Jurnal Komunikasi Pembangunan
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    253 research outputs found

    Keragaan Komunikasi Pada Gapoktan Penerima Dana Program Pengembangan Usaha Agribisnis Perdesaan Di Kecamatan Siak Kecil Kabupaten Bengkalis Riau

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    ABSTRACT Rural Agribusiness Development Program (PUAP) is a program that focuses in reducing poverty and also creating a huge work field in rural area by providing venture capital to support on farm and off farm activities. Farmers’ association group (gapoktan) as an implementer of PUAP has a pivotal function to distribute incentives, venture capital, and also as the managers of all the programs given. From that perspective gapoktan holds an important role for the success of this program. Communication process among group members in gapoktan and interpersonal communication between agents of change and the gapoktan needed to be inquired because it was estimated as one of the important factor that influencing PUAP program. The objectives of this research were: (1) to describe the characteristic and the communication process (2) to see the communication among agents of change (3) to see the role and the ability of gapoktan (4) to analysis the correlation between all of the variables. This research resulted several outputs, namely: The characteristics were categorized good, role and the ability were not enough, communication of gapoktan was good and the communication agents of change were not enough until less than not enough. There were a significant correlation between the characteristics with the communication of gapoktan, between the communication of agents of change with the role of gapoktan and between role with ability of farmers’ group association. Keywords: communication, farmers’ group association, agent of change, role, abilit

    Strategi Komunikasi Pedagang Kaki Lima Perantau Minangkabau Dan Penduduk Asli

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    Abstract Retail dealer originated is one of the informal sectors which are deeply involved by some of group societies. One of them come from ethnic of Minangkabau who live in Jatibarang market. In the Jatibarang market, retail dealer originated not only come from Minang ethnics but also natives. The aim of this research are: (1) to analyzed the difference of communications strategy retail dealer originated of Minangkabau ethnics compare with natives in Jatibarang market, (2) to analyzed the relation of communications strategy retail dealer originated between Minangkabau ethnics and natives with perception of buyer concerning understanding, motivation and fascination buy, (3) to formulate effective communications strategy for retail dealer originated in Jatibarang market. Research method used descriptive of data and correlation analysis with SPSS version 12.00 program. Test of statistic used Rank Spearman to see the relation between test and variable. T-Test was used to see the difference between two merchants. Amount of responders counted 60 buyer people. Result of research showed: (1) communications strategy retail dealer originated of Minangkabau ethnics using verbal and non verbal, so do the natives. (2) by verbal, there were no difference between retail dealer originated of Minang ethnics and natives. But by non verbal there were differences. (3) Buyer had low perception in understanding to retail dealer originated of minang ethnics, high in fascination and also high in motivation to buy. While of natives merchant, buyer also low in understanding, average in fascination and high in motivation to buy. (4) Communications strategy of verbal at retail dealer originated of Minang ethnics had relation with understanding, motivation and fascination to buy. By non verbal only relating to understanding. While at retail dealer originated of natives, by verbal relate to understanding and by non verbal with fascination and understanding. (5) Effective communications strategy for retail dealer originated in Jatibarang market was by verbal address and passes in, while by non verbal smile, body position and display the products. Keyword: communications strategy of retail dealer originated, perception of buyer, communications effectivenes

    Hubungan Aktivitas Komunikasi dengan Tingkat Keberdayaan Kader Posdaya di Kota dan Kabupaten Bogor

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    Abstract Posdaya is an integrated forum of friendship, communication, advocacy, and family empowerment. Posdaya focuses on four fields, namely education, health, entrepreneurship and environment. The study was administered using a descriptive correlational research survey design by scrutinizing communication activities and level of empowerment. The purposes of this study were: 1) to describe the communication activities of Posdaya cadres in Bogor City and Bogor Regency; 2) to describe the empowerment level of Posdaya cadres in Bogor City and Bogor Regency; 3) to analyze the individual characteristics and environmental factors associated with communication activities of Posdaya cadres in Bogor City and Bogor Regency; 4) to analyze the individual characteristics and environmental factors associated with the level of empowerment of Posdaya cadres in Bogor City and Bogor Regency;  and 5) to analyze the relationship between the communication activities and level of empowerment of Posdaya cadres in Bogor City and Bogor Regency. The samples of this study were 92 Posdaya cadres. The data was processed and analyzed using t-test samples and rank Spearman Correlation Formula. The results showed that: 1) there is a difference in terms of level of education, level of experience, level of income, access to media, and the role as companion between the cadres in Bogor City and Bogor Regency; 2) there is a difference on the use of communication media such as radio and television between the cadres in Bogor City and Bogor Regency; 3) there is a relation in terms of cognitive, affective and behavior aspects between interpersonal activities, mediated communication, and communication in groups and level of empowerment of Posdaya cadres. Keywords: communication activities, posdaya cadres, empowermen

    Analisis Berita Pertanian Koran Kampus IPB Dari Perspektif Agenda Setting Theory (Kasus Mahasiswa SKPM 2009 dan AGH 2008)

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    Abstract Agenda setting indicate a relationship between the media and the public in terms of determining whether a message is important or not. But, there are not real if the media haven’t strong influences. Analysis of agricultural news in IPB Campus Newspapers prove that the media hasn’t influenced IPB students to pay attention about the agricultural issue. The results of this study found the media assess the agriculture news is not important. That caused by the quantity was low compared to the other news, although their was put the agricultural news on front pages. The survey showed that the agricultural information was reported by IPB Campus Newspapers causses important by the public. That was known by asking the public to assess the level of news interest, rate the agricultural news, and also choose the agricultural news than the other news. This studi also showed that there was’nt real differences of students from two disciplines in assessing the public agenda of agricultural news in Campus Newspapers IPB, which inferential statistical analysis showed the results of T2Hotelling of 1,0782 (p>0.05).Keywords: media agenda, public agenda, agenda settin

    ANALISIS KEPUASAN MAHASISWA BARU TERHADAP KOMUNIKASI LAYANAN KEMAHASISWAAN1 (New Student Satisfaction Analysis of Communication Services Student)

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    ABSTRACTPerguruan tinggi membutuhkan komunikasi yang efektif dengan calon mahasiswa, yaitu dengan memberikan pelayanan kepada calon mahasiswa mengenai berbagai program studi, kegiatan, prospek kerja dan lain sebagainya untuk memotivasi calon mahasiswa agar tertarik dengan programnya. Dari tahun 2009 sampai dengan tahun 2013 di Universitas Islam “45” (Unisma) Bekasi terjadi kenaikan jumlah mahasiswa baru sebesar 71,48%. Saluran komunikasi yang digunakan oleh Unit Penerimaan Calon Mahasiswa (UPCM) di Unisma adalah: pesan lisan, spanduk, baliho, selebaran biaya kuliah, buklet, website, facebook, telepon, dan SMS Gateway. Tujuan penelitian ini adalah mendeskripsikan proses komunikasi di UPCM Unisma; menganalisis hubungan karakteristik individu dengan proses komunikasi; menganalisis hubungan proses komunikasi dengan kepuasan dan tindakan mahasiswa baru. Pengumpulan data dilakukan selama bulan Mei-Juli 2014 menggunakan pengambilan sampel kuota. Jumlah sampel adalah 210 mahasiswa baru. Pengujian hipotesis menggunakan uji korelasi Rank Spearman. Hasil penelitian menunjukkan pesan lisan dan selebaran biaya kuliah adalah saluran komunikasi yang paling banyak dipakai oleh mahasiswa baru, sedangkan yang paling sedikit adalah baliho dan SMS Gateway; buklet adalah saluran komunikasi yang paling berhubungan terhadap karakter individu; mayoritas mahasiswa baru puas dengan pelayanan penerimaan mahasiswa baru. Spanduk, baliho, selebaran biaya kuliah dan SMS Gateway adalah saluran komunikasi yang paling berhubungan terhadap kepuasan dan tindakan mahasiswa baru.   Kata Kunci: Komunikasi Organisasi, Kepuasan, Tindakan, Pelayanan Kemahasiswaan, Mahasiswa Bar

    Strategi Pengembangan Komunikasi Massa Dalam Mendukung Pembangunan Pertanian Dengan Pendekatan Jati Diri Bangsa Yang Berorientasi Pada Budaya

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    Abstract The results of  analysis about  the nation\u27smorality decline causes by  lack of filteringtheinterferenational culture morality, the nation\u27s culturaldamage, and lack of the educationalmode forthe communitycharacter.  Condition ofthe nation\u27s culturaldamage causes by the influences offoreignculture  (Westernization),  lack of  educationand  theunderstanding and practising of religion, and lack of preservation ofthe nation\u27snoblecultural values.  The effects of  that causes are the national identity decline and  lack ofcommunity participationin supportingagricultural development, and  the end  is  lessdevelopment ofmass communicationsin supportingagricultural developmentwiththe nation\u27sidentity approach based on  the culture orientation.The improvement of Indonesia nation’s  moralitycan be done by the establishment and enforcement  of govermentpoliciesare neededin order tofilter thenation\u27s culture,  keepingthe noble values ​​ofnational culture, and increasing the charactereducation/nation’s character.  Keepingthe noble values ​​ofnational culture can  be done by promoting the valuable of nation\u27s culturalvalues,  practices thereligiousvalues​​into real action, and continuous the preservingnational culture and monitoring ofthatactivities. If the moralityof Indonesia nations is improved  then communityparticipation increased and  the national identity is more solid, the last societyhasan activeparticipationinthe development ofmasscommunicationwiththe nation\u27sidentity approach that oriented to theculture of Indonesia. Key words: fixed the Indonesia nation’s moralit

    Komunikasi Partisipatif Pada Program Pos Pemberdayaan Keluarga (Studi Kasus di RW 05 Kelurahan Situgede, Kecamatan Bogor Barat, Kota Bogor)

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    ABSTRACT Empowerment occurred if individuals or communities were assigned to discuss their daily need, especially in education and health matter. And also the topics were focused in political and economic issues. Empowerment program in alleviating poverty and improving the quality of human resources, promoted by Center for Human Resources Development (P2SDM), LPPM IPB, cooperated with Damandiri Post  Family Empowerment (Posdaya) program. This particular cooperation leading to develop Posdaya poverty community at different level, such were village, hamlet and RW. The objectives of study were: to analyze the role of companion, community leader in Posdaya activities, the participatory communication and its impact to community as well. The research was a constructivist paradigm, located in RW 05 Situgede village, West Bogor, Bogor. The research was conducted in April May, 2011. The study result was the P2SDM-IPB companion as well as consultant task always coodinated by Posdaya Kenanga. The Situgede village, especially RW 05 had several ultimate tasks, included: cadres supervising, training and motivating. Internal involvement Posdaya Kenanga leaders were: providing insight, advice, criticism and building ideas for sustainability activities. The participatory communication occurred in Posdaya Kenanga were: access, heteroglasia, poliponi, dialogue and carnival. Benefit of cadres were: information and knowledge sharing, problem solving and familiarity relationship. Refers to participatory communication among cadres, they could work optimally as well as equaly right to submit opinions, suggestions, and criticism. As a result, their responsibility increased. Keywords: participatory communication, empowerment, cadres

    Pengaruh Kredibilitas Dan Kepribadian Dosen Dalam Mengajar Terhadap Motivasi Belajar Mahasiswa Jurusan Komunikasi Penyiaran Islam Fakultas Dakwah Institut Agama Islam Negeri Syekh Nurjati Cirebon

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    Abstract This implies that the learning process is a lecturer and student interaction process based on a didactic relationship in order to achieve educational goals. The purpose of this study namely: (1) To determine the influence of the credibility‘s lecturers to student learning motivation, (2) To determine the influence of personality lecturers to student learning motivation, (3) To determine the effect of credibility and personality of  lecturers to student learning motivation. The research method used  was descriptive survey method, with a relatively large population in a way determine a representative sample of the population, by spreading questionare. With quantitative analysis techniques, namely the study variables analyzed with statistical formulas were supported by data. The research result were (1) There is a positive and significant effect between the credibility of lecturers in teaching to student learning motivation 22,6% with a large influence of X1 (credibility) 0,424; (2) There is a positive and significant effect between personality lecturers in teaching to student learning motivation at 14,6% with a large influence of X2 (Personality) 0,316; (3) There are positive and significant between the effects of credibility and personality to the teaching faculty in student learning motivation was 37,2% or 0,372 Keywords: credibility, personality, motivatio

    PENGARUH VISUALISASI DAN ISI CAPTION PADA BUKLET PEMBUATAN PUPUK ORGANIK CAIR TERHADAP PENINGKATAN PENGETAHUAN SISWA DI KOTA BOGOR

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    (The Effect of Visualisation and Caption Content in the Booklet of Liquid Organic Fertilizer Making toward The Improvement of Knowledge for Students in Bogor City) ABSTRAK  Pendidikan lingkungan hidup diharapkan mampu mendorong pengetahuan dan kesadaran warga sekolah dalam upaya pelestarian lingkungan hidup karena warga sekolah ikut terlibat dalam kegiatan sekolah menuju lingkungan yang sehat serta menghindari dampak lingkungan yang negatif. Shobeiri et al. (2013) menyatakan bahwa pendidikan lingkungan yang difokuskan pada siswa sekolah merupakan strategi jitu untuk melakukan intervensi pada tahap perkembangan dari kehidupan generasi muda untuk menjaga keberlanjutan kehidupan. Tujuan penelitian ini  adalah agar siswa berperan aktif di lingkungan sekitarnya dalam  mengurangi tumpukan sampah sisa makanan dari rumah tangga yang mencapai 68% dari tumpukan sampah di tempat pembuangan akhir/TPA (Pemkot Bogor 2012). Melalui media buklet berisi kombinasi perlakuan antara foto digital dan isi caption diharapkan mampu menyampaikan pesan tentang proses pembuatan pupuk organik cair . Isi caption yang menggunakan himbauan rasional dan himbauan emosional diharapkan mampu memberikan kesan yang mendalam bagi siswa dengan tujuan untuk meningkatkan pengetahuan siswa tentang pengelolaan sampah organik di rumah.  Kata kunci : pendidikan lingkungan hidup, visualisasi foto digital, isi caption, himbauan  emosional, himbauan rasional  ABSTRACT  Environmental educationis expected to encourage knowledge and awareness of the school community in the environmental preservation efforts due to their involvement in the school activities toward a healthy environment and avoiding negative environmental impacts. Shobeirietal. (2013) stated that environmental education focused on students is a proven strategy to intervene whom in youth to be aware of environmental sustainability. The purposeof this study wa sto have students play an active rolein reducing heap of house hold waste in their surrounding environment which reach 68% piles of the waste in land fills (Bogor City Government, 2012). A medium of booklet containing combination of treatments between digital photo and caption of contents was expected to deliver a message about the process of making liquid organic fertilizer. Captions of contents using rational and emotional appeals were expected to provide a deeper impression for students so that the students\u27 knowledge on the management of household organic waste would increase. Keywords:   environmental education, visualization of digital photos, caption contents, rational and emotional appeal

    PEMANFAATAN CYBER EXTENSION SEBAGAI MEDIA INFORMASI OLEH PENYULUH PERTANIAN DI KABUPATEN BOGOR ( Utilization of Cyber Extension as Information Media by Agricultural Counselor in the District of Bogor)

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    ABSTRACTThis study aims to analyze the characteristics and relations of counselor, obstacle of media use, information seeking phases on Cyber Extension and Cyber Extension utilization. The information stages intended use the theory of information seeking, namely: starting, chaining, browsing, differenciating, monitoring, and extracting. This study is conducted to 61 counselors in the Regent/District of Bogor, originationg from three different BP3K. This study is a quantitative research utilizing questionnaires as the research  instrument and applying Spearman rank statistic test to analyze the relation between the characteristics of a counselor, the obstacle of media use for information seeking process, and Cyber Extension utilization. The study results state that the characteristics of a counselor has a definite relation with the information seeking phases on the age and motivation indicators. The obstacle of media use has a definite relation with the information seeking phase, and the information seeking phase in Cyber Extension has a definite and positive relation with the utilization of Cyber Extension. Keywords: Cyber Extension, Information Seeking, Counselor  ABSTRAKPenelitian ini bertujuan menganalisis karakteristik dan hubungan penyuluh, hambatan penggunaan media, tahapan pencarian informasi pada Cyber Extension dan pemanfaatan Cyber Extension. Tahapan informasi yang diamksud menggunakan teori pencarian informasi yaitu, starting, chaining, browsing, differentiating, monitoring dan extracting. Penelitian ini dilakukan kepada 61 penyuluh di Kabupaten Bogor yang berasal dari tiga BP3K yang berbeda.  Penelitian ini merupakan penelitian kuantitatif dengan menggunakan kuesioner sebagai instrumen penelitian dan menggunakan uji statistik rank Spearman untuk menganalisis hubungan antara karakteristik penyuluh, hambatan penggunaan media untuk proses pencarian informasi dan, penggunaan Cyber Extension. Hasil penelitian menunjukan bahwa karakteristik penyuluh memiliki hubungan nyata dengan tahapan pencarian informasi  pada indikator umur dan motivasi. Hambatan penggunaan media  berhubungan nyata dengan tahapan pencarian informasi dan tahapan pencarian informasi pada Cyber Extension berhubungan positif dan sangat nyata dengan pemanfaatan Cyber Extension.Kata kunci: Cyber Extension, Pencarian Informasi, Penyulu

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