Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
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Strategi Pengembangan Bisnis Kuliner dengan Metode Swot dan Business Model Canvas di Kecamatan Purbolinggo (Studi Kasus: Bank Btpn Syariah)
Full text linkMicro, Small, and Medium Enterprises (MSMEs) in the culinary sector in Purbolinggo District are facing internal challenges, such as limited capital, business skills, and minimal promotion, as well as external challenges, including market competition and low adaptation to technology. Bank BTPN Syariah, through the Bestee program, is providing solutions in the form of financing and business assistance, including training in financial recording, promotion strategies, and brand identity development. This study aims to analyze the costs, revenues, and incomes of culinary MSMEs, to measure income improvement after assistance, and to formulate development strategies using the SWOT and Business Model Canvas (BMC) approaches. The study is conducted using purposive sampling with seven respondents who are Bank BTPN Syariah clients engaged in culinary businesses. Data analysis consists of cost, revenue, and income calculations, as well as income differences before and after the assistance program. Furthermore, IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) analyses are used to develop the SWOT matrix. The results show that the average monthly income of culinary MSMEs is IDR 3,728,589 with an R/C ratio of 1.5 and a B/C ratio of 0.5, indicating that the business is profitable. After receiving assistance, income increases by 11.82%. Based on SWOT analysis, MSMEs are positioned in Quadrant I with a Strength–Opportunity (SO) strategy, which is to develop product and service variations, establish partnerships with fresh raw material suppliers, and build a simple distribution system. Evaluation through the BMC indicates that MSMEs have great potential to grow by determining appropriate market segments, offering value that meets consumer needs, and utilizing digital technology for wider and more effective distribution and marketing
Interpretive Structural Modelling: Faktor-faktor Kunci Penyediaan Beras di Kabupaten Penajam Paser Utara
Full text linkThe study of key factors is aimed at finding out what factors have the most influence on the availability of rice, which can be used as a consideration for policy formulation to increase the availability of rice in Penajam Paser Utara (PPU). The relocation of the new Nusantara Capital City (IKN) has caused a significant increase in the number of people and affected the balance of rice availability in PPU. The analysis method used is Interpretive Structural Modelling (ISM) analysis by looking at the driver power (DP) and the level of dependence (D) on each variable (factor). The results of the analysis have 14 sub elements (factors) spread into independent, linkage, and dependent positions, where each position will describe the role and influence given to the availability of rice in PPU. In conclusion, the key factors in the rice supply sector (average DP=0.89 and D=0.43) include land expansion, farmer institutions, counseling, and conversion emphasis. Policy implications include land expansion through paddy field printing programs in potential areas, institutional strengthening to reduce land conversion, and effectiveness of extension activities
Studi Komparatif Kelayakan Usahatani Pakcoy (Brassica Rapa Subsp. Chinensis) Secara Hidroponik dan Konvensional
Full text linkPak choy farming is the organized cultivation of bok choy plants to produce economically valuable agricultural products. This study aims to determine the current state of hydroponic and conventional bok choy cultivation techniques and to compare the feasibility of hydroponic and conventional bok choy farming. A total of 18 bok choy farmers were interviewed. The analysis used in this study was the R/C Ratio and B/C Ratio. The results indicate that both cultivation methods are feasible because they have R/C and B/C ratios above 1. The hydroponic method offers advantages in land use efficiency and environmental control, while the conventional method is more cost-efficient due to lower costs. Each method presents its own challenges, both technically and financially. Therefore, the choice of cultivation method is tailored to the conditions and capabilities of the farmer, as well as the objectives of the farming business
Partisipasi Petani dalam Program Jalan Usaha Tani (JUT) di Kecamatan Getasan Farmers' Participation in The Farmland Road Program in Getasan District
Full text linkThe Farmland Road Program (JUT) is a step taken by the government in providing infrastructure in agricultural areas. The JUT program requires community participation. Getasan District is one of the districts in Semarang Regency, Central Java Province, which received the JUT program in several hamlets. The purpose of this study was to identify the forms and stages of farmer participation in the JUT program and to identify the Arnstein ladder of participation in the JUT program in three hamlets in Getasan District. Respondents in this study were determined using a cluster sampling technique, namely dividing the population into several groups based on hamlets, then determining a quota in each hamlet of 20 farmers (a total of 60 farmers). Research data collection used survey techniques through interviews, observations, and documentation. The results of the study found that the highest form of participation was labor, and the highest stage of participation followed by respondents was at the JUT utilization stage. The results of the Arnstein ladder analysis found that the participation of the Ngaduman, Nglelo, and Tawang hamlets in the JUT program was at the placation level (5th ladder) in the Pseudo Participation category (tokenism ladder). Farmer participation in the JUT program, namely communication between the community and the government, is going well, but the government is still conducting a feasibility assessment.)
Potensi Produk Organik Kabupaten Lumajang: Studi Komoditas Pisang Mas Kirana
Full text linkMas Kirana banana is one of the leading commodities in Lumajang Regency which has high economic value for organic cultivation. The purpose of this study is to determine the potential mapping, implementation of agribusiness systems, economic value, and strategies for developing organic products of Mas Kirana banana commodities in Lumajang Regency. The research location was selected purposively in the Lumajang Regency area. The sampling method was purposive sampling and snowball sampling. Data collection methods used in this study include observation, interviews, and Focus Group Discussions (FGD). Data sources in this study are primary and secondary data. The results show that organic Mas Kirana banana products are very suitable for planting in the districts of Jatiroto, Kedungjajang, Klakah, Kunir, Padang, Pasirian, Randuagung, Sukodono, Tempeh, and Yosowilangun. The application of the agribusiness system in the Mas Kirana banana commodity, namely, the quality of the sapling material is not guaranteed, the materials for making fertilizers and pesticides are not guaranteed to be free from chemical contamination, cultivation, harvesting and post-harvest equipment are used for inorganic activities, limited labor both in quantity and quality (skills), access to capital sources is still limited, the market for organic banana products is limited and consumers do not differentiate between organic and inorganic products, weak management in farmer group institutions and Farmer Group Associations (Gapoktan). Mas Kirana bananas are economically obtained, namely, guaranteed better fruit quality, cost efficiency in purchasing chemical fertilizers and pesticides, and can maintain environmental balance. The priority choice of the organic Mas Kirana banana product development strategy is the importance of strengthening farmer institutions by establishing Farmer-Owned Enterprises (BUMP) in order to increase the entrepreneurial spirit, while strengthening the bargaining position in the organic product market mechanism based on science and technology
Tingkat Adopsi Petani pada Penggunaan Teknologi Biofarm (Studi Kasus Petani Padi Organik GAPOKTAN Sulek Raya Kabupaten Bondowoso)
Full text linkOrganic rice cultivation in Indonesia has experienced rapid development due to increasing healthy lifestyle patterns among the population, yet faces various constraints such as limited availability of organic fertilizers and biopesticides. This research aims to evaluate the level of farmer adoption of biofarm technology as a solution in organic rice cultivation. This study was conducted using a qualitative approach whereby data were obtained through offline questionnaire distribution to 30 respondents who participated in the biofarm technology pilot program. Sampling was conducted using census technique, and the obtained data were analyzed statistically using descriptive analysis and Structural Equation Modeling based on Partial Least Square (SEM-PLS) method. Results showed that mentoring effectiveness (X1) positvely influenced the level of biofarm tecnology adoption with a path coefficient of 0,51, while farmes’ technological readiness (X2) had no significant effect and teknological advancement (X3) has a significant influence with a path coefficient of 0,38. Overall, the three independent variabels explained 43% of the variation in farmers’ innovation adoption levels regarding biofarm technology. This research recommends the importance of farmers’ consistency in using biofarm tecnology to overcome fertilizer and biopesticide scarcity, as well as government support through policies and incentives for organic rice rafmers.
Analisis Faktor-faktor yang Memengaruhi Pembelian Beras SPHP Bulog di Rumah Pangan Kita Kota Semarang
Full text linkRice is the main staple food for Indonesians; therefore, its availability and affordability are crucial to maintaining food security. The government, through Perum BULOG, implements the Food Supply and Price Stabilization (SPHP) program distributed via the Rumah Pangan Kita (RPK) network. This study aims to analyze the factors influencing the purchase of BULOG’s SPHP rice at Rumah Pangan Kita in Semarang City and to describe consumer characteristics. The research was conducted at three RPK outlets, RPK Life by Grace, RPK Rizky Fajar, and RPK Kawakibi using a quantitative method with a descriptive approach. A total of 120 respondents were selected using a purposive sampling technique. Data were collected through questionnaires, interviews, and literature studies, and analyzed using multiple linear regression, validity, reliability, and normality tests, as well as F and t tests. The results showed that most respondents were female, of productive age, had a senior high school education level, worked as housewives and laborers, had 3–4 dependents, and belonged to the middle-income group. The majority purchased SPHP rice 1–3 times per month. Psychological, personal, cultural, and social factors significantly influence the purchase of BULOG’s SPHP rice. Psychological factors relate to motivation and perception, personal factors include occupation and lifestyle, cultural factors involve values and consumption habits, while social factors are influenced by family and the surrounding environment
Analisis Pengendalian Mutu Tapioka Menggunakan Metode Statistical Quality Control (SQC) (Studi Kasus PT XYZ)
Full text linkPT XYZ, located in Central Lampung Regency, is a company engaged in tapioca production. However, there are still instances of nonconforming products, particularly in RF (Reject Retained Mesh). The causes of RF include the decrease in starch content in raw materials, human error due to less careful workers, and environmental factors. This study aims to analyze the quality control of tapioca products at PT XYZ using the Statistical Quality Control (SQC) method. This method is applied to determine the extent to which product quality is controlled and to identify the factors causing product nonconformities. The analytical tools used include check sheets, histograms, control charts, Pareto diagrams, and fishbone diagrams. The data analyzed were obtained from observations, interviews, as well as production and defect data during February 2024. The results showed that the production process has not yet been fully within control limits, and the highest number of nonconformities occurred in the RF category. The main factors contributing to nonconformities include human, machine, method, raw materials, and environment. This study suggests that the company should improve operator training, machine maintenance, SOP supervision, raw material selection, and proper production scheduling. The implementation of effective quality control is expected to reduce the number of nonconforming products and improve overall product quality
Karakteristik Konsumen pada Pengembangan Produk Baru Teh Herbal Ciplukan
Full text linkCiplukan is an herbal plant rich in antioxidants and has the potential to lower blood sugar. Ciplukan can be developed into functional drinks such as herbal tea, but the utilization of ciplukan as a raw material for herbal tea is still not widely known by the public. This study aims to determine the characteristics of ciplukan herbal tea consumers. The research design used is quantitative research with survey research methods. The analytical tool used is descriptive statistical analysis and crosstabulation analysis. Sample withdrawal using convenience sampling technique with 104 respondents. The results showed that the characteristics of ciplukan herbal tea consumers in this study were dominated by women aged 19-29 years, with the latest education level of high school and most of them were housewives and monthly income was in the range of Rp1,500,000-Rp3,000,000. From consumption patterns, the majority of consumers consume tea 1-3 times per week while herbal tea 4-6 times per month with the aim of consuming herbal tea because of the health benefits
Analisis Sensitivitas Harga dan Loyalitas Konsumen terhadap Minyak Goreng Kemasan di Kota Serang (Studi Kasus pada Minyak Goreng Merek Filma, Sunco, dan Tropical)
Full text linkCooking oil is a strategic food commodity part of the nine staples (basic necessities) that play an important role in the consumption of the Indonesian people. Price sensitivity and consumer loyalty are factors that need to be considered in the competition for branded packaged cooking oil. Packaged cooking oil brands circulating in the market have varying quality and prices so that consumers will be more flexible in choosing cooking oil. The purpose of this study is to analyze price sensitivity and consumer loyalty to packaged cooking oil of Filma, Sunco, and Tropical brands. The location of the research was determined purposively. The method of analysis of this research is quantitative descriptive. The sample used was 96 respondents with the criteria of housewives as research respondents. The Huisman method is used to analyze price sensitivity and the loyalty pyramid method to analyze the level of consumer loyalty. The results showed that consumers of Filma brand packaged cooking oil were more sensitive to price changes than Sunco and Topical brand packaged cooking oils; consumers of Filma brand packaged cooking oil have a lower level of loyalty, while loyalty to Sunco and Tropical brand packaged cooking oil is good