving the community access to conveniently accessible electronic-based complaint communication methods. Thirteen electronic and non-electronic public complaint channels are available through the Provincial Government of the Special Region of Jakarta. The research objective is to delineate how the Jakarta Special Region Provincial Government has employed electronic-based channels for public complaint communication and to pinpoint the constituent elements involved in this approach. In-depth stakeholder interviews and Focus Group Discussions (FGDs) are two qualitative methodologies used in this research analysis to identify themes from the NVIVO coding data. The study's findings demonstrate that electronic-based public complaint communication channels improve accessibility, transparency, and response time for complaints. In addition, this circumstance facilitates the public's ability to express their goals and enables the government to pinpoint issues more precisely and swiftly. This demonstrates how crucial technology plays in fostering efficient and successful government communication
Humor, Symbols, and Power: Prabowo-Gibran Political Memes on Social Media in the 2024 Presidential Election
Full text linkThis research explores the role of political memes in building the image and influencing public perception of the candidate pair Prabowo Subianto and Gibran Rakabuming Raka during the 2024 presidential election campaign. Using the symbolic interaction theory approach and qualitative content analysis, this study analyzed the visual and verbal symbols in memes circulating on social media such as TikTok, Twitter (X), and Instagram. The results show that political memes not only serve as a means of entertainment, but also become an effective communication tool in conveying complex political messages in a way that is easily accepted by the audience. Memes depicting Prabowo as a strong and decisive leader and Gibran as a young innovator create a narrative that reinforces their image as a representation of a blend of experience and innovation. In addition, memes also play a role in increasing political participation among young voters through humor and emotional engagement. This research concludes that political memes play an important role in political contestation in the digital age, facilitating social interaction and shaping political narratives that have a significant impact on public perception and participation
The Role of Public Relations in Improving Image and Visibility of Tourism Destinations in Mandalika
Full text linkMandalika has recently been designated Indonesia’s Tourism Special Economic Zone (SEZ). The area is projected to become one of the ten New Bali. Establishing a tourism SEZ is one of the government’s agendas to accelerate the achievement of national economic development. Located on Lombok Island, Mandalika has attracted international attention after improving its infrastructure and hosting the prestigious MotoGP races. Lombok is well-known among Muslim tourists for its halal tourism, which has been ranked in the top several times. However, tourist visits to the destination have not been significant despite the local government’s efforts to improve its halal and sports tourism attractiveness. This study aims to investigate the role and practices of public relations in enhancing the image and visibility of Mandalika as a case study. This descriptive-qualitative study employs semi-structured interviews (n=16), field observations, sensory data, and online news and social media monitoring as data collection techniques. The study’s findings suggest that local governments and event organizers need help to maximize their communication strategies and more aggressively implement public relations practices crucial to enhancing the destination’s image and visibility for international and domestic tourists. As one of the underdeveloped regions in the country, technical support and regular financial assistance from the central government are also needed to make this destination self-sufficient and more attractive to visitors.