Jurnal Komunikasi Pembangunan
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An Analysis of the Communication of Provincial Identities in Mascots to Promote Tourism in Thailand
Full text linkThis research analyzed the communication of provincial identities in mascots to promote tourism in Thailand through the conceptual frameworks of semiotic theory and identity concept. It is a qualitative research using an analysis of mascot components, an analysis of provincial identities that appear in the mascots, and in-depth interviews. The tools used consisted of a symbolic component analysis table with provincial identities and in-depth interviews.The sample group consisted of 23 mascots and 5 policymakers and mascot designers.Results of the study revealed that senders use mascots that are cute, friendly, and straightforward. Most of the senders use the encoding of sign in the icon level that looks like or resembles real objects to make them interesting and easy to understand. In addition, there is the encoding of sign in the index level that is reduced from real objects into patterns of costumes and accessories that make the mascots stand out. In terms of provincial identities, it was found that the meanings of the various symbols are transmitted in the dimensions of bringing up the distinctive identities of the province in seven aspects: 1) traditions and beliefs, 2) archaeological sites and antiques, 3) food and products, 4) famous tourist attractions, 5) costumes, 6) art and culture, and 7) other identities
The Cultural and Historical Trail Map of Peranakan Heritage in the Andaman Provincial Cluster in Thailand
Full text linkThis study explored the trace of Peranakan heritage in the Andaman provincial cluster and presented the Cultural and Historical Trail Map of Peranakan heritage in Andaman provincial cluster. The concept of development communication objectives was used to create a research framework. Research results in the "complement" phase showed 117 traces of Peranakan heritage in the Andaman provincial cluster. As for the "facilitate" phase, 83 sites were qualified. An analysis of the relationship of qualified sites with Peranakan culture revealed five significant connections between each location and culture: 1) Peranakan ancestral monument, 2) Peranakan shrine, 3) Sino-European architectural building, 4) Peranakan residential areas, and 5) Peranakan cultural and historical learning center. Upon completion of the last phase, "extend," 6 tourist maps were created to display 8 cultural sites in Ranong province, 15 sites in Phang Nga province, 33 sites in Phuket province, 8 sites in Krabi province, 14 sites in Trang province, and 4 sites in Satun province, respectively. This study, thus, has produced a visual map in each province which is a catalytic communication tool to promote tourism development at the regional level and national level
Green Open Space Collaborative Governance: a Systematic Literature Review
Full text linkPenelitian ini bertujuan untuk mengetahui tata kelola kolaboratif ruang terbuka hijau sudah berjalan dengan baik namun belum optimal dalam pengimplementasiannya. Penelitian ini menggunakan sistematis literatur review sebagai landasan dasar untuk mempermudah peneliti/mahasiswa agar dapat mengulas dan mengidentifikasi artikel ilmiah secara sistematis dengan langkah-langkah yang telah ditetapkan. Penelitian ini mengungkapkan terdapat 124 artikel yang telah diseleksi dari 378 artikel yang relevan dengan topik yang dibahas. Hasil analisis tersebut menghasilkan 3 cluster yang berbeda dalam 38 konsep yang relevan dengan studi tata kelola kolaboratif ruang terbuka hijau. Dalam penggunaan mode density visualization tidak adanya author yang mendominasi dalam mengkaji pemetaan data author sesuai tema tata kelola kolaboratif ruang terbuka hijau. Semuanya memiliki kedudukan yang sama pentingnya dalam melakukan temuan-temuan yang akan digunakan pada penelitian berikutnya. Penelitian ini mempunyai keterbatasan artikel untuk menunjang literatur review. Dari total keseluruhan artikel yang diperoleh melalui database scopus tidak semuanya memiliki keterkaitan topik yang akan di gunakan untuk melakukan penelitian, sehingga peneliti kesulitan dalam melakukan analisis. Rekomendasi peneliti terhadap penelitian selanjutnya perlunya penggunaan analisis dengan menambah beberapa artikel yang memiliki relevansi yang sama di beberapa sumber artikel ilmiah agar mempermudah dalam melakukan analisis data secara konkrit.This research aims to find out the collaborative governance of green open space has been running well but not optimal in its implementation. This study uses systematic literature review as the basic basis to make it easier for researchers /students to be able to review and identify scientific articles systematically with predetermined steps. This study revealed that there were 124 articles selected from 378 articles relevant to the topics discussed The results of the analysis resulted in 3 different clusters in 38 concepts relevant to the collaborative governance study of green open space. Density visualization mode, there is no dominating author in reviewing author data mapping according to the theme of green open space collaborative governance. This Paper, has limited articles to support literature review, total articles obtained through the scopus database not all of them have related topics that will be used to conduct research, so researchers have difficulty in conducting analysis. Researchers\u27 recommendations on further research need to use analysis by adding several articles that have the same relevance in some sources of scientific articles to make it easier to conduct concrete data analysis
DOES TELEVISION PROMOTE DEAGRARIANIZATION? Understanding Rural-Youth Perception Towards the Agricultural-livelihood information on Television
Full text linkThe phenomenon of the high number of rural-youth migration from rural areas need to be studied from the perspective on how the agricultural livelihood is constructed by actors within the village. This research tries to focus on how rural-youth interpret messages on television about agricultural livelihood. Previous studies have explained that there are several things that can cause youth in the village to migrate out of the village. This study aims to (1) identify the characteristics of youth in Ciasmara Village, Pamijahan District, Bogor Regency, (2) Rural-youth Exposure in watching television. (3) Perceptions of rural youth on agricultural information representations on television. This research was conducted in Ciasmara village, Pamijahan District, Bogor Regency from March 2020 to August 2020 using quantitative research methods with a descriptive-comparative approach. 120 youth were selected as research samples. This research found that some of rural-youth in Ciasmara village admitted to having watched agricultural programs on television either on the news or in other programs in the last six months. The types of agricultural information that rural-youth in Ciasmara village have watched are mostly related to cultivation, harvest failure, pest attacks, and low agricultural prices.The phenomenon of the high number of rural-youth migration from rural areas need to be studied from the perspective on how the agricultural livelihood is constructed by actors within the village. This research tries to focus on how rural-youth interpret messages on television about agricultural livelihood. Previous studies have explained that there are several things that can cause youth in the village to migrate out of the village. This study aims to (1) identify the characteristics of youth in Ciasmara Village, Pamijahan District, Bogor Regency, (2) Rural-youth Exposure in watching television. (3) Perceptions of rural youth on agricultural information representations on television. This research was conducted in Ciasmara village, Pamijahan District, Bogor Regency from March 2020 to August 2020 using quantitative research methods with a descriptive-comparative approach. 120 youth were selected as research samples. This research found that some of rural-youth in Ciasmara village admitted to having watched agricultural programs on television either on the news or in other programs in the last six months. The types of agricultural information that rural-youth in Ciasmara village have watched are mostly related to cultivation, harvest failure, pest attacks, and low agricultural prices
Media Exposure to and Knowledge of the BCG Economic Development Policy Model of the Thai People
Full text linkThis study investigated the media exposure and knowledge of the BCG economic development policy model among the Thai people. An online questionnaire was used to collect data from 496 Thai respondents. The frequency distribution, percentage, mean and standard deviation were used to analyze the data. It was found that among thirteen channels, the majority of the respondents were exposed to the BCG model information through websites (47.72%), followed by Facebook (45.23%), and the least, to clubhouse and radio (3.73% for both). As for the frequency of exposure, the majority of the respondents were exposed to media for information about the BCG policy model from time to time depending on the occasion, followed by 4-5 times a month, and the least exposed at all times. Regarding the quality of information dissemination, data analysis revealed that the respondents indicated the quality at a moderate level in all aspects. Analysis of the responses of eight questions about the BCG model revealed that the majority of the respondents had a low level of knowledge of the BCG policy model, followed by a moderate level, and a high level of only 2.1%
Analysis of Innovation Attributes in The Innovation Adoption of Agricultural Mechanization Technology in Farmers
Full text linkIn the last 4-6 years, the government has provided an agricultural mechanization assistance through the Ministry of Agriculture to Gapoktan, Poktan or the Agricultural Equipment and Machinery Service Business (UPJA). Assistance is provided in order to support increased production and productivity of superior commodities. It is suspected that the use of alsintan has not been optimally utilized. In order to optimize the utilization of this government innovation, the optimization is carried out by analyzing the adoption and the use of alsintan and implementing the optimization of machinery. This study is limited to character analysis of the innovation that affects the speed of adoption of alsintan innovation in farmers in Bogor, Sukabumi and Cianjur districts. The unit of research analysis was individual alsintan user farmers. The samples were determined purposively. There were 158 selected respondents. The descriptive statistical analysis used was Microsoft Excel 2016. The results showed there were some influences of innovation attributes on the adoption of two-wheeled hand tractor and water pump innovations. Farmers can make use of innovation because it reduces production costs, makes work easier, and increases production. Besides, it is easy to use and easy to test; and the results are easy to see. Further research is needed to analyze the environment, organizations and individuals as the driving factors for innovation adoption.In the last 4-6 years, the government has provided an agricultural mechanization assistance through the Ministry of Agriculture to Gapoktan, Poktan or the Agricultural Equipment and Machinery Service Business (UPJA). Assistance is provided in order to support increased production and productivity of superior commodities. It is suspected that the use of alsintan has not been optimally utilized. In order to optimize the utilization of this government innovation, the optimization is carried out by analyzing the adoption and the use of alsintan and implementing the optimization of machinery. This study is limited to character analysis of the innovation that affects the speed of adoption of alsintan innovation in farmers in Bogor, Sukabumi and Cianjur districts. The unit of research analysis was individual alsintan user farmers. The samples were determined purposively. There were 158 selected respondents. The descriptive statistical analysis used was Microsoft Excel 2016. The results showed there were some influences of innovation attributes on the adoption of two-wheeled hand tractor and water pump innovations. Farmers can make use of innovation because it reduces production costs, makes work easier, and increases production. Besides, it is easy to use and easy to test; and the results are easy to see. Further research is needed to analyze the environment, organizations and individuals as the driving factors for innovation adoption
