Jurnal Komunikasi Pembangunan
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Komunikasi Pembangunan dalam Pendampingan Komunitas Peternak Sapi Perah
Get PDFThe assistance of the dairy farmers community in implementing the use of herbal probiotics as an innovation program requires communication. This program is a behavior change program in dairy farming by farmers. The communication needed is intensive between companion and community. This is an interaction between the two because of cooperation. Collaboration because of the same interest, so it must be communicated. It also requires communication that can lead to collective action, because there is participation in the process of change / development. Communication is a feature of development communication. Therefore, the aim of the study is to explain development communication in the assistance of the community of dairy farmers. The method used is qualitative research methods. The study was conducted in the village of Nogosaren, Getasan sub-district, Semarang Regency. The sampling technique uses purposive sampling. The population is 932 breeders, which are used to attract informants as research samples. The technique of collecting data using in-depth interviews. The results of the study indicate that the interaction between companion and community requires a centralized model of communication to collaborate. There are three main elements in centralized communication, which are contained in mentoring activities. Mentoring activities about program socialization are elements of physical reality. Mentoring activities on identifying community problems, awareness of farmers to improve livestock cultivation, application of herbal probiotic innovations including supporting elements of use and how to procure supporting elements, are elements of psychological reality. Mentoring activities on community agreements in the implementation of procurement of support for the use and use of herbal probiotics are an element of social reality. In social reality, there is a community\u27s interest in engaging in activities that are not separated from their basic needs, namely, increasing milk yields to increase income. Discussion of research results; development communication, which is communication for change, is needed in every assistance. All realities which are the main elements are used to convey information needed by the community, educational efforts for the community, increasing knowledge and increasing skills to be able to implement the program. The four stages carried out by the companion contained communication. The conclusion of the study is development communication or communication for change using a centralized communication model. This model colors the entire farmer community assistance activities, because in the mentoring steps there are elements of a centralized communication model, namely physical, psychological and social reality
Diskursus Pembangunan Poros Maritim Dunia: Telaah Kritis Kebijakan
Get PDFThis study aimed to reveal the development discourses about the vision of Jokowi-JK World Maritime Axis. Discourse is a public communication in which power generates knowledge through discourses, systems thinking and ideas that then establish the concept that binds a country to the planned changes. Through the discussion of Regulation No. 16 of the year 2017 on maritime policy in Indonesia, it is linked to the context of the social, cultural, economic and political aspects that influenced it. By analysing critical discourses about disclosure and disinformation over injustice and supremacy in the discussion. Research carried out by government agencies regulation-makers, observers and the public. Research using a basic data source, a Regulation 16/2017 document, an interview with an author, observers and the public. Results of the analysis show that the micro level, Corpus text regulation, represents the vision of the power of the \u27 Neoliberal \u27 ideology and of open foreign political systems. Communicate relationships using the data, symbols, promise and purpose of the power. In the communication entity, a symbol of power used to give emphasis, doctrine, appeal, orders, and supporting policies. As for the level of meso, discursive events in the production process, there is institutional interest as the existence of the new ministership. To help realize the axis of vision of the World Maritime Jokowi-JK with distribution to foreign countries and international fora, hence the introduction of government capital investment projects. At the macro level, in the maritime limits that conflict with the Circumpolar Sea Indonesia poses a threat to the security and safety of our becomes territorial integrity. Institutionally the role of the maritime Coordinator\u27s dominance to prevent the other wing of the Maritime Administration. While socially poor marine infrastructure leads to disparity between the West and East of Indonesia
Komunikasi Inovasi dalam Pemanfaatan Lahan Pekarangan Komunitas Petani untuk Mewujudkan Kemandirian Pangan di Era Digital
Get PDFCommunication innovation is a way of conveying the discovery of new ideas to the community for a social change to occur. Utilization of land is an innovation for rural areas today to achieve food independence. The objectives of this study include: 1) Knowing the adoption process for innovative land use for food resources in Doudo Village. 2) Understand how the community optimizes the yard in Doudo Village. 3) Knowing the digital media that people use in marketing their products. The study was conducted on the people of Doudo Village, Gresik Regency, East Java. From July to October 2017. This study uses descriptive and exploratory methods. Primary data taken by key informants and sources related to activities. The results show that the adoption process of innovation is initiated by change agents by mapping community leaders who have credibility, so that they can influence the community. Comparative and observability advantages are the dominant factors that influence the use of land. The types of plants planted include a) family medicinal plants, b) ornamental plants, c) protective plants, d) vegetables, and e) shade plants. The yield from planting is added value so that it can be sold to increase income. Finally, land use is carried out by community leaders and distributed to other communities
Komunikasi Kota Ruang Publik Taman sebagai Pembentuk Citra Kota Hijau
Get PDFBuilding an image of an area now has become the concern of many local governments in shaping the image of the city or region. Place branding is part of the study of city branding which is part of an effort to plan cities in building differentiation of images and strengthening brands. Bogor City as one of the supporting cities of capital city has a lot of potential natural resources, human resources and environmental resources that support in building the city image as a Green City. This study aims to describe the efforts of the Bogor City government in building the city image as a Green City. This paper is based on several research authors with a sequential method approach using data collected through qualitative and quantitative methods. Instead of communicating with the city marketing using media publications, the City of Bogor Government prefers to build its city image in the public\u27s mind through a landscape strategy approach in carrying out the city\u27s primary communication. The landscape strategy carried out by the Bogor City government in building its city image is carried out by building city parks, structuring and expanding green open spaces as a city attraction that is also seen and felt by its citizens
Cyberfeminisme dan Pemberdayaan Perempuan Melalui Media Baru
Get PDFIn the era of new media, every individual and social, cultural, economic and political groups must require themselves to interact actively with new media. This is done not only to express the identity of individuals or groups, but more importantly how then each group uses new media as a means of communication to empower or liberate themselves. Feminism as a liberation movement for women has included new media and their application as important issues in their movements; cyberfeminism is an important outcome of this application. New media in the view of cyberfeminism has provided a large area, a region with an arena of objectives of cyber space, namely a process of technology that is rendered, by empowering women through techno-culture. Cyberfemists argue that women are naturally suitable for using new media. Cyberfemists also make efforts to work towards empowering women through new media by fighting various male-dominated discourses that surround technology use. This paper generally wants to discuss the concept of "cyberfeminism" and how feminists (cyberfeminists) use new media as a vehicle to empower and free themselves from male-dominated discourses. This paper also wants to provide alternatives about how women should be optimally use new media for empowerment. The approach of this research is qualitative-descriptive by conducting library research, this study specifically wants to describe how the concept of cyberfeminism is used by women\u27s groups in the context of liberation and empowerment
Hubungan Komunikasi Pemasaran Usaha Mikro dan Kecil Kuliner Melalui Media Online dengan Perkembangan Usaha
Get PDFOnline media is utilized by Micro Small and Medium Enterprises (UMKM) in culinary field in Sub-district of Pancoran Mas, Depok City to market and promote the produuct so that can be recognized by public in order to assist the development of UMKM. The purpose of this research is to know how the relation between marketing communication through online media with business development. This research used quantitative approach through questionnaires supported by qualitative data through interview guides. The result of the the research showed that there is a relationship between marketing communication activity through online media viewed from variouus online media, message type, and message appeal with business development seen from amout of business outcome, the amount of labor and market coverage area. The majority of UMKM owners use a variety of online media and convey a diverse message type with the attractiveness of the message that interestingly made, so that the product can be know by many people and increased product orders resulting in increased sales, therefore making the owner of UMKM increase the labor
Consciousness Raising dan Partisipasi Politik Suku Baduy di Era Digital (Tinjauan Awal)
Get PDFDevelopment communication can play a role in the development of isolated rural communities from the metropolis world. The Baduy people that lives at the foot of the Kendeng Mountains in Kanekes Village, Leuwidamar District, Lebak-Rangkasbitung Regency, Banten, still maintains its customs and culture in the digital era. On the other hand, through the concept of critical awareness from Paulo Freire, the Baduy people is very likely to change towards a more dynamic condition. This study uses a qualitative method with an analytical descriptive approach, through interview techniques and library research. The results of the study indicate that consciousness raising as a process of development communication and community empowerment can be used as a tool to measure political participation in the Baduy people. Their significant involvement in the 2014 General Elections and 2017 Regional Elections (Pilkada) is proof of the Baduy people\u27s compliance with government regulations. Even though in certain situations customary structures have the power to prohibit their people from participating in elections or regional elections
Analisis Wacana Media terhadap Pemberitaan Rencana Kebijakan Pajak e-Commerce
Get PDFThis research is intended to examine how far the communication plan of the government issued tax policies for e-commerce business actors. To study it, this study uses media discourse analysis methods, especially online media, to report on the government\u27s plan to impose e-commerce taxes. Observations were made in the period 2017 to mid-2018. From the results of observations made, the results of the study found that the government and the public were ready and supported the issuance of e-commerce tax policy. Online media which are the object of observation in research see the substance of the discourse of the news delivered in an informative and supportive manner, especially online media which also has an operational network for publishing print media. Thus it can be concluded that the communication of the government\u27s plan regarding the implementation of e-commerce taxation whose initiation began in 2016 seems to have been done well
Efektivitas Penggunaan Media Sosial sebagai Media Promosi Wisata Umbul Ponggok, Kabupaten Klaten
Get PDFUmbul Ponggok tourism manager conducts promotional activities through social media such as instagram and website. Managers hope that utilizing social media as a media campaign can attract public to visit. The purpose of this study is to analyze the characteristics of respondents and social media, to analyze the extent of the effectiveness of social media, also what factors influence the effectiveness of promotion. The location of this study is in Ponggok Village, Polanharjo District, Klaten Regency, Central Java with total number of respondents was 30 from website and 85 from instagram. This study uses a quantitative approach with an online questionnaire instrument and is supported by qualitative data. The results showed the majority of respondents who accessed social media of Umbul Ponggok namely women, average 21 years old as S1 students with an average expenditure of Rp 2,756,000 per month and originating from West Java / DKI Jakarta. Respondents considered information on social media was clear and complete. The use of social media is very effective at the stage of interest and desire. The factors that influence the effectiveness of promotion at interest level are income and completeness of information, in desire level are information clarity and attractiveness, while on action level are the level of income and completeness of information
Hubungan Penggunaan Media Sosial dengan Perkembangan Usaha Kecil dan Menengah Kuliner Wilayah Solo Raya
Get PDFPromotion through Social Media is a way for culinary Small and Medium-sized Enterprises (SME) in Solo Raya area for expanding the product’s information so it can persuade consument’s buying decision. The purpose of this research is to identify the correlations between the use of social media as promotion media with business improvement. This research is using confidence sampling and Rank Spearman for the statistical test. The result from this research is some of respondents characteristic has no correlations with the used of media social as promotion media. The behavior of social media users variable has a strong positive correlations and significant with the used of social media as promotion media. The other result from this research is doing promotion through social media has a medium positive correlations and also significant with business improvement