Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
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Analisis Perubahan Pendapatan Petani pada Masa Replanting Kelapa Sawit
Full text linkThis study aims to analyze the changes in income experienced by farmers in Parindu District due to their oil palm plantations entering the replanting phase. During this phase, oil palm production ceases for approximately 3 to 4 years, resulting in a temporary interruption in income from the commodity. This study used a descriptive method with quantitative and qualitative approaches to answer the predetermined research questions. Data were collected from primary and secondary sources, with a sample size of 68 oil palm farmers. The research findings indicate that before replanting, farmers relied heavily on oil palm plantations as their primary source of income. However, when replanting begins, income from this sector is no longer available, forcing farmers to seek alternative sources of income through non-oil palm on-farm, off-farm, and non-farm activities. Furthermore, farmers need to design appropriate financial strategies to meet their needs and cover household expenses during the replanting period
Faktor-Faktor yang Memengaruhi Volume Ekspor Briket Arang di PT Gemati Global Industri
Full text linkIndonesia is a country with a wealth of natural resources. This abundant natural resource if used and utilized properly will be very profitable. Charcoal briquettes are one of the processed products derived from natural resources to increase their added value. Seeing this, PT Gemati Global Industri utilizes charcoal briquettes as the main product for export. This study aims to determine the development of PT Gemati Global Industri's charcoal briquette export volume over a certain period of time, analyzing the influence of the rupiah exchange rate on the US dollar, inflation, the quality of charcoal briquettes and export agents simultaneously or partially on the export volume of charcoal briquettes. This study uses a quantitative descriptive method and uses a multiple linear regression approach using primary data and secondary data within a certain period of time. The results of the study show that the development of PT Gemati Global Industri's charcoal briquette exports tends to be stable with an increase in recent months. The results of this study also show that all variables simultaneously have a significant effect on the export volume of charcoal briquettes of PT Gemati Global Industri. This should be taken into account for the company's export activities to be more profitable or at least still profitable. The rupiah exchange rate against the US dollar and inflation have a significant effect. Export agents have a significant effect on the export volume of charcoal briquettes of PT Gemati Global Industri. Meanwhile, the quality of charcoal briquettes does not have a significant effect on the export volume of charcoal briquettes of PT Gemati Global Industri
Analisis Risiko Usahatani Hidroponik (Studi Kasus: Kisma Lestari Farm, Karangpandan)
Full text linkKisma Lestari Farm is an agricultural enterprise focused on the production of leafy vegetables in Karanganyar Regency, facing various risks that may hinder supply continuity and the fulfillment of market demand. Field observations indicate that the seedling failure rate reaches 25–30%, accompanied by crop damage caused by pests and diseases from the early nursery stage. This study aims to analyze the hydroponic vegetable supply chain, identify risks in the production process, and formulate mitigation strategies applicable to Kisma Lestari Farm. The research method employed is qualitative with a case study approach, utilizing the House of Risk (HOR) analysis to assess risks and develop mitigation actions. The results show that there are five stages of hydroponic vegetable production, with the identification of 23 risk events and 10 risk agents, including five priority risk agents that require immediate attention. Furthermore, 15 mitigation actions were proposed, with five key actions considered the most effective, namely providing a daily checklist for cultivation process control, implementing and complying with Standard Operating Procedures (SOPs), enhancing workers’ knowledge of hydroponic cultivation and maintenance techniques, as well as scheduling planting times based on forecasted environmental conditions.
Analisis Struktur Pasar dan Daya Saing Ekspor Crude Palm Oil (CPO) Indonesia di Pasar Dunia
Full text linkCrude palm oil (CPO) is a strategic commodity with significant export potential for Indonesia. This study aims to analyze (1) the structure of the Indonesian CPO market in the global market, (2) comparative advantages, and (3) competitive advantages over Malaysia in relation to major export destination countries. The research used a literature study method with secondary data during the period 2014–2023 on five major export destination countries, namely India, the Netherlands, Italy, Spain, and China. Data analysis includes market share and concentration ratio methods (market structure), RCA, RSCA and TSI (comparative advantage), as well as ECI, CMSA, and EPD (competitive advantage). The results of the study show that the CPO market structure is a tight oligopoly with a CR5 value of 82.50% in Indonesia and 85.46% in Malaysia, and an HHI of 4,421.88 and 3,802.53, respectively. Indonesia and Malaysia have high comparative advantages (RCA>1; RSCA>0), and Indonesia consistently ranks as a net exporter (TSI=0.9996). Indonesia's competitive advantage remains limited because not all destination countries have an ECI value > 1, with CMSA performance that is relatively lower than Malaysia's. Based on the EPD, Indonesia's export position is in the lost opportunity category (India, China) and retreat category (Netherlands, Italy, Spain), while Malaysia is in the retreat (India and the Netherlands) and lost opportunity quadrant (Italy, Spain, and China)
Pengaruh Layanan Koperasi Unit Desa terhadap Penerimaan Petani Kelapa Sawit (Suatu Kasus di Koperasi Unit Desa Karya Jaya, Desa Bukit Harapan, Kecamatan Merlung, Kabupaten Tanjung Jabung Barat, Provinsi Jambi)
Full text linkVillage Unit Cooperatives (KUD), particularly KUD Karya Jaya, play a role as institutions that support the economic activities of oil palm farmers in Bukit Harapan Village, Merlung, Jambi Province. However, the business performance and service quality of KUD Karya Jaya are experiencing a downward, potentially affecting the revenue of oil palm farmers in the village. This study aims to analyze the influence of fresh fruit bunch (FFB) marketing services, savings and loan services, and production facilities services on the revenue of oil palm farmers in Bukit Harapan Village, Merlung, Jambi Province. The analysis method used is multiple linear regression, with data transformed using the Method of Successive Interval (MSI). Data were collected from 84 active members of KUD Karya Jaya using simple random sampling. The results show that FFB marketing services, savings and loan services, and production facilities services simultaneously have a significant effect on revenue, with an adjusted R square value of 0.307. This indicates that these three services simultaneously explain 30,7% of the variation in the revenue of oil palm farmers who are members of KUD Karya Jaya, while the remaining 69,3% is explained by other factors outside the model not examined in this study. Partially, each of these services also has a significant effect on the revenue of oil palm farmers
Penentu Pilihan dDan Kepuasan Konsumen Terhadap Sayuran Organik di Kota Malang: Implikasi Untuk Strategi Pemasaran
Full text linkThe growing public awareness of the importance of a healthy lifestyle has driven the rising trend of organic-based product consumption among communities in Malang. This shift has also influenced purchasing decisions, with health considerations emerging as a primary determinant. Consumer purchase decisions and satisfaction, however, are shaped not only by health awareness but also by the marketing strategies implemented by producers. This study aims to examine consumer perceptions of organic vegetables, customer knowledge, socio-cultural influences, product accessibility, value-added attributes, and price factors that affect consumer behavior and determine consumer satisfaction with organic vegetables in Malang City. A mixed-method approach was employed, integrating qualitative techniques through Focus Group Discussions (FGDs) and literature review with quantitative analysis using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through in-depth interviews and surveys using purposive and incidental sampling in Lai Lai Supermarket, Superindo, and several organic vegetable markets in Malang. The research investigated factors including product, price, place, and promotion. Data analysis consisted of descriptive statistics, multiple linear regression, and SEM-PLS. Findings from the FGDs reveal that consumer knowledge of the health benefits of organic vegetables, social influences, product quality, and perceived high prices significantly shape purchasing decisions. The quantitative analysis confirms that all marketing mix variables exert a significant effect on customer satisfaction, with product and price being the most influential contributors. This study provides theoretical insights into consumer perception and satisfaction related to organic vegetables, and offers practical implications for agribusiness practitioners and stakeholders in developing more effective marketing strategies for organic vegetable products in Malang City
Analisis Kesediaan Membayar (Willingness to Pay) Konsumen Terhadap Pembelian Buah Impor di Pasar Swalayan Kota Semarang
Full text linkThis research aims to analyze consumers' Willingness to Pay (WTP) for imported fruits (Fuji apple, red grape, and pear) and to analyze the influence of consumer characteristics on the WTP value in the supermarkets of Semarang City. This study employed a survey method with a quota sampling technique on 150 respondents who are consumers of imported fruits in three selected supermarkets in Semarang City. Data analysis to determine the average WTP value used the Contingent Valuation Method (CVM), while the influence of consumer characteristics—including age, education, income, health consciousness, and expenditure on imported fruits—was analyzed using logistic regression. The results showed that the majority of consumers were willing to pay more, with the highest average WTP increase for red grapes (13.30%), followed by Fuji apples (12.75%), and pears (10.50%). The logistic regression analysis indicated that the factors influencing WTP differed for each fruit. The WTP for Fuji apples was positively influenced by expenditure on imported fruits. The WTP for red grapes was negatively influenced by age and positively by health consciousness. Meanwhile, the WTP for pears was negatifvely influenced by age. The variables of education and income were not found to have a partially significant influence on the WTP for any of the three fruit types
Kelayakan Usahatani Jagung Pipil pada Perkebunan Kelapa Sawit di Desa Negeri Bumi Putra Kecamatan Umpu Semenguk Kabupaten Way Kanan
Full text linkCorn farming in immature oil palm plantations has become one of the alternative land-use strategies in Way Kanan Regency, particularly in Negeri Bumi Putra Village, Umpu Semenguk District. Farmers in this area utilize oil palm plantation land by intercropping corn to increase their income. This study aims to: (1) determine the production costs, revenue, and income of corn farming; and (2) analyze the feasibility of corn farming. The research used a descriptive quantitative approach with 17 corn farmers as respondents. Data were collected through interviews and direct field observations. The collected data were analyzed using Microsoft Excel. The results showed that (1) the total average production cost reached IDR 16.340.341,91 per hectare per planting season, with the largest component coming from labor costs amounting to IDR 8,688,665.44 per hectare. The total revenue obtained by farmers reached IDR 30.493.673,18 per hectare, resulting in a net income of IDR 14.153.331,27 per hectare; and (2) the R/C ratio value was 1.90 >1, indicating that every one rupiah of cost incurred would generate a return of 1.90 rupiah. Therefore, shelled corn farming in oil palm plantations in Negeri Bumi Putra Village is feasible and profitable to cultivate
Preferensi Konsumen Terhadap Keputusan Pembelian Varian Rasa Teazzi di Jakarta Selatan Dikaitkan dengan Karakteristik Konsumen
Full text linkTeazzi is a Taiwanese milk tea brand that has expanded to various countries such as the United States, Indonesia, and Malaysia. Since its entry into the Indonesian market in 2021, Teazzi has continued to gain popularity, particularly in urban areas such as South Jakarta. This study involved 97 respondents who are Teazzi consumers making direct purchases at the Teazzi outlet in Pasaraya Blok M. The data analysis tool used was cross-tabulation (crosstab). The findings show that deep roast oolong milk tea is favored by (69.07%) of consumers, with (91,75%) those who purchased Teazzi directly at Pasaraya Blok M indicating their intention to repurchase the product. Consumers with positive preferences toward Teazzi’s purchase decisions are generally female, aged 21–25 years, hold a bachelor’s degree, work primarily as students, and have a monthly income of less than 1,000,000 rupiah
Pengaruh Marketing Mix 7P terhadap Loyalitas Konsumen dengan Kepuasan Sebagai Mediator di Kopi Bubuk Sinar Baru Cap Bola Dunia
Full text linkSinar Baru Cap Bola Dunia Coffee Powder is one of the oldest traditional coffee brands in Bandar Lampung, currently facing intense market competition. To retain existing customers while attracting new ones, an effective marketing strategy is essential. This study aims to examine the direct and indirect effects of the 7P marketing mix (product, price, place, promotion, people, process, and physical evidence) on consumer loyalty, with satisfaction acting as a mediating variable. The research employed a survey method involving 130 purposively selected respondents. The data were examined using a method called Structural Equation Modeling with Partial Least Squares (SEM-PLS), using SmartPLS 4 software. The results indicate that the 7P marketing mix has a significant and positive direct effect on consumer loyalty (path coefficient = 0.465) and also indirectly affects loyalty through satisfaction as a partial mediator (indirect effect = 0.282). These findings indicate that the direct influence on consumer loyalty is greater than the indirect influence through consumer satisfaction as a mediator. The study provides strategic implications for coffee industry practitioners in designing 7P marketing approaches that are more targeted and consumer-centered