Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
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Pengaruh Kualitas Pelayanan, Kualitas Produk, Harga dan Rumah Makan Atmosphere Terhadap Kepuasan Konsumen Rumah Makan “Lempah Kuning Muara” di Kota Pangkalpinang
No full textThis study aims to analyze the effect of service quality, product quality, price, and restaurant atmosphere on customer satisfaction at “Lempah Kuning Muara” Restaurant in Pangkalpinang City. Data collection was carried out for three months from May to July 2025 at “Lempah Kuning Muara” Restaurant in Pangkalpinang City. The research method used is the survey method. The sampling method used is purposive sampling with a total sample of 110 respondents. Sample collection was conducted through observation, interviews, and questionnaires. Data analysis used descriptive analysis and SEM-PLS (Structural Equation Modeling-Partial Least Square) with SmartPLS Version 4.0 software. The results of the study showed that the variables of product quality, price, and restaurant atmosphere had a positive effect on customer satisfaction, while service quality had no effect on customer satisfaction at “Lempah Kuning Muara” Restaurant
Analisis Bauran Pemasaran (4P) pada Agrowisata Jeruk Siam Eptilu di Kabupaten Garut
Full text linkAgrotourism plays a strategic role in supporting rural economic development, enhancing community welfare, and promoting sustainable tourism practices. As one of the leading agrotourism destinations in Garut Regency, Eptilu Siam Orange Agrotourism offers unique attractions such as orange-picking activities, educational tours, and traditional culinary experiences. However, the effectiveness of its marketing strategy is essential to increase competitiveness and attract wider visitor segments. The purpose of this study is to analyze the application of the marketing mix (4P)—product, price, place, and promotion at Eptilu Siam Orange Agrotourism based on visitor perceptions. The research employed a quantitative descriptive approach using a Likert-scale questionnaire distributed to 100 visitors. The data were analyzed descriptively to evaluate the performance of each 4P component. The results show that all aspects of the marketing mix are rated within the “good” to “very good” categories, with the highest scores found in the product and price components. Visitors highly appreciate the orange-picking experience, educational activities, and culinary services provided. Meanwhile, the promotion component particularly digital promotion requires further improvement to reach broader market segments. These findings highlight the importance of strengthening marketing strategies to support sustainable agrotourism development in Garut Regency
Pengaruh Penggunaan Pupuk Terhadap Produksi Cabai Merah Besar di Desa Panyusuhan Kecamatan Sukaluyu Kabupaten Cianjur
Full text linkLarge red chili peppers are an important horticultural commodity for the Indonesian economy, but Panyusuhan Village in Cianjur Regency still faces fluctuating productivity and tends to be below the district average. This study aims to analyze the effect of fertilizer use on the production of large red chili peppers with a quantitative approach through a survey of 30 farmers selected through a simple random sampling technique. The data were analyzed using the Cobb-Douglas production function as well as the classical assumption test (R2, F test, and t test). The results of the study showed that the production factors used by farmers were generally in accordance with the recommendations, with an R2 valueof 0.973 which means that the independent variable in the study could explain 97.3% of production variations. The F test showed that all variables had a significant effect simultaneously, while the t test revealed that the NPK fertilizer variable had a partial significant effect, while the manure variable partially had an effect but not significantly on the production of large red chilies
Resiliensi Sistem Pangan Pertanian sebagai Solusi Disparitas Ketahanan Pangan untuk Mendorong Kesejahteraan Petani di Jawa Tengah
Full text linkFood security disparities in Central Java result in inequality in production, market access, and farmers' welfare. The threat of climate change and limited access for farmers to capital and technology further exacerbate this condition. The low selling price of crops compared to production costs is also a major challenge. Therefore, building the resilience of agricultural food systems is a crucial solution to improve adaptation to change and create more inclusive and sustainable agriculture. This study aims to analyze the resilience of the agricultural food system in overcoming food security disparities and improving the welfare of the community in Central Java Province. The data analysis method used includes a quantitative approach using simple linear regression linear analysis and descriptive analysis. In the results of the multiple linear regression test analysis, F test of 29.781 was produced with a very significant p value of 0.0. The results of the t-test showed that food resilience had a significant positive effect (t=5.5659; p=0.0), while food security disparity had a significant negative effect (t=3.3169; p=0.0013). The results of the study showed that 16 districts/cities were in the medium, 10 low, and 9 high categories in their food security levels, spatial analysis showed inequality between regions. Low regions are vulnerable to supply chain shocks and disasters, while high-resilience regions typically have biophysical, infrastructural and commodity diversification advantages. Strengthening resilience through irrigation rehabilitation, salinity-tolerant varieties, weather-based insurance, and equitable access to technology and resources are some of the policy impacts. The findings show that improving food security and reducing disparities can improve farmers' well-being in a sustainable manner
Karakteristik dan Pengelompokkan Perilaku Konsumen Minuman Fermentasi pada Mahasiswa
Full text linkRising health awareness is driving the growth of the fermented beverage market, but consumption and processing of healthy beverages in Indonesia are still low compared to sweetened beverages. This study aims to describe the characteristics and consumer behavior of fermented beverages among college students and analyze their segmentation. This study uses a qualitative approach with a case study method through semi-structured interviews with 25 college students. The results show that consumers are dominated by young adults (19-20 years old) with good health awareness, but low consumption frequency and impulsive nature. Based on the analysis, consumers are segmented into five main groups: Health-conscious, Taste-driven, External Influence, Price-sensitive, and Convenience. It is concluded that each segment has different consumption drivers, so a differentiated marketing strategy is needed. Business actors are advised to develop product variations, educate benefits, and expand distribution to reach each segment effectively
Analisis Faktor-faktor yang Memengaruhi Keputusan Pembelian pada Bunga Krisan Potong di Pasar Bunga Bandungan Kabupaten Semarang
Full text linkThe growing number of cut chrysanthemum farmers in Bandungan District has intensified competition in the flower market. This study investigates 1) to identify the characteristics of consumers who purchase cut chrysanthemums at Bandungan Flower Market 2) the influence of product quality, service quality, income, price, and consumer preferences on purchasing decisions for cut chrysanthemums at Bandungan Flower Market, Semarang Regency. A survey was conducted in March–April 2025 involving 120 respondents, selected through accidental sampling. Data were analyzed using descriptive statistics and binary logistic regression with SPSS 25. The results indicate that most consumers are female, aged 21–30 years, with senior high school education, an income range of IDR 2,234,953–3,435,464, and a purchasing frequency of twice. The model fit test yielded a chi-square value of 1.403 and a Nagelkerke R square of 0.833, suggesting a strong explanatory power of the model. The omnibus test showed a chi-square value of 84.048, confirming that the examined factors jointly affect purchasing decisions. Further analysis using the Wald test revealed that product quality, consumer preferences, price, and income significantly influence purchasing decisions, whereas service quality has no significant effect. These findings highlight the importance of improving product attributes and aligning with consumer preferences to enhance competitiveness in the cut chrysanthemum market
Strategi Komunikasi Branding PT. Kartel Daun International dalam Bisnis Ekspor Tanaman Hias
Full text linkABSTRACTPT. Kartel Daun International as an ornamental plant exporters, faces several challenges, including limited human resources and the reliance on a single communication platform, which potentially restricts its global market reach. This study aims to analyze the company’s communication strategy in branding the ornamental plant export business and to identify internal and external factors affecting its implementation. The research employed a qualitative descriptive method with a case study approach. Data were collected through observation, interviews, documentation, and literature study. Data analysis was conducted using NVivo. The results indicate that PT. Kartel Daun International applies a two-way communication strategy focused on customers, referring to five communication components: communicator (internal team and KOL), message (branding, educational, product information, and promotion), media (Instagram, Facebook, TikTok, website, and exhibitions), communicant (international customers), and effect (increased credibility and creation interest). Internal strengths include skilled human resources, consistent communication, and customer convenience. Weaknesses consist of channel dependency, limited promotional budget, and insufficient staff. Opportunities involve exploring new media, engaging Key Opinion Customers (KOC), and reaching new markets. Threats include growing competitors, dominance of other platforms, and potential negative reviews. Communication success relies on strong understanding and responsiveness to customer needs
Meninjau Keberlanjutan Perkebunan Kelapa Sawit Rakyat di Kabupaten Kolaka dan Kesiapaannya terhadap Implementasi Indonesian Sustainable Palm Oil (ISPO)
Full text linkA global issue concerning palm oil that is currently and will continue to develop is related to access to export markets or international trade. The international market, particularly the European Union, demands that the management and processing of palm oil plantations be responsible, taking into account social, environmental, and economic aspects. To be accepted in the international market, the palm oil produced must be sustainable and environmentally friendly. One government program to respond to this challenge is the development of the Indonesia Sustainable Palm Oil (ISPO) policy. Most independent smallholders have not yet implemented the ISPO policy. Kolaka Regency is one of the centers of palm oil production in Indonesia. This study aims to review the level of readiness for implementing sustainable palm oil certification in Kolaka Regency. This study focused on four main sub-districts: Tanggetada, Polinggona, Toari, and Watubangga. Involving 125 respondents from eight villages, the sample was selected using a multistage disproportionate purposive sampling method. The overall ISPO standard achievement among smallholders was 48.0%, indicating less sustainable management practices and partial readiness for certification, while also underscoring the need for continued capacity development to meet all mandatory ISPO criteria. The results of this study can be used as a set of indicators for the achievement of the 2020 regulation on ISPO implementation in Indonesia. These findings offer actionable evidence for stakeholders at the provincial and national levels to accelerate ISPO implementation and strengthen the sustainability performance of the Indonesian palm oil sector through improved extension, financing, and governance support for independent smallholders
Analisis Efisiensi Teknis Usahatani Durian Bawor di Kecamatan Kemranjen Kabupaten Banyumas
Full text linkThis study focuses on the decline in durian production in Kemranjen subdistrict in 2021 and 2022. Bawor durian is a type of durian that is widely cultivated by farmers in Kemranjen subdistrict. The objectives of this study are: 1. To identify the factors influencing the production of Bawor durian farming 2. To determine the technical efficiency level of Bawor durian farming production 3. To identify the factors influencing the inefficiency of Bawor durian farming. The study was conducted in Alasmalang Village, Karangsalam Village, and Pageralang Village in Kemranjen Subdistrict, Banyumas Regency. Sampling was conducted using the census method. The sample size for this study was 62 farmers. The analysis method used stochastic frontier analysis. The results of the study indicate that the production factors significantly influencing durian bawor production are manure, NPK fertilizer, dolomite, pesticides, and the number of trees. The average technical efficiency value of Bawor durian farming is 0.71738845. The factors significantly influencing the inefficiency of Bawor durian farming are age and extension services. The results of this study are useful as a guideline for Bawor durian farmers in Kemranjen Subdistrict to achieve maximum results
Analisis Risiko Produksi Pupuk Phonska di PT Petrokimia Gresik Jawa Timur
Full text linkPhonska fertilizer production at PT Petrokimia Gresik has fluctuated and often failed to meet production targets. This study aims to analyze priority risk sources and analyze effective mitigation strategies to address production risks at PT Petrokimia Gresik. The research location was determined purposively, considering that it is an agro-industrial company with high production capacity. The research was conducted in October-November 2025. The method used in this study was the case study research method. The key persons in this study were determined using the purposive method, and they were production staff. Data collection techniques included observation and interviews. The analysis in this study was conducted using the Coefficient of Variation and HoR (House of Risk) methods. The results of the study indicate a medium level of risk with a CV value of 9%. In addition, the results of HoR phase 1 obtained 22 risk events and 25 risk sources. Fourteen risk sources were identified as priority risks that require the design of a risk management strategy. The results in HoR 2 show 10 management strategies that can be implemented by the company in handling priority risk sources. The risk management strategies are based on the highest to lowest ETD values in sequence, namely cross-checking mechanisms, production rescheduling, team coordination, incoming raw material control, technical skills training, replacement of damaged machine parts, safety stock planning, preventive maintenance, temperature monitoring, and the use of magnetic separators