Jurnal Komunikasi Pembangunan
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Peranan Opinion Leader Dalam Kelompok Nelayan Pesisir
Get PDFFishing community is a part of Indonesian people which survives by managing fishery resources. As a society living in an offshore area, fishing community has unique social characteristics which differentiates it from land community. This study aimed to see the cause of poverty and livelihood strategy of poor household as well as to design the community based-sustainable livelihood strategy. The literature study shows that prosperous coastal fishermen existed among poor coastal fishermen. They differed in social and economic condition. It happened because of the role of a coastal fishermen group which was capable of managing the fund got from government or another institutions. In this case the role of group leader as the opinion leader was very significant that established an effective communication.Keywords : coastal fisherman group, opinion leader
Terpaan Iklan Televisi Dan Sikap Ibu Rumah Tangga Di Pedesaan Terhadap Makanan Olahan Pabrik
Get PDFTV food advertisements are designed to cultivate positive portrait of the food advertised. Married rural women have dominant role in providing food for family and more possibility to make TV as the main source of information about food. The study aimed to examine the exposure of TV advertisements about industrial processed food on married rural women, the attitude of married rural women towards industrial processed food, and to analyse relationship between the exposure of TV advertisements and the attitude towards industrial processed food. Based on a survey conducted on 104 married rural women with children,who were TV audience and aged 20-60 in Curugbitung Village, Nanggung District, Bogor Regency, it was known that TV food advertisements exposure of respondents were moderate (56%) and high (44%), while their attitude towards industrial processed food were positive (27%) and neutral (73%). A highly significant positive correlation (r = 0.254, p < 0.01) between TV food advertisements and attitude towards industrial processed food on respondents was revealed by Spearman’s rank test. The results implicated that food TVadvertisements were not respondents’ main source of information about food. Analysis of total food TV content and interpersonal information channel of married rural women would be necessary. Keywords : attitude, exposure, processed food, rural women, TV advertisemen
Analisis Pengaruh Komunikasi Organisasi Dan Budaya Organisasi Terhadap Disiplin Kerja Dan Implikasinya Terhadap Kinerja Pegawai Humas Dan Protokol Sekretariat Daerah Kabupaten Paser
Get PDFSuccess or failure depends on the goals of the organization Public Relations employee performance. Initial observation showed that the performance of employees still lower. Because the purpose of this research is (1) Want to know the organization\u27s communication to the discipline of work, (2) Describe the influence of organizational culture on work discipline, (3) to analyze the influence of organizational communication and organizational culture simultaneously to labor discipline, (4) Want to know the effect of organizational communication on performance, (5) to analyze the influence of organizational culture on performance, (6) to analyze the influence of organizational communication and organizational culture simultaneously on performance, and (7) Want to know the discipline of work on performance. The method used is quantitative and qualitative, while the location of the research is part of Public Relations and Protocol Meanwhile time study for six months .. sample was 35 people. The data collection technique is a literature study, observation, interviews, questionnaires. Data were analyzed through path analysis and content analysis. Research shows that the effect on the organization\u27s communications work discipline by 0,024. The influence of organizational culture on work discipline at: 0,974. The influence of organizational communication and organizational culture on work discipline influence the organization\u27s communication of 0,000 on the performance of 0,885, the influence of organizational culture on performance of 0,740. The influence of organizational communication and organizational culture obtained F value of 55 400 with a significance level of 0.000. Work Discipline influence on the performance of statistical calculations based on the total effect on the Performance Work Discipline variable through variable Organizational Communication and Cultural Organization that is equal to -107%. These values indicate that the Work Discipline can negatively affect employee performance. Work discipline employees not as expected so do not improve employee performance optimal.Key Words: Communication, Culture, Performance Discipline, Public Relation
Efektivitas Website Desa Malasari Dan Peran Internet Opinion Leader (Effectiveness of Malasari Village Website and Role of Internet Opinion Leader)
Get PDFUtilization of Information and Communication Technology (ICT) is one solution to deliver information of governance and public services optimally to the village level. This research aimed to analyze website visitor characteristics, dimensions of website quality, role of internet opinion leader, and effectivenes of village website, also to analyze the correlation between three variables with effectiveness of village website. This study used correlational approach of quantitative. Data analysis used descriptive and inferential statistical analysis, also t-test analysis. Collecting data used a survey method by spreading e-questionnaire to 40 website visitors of two sample groups, active members of Facebook accounts Pewarta Desa Malasari and commenters on website. Based on the characteristics of website visitors, only indicator of monthly income and frequency of accessing website correlated significantly with effectiveness of village website. Information quality has strongest correlation with the effectiveness of village website, especially on the cognitive effects. The role of internet opinion leaders has no significant correlation with effectiveness of village website. Other findings showed that Facebook account of Pewarta Desa Malasari and Aji Panjalu acted as active internet opinion leaders. Village website can be effective as development information dissemination media by fullfil dimensions of website quality, and maximize the role of internet opinion leaders via social media. The use of social media has become important in supporting the existence of the village website, so it can do further research to see the relationship with the effectiveness of communication.Key words: effectivenness, village website, Facebook, internet opinion leade
Pengaruh Penyajian Visual Dan Gaya Bahasa Pada Video Tentang Pariwisata Di Kabupaten Garut Terhadap Peningkatan Pengetahuan
Get PDFTourism is one of sectors that is much enthused by the world community, this demand has increased annually. Garut is one of the districts in West Java which is interested by tourists. Furthermore, the promotion for the tourism product roles the prominent for the development of communities and regions. The promotion can use media of video through social media. This media is used to provide an illustration and the knowledge of tourism, and convince young travelers to visit the tourist attraction which is offered. The purpose of this study involves 1) to test the effect of visual presentation and style of language through video in increasing students’ knowledge, 2) to analyze the most effective message combination on the media of video about tourism in Garut regency, 3) to analyze the relationship between individual characteristics with improvement knowledge of students. This study employed true experimental methods with 2 x 2 factorial design by using pretest posttest control group design. Dealing with this, factors are used in the visual presentation consists of photos and infographics, and the language style consists of formal and conversational forms. The subjects participating in this study are 75 students of Bogor Agricultural University. The result of this study confirms that the visual presentation and the language style through video have significant influence on the increase of knowledge. The whole combination of treatment is not significantly different from the improvement of knowledge, and the individual characteristics are not significantly related to the improvement knowledge.Keywords: improvement knowledge, language style, video tourism, visual presentatio
Kepuasan Siswa Sma (Peserta Program Kunjungan) Terhadap Kinerja Media Promosi Institut Pertanian Bogor
Get PDFInformation has become one of the main needs of the community. Now, the trend of high school students in selecting agricultural major, has decreased. Promotion media of university is very important to improve the information, knowledge, and interests of students in selecting agricultural major in university. This study was conducted to know about the performance of promotion media of IPB. This study used a quantitative approach with survey research method. Data analysis methods used correlational descriptive and gratification discrepancy analysis (T-Test). Data collecting used questionnaire to 112 high school student who participants of “visit program”to IPB. The result shows there any differences of student gratification level toward presentation media, Facebook, and Twitter. Presentation media can use as main media in IPB promotion activity, because based on result of gratification discrepancy, the performances was good and significant. Presentation media can use as mainstream media promotion of IPB.Keyword: gratification, high school students, performance, promotion media, universit
Komunikasi Politik Pangan Lokal Di Provinsi Maluku
Get PDFPolitical communication becomes an important aspect in the process of development of the agricultural sector in the region, particularly within the framework of the national development program planning policies, decentralization and regional autonomy. Maluku region is one of the main areas of sago in Indonesia with a total area of about 53.866 ha sago. Sago as a food ingredient has a relatively high carbohydrate content of food than rice maize, cassava, and potatoes. In order to achieve food security, one of the efforts that can be done is to carry back towards the diversification of food production and food consumption are diverse, nutritionally balanced and safe, and most importantly is based on local resources. Maluku implement local food politics by creating a development strategy, namely, the acceleration of local food verified. The role of political communication is very important in delivering the policy concerning the public interest because it required extensive knowledge especially in the delivery of a process approach intended to be accepted by society. Food politics Moluccan government in addressing the issue of sago can be seen on the measures taken. Where, Maluku provincial government in 2011 has issued Local Regulation No. 10 Tahun 2011 on the Management and Preservation of Sagu (called Perda Sago) under which aims to guarantee the availability of sources of food-producing carbohydrates as stipulated in Article 3 of Regulation Sago is (Maluku Provincial Government 2011)
Headline Politik Dan Politik Headline Pada Harian Fajar Dan Tribun Timur
Get PDFRIZA DARMA PUTRA. Headline Headline Politics and Politics in the Daily Dawn and East Tribune (study of local politics and media relations in Makassar) This study aims to determine (1) The reasons political news serve as a headline by Dawn and East Tribune, (2) Trends news headlines politics Dawn and East Tribune, (3) Policy editor of Dawn and East Tribune in determining headline politics and the latter view factor which affect the determination of the political headlines and political relationship with the local South Sulawesi. This study combines quantitative and qualitative approaches. The author uses content analysis to see the trend of media while qualitative mengeskplor editorial policy and the factors that influence the political headlines. These results indicate reasons for choosing politics as headlines for news value but it is also due to demand by readers. Daily headline news tendency Dawn and Eastern Tribune is more directed to politics as an arena of power struggle. Factors affecting the determination of the political headlines are internal factors that editorial policy as well as in the specific context of capital owners. While external factors to the interests of the local political elite South Sulawesi.Keywords: political economy, political headlines, media, local politic
Pola Penggunaan Televisi Untuk Pemenuhan Kebutuhan Informasi Dan Peningkatan Keterampilan Bagi Peternak Sapi Potong Di Bojonegoro
Get PDFBreeding beef cattle is one of the agriculture sector which is very important in Indonesia. In fact the household consumption of beef can’t be fulfilled by the production in the country. The attention to the human resources which arecattle ranchers have a vital role in the form of increasing knowledges and skills to advance the production of beef cattle. Television is one of a mass media that has potential to increase farmers’ knowledges like cultivation knowledgeand marketing knowledge in Ngantru Village, Bojonegoro District, East Java Province. The purpose of this research are 1) to analyze the characteristics, motives and patterns of breeder cattle in watching television, 2) to analyze therelation between the motifs and patterns of breeder cattle watching television with the information needs of breeding beef cattle, 3) to analyze the relation between farmers beef cattle in watching the television with the fulfillment ofinformation needs of beef cattle breeding, and 4) to analyze the relation between the information needs of farmers skills in beef breeding. This study was designed as a survey research, with a quantitative approach supported by qualitative data with the number of respondents which are 50 people selected randomly. Analyzed using descriptive statistics and inferential statistical with Chi-Square analysis test and Spearman Rank test. The results of this research is there is a real connection between the level’s of ownership of livestock with a duration of watching television. The entertainment motif has related with beef cattle farmers’ pattern in watching television, like the frequency and duration. The frequency of beef cattle farmers in watching television also related with entertainment needs.Keywords: cattle breeding, information needs, motif, scheme, televisio
Komunikasi Konflik Dalam Pengelolaan Sumberdaya Perikanan Di Kawasan Taman Nasional Karimunjawa (Kasus: Desa Karimunjawa, Kecamatan Karimunjawa)
Get PDFDifferences of perception in the fisheries resources management in the area of Karimunjawa National Park (KNP) is still perceived by all stakeholders, especially the Karimunjawa National Park Officer (KNPO) as authorities. As KNPO, attempts to communicate with the fishermen, even with using of communication media, such as notice boards, poster, leaflet, and implementation of the No Take Zone Campaign Program. Fishermen believe that the lack of information due to lack of communication, so KNPO regarded as enemies of fishermen. The purpose of this study was to analyze the perception of fishermen on aspects of fisheries resources management, resulting in conflict due to differences in perception. This study has revealed that the social characteristics (age and experience of fisheries resources management) and trust of KNPO correlated to perception of fishermen in fisheries resources management aspects. The characteristics of fishermen who have different perceptions with KNPO were fishermen who lived near KNPO office, fishermen who did not participate in the activities of KNPO, young age, and fishing experience is still lacking. Keywords: communication media, perception, conflict