Jurnal Komunikasi: Ikatan Sarjana Komunikasi Indonesia
Not a member yet
289 research outputs found
Sort by
Political Rhetoric of Jokowi and Prabowo in the 2019 Presidential Election: A Semiotic Analysis of Tempo Magazine Covers
Full text linkTempo magazine's covers depicting the political battle between Jokowi and Prabowo in the context of the 2019 Presidential Election are worth examining. Not only because in 2019, Jokowi and Prabowo met as rivals who defeated each other for the second time after the 2014 Presidential Election. Using semiotic analysis and media agenda setting theory, this study aims to identify the connotational aspects of the figures of Jokowi and Prabowo in the context of the 2019 Presidential Election on various covers of Tempo magazine. This research highlights the importance of the agenda setting process carried out by the Tempo Magazine Editor in determining the cover of Tempo Magazine in the context of the 2019 presidential election in Indonesia. This study finds that Tempo Magazine’s covers show no bias toward any presidential candidate, positioning Tempo as a neutral observer of the candidates' political behavior. The covers depict a balance of power leading to societal polarization and support divisions. Moreover, the agenda media discourse shows, instead of building opposition, it suggests a political coalition, reflecting the political communication character of Jokowi administration
Framing Analysis of the South China Sea News Conflict in the Malay Media
Full text linkThis study examines the South China Sea conflict involving countries in the region. However, it is not limited to those bordering the South China Sea because other superpower countries are also involved, such as the US, Britain, Germany, Canada, Australia, India. The conflict garnered serious attention from Malay media such as kompas.com (Indonesia), bharian.com.my (Malaysia) and mediamediapermata.com (Brunei). This study sought to inspect how Malay media frame the South China Sea conflict using a qualitative-descriptive approach. Using Entman’s model, it focused on root causes, problem causes, moral judgments, and recommendations. As a result, the three media saw China's claims to the South Sea and its abundant natural resources as the root of the problem. Bharian.com.my added that another root of the problem is China's hegemony in the South Seas. For causes of the problem, they agreed on China’s over-aggression and their patrol warships in the South China Sea. In addition, kompas.com and bharian.com added China's policy requiring foreign ships to report if they pass into the South China Sea. Furthermore, kompas.com also saw the different interests of ASEAN countries and the formation of the AUKUS alliance as the cause of the problem. In terms of moral judgments, they agreed on the need to maintain peace, order and security in the South China Sea. As for the recommendation aspect, they encourage compliance with UN conventions. Then, kompas.com and bharian.com.my also considered the importance of diplomacy at the negotiating table
Bridging the Digital Gap: Empowering Women Entrepreneurs through Inclusive Development Communication
Full text linkThe rapid advancement of digital technology has transformed business practices worldwide, yet significant disparities remain in digital access and literacy, particularly among women entrepreneurs in urban Indonesia. This study examines the challenges faced by women-owned Micro, Small, and Medium Enterprises (MSMEs) in South Jakarta, highlighting the persistent gender and digital gaps that hinder inclusive economic development. Utilizing a combination of qualitative methods, including focus group discussions and in-depth interviews, the research investigates the barriers to digital adoption, such as limited digital literacy, cultural norms, and infrastructural constraints. Grounded in the Technology Acceptance Model (TAM) and principles of inclusive development, the study emphasizes the importance of context-specific communication strategies and community-driven solutions to foster empowerment and gender equity in digital transformation. Findings reveal that while government initiatives like the Jakpreneur program have provided essential training and resources, a gap persists in tailored, participatory approaches that address women’s unique needs and socio-cultural realities. The research advocates for strengthening community-based digital literacy programs, peer learning models, and mentorship schemes that leverage local knowledge and social networks. By bridging the digital divide, these strategies aim to bolster women entrepreneurs’ capacity to leverage digital platforms, expand market access, and sustain business growth. Ultimately, promoting inclusive development communication is vital for transforming digital inclusion from mere policy rhetoric into tangible empowerment outcomes, ensuring that women entrepreneurs in Jakarta Selatan are active agents in Indonesia’s digital economy
Moral Pluralism in Debus Performing Arts: Phenomenological Analysis of Cultural Communication in Banten
Full text linkThe Debus performing art of Banten, which has existed since the Sultanate era, now faces complex challenges. On one hand, there are issues of preserving traditional values, while on the other there is the pressure of modernization. Moreover, Debus, which is often associated with magical elements, frequently triggers negative stigmas, whereas the moral pluralism inherent within has not been thoroughly explored. This problem is the focus of the current study. This research applies a qualitative phenomenological approach through participatory observation of Debus performances, in-depth interviews with 10 informants (Debus artists), focus group discussions, and literature studies. Data analysis employs Interpretative Phenomenological Analysis (IPA). The findings show that Debus artists construct the meaning of moral pluralism through the integration of Islamic spiritual values, cultural resilience, and symbolic negotiation. These findings are consistent with Mead's theory of symbolic interactionism and Rawls's moral pluralism theory regarding the coexistence of values in multicultural societies. Negative stigma against Debus mostly stems from a gap in understanding (stock of knowledge) between the artists and the public. The study concludes that Debus represents a unique model of moral pluralism through dynamic and complex practices of cultural communication. Public education and progressive cultural policy are required to reduce stigma and support its preservation as Indonesian cultural heritage
Bengkulu Tourism Brand Reputation Management (Case Study of the Natural Bengkulu Logo)
No full textIn an effort to overcome the weak tourism reputation management in Bengkulu Province, the Bengkulu Provincial Tourism Office has taken a bold step by launching a new tourism brand, namely the Natural Bengkulu logo. Although this effort is expected to provide a strong visual identity, new challenges arise when people only see the logo as an attractive visual element without understanding the deep philosophy that should be the foundation of a tourism brand. A tourism brand is not just a visual representation or logo, but includes values, stories, and experiences that can shape positive perceptions of a destination. This study aims to analyze brand reputation management strategies through a qualitative descriptive approach with a case study method. The focus of this study is the brand reputation management of the Natural Bengkulu logo as a visual identity that reflects the richness of local nature and culture. Data were collected through in-depth interviews with related parties, observations, and document reviews. The results of the study indicate that the Natural Bengkulu logo brand reputation management strategy implemented by the Bengkulu Provincial Tourism Office has succeeded in significantly increasing the visibility and attractiveness of regional tourism. By implementing seven components of reputation management including reputation template adjustment, reputation audit from internal and external perspectives, reputation capital goal setting, accountability formula, reputation management plan, annual audit and assessment, and stakeholder mapping, this strategy has created a positive and consistent image in the eyes of the public
The Cultural Expression in the Local Television: The Cultural Political Economy Perspective
Full text linkSince the beginning of the reformation era in 1998 and the enactment of Broadcasting Law No. 32/2002, local television channels has grown significantly. These emerging local television channels were expected to serve as an antithesis to Jakarta-based national television while also providing a space for cultural expression. This study investigates how local television express local culture using the cultural-political economy perspective. The research employs a case study with an instrumental case design and was conducted at ADiTV in Yogyakarta from April to September 2023. Data were collected through in-depth interviews, observations, and documentation. The findings indicate that local television stations like ADiTV play a crucial role in providing a platform for local cultural expression. However, as private broadcasting institutions, the cultural contents featured in programs such as Jenggleng Manasuka, Mocopat Syafaat, and Wedang Ronde cannot be separated from commercial motive. In other words, culture-based television programs are products of the cultural industry that must be marketable to generate profit, often making economic considerations more dominant. As a result, cultural expression on ADiTV becomes highly limited and fails to foster diverse cultural representations. This study concludes that economic interests shape the local cultural expression, as culture-based television programs are inherently part of the cultural industry—products intended for sale. This is a dimension often overlooked by researchers studying local television in Indonesi
Communication Strategy of Mangrove Rehabilitation in Muara Gembong, Bekasi District – West Java
Full text linkMangrove ecosystem rehabilitation is one of the strategic agendas for blue carbon climate change mitigation. Environmental communication studies are crucial in advancing mangrove ecosystem rehabilitation by facilitating collaboration among diverse stakeholders with varying roles and interests. Grounded in fostering mutual understanding, environmental communication aims to enhance dialogue and engagement in conservation. Therefore, this research aims to analyze 1) the effectiveness of environmental communication strategies in the mangrove ecosystem rehabilitation and 2) factors that influence the effectiveness of environmental communication of the mangrove ecosystem rehabilitation. This research was conducted in Muara Gembong District, Bekasi Regency, West Java. This research employs quantitative and qualitative methods. This research shows that in developing persuasive communication of the mangrove rehabilitation agenda, the two-way communication model is most effective in fostering an attitude of altruism in preserving the environment. In the digital technology development era, face-to-face communication has become the most effective choice for communicating with people with limited access to digital infrastructure and low literacy. Message senders often ignore evaluations to assess the effectiveness of communication. Evaluation will encourage improvement and continuity of communication until the expected impact can be achieved
Participatory Communication of Returned Indonesian Migrant Workers in Green Economy Entrepreneurship: A Bibliometric Study
Full text linkThis article examines the strategic role of participatory communication, post-return entrepreneurship of Indonesian migrant workers, and the green economy framework in promoting sustainable development initiatives. Grounded in theories of participatory communication and green entrepreneurship, the study applies a bibliometric approach to scientific publications from 2000 to 2024, sourced from the Dimensions database and mapped using VOSviewer. The analysis identifies research trends, author networks, and dominant keywords, revealing that the integration of participatory communication, post-migration entrepreneurship, and green economy remains limited and underexplored. It also highlights weak institutional connectivity among Indonesian academic communities, with minimal positioning of returned migrant workers as active agents of sustainable transformation. The findings suggest that participatory communication can significantly strengthen community engagement, enhance program ownership, and drive social change. Consequently, the study recommends adopting transformative and collaborative approaches in development communication to empower returned migrant workers in advancing local green economies. These insights contribute to achieving the Sustainable Development Goals (SDGs), particularly SDG 8 (decent work), SDG 10 (reduced inequalities), and SDG 13 (climate action), by integrating migration into inclusive development strategies
Looking Ahead to the Political Future: Voting Behavior of Generation Z in General Elections in Kediri Regency - East Java
Full text linkGeneral elections are a crucial component of the democratic system, involving the participation of all eligible citizens. Generation Z, as one of the significant voter groups, attracts the attention of political parties due to their large number of votes. However, this generation often exhibits apathy and a lack of political knowledge. This study aims to analyze the voting behavior of Generation Z and the factors influencing it. The study employs in-depth interviews with 14 informants consisting of students, university students, and private-sector workers, as well as Focus Group Discussions (FGD) with 7 university students. The results indicate that initial voter conditions, such as economic background and previous experiences, mass media, and the characteristics of parties or candidates, significantly shape the political preferences of Generation Z. Social media emerges as the primary source of information, while experiences and discussions in academic environments enhance political participation. Emotional and rational factors also influence voting decisions, with emotions toward certain parties or candidates and rational analysis of received information playing critical roles. These findings underscore the importance of political education and media literacy in shaping informed and critical voters, contributing to the strengthening of democracy and the development of a more inclusive society in line with the Sustainable Development Goals (SDGs)
Radical Changes in Political Campaign Strategy Prabowo Subianto's in the 2024 Presidential Election Indonesia: -
Full text link
The 2024 presidential election in Indonesia witnessed significant changes in the political campaign strategy of Prabowo Subianto, characterized by a radical departure from previous approaches. This research employs critical discourse analysis methods and documentation studies to analyze the transformative shifts in Prabowo's campaign tactics. The findings reveal a strategic rebranding of Prabowo's image, transitioning from a firm and temperamental figure to a more cheerful and humanistic persona. This rebranding was facilitated by the adoption of shallow political gimmicks, including "gemoy memes," "free lunch," and "dance okay gas," which were disseminated extensively on social media platforms. Additionally, the campaign strategically distorted historical records related to human rights violations and other contentious issues, effectively burying Prabowo's previous track record. Despite controversies surrounding the election, Prabowo's rebranded communication approach succeeded in capturing the support of novice voters, particularly from the younger generation. The research concludes that these radical changes in campaign strategy were instrumental in Prabowo's electoral success, as evidenced by preliminary voting data indicating significant support from Generation Z voters