Jurnal Komunikasi: Ikatan Sarjana Komunikasi Indonesia
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Communication Strategy In Supporting State Defense Policy
Full text linkCurrently, strategic communication in supporting national defense policy faces increasingly complex challenges amid geopolitical dynamics, technological developments, and changing patterns of security threats. In the digital era, the government and defense institutions in Indonesia need to utilize information technology to effectively convey policies to the public, while building public trust in the country's defense strategy. In reality, coordination between institutions is still a major challenge, especially in ensuring the integration of messages and synergy of cross-sector communication. In addition, the rampant disinformation and digital propaganda also threaten national security stability, thus requiring strategic efforts to counter negative narratives that can weaken support for defense policies. The purpose of this study is to analyze and identify the role of strategic communication in supporting the implementation of national defense policies, with a focus on the effectiveness of information delivery, coordination between stakeholders, and mobilization of public support. The theory used is Paul Argenti (2007), In his book Strategic Corporate Communication, Argenti states that strategic communication is an organization's effort to convey messages effectively to various stakeholders. The method used is a literature study by reviewing, analyzing, and synthesizing various relevant literature sources. The results achieved are found several indicators to realize Strategic Communication in supporting the National Defense policy is by integrating Communication Adaptability, Inter-Institutional Coordination, Effectiveness of Communication Channels and Public Participation and Involvement so that strategic communication can be an effective tool in strengthening the legitimacy and implementation of national defense policy
Citizen Science as a Driver of Employee Engagement: A Case Study of the PENDAKI Program
Full text linkThis study examines how the PENDAKI program at PT Austindo Nusantara Jaya Tbk (ANJ) fosters employee engagement through citizen science. The main goal is to understand how it creates employee engagement within corporate sustainability efforts. The research draws on internal communication theories, highlighting the importance of information exchange for organizational efficiency, employee performance, motivation, and sustainability communication, which connects environmental issues with social values to promote sustainable practices. The study explores the question: “How can citizen science through the PENDAKI program create employee engagement?”. Using a qualitative descriptive case study approach, it focuses on the PENDAKI program at ANJ from 2019-2024. Data was collected through semi-structured interviews with management, conservation staff, and employee participants across different operational areas, along with documentary evidence like internal research and program evaluation reports. The findings show that PENDAKI fosters employee engagement through several pathways. Participation increased employee awareness and understanding of biodiversity and conservation efforts. Employees felt they were contributing to the company's sustainability goals and values. The program offered opportunities for skill development in species identification and documentation, and recognition for contributions, which motivated further participation. It also reduced silos between departments and encouraged collaboration towards a shared conservation objective. Additionally, the program positively impacted the company's external image and fostered employee pride. The study concludes that PENDAKI creates employee engagement by fostering a sense of purpose, providing skill development opportunities, and promoting a shared commitment to biodiversity conservation, highlighting the role of communication strategies in the success of such initiatives
The Transformation Model of Village Community Communication Pattern
Full text linkThe development of technology and information (ICT) is currently very rapid, especially with the internet network. This has various influences or impacts, both positive and negative. One of the impacts felt was the cultural transformation (pattern) of community communication in the village. The aim of the research is to describe and find a model of cultural change in interpersonal communication that occurs through social media in daily communication. The method used to realize the goal is descriptive qualitative. Data was collected through FGDs with several informants who were selected using a purposeful technique, namely people who have a role in the environment. In addition, data was also collected through a documentation study, namely by looking at the contents of public communication messages that occur through social media, especially on WhatsApp social media. The research results show that the Purwobinangun community has experienced a communication transformation through the use of WhatsApp for social coordination, information dissemination, and activity reminders. This use fulfills communication needs according to the Uses and Gratification theory, such as surveillance, correlation, entertainment, and cultural transmission. The community maintains traditional communication patterns, resulting in a hybrid communication model that combines local values and digital practices. Communication transformation creates hybrid patterns, combining social and traditional media to maintain local values and strengthen community connectedness. This model balances local cultural values with digital efficiency, enhancing social connectedness without eroding traditional cohesion. This model enhances social connectedness, mitigates exclusion, and offers empirical insights for scalable digital inclusion policies in rural contexts
Communication of the National Police of the Republic of Indonesia in Handling Radicalism
Full text linkRadicalization can lead to acts of terrorism so the government has to combat it. This study aims to investigate the communication of the National Police in suppressing radicalism in the Poso District. This study used qualitative methods and the data were collected by in-depth interviews. The population of this study was terrorist convicts, former terrorist convicts, families of terrorists and ex-terrorists, and all parties involved in handling radicalism in Poso District determined using the purposive sampling technique. Then, the data were analyzed by process coding, descriptive coding, and value coding. The results showed that the communication between the National Police in suppressing the growth and development of radicalism in Poso District is still being performed and showed effective results. Further, the radicalism in this district was caused by revenge and injustice which made people easily get recruited by Mujahidin Indonesia Timur (MIT) to carry out acts of radicalism that led to terrorism. The National Police has used social media such as Facebook, Instagram, and Twitter to suppress the growth and development of radicalism
Enhancing Brand Loyalty: From Sensorial Experience to Affective Experience
Full text linkThis research discusses a café in Makassar city called Pyur For You café, which provides an exciting experience to its consumers. This research analyzes how brand loyalty can form through sensory experience and affective experience. This research is a qualitative case study with informants from Pyur For You café consumers selected randomly and met directly in the café area. This research involved three consumers who have come to the café repeatedly and recommended the café to their relatives. From the findings of this research, consumers of Pyur For You cafe have received a sensory experience in the cafe area through their sight, smell, taste, and hearing. After receiving a sensory experience, it successfully forms a compelling consumer experience. Sensory experience and affective experience then become variables that help to increase brand loyalty. However, its application can still be maximized again
Citayam Fashion Week as the Cultural Identity of Jakarta’s Generation Z
Full text linkCitayam Fashion Week gains pros and cons and represents the appearance of Jakarta's Generation Z streetwear that comes, gathers, shows off itself, and appears in these social situations. Citayam Fashion Week reinforces the streetwear fashion trend of Jakarta's Generation Z, which is formed from a process of cultural identity. This study aims to determine how cultural identity is formed in Generation Z Jakarta at Citayam Fashion Week. The theories used Fashion Communication theory, Intercultural Communication, Streetwear, and Cultural Identity. The paradigm used is the constructivism paradigm. This research is qualitative research with a research method using case studies. In this study, the primary data to be used is observation in the form of in-depth interviews directly with informants. The study results show that two types of Generation Z come to Citayam Fashion Week. The first is the generic, spontaneous one that comes without any interest, just looking for friends or entertainment. Her streetwear outfits are also mainstream, inspired by Hip Hop, R&B, and other subcultures. The second is Generation Z, whose intentions are for various interests such as existence, promoting work, comparing self-identities
The Relationship between Communication Channels and Health Behavior
Full text linkThe epidemiological transition has occurred significantly over the last two decades, with non-communicable diseases (NCDs) becoming the main burden. In context of health communication, health campaign activities are expected to reduce these problems. The objective of the research is to analyze health communication channels and the relationship between health communication channels and health behavior. Data were collected by applying a survey method using a self-administered questionnaire. The survey was conducted in Depok City, West Java, Indonesia. Respondents were residents of aged fifteen years and over, who had been exposed to health promotion campaigns or activities from the various communication channels used. Total sample size was 120 respondents. Univariate analysis was applied to get frequency distribution tables, while bivariate analysis was applied using Pearson correlation analysis. The research results indicate that majority of the residents are still in moderate category with regard to implementing health behaviors. There are still many people, who implement unhealthy behaviors, particularly with regard to regular health checks. Secondly, the frequency of use of health promotion communication channels remains low. New media channels, interpersonal media and community media are three channels that are perceived as trustworthy, attractive and credible. Thirdly, this study found that the frequency of using communication channels, channel trustworthiness, attractiveness and credibility have a significant relationship with health behavior. The findings of this study have implications for health campaign program designers, who should consider including campaign messages that can lead to improve public health behavior and prevent the occurrence of NCDs
Childfree Men: The Reasons Behind the Decision
Full text linkChildfree is a phenomenon that has been popular since the 1970s and is becoming more common in a number of nations, including Asia. Childfree has recently gained popularity among Indonesians. As a patriarchal culture, the majority of Indonesians subscribe to pro-natalism, making childfree a taboo subject to discuss or even make a choice. Surprisingly, when stated by women, the decision to be childless is highly condemned by society. Meanwhile, when males express their intention to be childless, society tends to laud individuals involved. As a result, the researcher hopes to learn more about the factors that influence men's decisions to be childless in Indonesia through this research. As a data collection strategy, this study used an exploratory qualitative approach, employing interpretive phenomenology methodologies, and conducting interviews with four individuals. The findings revealed being childfree was selected based on both internal and environmental influences. The experiences of participants in choosing childfree marriage can then be viewed via symbolic interactionism theory by Herbert Blumer
A Content Analysis of Communication in Agrarian Conflict Resolution between the Indramayu Farmers' Union and Perum Perhutani
Full text linkAgrarian conflicts in Indramayu between the Indramayu Farmers' Union (STI) and Perum Perhutani are complex issues that involve various parties and different interests related to agricultural land. This research aims to analyze conflict resolution using a communication approach. This study employs a constructive paradigm with a qualitative content analysis method. The research highlights critical strategies, including accurate understanding and effective information dissemination. An in-depth understanding of ownership rights, laws, and regulations is necessary for all parties. Information dissemination through various communication channels, such as open meetings, workshops, and social media, helps reduce misunderstandings and improve transparency. They were second, creating a space for dialogue and active participation of involved parties. Dialogue spaces allow parties to speak openly, listen to perspectives, and seek solutions by involving STI, Perum Perhutani, the government, law enforcement agencies, NGOs, academics, and the community. The creation of dialogue spaces should be inclusive. Furthermore, negotiation and mediation approaches help reach a middle ground. Negotiation allows parties to discuss differences and find mutually beneficial agreements. Mediation, involving a neutral third party, facilitates dialogue and finds solutions acceptable to all parties. This approach focuses on collaboration for sustainable resolution. Finally, a holistic approach involves legal clarification, community empowerment, livelihood diversification, and improved communication. Conflict resolution considers social, cultural, and economic aspects. A combination of conflict resolution strategies can address agrarian conflicts in Indramayu, leading to harmonious agricultural land management and promoting the parties' well-being
Hijab Fantasy on Instagram: Community Fantasy Theme for Vanilla Hijab Brand
Full text linkIn the contemporary era, the hijab is no longer exclusively associated with a specific demographic. Its meaning has evolved and is now widely accepted within the community. While the hijab is a mandatory practice for Muslim women, it has also become a fashion statement. The growing acceptance of hijab has led to the emergence of local hijab brands. This article examines the use of social media, particularly Instagram, to examine communication between groups of hijab users, focusing on customers of a particular brand of hijab, namely Vanilla Hijab. Observing this group behavior used fantasy, emphasizing how individuals achieve a shared reality through communication. Individuals in the group conducted shared reality-seeing behavior among individuals guided by stories that reflect how reality is confirmed. The reinforcement of shared reality is repeated through personal, group, or community achievements and takes the form of stories or tales. In examining the theme of hijab customer group fantasy, the researcher employed a qualitative case study research method by conducting interviews with female Vanila Hijab customers. Producers use Instagram social media not only to inform the public about Vanilla Hijab's activities and introduce its products but also to build community involvement and receive input from a segmented audience. The findings indicate that group members added numerous fantasy themes to maintain group communication and foster group culture