Jurnal Komunikasi Pembangunan
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Opini Publik tentang Pembangkit Listrik Tenaga Uap Suralaya
Get PDFAbstrak The purposes of this research: (1) to analyse public opinion about PLTU Suralaya, (2) to analyse effect of newspaper, public relations, opinion leader, and experience. This research conducting in PLTU Suralaya area, Cilegon, Banten, on January until March 2010. Population of its research is around PLTU Suralaya community. Sample of research the pain according to stratified random sampling amount 343 respondens. Collecting data conducted by observation, questioner, interview, FGD, and documentation study. Data analyses by gamma correlation with SPSS program. Public opinion influenced by opinion leader and experience. In spite of newspaper and opinion leader was not influence public opinion. Based on research result, coal ash to result in air polution among other thing to influence health, to destroy agriculture, and to durty goods. But is not man source positioning fish in the sea. Meanwhile PLTU Suralaya give positive effect in economic side, enviroment condition and is not agree that PLTU Suralaya sound to appear noises. Negative public opinion about coal ash wich influence health, to destroy agriculture, and to durty goods can be minimized by community development programm. Newspaper factor and public relations is not influence public opinion. But opinion leader and experince wich is influence public opinion. Opinion leader factor in function and message of religion figure and public figure to be able to influence to establish public opinion. Keywords: public opinion, PLTU Suralay
Optimalisasi Universal Cervice Obligation Dan Peran Pendampingan Dalam Memperluas Jaringan Internet, Telephone Dan Computer Di Tingkat Kecamatan Melalui Pendekatan Snowball System Dalam Pemberdayaan Masyarakat Di Regional Sumatera
Get PDFABSTRAK Tujuan dari pada penelitian ini adalah memperoleh bentuk konsep program pendampingan dalam pemberdayaan layanan jasa akses telekomunikasi USO, memberikan pendampingan dalam penerapan konsep yang telah terseleksi, merancang modul pelatihan ITC kepada pendamping, mengetahui peran, pengelola ITC, dan mengetahui masalah dan Hambatan yang terjadi pada program ITC. Metode yang digunakan dalam penelitian ini adalah deskriptif kualitatif dengan menggunakan “Snowball System”, yaitu pendekatan terhadap orang-orang yang dipandang mengetahui masalah ITC dengan cara mendatangi key person, kemudian key person akan memberitahukan person lain yang mengetahui ITC di tingkat Kecamatan.Hasil wawancara menunjukan bahwa segmen sosial yang paling banyak mengunjungi ITC adalah siswa SLP dan SLA. Siswi dan siswi sebagian besar bermain game dan facebook, sedangkan sebagian kecil mengakses pengetahuan dan mengetik tugas yang diberikan dari sekolah. Sementara itu, segmen orang dewasa lebih banyak mengetik keperluan pribadi dan mengakes infoirmasi penting seperti informasi bisnis, informasi produk harga penjualan misalnya harga sepeda motor, dan lain-lain. Hasil wawancara juga menunjukan bahwa ada hal-hal negatif dan positif muncul di lapangan atau pengelola. Yaitu terjadinya penyimpangan yaitu korupsi di tingkat kecamatan, dimana ada pengelola ITC yang ditagih secara ilegal oleh Jasindo dengan berbagai variasi harga mulai dari 5 juta sampai 20 juta dengan pembicaraan bahwa uang disetor baru alat di drop. Celakanya uang ditransfer ke rekening bukan atas nama yang meminta secara ilegal tadi tetapi atas nama orang lain, sementara pengelola yang bersangkutan memegang surat perjanjian yang isinya bahwa peralatan tersebut adalah gratis. Selain wawancara juga dilakukan observasi terutama memahami realitas ITC. Hasil observasi menunjukan bahwa sejumlah lokasi ITC ternyata ada yang menggunakan program “LINUX” dan ada pula yang menggunakan program “WINDOWS” karena masyarakat berpendapat bahwa program “LINUX” lebih sulit jika dibandingkan dengan program “WINDOWS”. Di lokasi observasi ternyata sebagian besar unit komputer dalam keadaan aktif, sedangkan sebagian kecil tidak aktif. Key Words: USO, Pendampingan, ITC, Pemberdayaa
Pengaruh Daya Tarik Iklan Televisi Cosmetik Wardah Terhadap Keputusan Pembelian
Get PDFABSTRACT Television is a media to advertise both products and services, through the advertising it is expected that the audience will be informed about the advertised product or service. To appeal the audiences, an advertisement needs to have certain persuasive input to audiences’ buying decision. There are several dimensions of advertisement magnetism including music (or commonly known as jingle), storyboard, copy or script, endorser, signature slogan, strapline or logo. As for the buying decision, the stages involved in are: problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Research carried out by using a quantitative approach, the explanatory research in nature and survey research methods. The study population is guests of Muslimah Cibubur salon and Sari Tebet salon, amounting to 238 visitors in a week. Research samples are 112 visitors where visitors using Wardah Cosmetic. Pretest trials were conducted on 30 samples obtained for test validity. All statements were declared valid because the result is above 0,361 and reliability tests revealed reliable because the Cronbach’s alpha values were above 0.60. The correlation test obtained results of 0.607 which implies a strong correlation between advertising appeal with the purchasing decision. From linear regression test, result showed that R-square value was 0755, which means that Wardah Cosmetic television advertising has influential value to purchasing decisions as much as 75.5%. From the results of hypothesis testing known that t value was equal to 19,031 and the significance value was 0.00 or less than 0.05 (0.00 <0.05). In conclusion, there is certainly a significant influence of Wardah Cosmetic television advertising to the purchasing decision
Pemaknaan Iklan Serial Rokok Djarum Super Analisis Semiotika Ferdinand de Sausure
Get PDFABSTRACT The purpose of this research is knowing about meanings that contained in advert of cigarette Djarum Super “My Great Adventure Indonesia” version in television. The type of this research is qualitative descriptive that using qualitative method by approach semiotic analysis. The data of analyse from this research using “signifier” or connotation meaning, “signified” or denotation meaning and “signification” or both meanings. This advert of Djarum Super “My Great Adventure Indonesia” version is explaining if this advert want to show to public the characteristic that leading to positive things of that product, it also want to present if Indonesia is reach of nature potential, beauty of nature and varied of cultures.Key words:advertmeaning, semiotica analysis, SCT
Framing dalam Advokasi Media Isu Transparansi Anggaran oleh Organisasi Masyarakat Sipil Framing in Media Advocacy of Budget Transparency by Civil Society Organization
Get PDFABSTRACT Civil society organizations deliver frames in a press release as a way of communication that voicing ideology through media advocacy to approach policy makers or the public as well as to stimulate debate and construct a meaning. FITRA selected as research subject by considering their activeness in the media. This research puspose is to comprehend how FITRA consider Indonesia budget transparency issues and their Frame development process through press releases. The press releases colected from 2010 until 2014, analyzed using Bendford and Snow Framing concept: collective action frame. Result shows FITRA frames their press releases by raising unaccountable state budget planning, the welfare of lame, bad examples of leadership, budget politicization, poor government performance and lack of budget transparency and public participation. FITRA blames leadership, executive, legislative and political functions. Identification shows people and the country as victims. Solutions carried by FITRA are improved regulation, affirmative action and incentives, budget rationalization and relocation, improving state revenues and reduce the country\u27s debt, budgets monitoring and evaluation, transparency and public participation, PNS rationalization and improvement of the standard used for the state budget. FITRA’s Framing react to the government\u27s solution. FITRA also urge people to be critical to the budget policy and invites the public to participate in the budgeting process, especially the supervision of budgeting and realization. Keywords: collective action frame, media advocacy, pers release, social movemen
Perilaku Komunikasi Anggota Komisi IV DPR RI dalam Rapat Dengar Pendapat dengan Kementerian Pertanian tahun 2010
Get PDFAbstract One function of Parliament is to defend the interests of the people in any government program. Function is reflected in the communication behavior of members of Parliament in the event of a hearing. This study aims to describe the communication behavior of members of the Komisi IV DPR RI in a hearing with the Ministry of Agriculture 2010. Communication behavior is observed from the content of the communication messages that include: contents of interests, substance, orientation, type of reason, evidence, clarity, accommodative, and speak act. This study uses content analysis methods and all hearing documents used as research material. The study result (66.1%) a message containing the public interest, the messages (80.1%) according to the substance of the meeting, orientation (42.1%) solution of the problem, type reasons (62.2%) using a factual, a form of evidence (45 , 5%) narrative, willingness to accept (65.1%) accommodative, sentences (89.9%) are clear and type speak act (51.9%) using assertive. Keywords: message contents, strategy, hearing
Analisis Komunikasi Partisipasi dalam Penyelenggaraan Program Perbaikan Gizi Masyarakat (Studi Kasus pada Kelompok Gizi Masyarakat Pulokerto Kota Palembang)
Get PDFABSTRACT Nutrition interventionthrough community empowerment program aims to empower improve people\u27s nutrition. this research was done in the district of Pulokerto, Palembang city. The aims of this research were (1) to analyze the meaning of the personal factor in nutrition improvement program, (2) to analyze the group dynamics that occur in nutrition improvement program, (3) to analyze the participatory communication that takes place in the nutrition program. This research was conducted with qualitative methods used the instrumental case study approach. Data was collected by interviewing the participant involved, participating observation and documentation. The results showed that (1) the influence of personal factors in the empowerment program to improve nutrition and motivational factors, affected the perception of community involvement in the program. (2) Factors affecting the dynamics of group empowerment program of activities to improve nutrition, looked at cohesion, leadership and role within the group. (3) The communication mode of participation that occur using monologues and dialogues in the success of nutrition improvement program on community empowerment. Keywords: participatory communication, dynamic group, personal factor
Hubungan Motivasi dan Pola Menonton dengan Tingkat Kepuasan Pemirsa pada Program Berita Topik ANTV
Get PDFABSTRAK Televisi merupakan media komunikasi massa yang paling banyak digunakan oleh masyarakat untuk memenuhi kebutuhan informasi ataupun hiburan. Oleh sebab itu, khalayak dapat menentukan sendiri pilihan acara yang ditontonnya. Pendekatan ini sering disebut sebagai pendekatan uses and gratification. Program berita Topik ANTV merupakan salah satu program berita yang dipilih khalayak untuk memenuhi kebutuhan informasi guna memperluas wawasannya. Penelitian ini menganalisis hubungan antara motivasi, pola menonton dan tingkat kepuasan pemirsa pada program berita Topik ANTV. Penelitian ini dilaksanakan di Komplek perumahan Pondok Sukatani Permai, dengan pertimbangan populasi penduduk di wilayah Kelurahan Sukatani, Kecamatan Tapos, Kota Depok ini banyak pendatang dari berbagai daerah (heterogen). Pendekatan penelitian yang digunakan adalah kuantitatif dengan metode teknik survai dalam tipe penelitian eksplanatory. Jumlah sampel responden yang diambil sebanyak 85 orang. Teknik penarikan sampel yang digunakan dalam penelitian ini adalah Proportional Stratified Random Sampling. Hasil penelitian menunjukkan aspek motivasi memiliki hubungan sangat nyata dengan pola menonton, dengan nilai koefisien korelasi rank Spearman 0,290 (p<0,01). Adanya hubungan yang nyata jika dilihat dari nilai koefisien korelasi rank Spearman 0,264 (p<0,01) antara motivasi menonton dengan tingkat kepuasan menonton program berita Topik ANTV.Adanya hubungan yang sangat nyata dari nilai koefisien korelasi rank Spearman 0,345 (p<0,01) antara pola menonton dengan tingkat kepuasan menonton program berita Topik ANTV. Kata Kunci: program berita, motivasi, pola menonton TV, kepuasa
Respons Instansi Terhadap Program Kiwari Rri Bogor Dalam Pelayanan Publik (Rumah Sakit PMI dan PT TASPEN Bogor)
Get PDFABSTRACT The RRI Bogor Kiwari’s program besides has a role to increase the quality of public service which helped by dependent instances like The Indonesian Red Cross Hospital and PT TASPEN in Bogor also has other role to provide public service to fulfill the listener’s needs that effected the listener’s satisfaction to the instances worthiness services through Bogor Kiwari’s programme as a place to keep and tell the society’s sights. The aims of this research are: (1) to analyze the instances’s responses to the Kiwari RRI Bogor’s programme of public services in Bogor, (2) to analyze the actions of professional instances services in Bogor, (3) to analyze the models of professional instances services to public in Bogor. The data were taken and collected on January until February 2010. This research was used constructivist paradigm. The research subjects and key informans were the leaders and staffs of The Indonesian Red Cross Hospital and PT TASPEN in Bogor that became a messenger as speakers in Bogor Kiwari’s talk show programme and also RRI Bogor’s staff who concerned about Bogor Kiwari’s programme. The data were taken by using technique of data collection through: document study, observation, indepth interview and FGD. The results of this research were: (1) Bogor Kiwari’s programme got enough satisfaction responses from The Indonesian Red Cross Hospital and PT TASPEN in Bogor; (2) The Indonesian Red Cross Hospital and PT TASPEN in Bogor when done the actions had three aspects, namely: (a) quality of service, (b) efficiency and appropriate actions, (c) employee rationalization; (3) The services strategies that done by The Indonesian Red Cross Hospital and PT TASPEN in Bogor were quick and exact service to overcome public’s sights, had coordination with government, given the satisfy facilitations. Key words: responses, Kiwari RRI Bogor’s programme, the instances’s actions, public service
Bentuk Komunikasi Organisasi Melalui Kegiatan Tanggungjawab Sosial Perusahaan Untuk Pemberdayaan Masyarakat (Studi PT PERTAMINA REFINERY Unit VI BALONGAN)
Get PDFAbstrak Corporate social responsibility is one of organizational communication form. Through this organizational communication form corporate hopes can build a good relationship with community. The main problem from this research was: what Form/Type of organizational communication performed by PT Pertamina Refinery Balongan to empowering community? The objective of this research was: to analyze form/type of organizational communication conducted by PT Pertamina Refinery Balongan to empowering community. This research was designed aa description research. Primary data was obtained through interview, observation and documentasi. Secondary data obtained from Pertamina company profile, CSR profile and literature study. The resulted output from this research was: in order to build a good relationship between corporate and community PT Pertamina Refinery Balongan conducted organizational communication by using PENCILS mix Principle (publication, event, news, community involvement, inform or image, lobbying and negotiation, social responsibility). Corporate Social Responsibility conducted by PT Pertamina Refinery Balongan covered economic sector, social sector, and environmental sector. The main goal from this corporate social responsibility is to empower the people of Balongan. Key Words: Organizational Communication, Corporate Social Responsibility, Community Participatio