Jurnal Komunikasi Pembangunan
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Development of Communication Strategies in Diffusion of Wastewater Treatment Technology (Case Study of WWTP in Giriharja Village and Biotoilet at SDN Babakan Sinyar)
Full text linkAir limbah memiliki potensi besar untuk menjadi sumber daya berharga bagi masyarakat. Baik di negara maju maupun berkembang, isu mengenai daur ulang air limbah senantiasa menjadi topik yang penting. Hal ini karena air limbah memiliki berbagai kandungan zat yang jika diolah dengan baik dapat bermanifestasi dalam berbagai manfaat seperti mengurangi pencemaran lingkungan, pupuk organik, hingga sumber energi terbarukan. Penelitian ini bertujuan untuk menguraikan bagaimana strategi komunikasi pembangunan Pusat Riset Lingkungan dan Teknologi Bersih (PRLTB BRIN) dalam upaya difusi teknologi pengolahan air limbah di Kecamatan Sumedang Utara dan Kecamatan Kiaracondong, Jawa Barat. PRLTB BRIN bekerja sama dengan berbagai pihak membangun reaktor biogas dan toilet pengompos sebagai bentuk implementasi kajian ilmiahnya di bidang teknologi bersih. Riset ini menggunakan paradigma konstruktivis dengan desain studi multikasus. Wawancara mendalam, studi literatur, dan observasi dilakukan untuk menganalisis bagaimana strategi komunikasi dan tahapan difusi inovasi berlangsung. Hasil riset menunjukan difusi inovasi teknologi IPAL Biogas berlangsung dengan baik hingga tahap konfirmasi. Strategi partisipatori dengan saluran komunikasi interpersonal menjadi landasan utama implementasi teknologi IPAL Biogas. Strategi desain instruksional dengan komunikasi interpersonal mengokohkan uji coba toilet pengompos di SDN 210 Babakan Sinyar. Tahapan difusi inovasi toilet pengompos di SDN 210 Babakan Sinyar masih berada pada tingkat keputusan.Wastewater has great potential to be a valuable resource for society. In both developed and developing countries, the issue of wastewater recycling has always been an important topic. This is because wastewater contains many substances which if properly treated can provide various benefits, such as reducing environmental pollution, organic fertilizers, and renewable energy sources. This study aims to describe how the communication strategy for the development of the Research Center for Environmental and Clean Technology (PRLTB BRIN) to diffuse wastewater treatment technology in Sumedang Regency and Bandung City, Indonesia. This study uses an In-depth interview, literature studies, and observations were conducted to analyse how the communication strategy and the stages of innovation diffusion took place. The results showed that the diffusion of the Biogas WWTP technology innovation went well until the confirmation stage. The participatory strategy with interpersonal communication channels is the main basis for the application of Biogas WWTP technology. Meanwhile, the learning design strategy with interpersonal communication strengthened the compost toilet trial at SDN 210 Babakan Sinyar. The diffusion stage of the compost toilet innovation at SDN 210 Babakan Sinyar is still at the decision stage
Analisis Modal Sosial (Trust, Network, and Norms) Rumah Tangga Petani Pada Masa Pandemi Covid-19 di Desa Pasirtalaga, Kecamatan Telagasari, Kabupaten Karawang
Full text linkPandemi Covid-19 yang melanda di seluruh dunia memberikan dampak yang cukup signifikan bagi masyarakat, tak terkecuali rumah tangga petani di Desa Pasirtalaga, Kecematan Telagasari, Kabupaten Karawang. Virus covid-19 dan juga kebijakan pemerintah berupa PPKM dapat menjadi stressor yang menyebabkan rumah tangga petani dalam kondisi krisis. Modal sosial merupakan salah satu buffer capacity rumah tangga petani yang dapat menjadi tumpuan saat kondisi krisis. Penelitian ini bertujuan untuk menganalisis modal sosial rumah tangga petani dilihat dari unsur-unsur modal sosial yaitu norma, jaringan, dan kepercayaan. Metode yang digunakan dalam penelitian ini yaitu metode kuantitatif yang didukung dengan data kualitatif. Responden berjumlah 40 rumah tangga petani yang ditentukan dengan metode purposive sampling. Hasil penelitian ini menunjukkan bahwa modal sosial rumah tangga petani di Desa Pasirtalaga bernilai tinggi, khususnya pada tingkat kepatuhan terhadap norma, dan tingkat kepercayaan terhadap lingkungan sosial. Maka dapat disimpulkan bahwa modal sosial sangat penting bagi rumah tangga petani di Desa Pasirtalaga saat pandemi covid-19.The worldwide Covid-19 pandemic has had a tremendous influence on society, notably on farmer households in Desa Pasirtalaga, Kecamatan Telagasari, Kabupaten Karawang. The Covid-19 virus, as well as government regulations such as PPKM, can be a stressor that puts farming households in crisis situation. Farmer households\u27 social capital is one of their buffer capacities that can be used as a basis in times of distress. The goal of this study is to look at farmer households\u27 social capital in terms of the three components of social capital: norms, networks, and trust. Purposive sampling was employed to determine the approach used in this study, which is a quantitative method backed by qualitative data. Respondents were 40 farmer households which were determined by purposive sampling method. The results of this study indicate that the social capital of farmer households in Desa Pasirtalaga is of high value, especially in the level of compliance with norms, and the level of trust in the social environment. So, it can be concluded that social capital is very important for farmer households in Pasirtalaga Village during the covid-19 pandemic
BPJS Kesehatan’s Interpersonal Communication Goals in Handling Participant Complaints
Full text linkSalah satu tugas Badan Penyelenggara Jaminan Sosial Jaminan Kesehatan (BPJS Kesehatan) adalah menangani pengaduan yang disampaikan oleh pesertanya. Penelitian ini bertujuan untuk menganalisis bagaimana pengaduan oleh BPJS Kesehatan kantor cabang Solok kepada pesertanya melalui komunikasi interpersonal didasarkan pada penekanan komunikasi interpersonal. Penelitian ini menggunakan metode pengumpulan data dengan wawancara terstruktur dengan BPJS Kesehatan dan dengan ketiga peserta yang menyampaikan pengaduan sesuai dengan kebutuhan peneliti, kemudian metode observasi dan dokumentasi. Peneliti menggunakan teknik reduksi data, penyajian data, dan verifikasi untuk analisis data, sedangkan teknik validasi data menggunakan triangulasi, yang memeriksa data dari berbagai sumber. Penelitian ini menunjukkan bahwa tujuan komunikasi interpersonal dapat dicapai melalui beberapa aspek komunikasi, yaitu penekanan pada kebutuhan interpersonal, penekanan pada saluran komunikasi, penekanan pada pesan, penekanan pada keterampilan mendengarkan, dan penekanan pada umpan balik. Dari lima aspek komunikasi interpersonal yang ditekankan, ditemukan bahwa tujuan komunikasi interpersonal BPJS Kesehatan pada pesertanya adalah untuk memahami informasi atau pesan yang disampaikan dan mengubah sikap.One of the Social Security Administering Agency of Health Insurance (BPJS Kesehatan) duties is to handle complaints submitted by its participants. This study aims to analyze how the complaints by the BPJS Kesehatan of the Solok branch office to its participants through interpersonal communication are based on emphasizing interpersonal communication. This study uses data collection methods with structured interviews with the BPJS Kesehatan and with the three participants who submitted complaints according to the researcher\u27s needs, then the method of observation and documentation. Researchers use data reduction, data presentation, and verification techniques for data analysis, while data validation techniques use triangulation, which checks data from various sources. This study indicates that the purpose of interpersonal communication can be achieved through several aspects of communication, namely emphasis on interpersonal needs, emphasis on communication channels, emphasis on messages, emphasis on listening skills, and emphasis on feedback. From the five aspects of interpersonal communication emphasized, it was found that the purpose of the BPJS Kesehatan interpersonal communication on its participants is to understand the information or messages conveyed and change attitudes
Communication Convergence in Village Development Program (Case: Village Fund in Sungai Kali Village, South Kalimantan)
Full text linkDevelopment and communication are two inseparable factors because a successful development cannot come up without the communication role as a strategy to realize a community welfare. The social inequality and poverty of today is caused by the development that is not in line with the community’s real needs or expectations. This triggers disagreements or non-convergent communication among all resource managers in the village. This study uses the theoretical approach of convergence communication model to examine factors that influence the development gaps in terms of individual characteristics, and the supporting environment available and to formulate convergent strategies to solve development gaps. This research is designed with a quantitative approach and qualitative data to identify social behaviors and symptoms in the community. The results showed that communication convergence does not occur in the development programs, which could be affected by low education, income levels and inappropriate policies applied in development to achieve common development goals.Development and communication are two inseparable factors because a successful development cannot come up without the communication role as a strategy to realize a community welfare. The social inequality and poverty of today is caused by the development that is not in line with the community’s real needs or expectations. This triggers disagreements or non-convergent communication among all resource managers in the village. This study uses the theoretical approach of convergence communication model to examine factors that influence the development gaps in terms of individual characteristics, and the supporting environment available and to formulate convergent strategies to solve development gaps. This research is designed with a quantitative approach and qualitative data to identify social behaviors and symptoms in the community. The results showed that communication convergence does not occur in the development programs, which could be affected by low education, income levels and inappropriate policies applied in development to achieve common development goals
Agricultural Short Message Services as Information for Farmer Empowerment
Full text linkLayanan Informasi Desa/Rural Information Service (LISA) is an information service for farmers based on SMS. It is used to disseminate agricultural information and provide a space for agricultural tips, ask questions and have a discussion. This study was conducted to determine the response and the perceived benefits of these services for farmer households. The study was conducted in Karawang, where LISA was launched. The results showed that the frequency of LISA’S use varied greatly from once per week to 30 times per week, but no farmer household used Android-based applications. The frequency of use of these services is significantly related to satisfaction level and is associated with the level of knowledge of farmer households. On the other hand, the frequency of use of LISA is unrelated to the characteristics of farmer households, which include age, education, sex, land ownership, as well as participation in farmer groups, and cosmopolitanism. A higher level of knowledge is also related to the suitability of the tips given by LISA and the degree of satisfaction with the LISA.Layanan Informasi Desa/Rural Information Service (LISA) is an information service for farmers based on SMS. It is used to disseminate agricultural information and provide a space for agricultural tips, ask questions and have a discussion. This study was conducted to determine the response and the perceived benefits of these services for farmer households. The study was conducted in Karawang, where LISA was launched. The results showed that the frequency of LISA’S use varied greatly from once per week to 30 times per week, but no farmer household used Android-based applications. The frequency of use of these services is significantly related to satisfaction level and is associated with the level of knowledge of farmer households. On the other hand, the frequency of use of LISA is unrelated to the characteristics of farmer households, which include age, education, sex, land ownership, as well as participation in farmer groups, and cosmopolitanism. A higher level of knowledge is also related to the suitability of the tips given by LISA and the degree of satisfaction with the LISA
Strategi Komunikasi dalam Gerakan Penolakan Isu Relokasi dan Penutupan Pulau Komodo
Full text linkTaman Nasional Komodo (TNK) sebagai kawasan konservasi dan kawasan strategis pariwisata nasional (KSPN) melibatkan beragam aktor/stakeholder dengan peran dan kepentingan yang berbeda dalam pengelolaannya. Analisis komunikasi merupakan hal penting untuk menciptakan kondisi saling pengertian, sehingga pengelolaan TNK dapat memberikan manfaat bagi semua pihak. Tahun 2019, Gubernur Nusa Tenggara Timur mewacanakan relokasi masyarakat dan penutupan Pulau Komodo, kemudian menimbulkan ketegangan hubungan dengan berbagai pihak. Studi ini bertujuan untuk menganalisis strategi komunikasi masyarakat dalam gerakan penolakan isu relokasi masyarakat dan penutupan Pulau Komodo. Penelitian ini menggunakan metode kualitatif melalui wawancara mendalam, analisis peristiwa dan metode SPEAKING Hymes. Hasil penelitian ini menunjukkan bahwa terdapat perbedaan kelompok stakeholder berdasarkan tingkatan pengaruh dan kepentingannya, yaitu crowd, context setter, subject dan key player. Studi ini juga menunjukkan bahwa strategi komunikasi yang dilakukan masyarakat dengan stakeholder lain mayoritas secara dialogis sebagai bentuk advokasi. Peristiwa komunikasi yang dianalisis menunjukkan masyarakat mampu mencapai kepentingannya, namun diperlukan upaya besar dan pengerahan seluruh kekuatan kolektif masyarakat.Komodo National Park (KNP) as a conservation area and a strategic national tourism area involves various actors/stakeholders with different roles and interests in its management. Communication analysis is important to create conditions of mutual understanding, so that KNP management can benefit to all parties. In 2019, the Governor of East Nusa Tenggara discussed the relocation of the community and the closure of Komodo Island, which caused tension in relations with various parties. This study aims to analyze the community\u27s communication strategy in the resistance of relocation and closure of Komodo Island issues. This study uses qualitative methods through in-depth interviews, analysis of events and the SPEAKING Hymes method. The results of this study indicate that there are differences in stakeholder groups based on the level of influence and importance, as follows: crowd, context setter, subject and key player. This study also shows that the communication strategy carried out by the community with other stakeholders is mostly dialogical as a form of advocacy. The communication events analyzed show that the community is able to achieve its interests, but it requires enormous efforts and the mobilization of all the collective strengths of the community
LIPI Science Communication Strategy in Biological Organic Fertilizer Dissemination Activities to the Community
Full text linkLembaga penelitian di Indonesia memiliki peran penting dalam meningkatkan pengetahuan, keterampilan, dan perekonomian masyarakat melalui pemanfaatan hasil penelitian. Namun, hingga saat ini, hasil penelitian dalam negeri belum disebarluaskan dengan baik. Salah satu faktor yang mempengaruhinya adalah belum optimalnya kolaborasi antara peneliti dan humas sebagai komunikator sains dalam mengkomunikasikan hasil penelitian kepada publik. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus diseminasi Pupuk Organik Hayati Beyonic Startmik-LIPI tahun 2021. Penelitian ini menggunakan sumber data primer percakapan antara peneliti dan humas melalui media whatsapp. Teknik wawancara dilakukan secara daring melalui zoom meeting. Dalam menganalisa percakapan antara peneliti dan humas, penelitian ini menggunakan Teori Manajemen Makna Terkoordinasi. Sumber data sekunder diperoleh melalui dokumen laporan kegiatan diseminasi serta pemberitaan POH Beyonic Startmik-LIPI di website. Hasil penelitian menunjukkan strategi komunikasi humas dan peneliti dalam kegiatan diseminasi POH Beyonik Startmik melalui tiga tahapan yaitu: (1) tahap persiapan meliputi pengkoordinasian penginformasian jadwal dan konfirmasi narasumber, (2) tahap pelaksanaan meliputi pengkoordinasian persiapan perjalanan dan metode presentasi, (3) tahap evaluasi meliputi pengkoordinasian penyusunan konten berita.Research institutions in Indonesia have an important role in improving knowledge, skills, and the economy of the community through the use of research results. However, until now, the results of domestic research have not been well disseminated. One of the factors that influence it is the not yet optimal collaboration between researchers and public relations as science communicators in communicating research results to the public. This study uses qualitative method with case study approach of dissemination of Beyonic Startmik-LIPI Biological Organic Fertilizer in 2021. The study used the primary data source of conversations between researchers and publicists through whatsapp media. Interview techniques are conducted online through zoom meetings. In analyzing conversations between researchers and public relations, this study uses Coordinated Meaning Management Theory. Secondary data sources are obtained through dissemination activity report documents as well as POH Beyonic Startmik-LIPI news on the website. The results showed the communication strategy of public relations and researchers in the dissemination activities of POH Beyonik Startmik through three stages, namely: (1) the preparation stage includes coordinating schedule information and confirmation of resource persons, (2) the implementation stage shall include coordinating the preparation of the trip and the presentation method, (3) the evaluation stage shall include coordinating the preparation of news content