Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
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Analisis Efisiensi Teknis Produksi Rumput Laut (Eucheuma Cottonii) di Kabupaten Situbondo, Jawa Timur Menggunakan Data Envelopment Analysis (DEA)
Full text linkThis study analyzes the technical, allocative, and cost efficiency of Eucheuma cottonii seaweed production in Situbondo Regency, East Java, a major Indonesian producer. A census was conducted on 60 farmers in Agel Village and Pathek Beach. Primary data included inputs (seeds, plot area, labor, fuel) and output (dried seaweed production), analyzed using Data Envelopment Analysis (DEA) with DEAP 2.1, applying Constant Return to Scale (CRS) and Variable Return to Scale (VRS) approaches.The production process involves site preparation to harvesting (40-45 days), yielding 800-1,500 kg of dried seaweed per cycle. Average technical efficiency was 0.713 (CRS) and 0.873 (VRS), indicating that most inefficiencies arise from sub-optimal operational scale. Average allocative efficiency of 0.835 suggests farmers haven't fully optimized input combinations based on market prices. Average cost efficiency was only 0.799, with only 11.67% of farmers being cost-efficient, highlighting significant opportunities for improving operational cost management.Recommendations include enhancing farmers' managerial and technical capacity through training on efficient input use and business scale adjustment. Local government is encouraged to provide intensive assistance for optimizing input allocation and production cost management. Future research should consider a metafrontier DEA approach for cross-group or regional efficiency comparisons, and include variables like education level and experience for a more comprehensive analysis
Analisis Proses Keputusan Pembelian Konsumen Teh di Kedai Dekat Tea
Full text linkDekat Tea is a tea shop in Bandung offering a variety of quality teas. Despite the growing trend of tea consumption and limited competition in the city, Dekat Tea faces significant fluctuations in monthly income. This study aims to explore the consumer purchasing decision-making process and its characteristics, using a descriptive qualitative approach through in-depth interviews with 50 consumers. The results show that the majority of consumers are women aged 17–25 with high school/vocational school and undergraduate degrees, and are from the middle class. The purchasing decision process is influenced by internal (health benefits) and external (social media) factors, with TikTok as the primary source of information. During the evaluation stage, consumers tend to consider product aspects, location, and price. Purchase decisions are generally driven by the product selection offered by Dekat Tea, its strategic location, and trust in the brand. Most consumers are satisfied and willing to make repeat purchases or provide recommendations. These findings suggest the importance of optimizing social media, especially TikTok, as a promotional medium, innovating product variants according to young consumers' preferences, and diversifying sales channels to increase brand visibility and maintain revenue stability
Faktor-faktor yang Memengaruhi Pendapatan Petani Kentang di Desa Ranupani, Kecamatan Senduro, Kabupaten Lumajang
Full text linkPotato is a major crop that is the main source of income for farmers in Ranupani Village. In addition, the production costs required are also very high, including fertilizer, labor, pesticides and land tax. The purpose of this study is to identify the amount of income received by potato farmers in Ranupani area. In addition, the next objective is to analyze several factors that can influence the income of potato farming in Ranupani area. The method used is a quantitative approach with an explanatory research design using primary data. The study population was 155 farmers with simple random sampling method obtained a total sample of 35 farmers. The method to analyze the income is by reducing the total revenue (TR) with total cost (TC), while multiple linear regression analysis is done to analyze some factors that can influence the farm income. The results of the study obtained the income received by potato farmers in Ranupani Village Area reached a range of Rp. 35,321,857 which means that farmers have benefited from the potato farming. Then the results of the data that have been processed show that the independent variables or independent variables together significantly affect the dependent variable or the dependent variable, but partially only the variables of fertilizer costs and seed costs that influence the income of potato farming
Hubungan Bauran Pemasaran dengan Keputusan Pembelian Produk Biji Kopi Robusta Harap Kopi di Kota Tangerang
Full text linkThe phenomenon of Indonesian lifestyle integrating coffee as a part of social activities, along with the stagnation of loyal customers at Harap Kopi since 2021, forms the background of this study. This research aims to analyze the relationship between the marketing mix—which includes product, price, place, and promotion—and the purchase decision of robusta coffee beans in the home industry of Harap Kopi in Tangerang City. A quantitative approach with a descriptive correlational method and convenience sampling technique was employed, involving 50 respondents. The data were analyzed using Spearman’s rank correlation. The results indicate that all marketing mix variables have a positive and significant relationship with purchase decisions. Price (r = 0.653) and promotion (r = 0.641) variables show a strong correlation, while product (r = 0.444) and place (r = 0.401) show a moderate correlation
Manajemen Bisnis dalam Pengembangan Minapadi Organik pada P4S Bengkel Mimpi di Desa Kanigoro Kecamatan Pagelaran Kabupaten Malang
Full text linkSustainable agriculture is a solution to soil degradation, climate change, and excessive use of chemicals. The organic minapadi system, which integrates rice and fish cultivation in a single ecosystem, is considered capable of improving land efficiency and farmers' income in an environmentally friendly manner. This study aims to analyze the business management and feasibility of organic minapadi operations at P4S Bengkel Mimpi in Malang Regency, which has been in operation for over a decade. The research was conducted from February to April 2025 using a quantitative descriptive method with purposive sampling techniques. Primary data were obtained through observation, interviews, questionnaires, and documentation. The analysis included production costs, revenue, income, business efficiency (R/C ratio), and long-term investment feasibility (NPV, IRR, Net B/C, and Payback Period). The results showed total costs per growing season of Rp57,016,301, with revenues of Rp76,576,000, resulting in net income of Rp19,559,699. The R/C ratio of 1.3 indicates that the business is viable. A 10-year investment analysis yielded a positive NPV of Rp321,484,569, an IRR >100%, a Net B/C of 1.30, and a payback period of only 0.66 years, indicating very rapid capital turnover. In conclusion, organic minapadi with integrated management between rice cultivation, fish farming, and aquaponics systems can serve as a productive, efficient, and profitable sustainable agriculture model with good development prospects
Analisis Kelayakan Pertanian Perkotaan dan Peran dalam Mendukung Pemberdayaan Perempuan: Studi Kasus di Cengkareng Barat dan Duri Kosambi
Full text linkUrban agriculture is the practice of carrying out agricultural activities within urban areas. Projects serve as one of the tools to address economic, social, and environmental challenges occurring in cities. More specifically, urban farming projects are implemented to enhance food supply in urban areas, improve environmental quality, and empower local communities. The urban farming program in DKI Jakarta Province is guided by the “Desain Besar Pertanian Perkotaan tahun 2018-2030”, which sets the target of utilizing 30% of green open space for productive purposes and fulfilling 30% of the demand for vegetables through local production. This study aims to analyze the implementation of urban farming projects by assessing their financial and economic feasibility, as well as identifying their role in supporting women’s empowerment in Cengkareng Barat and Duri Kosambi sub-districts. The research employs descriptive analysis, cost benefit analysis (CBA), and the Likert scale. The results indicate that urban agriculture programs in Kelurahan Cengkareng Barat dan Duri Kosambi have been implemented in accordance with local government policies, although challenges remain. Financial and economic feasibility analysis shows that the programs are viable, with positive Net Present Value (NPV) and a Benefit-Cost Ratio (BCR) greater than one, meaning that the benefits outweigh the costs. Socially, urban agriculture contributes significantly to women’s empowerment by providing additional income, enhancing technical skills, building self-confidence, and encouraging active participation in community groups. It also strengthens women’s roles in environmental sustainability through eco-friendly farming practices
Analisis Kelayakan Finansial Olahan Keletek Udang di Poklahsar Tanjung Jaya Bersama Kuala Jambi Tanjung Jabung Timur
Full text linkThe fishery product processing industry has an important role in increasing the added value and welfare of coastal communities. Kuala Jambi District, East Tanjung Jabung Regency has abundant shrimp raw material potential, opening up opportunities for the development of processed products such as shrimp chips. There is a lack of studies that assess the financial feasibility aspect of the shrimp chips business in Kuala Jambi District, so financial feasibility research needs to be carried out to obtain the financial condition of the shrimp chips processing business, especially in the Poklahsar Tanjung Jaya Bersama. The purpose of the study is to analyze the financial feasibility of processed shrimp chips in the Poklahsar Tanjug Jaya Bersama Kuala Jambi Tanjung Jabung Timur. The research method used is a case study with a quantitative descriptive approach. Data was obtained through interviews, observations, and documentation studies, then analyzed using financial investment criteria, namely NVP (Net Present Value), BCR (Benefit Cost Ratio) and IRR (Internal Rate of Return). The results of the analysis showed that the shrimp chips processing business in Poklahsar Tanjung Jaya Bersama had a positive NPV value, BCR greater than 1, and IRR higher than the discount rate, which means that financially the business was declared viable to run and had the potential to increase group income and encourage the development of sustainable fisheries agribusiness in the coastal area of Kuala Jambi
Kelayakan Finansial Usaha Peternakan Ayam Broiler di Kecamatan Natar Kabupaten Lampung Selatan Studi Kasus Pola Kemitraan dan Pola Mandiri
Full text linkBroiler chicken farming plays an important role in providing high-quality and affordable animal protein, but this business faces challenges in the form of market competition, rising input prices, and falling selling prices, which can lead to losses. This study aims to calculate the costs, revenues, and profits of the business, analyze its financial feasibility, and assess the sensitivity of the broiler chicken business in Mandah Village with respondents who are independent and in partnerships. The results show that the independent model requires costs of IDR 778,185,000/year with revenues of IDR 618,440,000/year and profits of IDR 27,015,500/year, with an NPV of IDR 124,236,361 (>0), IRR of 14.5% (>6%), Net B/C of 1.43 (>1), and Payback Period of 1 year 7 months 27 days, making it feasible to operate. In the partnership model, the costs incurred are Rp3,911,100,000/year with revenues of Rp4,392,720,000/year and profits of Rp211,652,200/year, with an NPV analysis result of IDR 1,366,774,532 (>0), IRR of 37% (>6%), Net B/C of 2.78 (>1), and Payback Period of 5 months and 28 days, indicating that the business is very feasible to develop. Sensitivity analysis shows that both business models become unfeasible if there is a 17% increase in feed prices and a 5% decrease in selling prices. However, based on switching value, the independent model is still viable with a 5% increase in feed prices and a 2% decrease in selling prices, while the partnership model remains viable up to a 7% increase in feed prices and a 4% decrease in selling prices. Thus, both broiler chicken business models are viable, despite having different levels of risk to changes in input and output prices
Pengaruh Strategi Kolaborasi Merek, Harga dan Gaya Hidup Terhadap Keputusan Konsumen Dalam Pembelian Kopi Oatside Series di Tomoro Coffee Kota Semarang
Full text linkDecision-making as an important process that influences consumer behavior must be understood by marketers. A purchase decision is a decision made by an individual to choose one of several available alternatives. This study aims to describe and analyze the influence of brand collaboration strategies, price, and lifestyle on the purchase decision of Oatside Series coffee at Tomoro Coffee in Semarang City. The research was conducted from April to June 2025 at five branches of Tomoro Coffee in Semarang City. The research method used a survey approach with a quantitative approach. The sample was determined using accidental sampling, conducted directly at the research location with 100 respondents. Data collection was conducted through interviews using a Google Form questionnaire. Data analysis was conducted descriptively and quantitatively using multiple linear regression analysis. The results of the study indicate that the purchasing decision process involves the following stages: problem recognition, information search, alternative evaluation, purchasing decision, and post-purchase. The independent variables of brand collaboration strategy, price, and lifestyle simultaneously influence purchasing decisions. The variables of brand collaboration strategy and lifestyle significantly influence the purchase decision of Oatside Series coffee at Tomoro Coffee in Semarang City
Hubungan Karakteristik Individu dengan Jaringan Komunikasi pada Kelompok Wanita Tani (Suatu Kasus di KWT KSB Desa Sukaraja Kabupaten Bogor)
Full text linkWomen Farmers Groups (KWT) play an important role in increasing women’s participation in the agricultural sector through the strengthening of communication networks. This study aims to analyze the relationship between individual characteristics and members positions in the communication network of the KWT KSB in Sukaraja Village, Bogor Regency. The individual characteristics examined include age, education level, occupation, and number of children. The study employed a quantitative approach with a survey method conducted among KWT KSB members. Data were analyzed using Social Network Analysis (SNA) through centrality measures (degree, closeness, betweenness, and eigenvector), as well as Spearman’s non-parametric statistical test to examine the relationship between variablesThe results indicate that education level and number of children significantly correlate with members positions in the network, particularly in betweenness and eigenvector centrality, while age and employment status show no significant effect. Members with higher education and a moderate number of children tend to act as connectors and exert greater influence in information flow. This study highlights the importance of empowering members with lower education and limited resources to enhance their participation in the communication network, thereby improving overall engagement and sustainability of KWT activities. The findings contribute to strengthening social dynamics within the group and developing community-based women empowerment strategies